Category: Marketing Automation

Hello I’m sharing this because I believe that if you can automate your businesses its the best thing that can happen, since you can create passive income. Moosend is my favourite platform to use since it’s easy to use and its efficient. There are a wide range of benefits, such as able to create better landing pages, able to get faster and better conversion rates. https://moosend.grsm.io/pricing-plans6445 To see their pricing. https://moosend.grsm.io/creation To see their tools. submitted by /u/DrHanns [link] [comments]

A campaign is an effort to increase conversions, engagement, and loyalty. Campaign Management allows users to define a target audience and then create, execute, manage and track campaigns to achieve their marketing goals. Campaign management is the process of planning and executing the development, monitoring, and fulfillment of an advertisement or marketing campaign. During this experience, you will learn how to set strategic objectives and targets while developing a campaign that resonates with customers to bring in more business. Managing a campaign is one of the most important parts of running any digital marketing program, whether it’s a traditional marketing campaign, like an email newsletter, or a social media post. Marketing and Campaign management is a challenging business. A critical aspect of campaign success is properly managing changes in its plan. submitted by /u/assiduusglobalinc [link] [comments]

Hello everyone! 🙂 This is my first article, that I would like to share in this group My name is Kirill, and I am the founder of ozma.io – a low-code platform for CRM and ERP solutions. We are a startup based in Amsterdam and we are looking for your feedback on our product. I am launching this article and I would be very honored if you will share your thoughts about it in the comments under this post! You can as well check our demo or free trial version (limit – 5 people) submitted by /u/Kirmark [link] [comments]

How good is SMS marketing for ecommerce? What results can online retailers achieve with using SMS notifications? Check out our latest blog post to find out!

Learn how to easily get an expert’s grasp of keyword mapping and apply it to your business and buyer’s journey.

Agile marketing focuses on creating high-value deliverables by working in short bursts to achieve goals. An agile marketing process is also constantly iterated to ensure productivity and efficiency.
Measuring the success of an agile marketing process is critical as it helps monitor processes and ensures everything is on track — this is where agile metrics come in.
In this post, we’ll discuss:

What are agile metrics?
Importance of Agile Metrics
Types of Agile Metrics
Key Agile Metrics

What are agile metrics?
Agile metrics is a tool that helps marketing teams measure the progress and productivity of marketing activities, stay on track, and address roadblocks. Agile metrics are most effective when tailored to the specific needs of individual projects.
You can use agile metrics at both the team level and individual level. At the team level, they help assess the overall health of marketing activities and identify potential bottlenecks. At the individual level, they can help identify areas of improvement for each team member based on their progress.

Importance of Agile Metrics
Agile metrics are important because they help track progress and identify areas for improvement.
Agile metrics also:

Increase productivity by providing visuals of project timelines so stakeholders can understand what comes next.
Build accountability and transparency between stakeholders because everyone knows what’s expected of them and their teams.
Improve communication between team members because agile metrics give specific insight into project progress so people can begin conversations based on metrics and data.
Help managers and leaders identify risks and potential problems early on from historical agile metrics data, helping them correct processes and save time.

Types of Agile Metrics
There are three main types of agile metrics, and we’ll outline them below.

Scrum Metrics: A Scrum is a process where work is done in sprints to quickly deliver small projects that make up larger projects over time. Scrum metrics analyze sprint effectiveness and show how much work was completed during a given sprint.
Kanban Metrics: Kanban processes use visual cues to track progress over time. It usually is based on a project board that is divided into columns that represent stages in a workflow. Kanban metrics help you understand workflow effectiveness, organize and prioritize work, and the amount of time invested to obtain results.
Lean Metrics: Lean processes help decrease the amount of time it takes from when a task or project is requested to when teams complete it. Lean metrics measure productivity and quality of work output, helping get rid of activities that don’t benefit outcomes or getting work done quickly.

Key Agile Metrics
Below we’ll go over some of the most common agile metrics.
1. Sprint Burndown Chart
Type of Agile Metric: Scrum
A sprint burndown chart shows the work that remains and has already been completed in a designated sprint. It also shows the amount of work that has been completed over time.
Sprint burndown charts provide a visual for this data and can predict a team’s likelihood to complete their work in the time available.

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2. Cumulative Flow Diagram
Type of Agile Metric: Kanban
The cumulative flow diagram is a graphical representation of work in progress. Specifically, it displays the work already completed, the work currently in progress, and tasks that have yet to begin. The diagram helps you visualize how stable your process is and helps you identify problem areas to address.

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3. Cycle Time Diagram
Type of Agile Metric: Kanban
A cycle time diagram displays the amount of time it takes to complete a task. It helps you identify areas where your process can be updated and streamlined for future productivity and understand the effects of the strategies you implement.
As your overall goal is likely to have a shorter cycle time across all projects, the diagram will help you understand the length and identify areas for improvement. Cycle time is a smaller section of the lead time metric, which we’ll discuss below.
4. Lead Time
Type of Agile Metrics: Kanban
Lead time is the time it takes for a task to be completed from start to finish. It builds off of the cycle time metric but adds on the amount of time between when a task or project was requested to when it was started.

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For example, you could use the lead time metric to analyze how much time it takes from when a new marketing copy is requested to when it is delivered.
5. Velocity Chart
Type of Agile Metric: Scrum
Velocity is the rate at which a team can deliver work during a sprint. It measures how fast teams complete a task and identifies whether they are on track to meet deadlines. It can also predict a team’s future abilities, helping ensure you don’t commit to a timeline you can’t achieve.

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A lower velocity means it takes teams more time to complete a task, so it could be worthwhile to identify areas you can streamline to speed up the process.
6. Burn Up Chart
Type of Agile Metric: Scrum
A burn-up chart tracks progress over time. The graph features two lines, one that displays the projected amount of work and another that shows actual work completed.

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This metric helps you compare expectations to how much work is delivered, which can help you understand team efficiencies and identify areas for improvement.
The right agile metric helps you and your teams stay productive and focused.
Choosing an agile metric depends on the specific needs of your marketing activities. Once you choose one, you’ll get a bigger picture of your team’s productivity and marketing processes, helping you identify roadblocks, optimize your strategies, and meet your business goals.

Since the start of the pandemic, marketing strategies have relied heavily on online tactics —leveraging tools like social media, email, and digital ads. But what about marketing outside of the digital space, otherwise known as offline marketing?
Is there still value in marketing via billboards, print ads, and broadcast commercials? In a post-pandemic world, whenever that may be, there’s a chance offline marketing could make a comeback.
Here’s what marketers need to know about offline marketing and how it can be leveraged.

What is offline marketing?
5 Offline Marketing Strategies You Should Use
Business Cards
Community Engagement
Event Hosting
Press Releases
Free Workshops

So why should your company still incorporate offline marketing into its strategy, especially in the digital age?
One reason is that it’s tangible and allows marketers to physically reach their target audience in a way that online marketing can’t. You can hand out flyers, put up posters, and send direct mail to people’s homes. Sometimes, physical items relating to your brand can leave a more lasting impression.
For example, the local Papa John’s in my neighborhood has a deal with my apartment complex. Whenever a new tenant moves in, they get a Papa John’s magnet and menu inside their welcome gift bag. Both the magnet and menu have the local restaurant’s number and hours.
I didn’t know of any other pizza places in the area, so I pinned the items to my fridge, and every time I was craving pizza I would call that particular Papa John’s location.
Offline marketing can also create a personal connection with your audience. For example, you can sponsor and host fun, engaging local and in-store events that let you connect with your consumers in person.
But most importantly, the best marketing strategies combine both online and offline marketing to reach an audience through as many channels as possible. For example, let’s say your company hosts an in-store event to connect with customers offline. That offline marketing strategy can also be used to create online content via video highlights of the event.
Another factor to consider is that online channels may not be available to everyone in your market, such as older consumers who are less likely to be tech-savvy — so offline marketing with business cards or pamphlets will make your brand more accessible to that demographic.

5 Offline Marketing Strategies You Should Use
Here are a few offline marketing strategies you can use to reach your target market:

Business Cards
Business cards are a tried and true offline marketing method. A business card with a distinct design can set your business apart from competitors and reflect your brand’s values and mission. Make sure everyone in your company has their own business cards to give away at any time —you never know when they might run into a prospective client.
You may be tempted to try online business card generators to save a little money. While those can save money, you’re better off opting for local designers or print shops to create cards that are truly unique to your business. That way, you can customize the layout, color, texture, font, and more.
Pro Tip: Use a color other than the usual white for your business cards, and make sure every card has the same logo, font style, and colors for a unique but uniform look as well as brand consistency.

Community Engagement
Offline marketing lets you create a more personal connection with your audience — especially if you incorporate community engagement in your strategy. Using your platform and resources to help others within your community can increase brand awareness and solidify your brand’s reputation for being responsible.
An excellent example is the annual Stuff the Bus event hosted by First Coast News, a TV news station in Jacksonville, Florida. Every summer right before back-to-school season, First Coast News partners with United Way of Northeast Florida to raise money and school supplies to be donated to local schools. The event helps the station establish itself as an integral part of the community it broadcasts to.
Pro Tip: Carefully consider the organization or service you involve in this strategy to ensure it aligns with your company’s values and image.

Event Hosting
Event hosting is a great way to market your brand offline because events can promote outreach as well as opportunities to network. You’ll have the chance to engage with potential clients in person and connect with potential business partners or collaborators.
One example is RDC World’s annual DreamCon anime convention in Arlington, Texas. RDC World is a group of content creators who gained a huge following on YouTube making viral skits geared toward Black anime and comic book fans. To meet its fans in person and to provide other content creators a chance to network, RDC World started DreamCon.
The con attracts more guests each year and has grown to include appearances from celebrities, voice actors, and other viral content creators. The convention, as well as RDCWorld, is now a staple among Black anime fans.
Pro Tip: To get the most out of your event, incorporate digital marketing tactics like live streams and short-form videos for platforms like TikTok and Instagram.

Press Releases
A simple but effective way to boost brand awareness is to send press releases to local journalists in your community. Make a point to build relationships with them and get them interested in your brand. Once you find the contact information for your local journalists and publishers, start sending press releases that advertise your brand and any upcoming events you are hosting such as conventions, workshops, or fundraisers.
Pro Tip: Invite the press to special meet-and-greets and tours of your business to build an offline connection.

Free Workshops
You want consumers to know your brand is made up of experts in its field — one way to do that is by offering free workshops. A workshop can be in the form of a TV or radio appearance where you present valuable information while expanding your reach. You can also write regular columns for your local newspaper or magazine that give tips and advice pertaining to your market.
This marketing tactic builds trust with your audience. If they know you’re an expert in your space, then they’ll trust that your products or services are top-notch as well.
Pro Tip: When handing out flyers or other offline marketing materials, make sure to include a section with useful tips regarding your industry.
Digital marketing isn’t going anywhere anytime soon, but offline marketing should still be a part of your strategy to meet your audience wherever they are. In a post-pandemic world where more people will drive past billboards or look for workshops to improve their craft, you’ll want to be the brand that catches their eye.

Back in July, Mark Zuckerberg announced a change to Facebook’s news feed — it’s been split in two! Facebook now has a Home tab and a Feeds tab. The Home tab includes content recommended to users based on their actions on the app. The Feeds tab shows content from people, pages, and groups the user is following.
Zuckerburg said the goal is to make it easier for Facebook users to see their favorite content and make new discoveries. It’s also meant to keep Facebook competitive with TikTok. TikTok’s For You page also shows recommended content from across its platform based on what algorithms think a user wants to see. The Following page only shows content from pages the user already follows.
But what does it mean for marketers who relied on Facebook’s news feed to find and maintain an audience? Here’s what marketers need to know about the new tabs.

Facebook’s Home Tab
The Home tab is the first feed users see when they open the app. Like the Feeds tab, Home will have content the user is already following (posts from friends and family, for example), but the feed will prioritize recommended content from the app’s discovery feature.
“This system takes into account thousands of signals to help cut through the clutter and rank content in the order we think you will find most valuable,” Meta said in a press release. “We’re investing in AI to best serve recommended content in this ranked experience.”
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Content prioritized in the Home tab will include Reels and Stories. To get your marketing content on the home page so your brand can reach new consumers, you should leverage short-form video content like Reels.
During our own social media marketing survey, 85% of the 310 marketers surveyed said short-form videos were among the most effective tactics in their social media campaigns. So next time you post a Reel to Instagram and the app asks if you’d like to automatically share it on Facebook, the answer should be yes.
Another way to end up on the Home tab is to leverage livestreams. In that same survey, 69% of marketers mentioned livestream videos as one of the most effective methods in their campaigns, and 72% of respondents said livestreams are effective overall. Livestream opportunities can include live Q&As, webinars, and workshops.

Facebook’s Feeds Tab
As I mentioned, the Feeds tab shows content from pages, groups, and communities the user is already following. There is no content from the app’s discovery feature — however, ads will still be shown on Feeds. Therefore, investing in Facebook Ads can help your brand’s content get on the Feeds tab and expand your brand’s reach there as well.

However, delighting the audience you already have should be your focus when it comes to Feeds. Notice that Feeds is separated into different sections — All, Favorites, Friends, Groups, and Pages. To stay top of mind for your audience, your company should have content in as many sections as possible, particularly All, Favorites, and Groups.
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Marketers should create Facebook groups that appeal to their audience’s interests. A great example of a Facebook group is Instant Pot Community. The group was started by the multicooker brand Instant Pot and is a space for Instant Pot users to share recipes, ask questions, and discuss their products. The group has over 3 million users.

To get your content to the All and Favorites sections, regularly post engaging content like short-form videos, livestreams, polls, and statuses. By keeping a consistent stream of quality content, your brand will appear in the All section regularly. If your content is compelling and includes CTAs telling users to add your brand’s page to their Favorites, you’ll have content in that section as well.
Meta’s change to Facebook’s feed means marketers will have to adjust their social media campaigns on the app, but the adjustment doesn’t have to be difficult. Leverage short-form videos like Reels, find livestream opportunities, invest in ads, and work to foster community — and that will keep your audience engaged whether they’re on the Home tab or Feeds tab.

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Four installments into Social Proof, and we’ve landed a powerhouse interviewee. Shaan Puri is a multi-hyphenate entrepreneur, investor, and creator with platforms that reach millions of people every day.From his two newsletters, one personal and the other called The Milk Road talking about crypto, to his audience of over 300,000 people on Twitter, to his popular My First Million podcast, Shaan’s creative output is fascinating. And his platforms are just a side hustle – he also sold his startup, Bebo, to Twitch and now runs a rolling fund investing in other startups.In this interview, discover how Shaan has grown and leveraged his personal brand, as well as an interesting exercise in personal branding that everyone should try.Callout: This interview has been edited and condensed for clarity.Q: Thanks for taking the time to meet with me for Social Proof Shaan! We’re starting with a two-for-one question: What do you think about personal branding, and would you call what you have a personal brand?The way I think about it is: I’m just trying to put myself out there. It’s like when you’re in a car and have the music so loud that other people can hear it from their cars. Whatever I am, I want it to be loud enough that if somebody hears it and they like that song, they’ll start nodding along.My goal is that by putting my thoughts, ideas, and personality out there, I will attract like-minded people who enjoy those thoughts and have similar ones to share. It’s just my way of attracting like-minded people to me.Q: And when did you start this process of attracting like-minded people?I started when I was first interviewing for a job. I asked myself, “what am I trying to do in this interview?”Ultimately, I wanted to walk in and leave an impression on whoever I was meeting. And that’s a brand, right? That’s what a brand does – Nike and McDonald’s want you to know something about them. They want it to be memorable, and they want it to be favorable. So I thought that, instead of preparing answers to their questions, I should consider what I wanted them to know and remember about me.I was interviewing with two companies that day – Stripe and an idea lab called Monkey Inferno. And I decided that when they discussed me, they’d all say, “He’s really ‘blank’, ‘blank’ and ‘blank’.” I thought carefully about what words should go in those blanks, which is how I worked backward from figuring out my brand.Q: I like that you mentioned the words because that ties in nicely to my next question: what three words would you use to describe your personal brand?Going back to my interview prep story, I remember writing: I want them to know that I’mBold aka I take actionFun/Funny, i.e., someone they would want around the officeClever so that I might not be the smartest person in the room, but I could always think of creative ways to win.Naturally, a lot has changed since I first did this exercise, and my preferred last word is: Successful because I find that people want to do business with people who are already successful.Shaan Puri’s pillar branding exerciseAnd I used what I call a “pillar branding exercise,” where I draw out pillars – similar to those at the front of the White House. This is meant to help visualize the pillars that hold up my brand. At the top of each pillar, I wrote bold, funny, and clever.Putting it into action was a bit different. I couldn’t just come out and tell [the interviewers] I’m bold because nobody would believe that. What I needed to do was tell them stories about things that I’ve done that would lead them to have only one conclusion about me: he’s pretty bold, or he takes action. To facilitate that, I started pulling stories from things I’ve done that would support that pillar. And I would fill [the pillar] out.And for some of the pillars, I had more stories than others, which helped me realize that even though I wanted to be perceived a certain way, I hadn’t taken enough action in that direction. So this exercise was also a note to try more things I wanted to be part of my brand. It became more than just a branding exercise – more of a roadmap for how I wanted to approach life.There’s also one last piece of the puzzle that you can also add as a pillar which is what you are not. I want people to say, “He is not blank.” I would say the words to fill up the space here are: fake and robotic. I don’t want to come off as either when interacting with someone.Q: You do many things – podcasts, newsletters, posting regularly on Twitter, launching a course. Which of these has been your favorite medium of expression? Which one do you think is the most effective for your brand? And how do you balance doing all these things at the same time?I think they all go together. You asked a question about time, and many things you mentioned are what I do in my spare time – work is occupied by the two businesses I run. This is why I don’t buy the excuse of time – a lot of these activities are passion projects, things I enjoy doing. They don’t feel like work to me.In terms of value, I think the most valuable content medium for me has been the podcast, but they all go together. It’s like a funnel – at the top is where people discover you, and that discovery tends to be through Twitter for me. I grew my Twitter in the last year from maybe 20,000 followers to 300,000 followers. And I did that because I wanted people to have an easy, lightweight touchpoint.And there would be people who wanted to go a bit further down the funnel, which leads them to my newsletter. So beyond the shorter-form Twitter content, I could also be in my audience’s inbox and share more in-depth thoughts.Anyone that wanted to go further can then be led to the bottom of the funnel through my podcast, where you hear my voice, tone, and inflection. It’s the closest I get to my audience and where I can build the most trust. If I’m in your ears 50 hours a year, that’s more than you talk to most people. So it helps build a very valuable relationship with people.Q: What three tactics would you recommend people try when figuring out which vehicles they can use to build their brands?I would say don’t do it if you’re just trying to build a brand. Because then you’ve just created work for yourself. And honestly, if you’re going to work that hard on it, you might as well build a business or work at a job. The way I look at it is I want the projects I do to be what I already enjoy.I suggest you find what type of content you like to create, whether interviewing people or curating stuff for your feed. Whatever it is, just do what’s fun and natural for you. And the byproduct will be your brand getting built. You can do some things along the way to go a little faster or be more intentional about it, but the more important part is finding what you enjoy.And even if no brand got built out of it, it would still be worth it. For example, my podcast is valuable because it gets about 20 million downloads a year. But when I started, I didn’t plan for people to listen – I thought that was very unlikely. I was more interested in having interviews and conversations with interesting people. Sure, some people might listen to it, but that wasn’t my reason for doing it. And that’s why I stuck with it.Most people have some external goal like fame or money for starting creative projects. And when they don’t immediately see results, they get discouraged and give up. The people who win are the people who do it because it’s fun for them. The act of doing it is the reward – they don’t need the other stuff, and therefore the other stuff comes because they keep going.And one more note: people can tell if you’re having fun with your content because you’re nerding out about this topic that you love. That is also what makes content pop.Q: You tweeted recently that everything you’ve done, no matter how random, has worked out and contributed to your success. Which of your projects was the turning point for you? When did you realize, “Yeah this is working?”the last 2 years, I executed the basic fuqboi playbook: *built a startup incubator*have a podcast*launched a rolling fund*started a DTC brand w/ lowercase font*did viral threads to get big on TWTR*sold a course*built a popular crypto newsletter& it worked flawlessly— Shaan Puri (@ShaanVP) July 20, 2022

I have a philosophy: the people who are my customers are those that love what I do. If I love what I do, then the right people will find it because it’ll resonate with them the same way it’s resonating with me. So the first sign of success is just liking your own work. Most people fail at that, either because they’re way too harsh on their work, or they’re trying to please other people, and they don’t even like what they make. And that’s a recipe for failure, in my opinion.And second, before the numbers get big, you’ll start to get emails or comments that will keep you going. And it’s amazing. You can have five comments on a YouTube video that keep you motivated for a year because you’re assured that somebody somewhere really likes this thing. I know, I’m not crazy, this thing does work.Q: Interesting. You mentioned in an interview with Sacra that you were able to raise funds from the people who had engaged with your content and built a relationship with you. What has been the biggest reward from publishing content for you?Some background here is that we have a rolling fund that lets other people invest alongside me in the startups I invest in. I have a good network and experience with angel investing, so other people who live outside the US, or don’t have the network or time, can choose to invest in this rolling fund. But the creation and growth of the fund wasn’t something I would have predicted going in – it was a byproduct of doing the work.The podcast and my Twitter account had started getting popular. Then I tweeted, “Hey, I’m going to raise a rolling fund, and I want to raise a million dollars from people on Twitter, and I’m going to take no meetings,” doing it as a challenge to myself. And we hit that goal in like two days. And then it just kept going.SourceNow, the fund invests between eight to ten million a year across the startups we work with. To this day, I think I’ve taken maybe one meeting with someone to explain what we do – the whole thing has been driven mostly by people who already listened to me and trusted me.These are not people I’ve met in real life, but they’ve been listening to the podcasts and following me on Twitter for a while. And they felt enough conviction to be able to invest in the fund.Seeing that conviction come through, especially because people were giving me their money, was the signal that building a personal brand and consistently putting out content really builds trust.Q: It’s amazing that you could get to that point with two consistent content formats – and your years of experience, of course. I have a chicken or egg question for you. Did publicizing your projects lead to you publishing on social media? Or did you get the ideas for your projects after publishing consistently on social media?I started making content because I thought it’d be fun and I’d be good at it. And I had more time because I had sold my company – that’s when I started.Q: And which of your efforts, whether it be the podcast or Twitter has led to the opportunity you consider the most valuable?I wrote a thread about Clubhouse when it was really popular. Everybody thought it was the next big thing and I kind of read a thread saying, “Hey, I don’t think so. And here’s how I think it’s gonna play out.”So… everyone seems to think clubhouse is the “next big thing” – but I think it’s going to fail. Here’s how I think it all goes down..— Shaan Puri (@ShaanVP) March 16, 2021

And it went viral – 10 million plus people read that thread – which led to a bunch of really interesting people emailing or DMing me saying, “Wow, this is great, we love the way you think, we’d love to get to know you.”A similar tweet and result was one I did on the metaverse, essentially saying, “People think about the metaverse one way, here’s how I think about it differently.”Hot take: Everyone is wrong about the Metaverse. here’s my 3 part theory..— Shaan Puri (@ShaanVP) October 29, 2021

That also reached many people, and Mark Zuckerberg referenced it and mentioned that it influenced the way he thinks about the metaverse.I’m not saying I’m a geniusOr that Mark Zuckerberg reads my tweets. But I am, and he does. checkout this clip from @lexfridman pod with Zuck. He talks about the metaverse thread I wrote. he mispronounces my name, but I’ll let it slide. Easy to mixup “shaan” and “someone” pic.twitter.com/3SBf26nhLV— Shaan Puri (@ShaanVP) March 1, 2022

Q: What would you tell your past self about building your personal brand if you were starting from scratch?I would say, “Hey, what you’re hoping will happen will happen.”But if I was going to do it differently, I might just niche down a little more.Currently, I’m pretty broad – I have The Milk Road, which talks about crypto, and I have Twitter, where I talk about whatever. Then there’s my personal newsletter, curating tweets, and the My First Million podcast, which is more about business breakdowns and ideas. So quite spread out.But if I really focused on one of those areas, I think I could become maybe the most well-known person in that branch in that niche, but I didn’t do that. So I think that would be the only improvement that I would suggest to myself.Q: What are some downsides you’ve experienced in your journey as a creator?To be honest, not many. The content is a bit of a treadmill – you have to keep doing it. It’s unlike software where you make it once, and people just use it daily. I think that’s probably the biggest downside – you can’t automate creativity. Another thing is the more popular you get, the more people will say mean things to you online. So you have to be able to not worry about that too much.TakeawaysWhat I love most about this interview is how actionable it is. Shaan’s passion for the projects he takes on has led him to some amazing opportunities – here are some of the biggest takeaways from our chat:Take control of your narrative: Without prompting, Shaan mentioned the three-word exercise that has become commonplace in Social Proof interviews, framing it as “pillar branding.” Using the pillar-branding exercise is a creative way to visualize what you want other people to get out of their interactions with your online persona. Let us know on Twitter if you’d like a templatized version of the pillar branding template.Do things that match up with how you want to be perceived: When describing the pillar branding exercise, Shaan also mentioned that he thought a certain way about himself but didn’t have enough stories or “evidence” to back that thinking. This shows that it’s vital that you not only think about how you want to be perceived but also take actions that correlate with that perception. Want to be seen as knowledgeable about social media? Experiment with different platforms and tactics with your accounts.Leverage your reputation: Crafting and eventually benefitting from your online persona is something that has come up in previous interviews, but Shaan’s use of his reputation is quite interesting. You may not be raising millions of dollars for an investment fund, but the work you’ve put into growing your online presence should not be siloed. Take advantage of the connections you make to get the opportunities you need.Pick mediums and niches that you enjoy: Whether it’s through writing or speaking, Shaan has found his preferred methods of getting his thoughts out there. You can’t be everywhere or talk about everything, but prioritize finding and settling on your preferred personal branding medium first. This can help pave the way for you to discover what you want to be known for (your niche) and focus on creativity💡Shaan says it best: you can’t automate creativity. What you can automate is how you put your creative work out there – and that’s where Buffer can support you. Take advantage of our stacked Freemium tier to build a habit of consistency and help maximize your creativity.Get started now.