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It’s getting difficult for marketers to ignore the popularity and influence of TikTok. Brands on TikTok are reaching younger audiences, increasing brand awareness, and going viral — all by leveraging the power of short-form video. Of course, it also helps that TikTok has over 1 billion active users and a fantastic engagement rate — far …
Digital advocacy efforts are vital for enabling nonprofit organizations to cut through the noise and win campaigns. Without digital advocacy, it can be difficult to measure the success of your campaigns — or even know if you’re winning, at all. In fact, 94% of advocacy campaigners believe the opposing side is winning, and 86% believe they …