Category: Marketing Automation

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If you asked someone 20 years ago what their favorite social media platforms were, chances are they wouldn’t have an answer for you. Although the common consensus is that the earliest social media platform was developed in 1996, the number of people using those platforms is nothing compared to the billions who use social media today.Social media platforms have evolved since the 90s – while it was once meant for personal updates, the most popular platforms now have large user bases and are vehicles for launching brands and careers. However, beyond Instagram, Twitter, TikTok, and all the popular social media platforms, developers are working on new apps and trying to change the way social media works in one way or another. In this article, we’ll review some of the newest ones you may have never heard of.BeReal creates pockets of authenticity throughout the day“Everyday at a different time, everyone is notified simultaneously to capture and share a photo in 2 minutes.” This is the simple tagline accompanying the simple app, Be Real that has taken off in recent months.Credit: BeRealBeReal was launched in 2020 by two French developers, Alexis Barreyat & Kevin Perreau. The app’s main feature is a daily notification that encourages users to share photos of themselves and their immediate surroundings during a random two-minute window every day.The app is currently having its time in the spotlight, especially as it offers users a different experience than any other social media platform. In his newsletter Platformer, journalist Casey Newton wrote about the rise in popularity of BeReal, saying that it “…combines nostalgia for social apps that came before with an anxiety about the world those apps created.” Even the app’s notification – ⚠️ Time to BeReal. ⚠️ – has become a meme.its time to ⚠️ BeReal ⚠️ pic.twitter.com/N9XgdOP09I— nelleke 🐄 (@nellekethecat) July 24, 2022

Because of its emphasis on unfiltered and unscheduled posting, BeReal doesn’t have many use cases for businesses – but that isn’t stopping brands. It could be an interesting, new way to connect with your audience authentically.Download: iOS | AndroidPolywork is LinkedIn’s cooler, younger sisterAccording to the team behind the platform, Polywork is a professional social network that lets users share what they’re up to both personally and professionally and send collaboration requests to others.Credit: PolyworkThe platform aims to take on LinkedIn, emphasizing that people (and their careers) are more than just the roles they’ve held. Polywork is the best way for multi-hyphenates to show off everything they’re working on.It’s also a great way to find people to collaborate with (I’ve used it to source quotes for an article), test your products, and go deeper into the everyday activities that bring you joy to work on.You currently need an invite to join Polywork, so I’m sharing the twelve I’ve been granted. The invites are not unlimited, so don’t hesitate to pay it forward when you create your own account.🖊️Get started with Polywork today through this link.Applaudable allows users to share daily pleasuresLaunching in 2022, Applaudable will allow users to share daily pleasures by ‘Applauding’ them – whether it’s for a book they read or a recipe they tried. Applaudable strives to “improve the quality of life of its users by focusing on specific, genuine experiences its users love or appreciate, and making them available on its platform in such a way that they can be repeated by others.”The app has potential for businesses as it will offer a commercial element from the get-go, allowing users to order products or book services they want to try.While it’s still in early access, a platform spokesperson says there has been high interest, and registrations are in the tens of thousands. If you’re interested, you can also register ahead of the app’s launch in August.Supernova is the ethical way to engage on social mediaSupernova is branded as the “ethical alternative” to Instagram and Facebook, as most of its ad revenue goes to charities. Supernova claims it will start with only human moderators as part of its Charter for Users to deal with hate speech properly.The app’s founder and CEO Dominic O’Meara said to TechCrunch that sponsors and charities have chosen to engage with the brand because of its “inclusive social network with user safety at it’s heart.”Credit: SupernovaAccording to the app’s website, users can nominate which charitable field they want to support with the cash that Supernova gleans from its ad partners. When a user’s post is liked, their choice of charity will earn a bigger slice of the “Supernova Action Fund” as a donation. So far, mental health charity MQ Mental Health is the first charity selected to benefit, with more options presumably on the way.Supernova has the potential to become a great platform for businesses looking to be more inclusive and give back to their community. Download: iOS | AndroidSunroom is all about the creatorSunroom is a newcomer to the social media space, like many apps on this list, but it’s the first one directly for creators. Founders Lucy Mort and Michelle Battersby created the app to support women and non-binary creators and help them make money.Credit: SunroomSunroom mixes the monetization model of platforms like Patreon or OnlyFans with a well-designed social feed. But in a TechCrunch article, the founders say that that’s where the similarities end. “Sunroom is designed to provide an alternative to traditional social media apps, one that empowers people who are tired of seeing their content devalued and censored elsewhere.”There’s no word on what the brand experience will be like on the app (or if there will even be one), but Sunroom is a great opportunity for creators looking for alternative ways to monetize their content.Between their anti-screenshot technology called SunBlock and three monetization options, Sunroom plans to be a safe space for creators who want to connect with their audience in ways they may not be able to on big tech’s platforms.Download: iOSPearpop connects brands and creatorsPearpop is a social platform that connects creators and brands looking to collaborate with them. Founded by Guy Oseary in 2020, Pearpop “gives brands direct and instant access to collaborate with creators at scale.”Credit: PearpopAccording to TechCrunch, PearPop’s platform works by letting TikTok celebrities set a price for screen time. They can accept bids and preview the content, ensuring it aligns with their persona. Once paid, the celebrity posts the shared-screen video.Another platform feature is “Challenges,” which allows brands to activate creator campaigns on-demand. This means that a brand can set up a campaign, and creators that want to participate can do so and be reimbursed for their level of engagement. So any TikTok challenge you’ve seen a major celebrity participate in just might have resulted from a Pearpop connection.For smaller businesses and creators, Pearpop is an opportunity to filter a large number of potential collaborators to a more manageable handful with which you can build relationships. The app has the potential to democratize how creators sort out brand partnerships.Whichever side of the equation you’re on, get started with Pearpop here.Locket lets you share photos to your friends’ home screensLocket turns Apple’s widget system into a social networking platform for users and their friends. The app lets users share live photos from friends to their home screen.Credit: LocketUsers invite friends to download the app and join their network, then add Locket’s widgets to their home screen. From there, they can add photos to Locket, and the widget will automatically update throughout the day. @locketcamera 🐈‍⬛ #locket #fyp #catsoftiktok #homescreen ♬ Beat Automotivo Tan Tan Tan Viral – WZ Beat Its audience loves the app – it has a 4.6 rating on the Apple store. One user said that they downloaded it to use with their family after seeing an ad for the app.The app’s social media content seems to resonate with its users – they’ve amassed over 70,000 followers on TikTok – with reviews from users saying they downloaded the app after seeing a post about it.The app also presents an interesting opportunity for brands to reach consumers by turning the widget feature into advertising space.Download: iOS | AndroidSuperlocal lets you earn by sharing your location⚠️Disclaimer: This article does not seek to offer financial advice. Engage with these platforms at your own risk.Diving into more experimental territory, Superlocal is a product of the surge in interest in Web3. The app is a social network that lets you earn cryptocurrency and NFTs when you visit different locations. You can check-in, submit your post, and earn real rewards through the platform.Credit: SuperlocalAccording to a whitepaper published by the team behind the app, Superlocal is “designed to make every day life feel like a fun game. It is meant to give people a sense of community and belonging to the nearby (local) area, instead of feeding people content from around the world. User feeds naturally localize because of the checking in mechanism, since most people spend the majority of their time near where they live. The goal of Superlocal is to help people love where they live and incentivize them to enjoy and explore the nearby.”Through the app, users can check in when they visit somewhere new, create a post about the place they’re visiting and earn cryptocurrency for their engagement. Read more about the app’s creation and launch here.Download: iOSSocial media – and the apps that facilitate it – is evolvingSocial media is in an interesting place right now, between calls for better handling of customer data and dissatisfaction with big tech’s changes to their apps. Different apps are coming out to tackle one challenge or another – it’ll be interesting to see how or if they can alter how social media currently functions.What exciting new social media platforms have you come across? Have you used any apps on our list or plan to use them? Let us know your experiences with them over on Twitter @buffer!

Video marketing isn’t “quick.” On average, it takes 2 weeks to create a video from start to finish.

To get the most traction out of your work, it’s essential to pick the best video marketing channels to leverage. However, since most social media channels are pivoting to video, it’s hard to know which ones are worth your time.
Here, we’ll list the best video marketing channels for your long-form, short-form, and live videos — based on ROI, engagement, and lead generation.
Best Channels for Long-Form Video
1. YouTube
In the social media sphere, YouTube feels like a steady ship in choppy water. In fact, it’s nearly impossible to talk about video marketing without mentioning the behemoth that is YouTube.
Launched more than a decade ago, YouTube has kept a competitive edge against new players in the field, like TikTok and Instagram. But it’s not just an entertainment hub — it’s a powerful marketing tool.
According to a HubSpot Blogs report of 500+ video marketers, almost half (48%) of marketers plan to increase their investment in YouTube this year.

Participants also ranked YouTube as the second best platform for ROI. While many marketers find success on YouTube for different reasons, its large user base (2.6 billion active users, to be exact) and advanced ad targeting certainly help.
If you’re looking for the best place to host your long-form videos — like product demos, Q&As, behind-the-scenes content, and more – YouTube may fit the bill.
Check out this article to see how brands are getting creative on YouTube in 2022, plus this guide on YouTube marketing 101.
2. Instagram Video
Video marketing is no small feat — it’s an investment in time, money, and effort. So if you’re looking to get the most bang for your buck, here’s one stat you need to know: 65% of video marketers say Instagram has the best ROI of any other platform.
Here’s more good news: 64% of video marketers say Instagram also has the best engagement and lead generation out of any other social platform. 

All this to say, if you’re looking to engage with your audience, build a community, and nurture brand loyalty with video, Instagram deserves a chance on your marketing roster.
Best Channels for Short-Form Video
1. TikTok
Since launching in 2016, TikTok has seen a meteoric rise, cementing itself as a powerhouse for short-form video while keeping more mature platforms, like YouTube and Facebook, on its toes.
Despite its popularity, some marketers initially dismissed TikTok as a platform for lighthearted dancing and lip-synching — and nothing more. But in 2022, things have changed.
According to a 2022 HubSpot Blogs report of 500+ video marketers, participants ranked short-form videos as the most engaging and effective type of content today — and TikTok is their platform of choice. In fact, 54% of marketers plan to increase their investment in TikTok this year.
When it comes to engagement, TikTok secures third place behind YouTube and Instagram — which is impressive considering its relative “newness.” Also impressive: the average user session on TikTok is 10.85 minutes — far exceeding any other social platform. In short, users are engaged.

TikTok also falls into third place for ROI, closely trailing YouTube and Instagram.
Despite its quirkiness, TikTok has become a viable marketing option for those willing to get creative — and these stats prove it. To learn more about TikTok marketing, check out this helpful guide.
2. IG Reels
Instagram’s answer to TikTok is here, and it’s called Reels. Reels are short videos that users can film, edit, and share on the app.
While you can create short-form content on a number of platforms, Reels has one major advantage: its discoverability. They appear on the platform in various places, from the Explore page to a user’s feed.
Since Reels are heavily promoted on the platform, the feature is almost unavoidable — sometimes to the chagrin of users. In fact, 91% of active Instagram users say they watch videos on Instagram at least once a week.

For marketers, Instagram is a great option if you want to play with multiple content formats — like carousels, Reels, Lives, and Stories — while capturing the attention of an already engaged audience.
Best Channels for Live Video
1. YouTube Live
With its massive user base, reach, and diverse audience, YouTube Live is an appealing option for your streaming needs.
It’s also a great time to get started: YouTube is currently expanding its live stream features, including Super Chats and Super Stickers, membership gifting, and more. These features enable greater engagement with your audience and additional monetization avenues.
YouTube also provides powerful analytics on live videos. Check real-time analytics like concurrent viewers, likes, and chat rates, as well as post-stream stats like new subscribers, total watch time, and more.
2. Instagram Live
Did you know Instagram captures 13% of all live stream viewers on social media? 
With Instagram Live, you can stream from anywhere — and invite guests to join your stream. There’s plenty of opportunity for engagement: viewers can send emojis, write comments, and send donation badges.
Additionally, when you go live on Instagram, your followers receive a notification to tune in so your stream won’t get lost in the crowd — which is more likely to happen on YouTube or Twitch.
3. Facebook Live
Like YouTube, Facebook boasts a massive audience spanning multiple age groups, although Millennials take up the largest share.
Facebook Live is an excellent option if you’re already active on the platform and have a healthy following. But if you’re still growing an audience, fear not — you can go live from a personal profile, page, or even a group.
With Facebook Live, you can edit previously recorded streams, chat with users using the live chat feature, and schedule your streams in advance. However, keep in mind that Facebook limits your stream length, and your monetization options aren’t as robust as other platforms.
But what about Twitch?
It feels odd to exclude Twitch from a conversation about live streaming. That said, marketers report low engagement and ROI on the platform, and only 10% of marketers plan to leverage Twitch for the first time this year. Additionally, Twitch is highly saturated with gamers – so if that’s outside your niche, it’s worth exploring other options.
Back to You
It takes time, money, and energy to create videos — making it imperative to find the best home for your content. Start by defining your goals — such as lead generation, engagement, or brand awareness. Once you nail down your goals, it’s easier to pick the platform that can achieve them.

Remember when we used to wake up bright and early and commute to the office five days a week?
Thinking back, it feels like a distant memory of a time before Covid-19. But for some workers, the days of rolling out of bed and hopping on a computer from the comfort of home could be coming to an end.
With the pandemic winding down, many companies like Apple and Google are going for a hybrid model, asking employees to come in a few days a week. But others, notably Tesla and Goldman Sachs, are requiring workers to come back to the office full-time.
Despite studies showing that workers are happier — and more productive — when working from home, the possibility of a full return to the office looms over remote and hybrid workers.
But will those employees rush back into the office when asked to? We did our own consumer research to find out.

Will In-Office Work be a Dealbreaker for Employees?
When we asked over 200 remote/hybrid workers if they’d consider leaving their job if forced to go back to the office full-time, 54% say they would look elsewhere.  
Why? Workers Crave Flexibility
We found that flexibility in working remotely, a flexible work schedule, and a healthy work/life balance are among the top reasons remote or hybrid workers stay in their jobs.
In fact, flexibility in working remotely is almost as important as pay:

Who’s Still Working Remotely?
You might also be wondering what percentage of workers are currently remote, fully in-office, or using a hybrid model.
Working on-site is the dominant model, with 40% of employees in the office full-time, while 32% are fully remote and 28% are hybrid.
What Business Leaders and Managers Should Keep in Mind
Of course, some work simply can’t be done remotely, but the pandemic proved that even those jobs could have more flexibility than we thought.
While we can’t predict all the effects of making employees go back to the office full-time, it’s clear that doing so when unnecessary could make many employees consider their exit.
If you’re an employer thinking of requiring a full-time return to the office, make sure to proceed with empathy and patience, transparently explain to your team why the work must be done in office, and consider the possibility that some of your talent could move to another company if they prefer flexibility.
To help your employees transition back to the office, while still retaining a healthy level of work-life balance, you could also consider alternatives like:

Flexible office and home hours on light meeting weeks.
A company-wide meeting free day each week (Our HubSpotters love our Meeting-Free Fridays!)
A few more vacation days in summer or during the winter holidays.
Extra time off for work anniversaries. (An example of this would be HubSpot’s 5-Year Sabbatical Program)
Additional family, sickness, or mental health leave options when possible

Lastly, if remote and hybrid work are doable for your marketing department or business, but you or other managers on your team have less experience with a remote workforce — don’t let that hold you back from building great virtual strategies. To learn the ins and outs of remote or dispersed team management, with tips from HubSpot leaders who’ve mastered it, check out this ultimate guide. 
More Insights on Trends That Matter
The data in this article came from our bi-annual trends survey where we asked 1,000 people about topics ranging from the metaverse to shopping habits, online communities, and the great resignation.
To learn all about the key consumer trends that could impact your business or marketing strategy in the next six months, check out our upcoming State of Consumer Trends Report.

Hi everyone, I’d love to hear your opinion about a marketing automation between a content platform (CMS) and social media channels. This automation makes you able to automatically perform actions like generate a Tweet or add a Facebook post when you create a new blog post on your main online experience (such as a website) from your Content Management System. In this way you can manage everything from one unique platform, and you can avoid to manually sharing or reposting your posts on each of your social media channels, automating your marketing and saving time. Codelia, as headless CMS, offers this no code integration through Zapier. More info and examples here. Feedbacks and thoughts are welcome. Thank you and whish you a good day! submitted by /u/codeliacms [link] [comments]

Hello! I’m curious how you are currently trying to improve your brand on Reddit. Is this all manual? Are you already using some form of automation? We’re aiming to launch a service that allows you to: – post to multiple subreddits at once, – schedule posts in the future, – post automatically at times that historically led to high upvotes, – track analytics across subreddits …and more. Is this something you’d use? Would you pay for it? If so, how much? Thanks! submitted by /u/multi-reddit-bot [link] [comments]

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