Category: Marketing Automation

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I’ve made a way to automate grabbing the script from a tiktok video paste a tiktok link, get it transcribed seconds later. – save your favourite educational videos for later reading. – turn your tiktoks into tweets and blog posts etc. – get inspiration for your own content. came across a post on r/Automate looking for a way to do this, there weren’t any suggestions, so I’ve made a way to do it. https://www.transcribo.xyz submitted by /u/willfmv [link] [comments]

TikTok just announced a new feature in its Ads Manager platform, which allows advertisers to customize their attribution window for better tracking and performance.

Let’s break down how the attribution manager works, how to access it, and the benefits of using it.
Breaking Down Key Attribution Terms
Before we get into this new TikTok feature, let’s first get a refresher on some key terms:
Attribution – A reporting strategy that allows advertisers to know the path users are taking after clicking or viewing an ad.
Attribution window – The time between when a user clicks or views an ad and when they convert.
Conversion – The desired action taken by a targeted user, such as visiting a website or making a purchase.
Now that we have the basics down, let’s dive into TikTok’s new attribution manager.
Understanding TikTok’s Attribution Manager
When it comes to ad campaigns, no two are the same. The goal for one may be to increase purchases for a particular product while for another, it may be to raise brand awareness.
Brands may also have contrasting conversion journeys based on their industries.
With that in mind, TikTok introduced customized attribution windows to enable advertisers – those using the TikTok Pixel or Web Events API – to more accurately track performance and assess campaign results.

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The default setting is a seven-day click and one-day view window. This means that a user must convert within seven days of clicking an ad or 24 hours of viewing an ad for the conversion to register within TikTok’s ad manager.
Advertisers can now set different windows:

1, 7, 14, 28 days for clickthrough attribution
Off, 1, 7 days for viewthrough attribution

When is it valuable to pick a one-day versus 28-day attribution window? It all depends on the goals of your campaign, the industry you’re in, and expected user consideration periods.
Say you’re a B2B software company with an ad campaign to convert free users into premium users. One-day conversions are probably unlikely given the product. However, a 28-day one seems more realistic given that their particular industry deals with longer consideration periods.
A jewelry brand, on the other hand, may opt for a 24-hour attribution window when running a sale.
Pro-tip: Want to sync your ads manager with your CRM? Try Leadsbridge.
How to Access TikTok’s Attribution Manager
Now that you understand how it works, here’s how to access this feature within TikTok’s Ads Manager.

Login to TikTok for Business.
Navigate to “Assets.”
Click on “Events.”
Narrow down to “Web Events.”
Select “Attribution Manager.”

You will also see the option to customize your attribution window when creating a campaign. It should show up under the “Bidding and Optimization” section.

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This great addition to TikTok’s Ads Manager will arm advertisers with more reliable data to understand their audience and leverage these insights into action.

To be honest, Gen Z can feel like foreign territory to all. Even myself, born in 2001. Although I’m smack in the middle of the TikTok, middle-part wearing generation, I don’t always fully understand the trends we start, stop, or totally cancel.
Even though I’m no genius when it comes to how to market to our generation, I can tell you it’s pretty obvious when marketers try too hard to sell to us. It often feels too forced and fake.
That’s why I’m here to help! Let me debunk a few myths and predictions marketers might have made about our wild generation so that you can find the right ways to grab our attention and keep us engaged. Let’s dive right into some of those incorrect thoughts, debunk them with data from our State of Consumer Trends Survey, and discuss tips for what you can do instead.

5 Gen Z Myths, Debunked
1. “Gen Z is obsessed with fast fashion.”
It’s easy to see SHEIN or Princess Polly hauls on TikTok or Instagram and think these represent our generation. Of course, these online retailers do have a grasp on our generation to some extent, but what grabs our attention are retail resale sites. For example, 90% of Depop’s users are younger than 26.
Today, Gen Zers are purchasing this apparel, but in a much less harmful way, being that resale clothing is second-hand.
Instead of getting caught up in cheap prices and deals, Gen Z, more than any other generation, considers the brand’s ethics and its stance on social issues. You don’t just need to take my word for it. we surveyed over 100 Gen Zers and found that how a brand approaches social responsibility has a real impact on Gen Z purchase decisions.

And, when we asked whether companies should take a stance on social issues, 50% of Gen Z said they should. As a marketer, this means that, if you haven’t already, you need to prioritize this for Gen Z and even younger millennial audiences.
I also urge you not to think of social issues as a broad term that is often thrown around without any substance to back it up. Instead, break it down into specific issues that you can actually fight with tangible results. And, just to help you out even more, here is where to start:
When we asked Gen Zers who want companies to take a stance on which issues are most important to them, racial justice was by far the top issue (69%), followed by LGBTQ+ rights (50%), gender inequality (46%), and climate change (42%).
2. “Data privacy and security are irrelevant for Gen Z.”
I get why many people believe this one. Gen Z is known for being glued to their phones, which obviously comes with the risk of unsecured and unrestricted data.
Furthermore, we are the TikTok generation, and – as many of us know — TikTok has had its share of privacy concerns. And yes, we may come across as irresponsible at times, especially when it comes to social media (the milk crate challenge was not the best idea); but don’t underestimate us.
As the first generation born into a technology-based world, we’ve seen the realities of a digital space more than any other generation, so data security and safety are naturally top of mind.

As you can see in the graph above, Gen Z purchase decisions are strongly influenced by whether or not they can trust a company with their data (as it is the second highest ranked consideration before purchase, at 83%).
The data above means that, as a marketer, you need to convey data privacy to our generation and can’t just assume we don’t care about these criteria. Assure us that we aren’t being scammed or exploited. We may not always prioritize it over experience and entertainment (as seen with our usage of TikTok), but don’t believe that you can do anything with our data, and we won’t mind.
3. “TikTok is The Best Way to Reach Gen Z”
TikTok is a great space for Gen Z; it offers a genuine feel to the content that no other app provides. This style is quite attractive for some of our shorter attention spans and busy schedules. In fact, TikTok is the app Gen Z uses most often. Despite this, surprisingly (or not), it’s not our favorite social media platform.
When we asked Gen Z their favorite social media app, Instagram and YouTube easily took the cake, with TikTok placing third, as seen in the graph below.

From your perspective as a marketer, this means that even though a significant effort should still definitely be made to generate TikTok content, don’t forget about our trusty old friend Instagram – even for Gen Z.
There are many reasons why Gen Z shies away from directly buying on TikTok. These include the concern for data privacy previously mentioned and just wanting to use that space for the sake of connection and entertainment rather than advertisements and purchasing.
So, If you plan to sell directly through social media, Instagram definitely should be your go-to (as 28% of Gen Z saying they bought something directly in a social media app in the past three months).
HubSpot’s recent Instagram Marketing Report goes into more detail on why the app presents such an opportunity for social marketing and selling, so don’t lose sight of it!
4. “Put a product in front of Gen Z, and they’ll buy it.”
Even though we do gravitate towards TikTok-style content, that doesn’t mean we’re receptive to just any type of short-form videos, including those that market products.
Before making a purchase via social media, we need to be made to feel like we found the product on our own. We don’t want to feel forced into any decision, especially when it comes from a clear advertisement that we can’t relate to.
To persuade Gen Z, brands must prioritize making entertaining content that feels authentic to grab our attention. Then, once they have our genuine interest, they can more easily slip in their product rather, than getting yet another eye roll from us.

As this graph above shows, the top way we prefer to discover a new product is through TikTok, Reel, or other short-form video formats, where the product is shown but not imposed on us. In a world where we are often made to feel powerless, we strongly value a sense of autonomy and agency– help us feel empowered through your actions.
5. “Word of mouth is a great way to reach Gen Z.”
Yeah, I know this may seem contradictory as we really like to talk but hear me out. As just outlined, Gen Z is stressed: we feel out of control, doomed, and like the weight of the world lies on our shoulders.
With that comes a unique sense of camaraderie and connection among us. As a result, Gen Zs trust other Gen Zs as they are also going through the same shared emotions. And, what better way to unify than via social media?
We have turned social media and online communities into our modern-day version of word of mouth. Therefore, we even trust influencers’ recommendations more than those from our friends and family.

This graph above helps emphasize that your marketing focus should be on connecting with Gen Z in the spaces we feel comfortable: social media. Sorry, Mom and Dad, but you don’t have much influence over us anymore.  
More Resources for Marketing to Your Target Audience
Now that we’ve explored and debunk some of the biggest Gen Z myths and predictions, you might be wanting to learn even more about the generation and how they shop. Here’s a quick list of more data-driven resources that we hope you enjoy:

The State of Consumer Trends [Data from 1000+ Consumers]
How Each Generation Shops Differently
5 Things Gen Z Will Spend Money On

And for a detailed deep dive into all of our consumer trends data survey (including insights not on the blog), download the free report below.

YouTube is the internet’s second largest search engine, meaning that advertisers have significant potential when it comes to reaching audiences and driving conversions.
In this post, discover essential YouTube advertising statistics you need to know in 2022.

YouTube Advertising Reach Statistics

YouTube advertising revenues reached 7.34 Billion USD in Q2 of 2022, a 5% YoY increase. (Statista, 2022)
YouTube ads have the potential reach of 2.56 billion users, or roughly 1 in 3 people on Earth. (Hootsuite, 2022)
YouTube ads reach more than three quarters of adults aged 18+, and more than 90% of adults in a total of 14 countries. (Hootsuite, 2022)
YouTube’s biggest advertising audience is males between 25 and 34. (Hootsuite, 2022)
The cost of YouTube ads can vary and can cost between $0.10 and $0.30. (HubSpot, 2022)

YouTube Advertising Statistics

Apple Inc. and Disney were the top spending advertisers on YouTube in 2021. (Statista, 2021)
63% of people say they bought from a brand after viewing an ad on YouTube. (Think With Google, 2022)
YouTube ads with strong CTAs have shown to increase the likelihood of short-term sales by 30%. (Think With Google, 2022)
Audio is the No. 1 lift multiplier for effective YouTube ads. (Think With Google, 2022)
The attention, branding, connection, direction (ABCD) YouTube ad strategy delivers a 30% lift in short-term sales and a 17% lift in customer lifetime value. (Think With Google, 2022)
Testing different YouTube ads can lead to greater success, as advertisers who tested different YouTube ads and used the most effective result saw a 60% higher ad recall. (Think With Google, 2021)
Using YouTube’s native product feed tool to showcase your products alongside your ads can drive on average over 60% more conversions. (Google, 2021)

Ready to start filming?
As shown above, advertising on YouTube has the potential to reach large audiences and drive high ROI. To reap these benefits, create a marketing strategy for the platform and, as they say, lights, camera, action!

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I am running a Shopify store which is for a Record Label. Each artist on the label has their own collection on the store. Right now I am using Drip CRM for my email marketing, which syncs nicely to the store and pulls in necessary data such as purchase history. The problem is I want to be able to create individual CRM accounts for each artist, that they can then access and send emails to their list. But only one Drip account can be synced to my Shopify store. I do not wish to add each individual artist as a user to my single Drip account, as there’d be a high risk of them sending emails to the wrong people, or generally messing things up. Is there any solution for this problem? I am open to working with any CRM that will allow me to create separate users/accounts for each artist to only have access to their list, whilst having them all still connected to the Labels Shopify Store. Please let me know if you have any ideas! submitted by /u/loveanarchyco [link] [comments]

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