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Ever wonder what sets successful businesses apart from those organizations that struggle year after year? The product or service, pricing, industry, market share, and a thousand other factors can impact business success. However, there is one area that if they don’t get right, they’ll never flourish as an organization. Hiring and retaining quality employees. You …
Most businesses want to grow and be successful, but what they often don’t realize is that success doesn’t happen overnight. It takes hard work, dedication, and a clear vision of what you want your business to become. One of the biggest dangers that can prevent a business from achieving its goals is marketing myopia. In …
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Podcasts are …
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Inflation makes customers think twice before they decide to open their wallets. And although they are still buying, their behavior has changed. In the eCommerce sector, we observe an inflation-induced loyalty recession that puts marketers in a paradoxical situation: they must increase their effectiveness without increasing the costs of operations. There is a …
Thinking about sending an email blast? Or maybe an email campaign? Not sure what the difference is? In this post, we’ll talk about email blasts, when to send them, and how do it effectively.
With the economy continually shuffling between the highs and lows, small business owners and eCommerce stores are bearing the brunt more than ever. Fear-inducing economic news has raised concerns about an impending recession. Although no one is sure whether the economy will reach a complete downturn, businesses need to prepare as though it is imminent.… …
One of the biggest myths about burnout is that it can’t happen if you love the work that you’re doing. I am certainly proof positive of the opposite.In 2015, I was celebrating 10 years of working as the head of advertising for the largest eyewear company in the world. On the surface, I actively loved …