Category: Marketing Automation

Drive more sales from your ecommerce pages. Learn how to write persuasive and eyebrow-raising product descriptions that sell with this guide.

32% of Americans participate in the same activity on a monthly basis. Any guesses what it could be?

The answer: People are listening to podcasts.

But with thousands of podcasts available, which are worth a listen? And if you’re already a listener, what other shows should you add to your roster? It can be hard to find a podcast that really piques your interest, so we put together a list of suggestions to help — from business and tech to comedy and true crime.
Table of Contents
Business Podcasts
Comedy & Entertainment Podcasts
Educational Podcasts
Kid Podcasts
News and Politics Podcasts
Culture Podcasts
True Crime Podcasts
Personal & Health Podcasts
Technology Podcasts
Marketing Podcasts

Business
There are hundreds of business and management-related podcasts that will help you stay on top of the latest industry trends, lead in the most effective way possible, and keep your fellow employees excited about coming to work.
Planet Money

It’s like sitting down with a friend who tells you everything you need to know about the economy… and you actually enjoy yourself.
CEO School
Did you know less than 2% of female founders break 1 million in revenue? Join host Suneera Madhani each week as she interviews incredible mentors and trailblazers who’ve made it to the 2% club, as well as women who are forging their own path. Class is officially in session.
My First Million

This podcast is like one big brainstorming session. Follow along as hosts Sam Parr and Shaan Puri discuss new business ideas based on trends and opportunities that they see in the market.
Business Made Simple
Tune in each week to learn tips and tricks from Donald Miller on how to optimize your business like an airplane — yes, really!
How I Built This
Guy Raz discusses the story behind some of the top companies in the world and the entrepreneurs, businesspeople, risk-takers, and pioneers who made them so successful.
Business Wars

Ever heard the saying “business is war?” It certainly appears to be that way for some of the biggest competitors in the world, such as Google, Apple, and Samsung.
Host David Brown takes listeners through the ways these battles shape businesses, what they produce, and how consumers are impacted.
The Goal Digger Podcast
Building a business from the ground up is a scary feat. You may ask yourself, can I really turn my passion into profits? Am I ready to leave my 9-to-5 for good? Jenny Kutcher explores these questions (and more) on the Goal Digger podcast — which never runs out of productivity tips, business hacks, and inspirational stories.
WorkLife with Adam Grant

Adam Grant, an organizational psychologist, helps listeners uncover the keys to success and happiness in the workplace through descriptions of some of the most unique and impactful businesses. Grant provides listeners with advice that encourages them to view their work in a new light.
Entrepreneurs On Fire

With over 100 million listens, host John Lee Dumas offers bite-sized episodes full of wisdom and inspiration for entrepreneurs on the go. JVD has interviewed thousands of entrepreneurs, including Tony Robbins, Gary Vaynerchuk, and Barbara Corcoran — so if you need inspiration to light your entrepreneurial spark, look no further.
Masters of Scale

How do certain companies grow quickly and substantially? Host Reid Hoffman interviews some of the top CEOs today — such as Mark Zuckerberg, Sheryl Sandberg, and Eric Schmidt — on how their companies made it big.
Side Hustle School

Is there a product you’ve been thinking about creating? Or a passion project that will help you enter the career you actually want?

Side Hustle School gives entrepreneurs who have jobs — that they want to keep for the time being. The host interviews guests who successfully created their own side hustle to inspire listeners to make the leap.
For more on which business podcasts you should listen to, check out this blog.
Comedy & Entertainment
These humorous and engaging podcasts will make you laugh and smile wherever you are listening.
Conan O’Brien Needs a Friend
After 25 years on late night, comedy legend Conan O’Brien enters the podcast-sphere to chat with his friends, including fellow comedians, actors, and musicians. It takes an unpretentious and delightful spin on the typical celebrity interview. If you’re looking for laughs — without sacrificing substance — this podcast is for you.
Wait, Wait… Don’t Tell Me!

Are you up to speed on current events?
This podcast quizzes you on your news knowledge. With questions and statements that are both real and fake, it’s your job to determine what’s correct and what’s fake.
2 Dope Queens

Hosts Phoebe Robinson and Jessica Williams perform a live comedy show in Brooklyn and talk about real issues, share humorous stories, and discuss their personal lives, as well as the lives of their fellow comedian guests.
SmartLess

If you prefer A-list celebrity hosts, look no further than SmartLess — a podcast by Jason Bateman, Will Arnott and Sean Hayes. The premise is simple: each week, one of the three brings a surprise guest on the pod, leaving the other two to interview the guest without any prep. As you can imagine, hilarity and chaos quickly ensues. 
TigerBelly
Stand-up comedian Bobby Lee — along with co-host Khalyla Kuhn — share unbelievable (and often absurd) stories about working the LA comedy circuit. Often joined by another comedy heavy hitter, such as David Spade, Bill Burr, and Theo Von, you quickly realize nothing is off limits — the funny, embarrassing, cringy, and personal tales always float to the surface.
The Dollop

Are you a history buff? If so, you may love The Dollop. The entertaining, comedian-hosted podcast takes important moments in history and examines them in detail.
WTF with Marc Maron

Maron interviews other comedians, celebrities, and public figures about specific situations in their personal lives and their work. Maron is one of the best interviewers out there, and he always makes learning something new about his guests fun.
Comedy Bang Bang

Scott Aukerman chats with celebrities and some of the funniest comedians around in this weekly podcast. Guests answer fun interview questions, play games, and engage in comedic banter. Aukerman’s open door policy always allows for entertaining and eccentric guests to join the show.
You Made It Weird

Everyone has that thing that makes them a little weird — a talent, interest, obsession, or hobby that they may keep secret from others. Host Pete Holmes invites other comedians and celebrities on his show to uncover their weirdness.
How Did This Get Made?

Do you ever find yourself loving a movie even though you realize it’s actually a bad film? The three hosts of this podcast will watch these movies with some of their comedian friends and report back on how they felt about the flick.
Beautiful Stories from Anonymous People
Host Chris Gethard opens the phone line once a week and picks up for one anonymous caller. That person can talk for an hour about anything – embarrassing stories, self-promotion, family problems, serious personal issues, or a funny incident.
The best part: Gethard can’t hang up the phone first.
R U Talkin’ R.E.M. RE:ME?

Any R.E.M. fans out there? How about Parks and Recreation fans? Adam Scott (of Parks and Rec) and co-host Scott Aukerman discuss the impact that the band R.E.M has had in the music industry through album and song analysis.
Educational
Looking to learn something new? Need some interesting trivia questions? Stump your family and friends with fun and important facts that you’ll learn from these educational podcasts.
Stuff You Should Know

This award winning podcast covers a wide variety of topics – pop culture, historical events, crime, and more. The SYSK hosts are a hilarious duo, keeping this education podcast light and entertaining.
TED Talks Daily

This is the podcast version of the popular TED Talks, which are viewed by millions of people around the world and cover every topic — from science to creativity to psychology.
99% Invisible
Whether we realize it or not, design is everywhere. This podcast brings forward the design and architecture that surround us all and explores the power behind their method, process, and form.
This American Life

This journalistic podcast stems from the This American Life weekly public radio program and features nonfiction reviews of essays, memoirs, historical content, and current events.
The show has won several of the top broadcasting awards and 2.5 million people download the podcast every week.
Lex Fridman Podcast
Praised as a sharp and insightful interviewer, Lex Fridman dives into complex issues about AI, consciousness, love, power, and philosophy with the brightest minds of today (think Sam Harris, Mark Zuckerberg, and Elon Musk — to name a few). It’s a thought-provoking experience that may change your entire world view.
Lexicon Valley
Lexicon Valley is about words, vocabulary, and language — as you may have guessed based on its name. Hosted by a linguist, topics covered include current and dead languages, syntax, meanings, and pet peeves.
Dan Carlin’s Hardcore History

Carlin — podcast host, journalist, and broadcaster — examines major historical events with his unique and often unorthodox way of thinking.
Every Little Thing

This Gimlet-produced podcast will answer your most interesting, specific, and random questions such as, “do dogs have belly buttons?” and “how old is Winnie the Pooh?” Listen to ELT to get some of the best trivia questions to ask at your next family dinner.
Revisionist History
Malcolm Gladwell explores events, people, ideas, and more from the past to try and gauge whether or not people got it right the first time around. He takes listeners through moments in their pasts that may have been ignored or forgotten and highlights the decisions that were made around them.
Getting Curious with Jonathan Van Ness
This podcast has one simple goal: review any topic that host Jonathan Van Ness is curious about in detail. All fields and subjects are up for discussion in the weekly show.
Invisibilia

Invisibilia is Latin for “invisible things.”

The podcast reviews the invisible things, or unseeable forces, that drive human behavior and decisions. It gives listeners insight into how their brains work and why they feel tempted to act in certain ways or make specific decisions.
Kids
If you’re looking for some entertainment while you drive your kids to school in the mornings or if you’re heading out on a family vacation sometime soon, these educational podcasts may be of interest — and you might just learn something too!
Brain’s On! Science Podcast for Kids

Both children and adults will love this science podcast fit for those with curious, wandering minds. Every week a new science-related question is asked and both kid scientists and adult radio hosts work their way through answers and conclusions together.
Storynory

Classic fairy tales, short stories, poems, myths, and more are read by Storynory’s narrators every week. These audio stories are great when traveling with children or for some simple, educational entertainment around the house.
Wow in the World

Stories about some of the world’s most exciting places, people, events, and buildings are discussed in this fun podcast for inquisitive children. The two hosts make audio learning fun.
Dream Big

This family friendly podcast teaches children the importance of following their dreams and finding their passions at every point in their lives.
Eva Karpman — the 7-year-old host — along with her mother, Olga, interview some of the world’s best performers about what motivates them to stick with what they love and become successful.
What If World

Children and their parents are encouraged to use their imaginations to come up with the wackiest and most exciting questions for the hosts of What If World to discuss on their show. These can be unrealistic and fun questions such as, “What if there was never-ending recess?”
News and Politics
In a society where the news cycle runs 24/7, it is easy to miss important stories and breaking information. These podcasts will help you stay on top of the current news cycle so you never fall behind on the latest breaking news or political story.
The Daily by The New York Times

The New York Times produces this 20-minute current events and news podcast five days a week. The shows are ready by 6 a.m. Monday through Friday so listeners are able to catch the biggest stories prior to or during their morning commutes.
Pod Save America

Four of President Obama’s former aides discuss a wide range of political topics with journalists, comedians, and influencers about the current situation in Washington D.C.
BBC Global News Podcast
BBC is one of the most trusted news sources in the world. Their Global News Podcast provides listeners with coverage of the top current events around the globe.
Today, Explained

Do you ever feel overwhelmed by current events? Or that you’re not getting important the news-related information you want throughout the day?
This podcast is produced every evening for listeners to enjoy after a day of work and catch up on the news they may have missed or misunderstood.
Embedded

Embedded host Kelly McEvers takes specific news stories and dives into them one at a time. She goes into great detail about one recent event per show so listeners can get all of the facts they need.
Rough Translation

Have you ever wondered how news stories are translated throughout the world? How is a story, conversation, or event being talked about in another country?
Rough Translation will walk listeners through these changes and renditions.
The Axe Files with David Axelrod

David Axelrod is the founder of the University of Chicago Institute of Politics and his podcast is produced by CNN. He interviews important members of the political world and gets the details on newsworthy events.
Culture
Places, people, and jobs you know little to nothing about explained — these podcasts will make you smile, laugh, and cry.
Modern Love
Modern Love gives listeners a quick glimpse into the complicated love lives of real people. Each episode brings stories about love in all of its messy, puzzling, agonizing, and beautiful glory.
Keep It

Keep It host Ira Madison III discusses the importance of the intersection of politics and pop culture in today’s society. Madison invites journalists, politicians, celebrities, activists and more onto his show, which airs every Wednesday.
Ear Hustle

Have you ever wondered what it’s like living in prison?
Ear Hustle is created and produced by people actually living within the prison system. They share information about their lives, mistakes, and other personal stories to give listeners an accurate view into the American prison system and the humans who are living behind bars.
Weird Work

Another awesome podcast — if we do say so ourselves — produced by HubSpot. Not everyone sits at a desk from 9-5, five days a week. This show highlights some of the weirdest jobs people have, how they got started in the field, and what it’s like to have an unconventional career.
Song Exploder
It’s no secret that every song has a meaning — that’s why people create and listen to music.

Song Exploder interviews musicians and has them explain one of their songs in detail. The artists give listeners background information on why they created their song, what went into the production, why certain decisions were made, and more.
True Crime
Do you like thrillers and scary movies? Spooky stories — both fiction and non-fiction? The following true crime podcasts will give you the chill you’re itching for.
In the Dark

Have you ever heard the name Curtis Flowers?
Over the course of 21-years he has been tried six times for the same crime — the murders of four people in Mississippi — and has been found innocent every time. Reporter Madeleine Baran investigates the case and examines the reasons behind Flowers’ innocence.
Serial

This podcast — which is part of the This American Life production — uncovers the truth behind one real crime story every season. The host of the podcast — Sarah Koenig — learns the details of the crime in real time, so listeners are able to follow along as the case unfolds.
My Favorite Murder

The two female hosts of this podcast have been fans of horror stories and true crime for as long as they can remember. During the show, they share their favorite thrillers along with stories of horror and crime from their friends, family, and fans of the podcast.
Death in Ice Valley

As part of the BBC World Service, Death in Ice Valley brings listeners a crime that has been unsolved for nearly 50 years.
An unidentified woman’s body was found in Norway — but who was this woman? Why has no one come forward with information about her life or disappearance? How has no one ever reported her missing?
Lore

This award-winning, bi-weekly podcast reviews non-fiction scary stories and thrillers that are perfect tales to share around the campfire or during the Halloween season. Superstitions, crime, unknown creatures, and haunted places are all talked about on this podcast.
Crimetown

Organized crime has changed the way certain cities in America have grown and developed. Crimetown, another popular podcast produced by Gimlet, reviews the ways organized crime has left a mark on different cities throughout the U.S. A new city is discussed every season.
Criminal

Criminal has been in production since 2014. With a new story every episode, the show tells listeners about people who have committed a crime, have been the victim of a crime, or are affiliated with a crime in some way.
Personal, Health, and Wellness
Whether you need help relaxing, motivation to stay active and healthy, or inspiration to find your next career move or hobby, there is a podcast to help you reach your goal.
Maintenance Phase

Here’s a not-so-shocking statement: the wellness industry is polluted with junk science, fad diets, and misinformation. Maintenance Phase takes a closer look at these misconceptions with revolutionary honesty (backed by science). No topic is safe — from celery juice cleanses to the problematic history of the Body Mass Index (BMI).
There’s a reason why it regularly earns the number 1 spot in the health and fitness category on Apple podcasts.
Ten Percent Happier

After having a panic attack on live television, journalist Dan Harris found solace in an unexpected way: through meditation. Now, in his podcast Ten Percent Happier, Harris ruminates with prominent meditation teachers and top scientists on how people can achieve a greater sense of happiness.
The Art of Manliness

This podcast — which is targeted at men — was created to promote kindness, strength, love, and understanding in boys and men of all ages.
The show reviews studies on manliness and parenting, philosophy, biology, and more to explore ways that all men can become better men.
Sleep With Me: The Podcast That Puts You To Sleep

High strung or wound up? Thinking about a million things when you are trying to sleep?
This podcast will help you get the rest your body wants and needs. Listeners hop in bed, close their eyes, and listen to a story that gets progressively more boring with time so they can drift off and get to sleep faster.
Savage Lovecast

Advice columnist Dan Savage answers fans questions about sex and politics. Listeners can also call in and ask Savage a question that he will answer on his show, so it’s about real people and real “love” problems.
Good Life Project

Good Life Project will inspire you to live your best life, find what you’re passionate about, stay productive, and learn to be fully-engaged. The conversations between the podcast’s hosts and guests are relatable, touching, and honest.
Hidden Brain

Whether or not we realize it, brain patterns drive the way each of us think, react, and behave every day.

Hidden Brain — produced by NPR — takes listeners through a multitude of reasons why they behave in certain ways. This podcast will help you better understand yourself and the people you interact with.
Technology
Learn about the newest developments and innovations happening every day in tech and media with these podcasts.
The Hustle Daily Show

Introducing the perfect podcast to pair with your morning coffee. The Daily Hustle Show cuts through the noise to give you the top business and tech news you need to know. With funny-but-true insights delivered by hosts Zachary Crockett, Juliet Bennett Rylah, Jacob Cohen, and Rob Litterst, it’s dangerously addicting.
Recode Decode

Host Kara Swisher — a well-respected technology journalist — teaches listeners about the biggest names, developments, and innovations in tech and media. She interviews industry leaders about their experiences, plans, and achievements.
Crazy / Genius
This podcast — produced by The Atlantic — poses questions, possible conclusions, and ideas regarding the culture and innovation happening in the tech world today.
Online dating, blockchain, Facebook, space, and smartphones — are human interactions with technology actually sustainable? Listen to find out.
Note to Self

The relationship between humans and technology these days is a complicated one. We rely on technology in so much of what we do — but when is it too much?
Note to Self looks into this situation and asks questions about the way technology fits in our lives today, and how that relationship may change in the future.
a16z

Experts in tech, business, media, and news discuss trends, developments, and cultural changes within their industries. This podcast — which is produced by a venture capital firm in Silicon Valley — includes interviews with some of the most prominent figures in the tech world.
Gadget Lab

This podcast covers the latest tech information about social networks, entertainment, mobile, services, and more.
The Vergecast

The Vergecast provides listeners with an overview of what’s new and changing in the tech industry with a rundown of the week’s latest stories, developments, successes, and failures.
Marketing
The way companies market their products and services has changed dramatically in recent years — consumers have all of the resources they need to make an informed purchase at their fingertips.
The following podcasts will help you reach your target audience and keep up with the latest marketing trends.
Marketing Against the Grain
HubSpot’s own CMO and SVP of Marketing, Kipp Bodnar and Kieran Flanagan, share their marketing expertise — and get in a few arguments — in order to give you the best game plan on how to move your business forward.
Call to Action

Online marketing successes are explained in this podcast so listeners can take the lessons and apply them to their own businesses.
Interviews with campaign managers and digital marketing professionals provide people with tactical advice on how they can improve their marketing campaigns and overall online presence.
Marketing Made Simple

Need a podcast that’s easy to digest, and even easier to implement? Look no further than Marketing Made Simple, a no-nonsense podcast packed with practical strategies and tips to hit the ground running.
Copyblogger FM
Content marketing, copywriting, digital marketing, and lead and conversion optimization are only some of the topics discussed in this weekly podcast. Experts chat with host Sonia Simone and analyze the changes within the marketing industry.
Online Marketing Made Easy with Amy Porterfield

Whether you’re a seasoned entrepreneur or just getting started, host Amy Porterfield shares all things marketing to accelerate your business. The podcast is grounded with real life examples along with a healthy dose of inspiration.
Conclusion
 In a world where everything seems to be getting faster – and where more is expected from people in less time – it’s easy to fall behind on the book you’re reading or miss a story in the news.
Podcasts are a great solution for those looking to stay informed while on the go – or even those of you who would rather sit back, close your eyes, and listen to a story in bed rather than read a novel, watch TV, or listen to music.
Stay entertained, learn something new, keep your brain sharp, and remain informed with podcasts.
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You’ve likely heard of Meta Business Manager, formerly known as Facebook Business Manager. Meta describes this as their tool to “manage ad accounts, Pages, and the people who work on them — all in one place.”
If you haven’t heard of it, or if you don’t know much about it, Meta Business Manager is a valuable tool if you have more than one ad account, if you need to track separate clients’ ads or pages and create reports for them, or if your company uses Facebook for different services related to your business.
In this post, you’ll learn everything you need to know about Meta (Facebook) Business Manager and how to use it to generate brand awareness on Meta’s social platforms.
Essentially, Facebook Business Manager helps your team stay organized and focused while monitoring, creating, and publishing ads, pages, and other business assets on Facebook.
Here, we’ll delve into how to create a Meta Business Manager account; how to add your business pages, ads, and people; how to use the analytics tools in your account; and how to extract the most value from the ads manager tool.
For the purpose of keeping this article easy to follow, we’re going to assume your business is interested in using Business Manager for your own pages and ads rather than for your client’s pages and ads. We’ll also use the names “Meta Business Manager” and “Facebook Business Manager” interchangeably.
Is Meta Business Manager different from your Facebook account?
While Meta Business Manager isn’t tied to your personal account, you do need a personal Facebook account to use Facebook Business Manager.
Don’t worry. Your personal Facebook account won’t be visible. Facebook Business Manager only shows you your business assets, including ad accounts, pages related to your business, and advertising or social media analytics. It doesn’t have a newsfeed and won’t send you notifications from your personal account.
Setting up your Facebook Business Manager account is simple. The Facebook Business Manager account is a different set-up process than a personal Facebook account. The Business Manager set-up simply requires your business name and email to begin. It’s an easy four-step process that took me approximately two minutes.
Here’s what you do:
1. First, go to business.facebook.com and click the blue “Create Account” button.
To create a new Business Manager account, click the “Create Account” button next to or below the “Log In” button. If you have not already logged in to your Facebook account, you’ll be prompted to log in. You’ll also need your business information ready to enter in the next pop-up screen.
2. Next, fill in your business name and email in the pop-up, and click “Submit.”
You’ll be asked to enter your business name and email on this pop-up screen. Since you are logged in to Facebook already, your name will already be populated in the box.
You’ll want to make sure you are using a business email that your employees recognize, as this is the email you’ll use to invite and assign roles to your employees. Meta does not allow the use of special characters in the business name field, so you’ll want to leave those out.

3. The pop-up screen will then ask you to confirm your email. Go to your inbox and open the email with the subject line, “Confirm your business email.”
After entering your information and submitting it, Meta will ask you to confirm your business email. The pop-up screen will direct you to check your email.
You will see an email that reads, “Confirm your business account.” If you don’t immediately see this email in your inbox, be sure to check your junk, spam, or social folders.

4. Open the email from Facebook and click “Confirm now.”

When you click the “Confirm now” button, a new Meta Business Manager window will open. This window will give you access to your Business Manager account. If it looks intimidating at first glance, don’t worry, Facebook Business Manager is actually pretty intuitive.
Let’s delve into how to add pages and ad accounts to your Business Manager account.
How to Add Facebook Business Pages to Your Meta Business Manager Account
On your Meta Business Manager homepage, you’ll immediately see an Ad Account Performance module. You may need to scroll down to see the Pages module in your Business Account.
1. First, scroll to the Pages module and click “Go to business settings.”
Since your Meta Business Manager is new, you will have to connect your Facebook Pages to your account. To connect a Facebook page to your Meta Business Manager, scroll down to the Pages Module. Then, click the “Go to business settings” button.
2. Click the “Add” button in the new window. In the menu, choose “Add a Page.”
When you click “Go to business settings,” a new window will open. In this window, you will be able to connect your Facebook pages to your Business Manager account. Click the “Add” button to connect a page.

3. In the pop-up screen, type the name of your Facebook Page or enter your URL. Then click the “Add Page” button.
This pop-up screen will prompt you to type your Facebook Page in the bar or paste your Page’s URL. If you type your Page name in the bar, your Page should be the first available option. If not, paste the URL. Once you have selected your Page, click the “Add Page” button.

4. If you see this pop-up with a green checkmark, you’re all set! Your page is successfully added.
That’s it! Now that you’ve successfully added your Page, you’ll be able to see it in your Meta Business Suite portal.

How to Add Your Facebook Ad Accounts
Adding your Facebook ad account is an almost identical process to adding a page, but I’ll walk you through the steps here so you can see them in action.
It’s important to note you can only add one ad account at first, and then you’ll be able to add additional ad accounts once you start spending money in your first ad account.
However, you can’t host more than five ad accounts at any one time.
1. Click the “Ad accounts” link on the side panel of your homepage.
Underneath Business settings, you’ll see the side panel. Click on the “Ad accounts” link to connect your Ad account to your Meta Business Suite.

2. Click the “Add” button. In the pop-up menu, choose “Add an ad account.”
After you click “Add an ad account,” you’ll notice three options. You can add your own account, add someone else’s account, or create a new account. For the purpose of this post, we’ll assume you already have your own ad account for your Facebook Page. To add the ad account, click “Add an ad account.”

3. Enter your “Ad account ID” into the box. When you’re finished, click “Add Ad Account.”
To connect your ad account to your Meta Business Manager, you need your account ID. If you do not know your ID, log into your existing Ads Manager. You should see your ID in the dropdown menu of the search bar. This is the ID you’ll use to connect your account to the Business Manager.
Once you have your ad account ID, enter it into the ad account ID box. Double-check that your ad account ID is the correct account and number sequence. Once you enter your ID and connect it to your Business Manager, you cannot delete it.

How to Add People to Your Business Manager Account
For this example, we’ll focus on adding internal employees to your Business Manager Account, not clients or external advisors.
Adding people to your account is easy, and you can limit the amount of access each employee gets.
Limiting access to “employee only” is helpful if, for instance, you want to assign one employee to handle your Instagram account and monitor those analytics, but then you want another employee on the team to manage your ad accounts and those analytics.
1. First, go to the side panel under Business settings and choose “Users.” In the dropdown menu, select “People.”
To add an employee to your Business Manager, locate the “Users” tab on the side panel of the main screen. Then, select “People.” This will open a new screen.

2. Next, click the blue “Add” button highlighted below.
Adding a user is simple. Click the blue “Add” button to start the process. You’ll need to know the email of the employee you are adding to your Business Manager.

3. Type in an employee’s email address (so Facebook can send them an email with access permissions), and then select “on” for either “Employee access” or “Admin access.” Then, click “Next.”
To add an employee, you’ll need to enter their email address. Before clicking “Next,” decide if you will assign the user to “Employee access” or “Admin access.” Setting a user to “Admin access” will give them complete control of your Business Manager account. To assign additional roles, such as Finance Analyst, Finance Editor, or Developer, click the “Show Advanced Options” button.
4. Assign your employee to any of the assets on the right of the pop-up screen. Click on each asset to assign roles and tasks. Once you are finished, click “Invite.”
Here, you have a couple of different options. You can assign your employee to any of the assets on the right of the pop-up screen (Pages, Ad Accounts, Catalogs, Apps, Pixels, and Instagram Account). If you click on each asset tab, you can assign different tasks and roles for the employee within the asset. For example, under the Pages asset, you may task your employee with content creation or task them with moderating comments.
Once you have assigned roles and tasks for your employee, click “Invite.”

5. Now, your employee has been sent an invitation. Click “Done” or “Add more people.”
Great! You’ve added an employee to your Meta Business Manager account. Make sure your employee knows to check their email and follow the instructions in their email to finish confirming their account. If you are finished adding people to your Business Manager, click “Done.” If you have more employees to add to your account, click “Add more people.”

Ads Manager Tools
Now that we’re all set up, you might be curious about some of the additional benefits of creating an ad inside Business Manager.
When creating an ad in Ads Manager, one of the best advantages (as you’ll soon see) is the ability to create a highly-targeted core demographic group with the “create new audience” feature.
You can choose a gender, age, region, and language to reach and dive into the specific interests you want your audience to share.
Then you’re given estimates based on your audience and budget, like how many people you’re expected to reach daily and how many people will click your link. Those performance metrics are critical when deciding whether to increase or decrease audience size or whether your budget is big enough.
Here’s how to create an ad in Ad Manager:
1. On the side panel of the homepage, click “Ads Manager.”
Under the Meta Business Suite logo, you’ll see the side panel. To access the Ads Manager, click the “Ads Manager” button.

2. To create an ad, click “Create Ad” in the right corner of the screen. Or, click on “Get started.”
If you have not previously created Facebook ads, Facebook will prompt you to start. Click the “Get started” button at the bottom of the screen. Or click “Create Ad” in the right-hand corner of the screen. Both buttons will open the ad creation page.
3. Select your goal.
When creating a Facebook ad, you need to choose a goal for your ad. You can create an automated advertisement, drive traffic to your website, promote your Facebook Page, generate more leads, or create an ad to generate inbound messages. For the purpose of this example, we will choose the goal “Promote your Page.”

4. Next, fill in the details to design your Facebook ad.
To promote your Page with a Facebook ad, you need first to write a description for your ad. Next, click “Edit options” to choose a photo for your ad. You can upload an image or select a photo that you already have linked to your pages. The Ad box will give you an idea of what your ad will look like to your audience.

5. Then, scroll down to create your audience. Click the pencil icon to edit the audience description.
In the pop-up window, scroll down to the “Audience” module. Click the pencil icon in the corner of the module to edit the audience description. Fill out the information according to the audience that you wish to reach. You don’t need to fill out all of the information, but the more information you include, the more likely you’ll reach your target demographic.

6. Once you are finished designing your Facebook ad, enter your payment information and click “Promote now.”
Before clicking “Promote now,” review your ad. If you are happy with your ad, you’ve selected your target audience, and you’ve decided on the timeframe to run your ad, enter your payment information in the Payment Method module. Click “Promote now” to finalize your ad.

7. Congratulations! You have created your first Facebook Ad. To review your ad, click on the Ads Manager tab and click on “All ads.”
The Ads Manager tab is the easiest way to review your ads. Click on “All ads” to see a list of your ads. This tab will provide relevant information and analytics such as reach, impressions, cost per result, and relevance score.

Meta Business Manager Insights
Lastly, here’s a general overview of your “Insights” tab and what the Insights page looks like:

We won’t go too in-depth with analytics, or insights, since it’ll vary drastically depending on your business’s advertising goals, budget, and audience.
However, it’s important to note a few significant components of the Business Manager’s insights to ensure you understand the tool’s most impressive functions.
Hot tip: Check out Meta Business’s advertising information page to learn more about Facebook ad functions, read success stories for industry-specific businesses, and get inspiration and ideas to improve your own ads.
Business Manager Insights Functions You’ll Want to Know About

Facebook Pixel: If you install Facebook Pixel, your website can reach people with ads on Facebook after they’ve visited your site.
Split testing: Use A/B testing to figure out which ads lead to the highest conversion rate.
Conversion lift: Use this tool to ensure your ads are actually generating conversions and sales.
Mobile SDK: If your business has an app, use Mobile SDK to see what actions people are taking within your app and use that information to improve ad campaigns across devices.
Brand lift: Find out how your ads are impacting your brand image to optimize ads for better brand awareness.

Use Meta Business Manager to Improve Your Reach on Facebook
Meta Business Manager will help you manage your Facebook presence down to the team members who can access your account. Take advantage of this tool to launch effective ads on Facebook, examine your Facebook strategy, and boost your KPIs across Meta’s social platforms.
Editor’s note: This post was originally published in May 2018 and has been updated for comprehensiveness.

Like many people, I discovered Twitch through my love for video games,watching YouTubers play and review some of my favorites. Most of the YouTubers I watched promoted their Twitch accounts where they would broadcast live play-throughs, and I eventually started to wonder — what is Twitch?

Ultimately, Twitch is a streaming platform, but is there more to it? In this post, we’ll explore what Twitch is and how you might use it to engage with prospects and increase brand awareness.

When you visit Twitch, you’ll see a screen very similar to the image below. The homepage is curated based on previous activity, so while this screen is covered with gaming content, streamers don’t have a limit on what they produce.

What is Twitch Used For?
Twitch is mainly a platform for gamers to watch and perform live play-throughs and commentary. However, there are other programs such as talk shows, cooking shows, sporting events, and gaming conventions that also pop up on the site. Twitch enables fans to connect with streamers, and it allows users to watch content they’re interested in on a platform that supports long-form, live broadcasts. In fact, it’s common for streams to last for an hour or two.
The platform also has its own convention called TwitchCon — a bi-annual event celebrating the streaming industry as well as a chance for the platform’s broadcasters to connect with their fans and peers in person.
Fans can attend sessions led by their favorite streamers and buy branded merchandise from a slew of vendors and event sponsors. For example, Doritos is a proud sponsor of TwitchCon.
Though the streamers produce the content, Twitch has a dedicated fanbase that expands across the globe. To get some perspective on Twitch’s users, we’ll take an in-depth look at Twitch’s primary audience.
Who uses Twitch?
According to research by SimilarWeb, 79.62%% of Twitch’s users are male as of May 2022, and the bulk of the platform’s audience (about 37.11%) are between the ages of 18 and 24 years old.
When SimilarWeb studied the web behavior of Twitch users, they found primary keywords this audience searched for were “video games consoles and accessories,” “games,” “software,” and “news.” From that information, we can infer that the majority of Twitch users are interested in games and the technology needed to play them.
In the same report, it was also noted that 21.41% of traffic comes from the U.S., making it the country with the most representation on the platform — with Germany, Korea, Russia, and France not too far behind.
Though the audience has a large young male presence, that demographic isn’t the entire platform’s user base.Twitch’s most popular female streamer, Pokimane, has 9.2 million followers — making her one of the platform’s top 10 most popular streamers.
Still, as marketers know, those numbers could be an essential part of your target audience.
If, by now, you are mulling over a few ideas about how you can fit Twitch into your marketing efforts, let’s talk about how brands are using Twitch, next.
11 Ways Brands Use Twitch
Brands use Twitch to increase brand awareness, target specific audiences, produce branded streams, and leverage influencer marketing. The site is powered by visual content, so let’s explore some examples to back up these goals.
1. PepsiCo
Tactic: Sponsorship Marketing
To promote a limited time Brisk product, PepsiCo sponsored an off-season video game tournament for the game Rocket League. Company-sponsored tournaments aren’t a new phenomenon, but PepsiCo’s sponsorship allowed the beverage company more control than most other sponsorships.
Ads for Brisk ran throughout the tournament and a Brisk-themed car was released into the game for players to use. Viewers could also cheer for the live commentators to drink Brisk, and the phrase “Take the risk, drink the Brisk” formed organically among participants and became a meme for the brand.
2. EA
Tactic: Micro-Influencer Marketing
Video game company EA teamed up with streamer RoryPlays to promote The Sims 4: Cats & Dogs. The campaign was pretty straightforward — RoryPlays played the game live on Twitch and included an EA logo overlay. She also promoted the game and brand verbally on her platform.

It’s snowing at EA Play! Standing here playing #TS4Seasons and it’s AAAMAAAAAAZING!!!If you’re coming to EA Play, come by @TheSims booth to get HANDS ON Seasons!! pic.twitter.com/LYABmWHDiH — RoryPlays (She/Her) 🏳️‍🌈 ♿️ (@RoryPlays_)
June 9, 2018

RoryPlays is a micro-influencer with a smaller following of about 14,000 people, but micro-influencers with a smaller following can still pose a huge advantage for brands. That’s because micro-influencers often have a closer relationship with their followers and a more dedicated fanbase. This makes promoting content to their audience much easier. Think about it — that’s 14,000 more people who are aware of the game and how it’s played.
3. The Hershey Company
Tactic: Influencer Marketing
To promote Reese’s Pieces chocolate bar, Hershey partnered with multiple influencers, like Ninja and DrLupo, who have millions of followers on Twitch. During the campaign, those influencers ran livestreams while tasting the new product.
Through the campaign, millions of people were introduced to the new candy bar via their favorite streamers enjoying the candy live.
4. Lexus
Tactic: Content Marketing
Luxury car maker Lexus partnered with popular video game streamer Fulsie for the company’s “All In” Twitch campaign. During the campaign, 23,000 Twitch users voted on how to modify and customize the 2021 Lexus IS sedan. Twitch users wound up designing the ultimate vehicle for gamers and included a 3D-printed controller inside the car as well as gaming consoles.

AHHH I am so excited to reveal the new @Lexus Gamers’ IS that we designed together last month! Lexus took their sport sedan to the next level and built our dream gamers’ IS. Join the stream – I’ll be giving you guys a detailed tour of the car 😀 https://t.co/0e3xBSXNSH #ad pic.twitter.com/I1LPVPtfoZ — leslie (@fuslie)
February 17, 2021

5. UberEats
Tactic: Influencer Marketing
UberEats partnered with Ninja to offer subscribers a 25% off coupon. The promotion came in the form of a challenge. Every time Ninja “killed” a character in Fortnite, he would win fans 1% off their UberEats order. The catch was that there was a time limit — Ninja could only take part in the challenge from the moment he ordered his food with UberEats until the food arrived at his door.
By the time the challenge was over, Ninja won his fans 25% off their order and the offer had been used to its maximum capacity.
6. 1,000 Dreams Fund
Tactic: Brand Awareness
The 1,000 Dreams Fund is a non-profit devoted to providing 1,000 university women with grants to help them achieve their dreams. The non-profit provides new grants every academic semester, and the people behind 1DF partnered with Twitch to bring the program to streamers.
Through the Twitch partnership, the fund provides financial assistance to female streamers currently attending college. The fund is meant to help with their school expenses. Twitch might provide financial aid for conventions like TwitchCon, conferences, new hardware, or educational programs that are devoted to creative pursuits.
During Women’s History Month, Twitch’s Facebook account ran an ad that supported the fund, bringing awareness to 1DF and what it does for women streamers.

This gave an entirely new audience an introduction to the non-profit. It also showed Twitch’s diverse user base and highlighted a cause the company supports.
7. WildEarth
Tactic: Target Specific Audiences
WildEarth (WE) is a broadcaster that shows the day-to-day lives of animals — led by expert zoologists in Johannesburg, Australia. Recently, the site’s leaders decided to expand their broadcast to Twitch in order to broaden their audience.
The streams are short, which is unusual for Twitch, but makes sense for WildEarth. Content includes a sunrise safari led by expert Lauren, in which she focuses on animals she sees on her drive and provides information about them.

Source
WE is aimed towards younger viewers, so it’s no surprise that broadcasts have expanded to Twitch and YouTube. Some clips even have kid-friendly titles with emojis and current slang to attract these younger viewers.
8. Nissin Noodles
Tactic: Lead Generation
Streamer Pokimane plays mostly role-playing fantasy games. Recently, she partnered with Nissin Foods to produce a branded League of Legends broadcast.
The broadcast featured her making the instant noodles during a stream. To keep the content fun and engaging, Pokimane added a ‘Slurp Meter’ graphic on-screen that measures the volume of her eating her meal.

Source
Nissin’s branded stream has been seen by over 11,000 of Pokimane’s fans. This marketing technique cemented Nissin as a brand associated with her community, showing how their product fits into the gaming lifestyle.
9. PSD Underwear
Tactic: Influencer Marketing
Ninja is one of Twitch’s most-followed streamers with 18.3 million followers. To get those followers interested in their brand, and to celebrate TwitchCon 2018, athletic underwear brand PSD gave the streamer a bus:

Hitting the road and heading to TwitchCon with our newly wrapped @ninja bus! 🔥🔥 pic.twitter.com/AHKDI1ocVC — PSD Underwear (@PSDunderwear)
October 25, 2018

PSD’s marketing campaign used TwitchCon to build brand awareness with its ‘Ninja Bus’ and corresponding Twitter post.
This partnership is a change for PSD, which usually partners with basketball, football, or wrestling athletes. A video game athlete partnership could be part of a strategy to attract audiences on a different platform. It also shows the flexibility of the product.
10. Indeed
Tactic: Paid Advertising
In a similar practice to Facebook and YouTube, Twitch plays video ads before their streams, also known as pre-roll ads.
This Indeed ad shows a case study about how a Twitch streamer and digital artist used Indeed to connect. The streamer was looking for a designer to make her streams more engaging and found her talent on Indeed, a career search engine.

Source
The ad paints a picture of how gamers, streamers, developers, and creatives can use Indeed to find support for their work on Twitch. It shows how a streamer can leverage Twitch to find talent — and how talent can find work.
11. Wendy’s
Tactic: Lead Generation
Animal Crossing: New Horizons came out in March 2020. Marketers at Wendy’s knew Twitch would be flooded with Animal Crossing streams upon the release, so they decided to capitalize on that.
The campaign is simple: a gameplay broadcast following the Animal Crossing adventures of the store’s mascot Wendy. There are several clips and streams on the account, and most of the titles include “Free Delivery” to remind Twitch users that they don’t have to leave the site to eat Wendy’s.

Source
Notice the extra steps the campaign takes for the branded stream. In the bottom left, there’s an advertisement for free delivery from Postmates and GrubHub. At the top is the title of the campaign, ‘Choppin’ Trees & Free Deliveries,’ as well as the logos of participating brands.
Should your brand leverage Twitch?
Multiple companies use Twitch to promote their brand by catering to a young audience. If your company has a similar goal, then Twitch might be a great asset to you. Twitch is especially useful if you’re looking to leverage influencer marketing. Influencers have a very loyal fanbase and can use their following to expand your audience by endorsing your brand. We saw this with Pokimane’s noodle stream as well as with the collaborations between Ninja and multiple companies.
Another benefit of leveraging Twitch is boosting leads with ads. For example, shampoo brand Head & Shoulders used Twitch to market its new men’s styling creams. This was achieved by partnering with the platform to run a contest in which Twitch users could win 100,000 Bits, which is the site’s virtual currency.

Source
The target audience for this campaign is men, so the team behind the campaign knew they would have an audience on Twitch thanks to its largely male demographic.
Alternatively, if your audience is using Twitch as part of their web behavior, you might look into investing in Twitch content. While you don’t have to create a Twitch account and start uploading numerous streams, you can go the Indeed route and use an ad that relates to Twitch’s users.
For instance, maybe the company you work for sells computers. A great way to leverage Twitch in a product marketing campaign is by making an ad that shows a popular PC game on the platform right now, like League of Legends, and how it works with the computer you’re aiming to sell.
Twitch is an expansive platform where creatives can engage with subjects that interest them. You can leverage Twitch in multiple ways and reach an expansive audience by doing so. As a casual Twitch user, I look forward to seeing what you come up with for your Twitch campaign.

A sales cycle is a set of steps taken by a sales representative or marketer that converts a lead into a paying customer. The sales cycle begins with the first contact with a prospect and ends when they become loyal customers. Depending on various factors, such as the nature of the prospect and the type…
The post How Small Businesses Can Close Sales Faster Using an Effective Sales Cycle appeared first on Benchmark Email.

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