Category: Marketing Automation

Enthusiasm, personality, accountability. According to Beccy Gibson, managing director at marketing agency Tempt, these characteristics can give a small agency the edge in delivering results for clients.We spoke to Beccy about life as a marketing agency founder and how Buffer helps their team keep their clients happy.Tell me a bit about your agency, Tempt, and how it came about?I had worked both in-house and in agency teams for more than ten years, working with a whole range of brands. We started Tempt in 2018 with a vision to build a boutique-style agency that creates a spark in the industry, is influential, and partners closely with brands.Today we manage 10 clients across various sectors but mostly hospitality and leisure brands. Social media marketing is a huge part of what we do for them, but we also help out with PR, branding, and events. It’s an exciting time to be working with clients, especially with hospitality brands that are coming out of a really tough time with the pandemic. The macro-environment still feels a bit shaky but with quality creative and thoughtful campaigns there are a lot of opportunities out there to cut through and make an impact.The marketing agency world is a competitive space. How do you differentiate your own brand?We’re a small, yet dedicated team, and we make it our purpose to deliver great outcomes, with full enthusiasm and accountability. Between the five of us, we have many years of marketing and PR experience, and when you combine that with our customer-focused attitude, we’re truly able to get results that our clients actually want. Not just in terms of brand-building but also driving a commercial impact and ROI – things like bookings or sales. We try to bring this to every collaboration, alongside new ideas and fresh approaches for the brands we work with. Overall our clients are happy as we’re a team that’s brimming with passion, personality, and accountability.The Tempt team.How does social media fit into the broader range of services that you provide?We know that social media marketing is one of the best ways to build a community around a brand and connect with potential buyers. But from planning and content creation to influencer outreach and daily inbox management, the scope can be huge. Our strategic process involves auditing our clients’ digital presence, helping them set clear objectives, and then recommending content ideas across the most effective channels, setting the foundations to help their profiles grow. We support them in planning, content creation, and management for organic and paid social media campaigns.Why did you decide to use Buffer rather than other social media management tools?Buffer as a social media management tool was our preferred choice as it allows us to manage all of our client’s social media in one place. It’s really simple and user-friendly – the interface is nice. We use Buffer for scheduling, engaging, and pulling analytics reports.What role does Buffer play in your day-to-day?Buffer as a day-to-day tool is so important for us as it means that we can manage all of our client’s campaigns and allows us to plan content across numerous platforms well in advance. It has become part of our everyday work life and a go-to tool for not only scheduling but client analytics and reporting.Tempt use Buffer to manage social media for multiple clients.Do you have any favorite features?Personally, the Buffer analytics tool has become a great asset for our social media management. The analytics in Buffer allows us to track client performance, analyze our posts, and report our results. This means that we can be transparent with our clients and ensure that our reporting is clear and concise. The efficiency of analytics reporting means that we can take learnings and adapt our future content to reflect those learnings.Buffer has a range of useful analytics reports.What’s the most effective or interesting social media strategy you’ve implemented this year?From an organic perspective, our own brand refresh campaign has been really successful and well received. We took a very visual and informative approach to assets across socials and we’ve seen a huge spike in website visits off the back of it. The Tempt website.What’s one piece of advice you’d give to a social media marketer that wants to build their own agency/freelancing business?The best advice I can give is to show up with purpose and make sure client expectations are set from the beginning. The scope for what social media can include is massive, there’s so much involved – it’s all about outlining the finer details from the outset with the client.Looking for a better way to deliver social media results for your clients? Buffer has the most intuitive scheduling, engagement, and analytics features with agency-friendly pricing. Learn more at https://buffer.com/agency.

Hi Redditors, My team and I just launched a product of ours, called Market Roadie. As the name says, this product’s purpose is to push your way up on the market and raise your visibility daily. We know you are struggling to fight businesses with limitless budgets, so we’ve created a solution. Instead of using your precious time on promoting your startup, we’ll do that for you, and you can spend time with your family, work out, travel, or stare at the ceiling. Anything. Market Roadie is a tool that’s helping you spread the word about your business and making it visible to your target audience. Try it out here https://marketroadie.com/ submitted by /u/UknownShaman [link] [comments]

https://digitalthoughtz.com/25-interesting-statistics-for-email-marketing-2021/ submitted by /u/digitalthoughtz [link] [comments]

Most of the time, I swiftly browse through the dozens of newsletters I receive. With some exceptions, of course. The newsletter sent by Semrush rarely fails to meet my expectations. Last week, in the weekly issue I came across Advanced Content Marketing with Brian Dean – a free course consisting of 20 videos with a 3 hour completion time. If you have had any experience with free courses on SEO, ranking in Google or content marketing, you must realize that most are crappy, mostly promoting their services. This one is really good, people. And I wanted not to keep it a secret for those who are not aware of it:) I am sharing some of the highlights from the course content. They resonated with me as a storyteller who is new to content marketing and getting her teeth into reaching more readers with her blog posts. In the first module, he introduces the key idea that gave birth to his hit blog post: Google’s 200 Ranking Factors. On the day back when his website was struggling with low traffic and backlinks, he set off creating a RLL aka Ridiculously Long List, and then… He covers everything from finding a topic to how to create and promote RLLs. In the second module, he dives into the intricacies of six different blog post types. Considering my own work on the Ollang blog, the Curated List resonated most. I may consider compiling a list of AI-powered content writing and localization tools with their key features. The third module was enlightening! He gives “really” useful strategies to promote your blog article and blog page. Yes, both require different strategies and if you stick to just promoting your blog article or blog page, this means you are missing out on more outreach. For example, I have never thought to write an email to the person I quote in my blog posts and let them know that I benefited from their insights. I want to give this strategy a try this week. I used Jack Conte’s visionary ideas on the creator’s economy for this article (https://ollang.com/blog/blog-details/the-cretor%E2%80%99s-economy-is-here-to-sty-it%E2%80%99s-high-time-to-hop-on-the-bndwgon). The last two modules have been designed as complementary to one another. He first talks about how to build email lists (important tips on those annoying pop ups) and use your email marketing for launching successful campaigns such as webinars and courses. I hope some of you will take this course and find it useful, people. You can get your certificate after passing the exam! (https://www.semrush.com/academy/courses/advanced-content-marketing-course-with-brian-dean/results) Do you know any other free courses on content marketing? Anything especially on email marketing would be great. submitted by /u/Ollang [link] [comments]

submitted by /u/tumidpandora [link] [comments]

Hi there! We are a company that have built artificial intelligence algorithms, to calculate the probability of a certain event happening for football games. Those events are available for betting. Using our Predictions as “fair odds,” we share EV+ tips where we consider that the booking is paying more than expected. So far, our betting system have performed very well with stakes of 20€, making this a very interesting income monthly..we see this as a great way for people to invest their money. As the results are consistent and systems are defined, we would like to start now to “put the word out”.. looking to run some paid ads..however Instagram & Twitter doesn’t allow to promote such services. Anyone would recommend an influencer / Telegram Channel / Instagram Page which could help to spread the word about us, even if we have to pay for that? Any other advice on how we could promote such service? Are there websites or platforms that could help us to do this? Has anyone gone through the same situation? Appreciated for everyone’s help submitted by /u/WonderBets [link] [comments]

https://digitalthoughtz.com/email-marketing-strategy/ submitted by /u/digitalthoughtz [link] [comments]

Last Updated on July 29, 2022 by Rakesh Gupta As a newly minted JavaScript Developer I Certified, I am sharing my study experiences with you and want you to be the next one to ace it! So, get ready and dive in! In addition to Trailhead Trailmix, I created at
The post How to Pass Salesforce JavaScript Developer I Certification Exam appeared first on Automation Champion.

Marketing your nonprofit can be challenging.
Thankfully, learning from others that have already engaged with nonprofit marketing, leveraged trends, and found success can be helpful when it comes to developing your own strategy.
In this post, discover expert insight and tips from HubSpot’s Nonprofit Marketing Trends Report for 2022 that will help you build the brand awareness you’re looking for.

Nonprofit Trends to Watch in 2022
1. Collect donations on social media platforms with native donation features.
TikTok has grown in popularity for nonprofits in reaching audiences and collecting donations. In fact, almost 75,000 donations were made within the app in support of various organizations and causes in 2021.
Its donation feature is a native TikTok tool, so it’s valuable for nonprofits looking to use it as you can reach your target audiences on the platforms they already use rather than directing them down a donation path off the app. The image below displays the donation CTA on the Malala Fund’s TikTok profile.

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Other platforms like Instagram and Facebook have charitable donation tools, and Twitter recently launched a profile tipping option that nonprofits can leverage to connect donations on a profile.
2. Championing user-generated content.
User-generated content is content created by your audiences that relates to your business. So, for example, someone posting a picture on Twitter where they’re wearing athletic wear from a company.

According to HubSpot’s recent report, user-generated content is valuable for nonprofits and is a must-have for 2022. When leveraging this trend, a best practice is to share user-generated content from the groups you support. Doing this is beneficial because sharing a direct story from those impacted by what you do demonstrates the results of your efforts and can inspire those you reach out to to contribute because they’ll know you’re actively making a difference.
3. Personalized and segmented campaigns to generate donations.
Segmentation is essential for all businesses because consumers expect to see content related to their interests. When it comes to nonprofit marketing, this can dictate the strategies you use to fundraise for your business.
HubSpot’s Nonprofit Marketing Trends report calls attention to the following statistics when it comes to reaching your audiences:

1 in 4 donors between 18-29 prefer social media communications from nonprofits.
Younger donors prefer recurring donations — almost half of 18-29-year-old donors and more than one-third of 30-44-year-old donors give monthly.
Gen Z and Gen X prefer to donate via Facebook, social media, texting, and mobile apps.
Boomers and Gen Xers want to hear from nonprofits quarterly or yearly rather than monthly or weekly.

Putting the statistics above into practice can look like sending text message donation campaigns to Gen X audiences and creating a social media donation challenge on TikTok to reach your audiences between 18-29. You can also segment CTAs on your website based on user age and past donation behaviors or send different email newsletters depending on recipients’ interaction with your business.
4. Partnering with other businesses.
HubSpot’s report says that, in 2021, nonprofits partnered with tech companies, local restaurants, influencers, and other nonprofits to leverage the power of community to build brand awareness and support for the causes they champion.
A key takeaway for nonprofits is to develop partnerships with businesses relevant to the causes you support. For example, Bed-Stuy Strong is a mutual aid network of neighborhood residents that support other residents. It hosted a free winter market for community members and partnered with Brooklyn Packers and Tamales of Hope to distribute food to those who attended.

 

 

 

 

 

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A post shared by Bed-Stuy Strong (@bedstuystrong)

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It’s important to note that your partnerships don’t need to be with other nonprofit organizations, though. If you can develop a relationship with a relevant local business that can further your cause, you can still generate awareness and spread your message.
6. Experimenting with NFTs.
Non-Fungible Tokens are one-of-a-kind digital pieces of content that cannot be replicated and belong exclusively to the person that has purchased them.

 
It’s an emerging channel for nonprofits, but if you’re looking to get in on it, you can partner with artists who can create NFTs relevant to your business and host virtual auction events where you can sell them to people and use profits to support your cause.
NFT4GOOD was a collection of 88 influential Asian-American and Pacific Islanders NFT cards. Each NFT purchase gave the buyer exclusive ownership rights to one of the cards, and all of the proceeds were given to the NFT4Good Community Fund to support Asian American organizations. The NFTs generated $80,000.

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Over To You
When creating your strategy, consider the strategies and trends on this list that other nonprofits are already leveraging. If you choose to use them, you’ll find yourself engaging in conversations with your target audiences, driving donations, and creating an impact for the communities you support.

A 2021 Mckinsey & Company report found that 78% of consumers are more likely to make repeat purchases from brands that personalize. Nearly 80% are also more likely to refer their family and friends to these companies.

As we know, personalization is the name of the game in customer experience nowadays. In this post, we’ll dive into key personalization trends you should know in 2022.
Demand for personalization is increasing.
According to Twilio’s 2022 State of Personalization Report, 62% of consumers say a brand will lose their loyalty if they deliver an un-personalized experience, up nearly 20% from 2021.
Another report by Zendesk suggests that customer experience is more important to consumers now than it was before.

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This uptick in a need for personalization didn’t just start recently, it grew in part due to the pandemic in 2020. This was a time of uncertainty that forced most consumers indoors and online for an extended period of time.
The Mckinsey & Company report reported that 75% of consumers tried a new shopping behavior during the pandemic. Consumers are seeking more valuable experiences from the brands they engage with.
In fact, the same study revealed that over 70% of consumers now expect personalization and are frustrated when they don’t find it – making personalization a must-have for today’s brands.
Online personalization is prioritized.
According to a 2021 Zendesk report, 65% of customers want to buy from companies that offer quick and easy online transactions.
The report also found that online companies are outperforming, with ecommerce brands leading in consumer engagement.
Here’s why: Online offers many more opportunities for personalization than in-person. You can target users to see your ad then follow them through their journey, as they discover your products and consider purchases.

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In-person, customers typically see generic displays followed by generic store experiences. Meanwhile, brands are unable to collect any data regarding items customers viewed and considered unless there was a purchase.
With these obstacles, many brands find it easier to personalize their marketing efforts online.
Omnichannel is the main way forward.
Only 35% of companies feel they are successfully achieving omnichannel personalization, up 13% from 2021 – according to Twilio’s 2022 State of Personalization report.
With consumers now actively engaging across multiple channels, effective personalization depends on an omnichannel approach that meets consumers where they are, not where brands expect them to be.

When it comes to personalized marketing, this is pretty badass. Kudos @JetBlue! pic.twitter.com/sly4OEuKBl — Cole Cook (@cwcook22)
June 24, 2022

One 2021 report by Vonage revealed that 26% of consumers are very likely to stop buying from a business if they can’t switch between communication channels.
However, McKinsey & Company notes some roadblocks to a seamless omnichannel strategy. Here are the two main ones:

Traditionally, digital and customer-facing channels work independently so changing requires interlinking software and hardware.
It involves changing the customer journey flow, which involves retraining staff and updating the process.

While these aren’t minor challenges, they can be addressed with the right team and resources.
Companies will prioritize first-party data as privacy concerns mount.
With the end of third-party cookies and the recent data privacy laws, brands have had to pivot their approach to collecting data. This shift has caused a domino effect, impacting personalization strategies.
According to Twilio’s 2022 State of Personalization Report, 37% of brands exclusively use first-party data to personalize customer experiences, a six percentage point increase compared to 2021.
Why? The first reason is higher quality data, according to 54% of respondents. The report shows that accurate data is a particular challenge for brands, keeping them from fully implementing personalization strategies.
Other reasons include better privacy and easier management.
Collecting first-party data enables companies to make better decisions more quickly and integrate their systems more easily for a seamless experience – for both marketers and consumers.
Key Tips About Personalization

Customization is not personalization. Customization is explicit, while personalization is implicit.
You can achieve intent-driven personalization by understanding what people engage with on your site.
Never forget that no matter how much technology changes, the key to great marketing is having an in-depth understanding of users.
The future of marketing is in making websites, products, or experiences personal in a deeply meaningful way.
The personalization of search results offers an opportunity to increase your visibility for really relevant searches.
The potential to engage customers contextually based on a need and serve that in real-time will drive mobile devices as they become payment vehicles.
Personalization has moved beyond segmentation to algorithmically-driven content.
Personalization is about leveraging what you can from individuals when they come to your inbound customer touch-points.
Don’t think about the different groups you want to market to. Think about the power of one and how to reach that person in the most customized and creative way.
The three-step approach to personalization is: listen, educate, and engage.
Think in terms of customer-centric recommendation engines rather than company-centric selling engines.
Personalization is about creating a natural conversation between companies and customers.
The three keys to balancing personalization and privacy are company transparency, consumer choice, and accountability.
With personalized ads, the goal is to reach the highest point of relevance at the lowest sense of intrusion.
Instead of thinking of data privacy as a limitation, consider that what needs work might be the value proposition.
Marketers can get too focused on the details and forget to focus on the most important aspect: relevancy.
Personalized marketing is not just for customers and prospects – it can affect change within an organization.
We’ve moved from opt-in, permission-based, and customized address fields in personalization to online relevant conversations that engage and excite.

Editor’s Note: This post was originally published in Dec. 2021 and has been updated for comprehensiveness.