Category: Marketing Automation

Remember when social media was all about keeping up with your friends and family?
For better or worse, those days are gone as more social platforms are now focused on keeping you connected with an endless stream of products you can buy without even leaving the app.
In other words, social media is the next frontier of e-commerce, and DMs are the future of customer service.
That’s the bold claim we made after running our survey of 500+ Instagram marketers earlier this year — but Instagram recently announced a big change confirming our theory.  
In July, Instagram revealed that the app will let shoppers place and track orders directly in their DMs.

What Instagram’s DM Shopping Feature Looks Like
Instagram’s new DM features are similar to the messaging features of WhatsApp payments. Rather than going to a brand’s online retail store or Facebook/Instagram Shop, prospective customers can now shop and search for products with help from brand representatives on messenger.
Meta’s announcement notes that businesses that enable the feature can:

Chat with customers in real-time to answer questions and confirm purchase details.
Create a payment request with item description and price.
Request and collect payment.

Below is a preview of what this messaging feature looks like:

Source
Why This Could be Big for Businesses
Why is this a big deal? For starters, our Instagram Marketing Trends Report shows that using the app’s shopping tools and leveraging DMs for customer service are the highest ROI strategies on the platform.

But while these tools may be working for marketers, are people actually buying products on Instagram and turning to DMs for customer service?
The results of another recent consumer trends survey we ran might surprise you:

28% of social media users age 18-34 have bought a product directly in a social media app in the past three months

1 in 4 people age 18-24 have used social media DMs for customer service in the past three months
33% of social media users age 18-24 have bought a product based on an influencer’s recommendation in the past three months
Social media is Gen Z’s preferred channel for discovering new products. 57% of Gen Z have discovered a new product on social media in the past three months
Social media is also Millennials preferred channel for discovering new products. 1 in 2 Millennials have discovered a new product on social media in the past three months

While this data isn’t specific to Instagram, the app is currently at the forefront of the shift into e-commerce happening across social media platforms. YouTube just announced integrations with Shopify and Twitter is testing new shopping features, but Instagram seems to be slightly ahead of the curve.
That’s why Instagram is currently the best social media platform for selling products online. We even published a guide to Instagram’s various social media shopping tools and which perform best, based on our survey of 580+ Instagram marketers.
What’s Next for Social Shopping?
Social shopping isn’t necessarily new, but it’s being implemented and adopted in real-time by both consumers and marketers. Looking forward, we can confidently say that you’ll see Instagram continue embracing the shopping experience, and other social channels will likely follow suit.
When it comes to how marketers and consumers will interact with these shopping tools, it’s too early to tell. While social shopping shows huge potential based on our data, users might flee social media platforms as they become less about connecting us with the people we know and more about selling products.
Regardless, Gen Z and Millennials spend around four hours a day on social media, and social media is their preferred way of discovering new products, so there’s no better way to reach them.
As social selling evolves, we’ll be running our consumer trends survey bi-annually to keep track of how quickly social media users embrace these changes and keep surveying social media marketers to see if using these social shopping tools remains a top strategy.

Hey, You have an opportunity to get featured on 6 aggregators sites completely free, and obtain valuable and valid backlinks, which will put you in front of your target audience. However, if you are ambitious and have bigger plans, you can always go for the full version and get listed on 53 different aggregators. You can see it yourself over here https://marketroadie.com/ submitted by /u/UknownShaman [link] [comments]

https://digitalthoughtz.com/32-social-media-content-type-to-amaze-your-fans/ submitted by /u/digitalthoughtz [link] [comments]

Email tasks: delivering contents download – email marketing is one of the most efficient marketing strategies to automate. You can set up automated emails to send opt-in content like free templates, reports, and ebooks. This may be used in place of (or in addition to) invoking the download in the user’s browser. Additionally, it gives you the option of including a “next step” CTA in the email body. You can also use email automation email newsletter, drip campaigns, cart abandonment email and so on. you can use GETRESPONSE for email automation Social media taske: facebook bot – with a Facebook bot that leads new leads through a conversion process, lead generation can be automated in a significant and highly personalized way. other area is social media scheduling You are business owner and you need to free up time for other activities, these are two aspect of your business you can free up time email tasks and social media tasks. Although there are many aspect of the business you can automate. submitted by /u/amos_blake [link] [comments]

We have been running a digital marketing company successfully for the last 7 years and we are currently building marketing tools. For the next tool that we would want to build we wanted to get suggestions from you people on any specific pain points that you are facing that you think is worth considering for our next product. Please post your comments/suggestions submitted by /u/sriram2812 [link] [comments]

submitted by /u/youjiba [link] [comments]

Hi everyone, At Codelia we’re focusing on delivering a platform that can help all of you, marketers, during your daily job. Codelia provides the planning and content modeling tools needed to create content for any platform without requiring help from developers. Model, create, and manage your content easily through a powerful and flexible visual back-end, collaborating with your teammates. Create synergy between your marketing team and your development team, saving working hours, budget, and launching your projects faster. More info here. submitted by /u/codeliacms [link] [comments]

submitted by /u/Available_Cicada9415 [link] [comments]

hey young chads, if you want to delegate your marketing work, Check out -> and get your free marketing roadmap kanishksharma.ubpages.com submitted by /u/Available_Cicada9415 [link] [comments]

submitted by /u/digitalthoughtz [link] [comments]