Category: Marketing Automation

I’ve got a job offer where they told me they would pay for a master in Marketing Automation and then offer me the job, which sounds amazing, right? But I’ve got the interview next week and they told me they would check my knowledge in JavaScript. I’ve recently done a bootcamp in Full Stack Development, but I’m not really sure how to prepare this interview. What kind of things should I go over? What’s used from JavaScript in Marketing Automation? submitted by /u/andresrive [link] [comments]

ChatGPT is generating a lot of buzz in the marketing industry, and if you’re a marketer, you’re probably wondering how to use the technology to its full potential.

Fortunately, I’ve compiled a list of 190 prompts to enter into ChatGPT to take the guesswork out of figuring out how to use the AI.
If you’re unfamiliar with ChatGPT, here’s what you need to know.

What is ChatGPT?
25 ChatGPT Prompts for Marketing
25 ChatGPT Prompts for Business
27 ChatGPT Prompts for Content Creation and Social Media
9 ChatGPT Prompts for Analytics
25 ChatGPT Prompts for Email Campaigns
25 ChatGPT Prompts for Resume
11 ChatGPT Prompts for E-Commerce
23 ChatGPT Prompts for Customer Service
20 ChatGPT Prompts for Sales

What is ChatGPT?
ChatGPT is a publicly accessible tool owned by OpenAI. It uses natural language processing to pull information from around the web to answer search queries and fulfill content requests.
ChatGPT’s answers are original, meaning they are not copied and pasted from the web.
Aside from a paid subscription version called ChatGPT Plus, the tool is free.
ChatGPT is one of the latest developments in AI tools. If you’re looking for other ways to integrate AI into your marketing workflow, you may be interested in HubSpot’s new Content Assistant.
Content Assistant is a suite of free, AI-powered features that help you ideate, create, and share remarkable content quickly and efficiently.
Now, let’s get into the wide range of prompts you can use to get the most out of ChatGPT.

25 ChatGPT Prompts for Marketing

“List [number] ideas for blog posts about [topic].”
“Write a minute-long advertisement script about

.”
“Create a 3-month social media campaign calendar for our product with the goal to [insert goal] and mention the channels we should focus on.”
“List [number] viral Instagram Reels ideas about [company, product, or service].”
“Generate [number] of viral TikTok ideas about [company, product, or service].”
“Create 3 call-to-action button ideas based on the contents of this blog post URL.” Then insert the URL.
“Create an advertising campaign about [company, product, or service] targeting [target audience]. Include key messages and slogans and choose the best media channels for promotions.”
“Write [number] Google Ad headlines from [URL].”
“List common challenges faced by [buyer persona description].”
“List the key marketing segments in [industry]. Which segment has the biggest opportunity for our [company, group, organization, business]?”
“Write marketing copy to make my marketing emails more engaging. The copy must be about our .”
“Write an email subject line convincing potential customers to switch our service.”
“What are 10 main points that are crucial to marketers trying to acquire new customers?”
“Generate an AIDA for .”
“Write 5 tweets to generate interest in .”
“Write a promotional LinkedIn post about .”
“Write 3-second Facebook Ad copy about .”
“Write a press release about our upcoming event. Include the event’s date, time, location, and purpose.” Make sure to give ChatGPT the necessary details.
“Generate 5 different YouTube descriptions for our video about [topic].”
“Generate questions for a Facebook poll about [topic].
“What marketing channels have the highest ROI?”
“List ways to market my brand on TikTok.”
“How can influencer marketing generate leads?”
“What marketing tactics should I leverage to reach my target audience.” Make sure to describe your target audience.
“What marketing channels have the lowest ROI?”

25 ChatGPT Prompts for Business

“What are the top trends in [your industry] for 2023?”
“What are the most important metrics to measure the success of our business?”
“List ways to reduce cost and increase profitability.”
“How can we use social media to increase brand awareness?”
“How can we improve search engine optimization for our business?”
“How can we improve our customer service experience?”
“What are some ways we can boost productivity and employee engagement?”
“What are the best tools for budgeting?”
“How can A/B testing improve our website’s performance?”
“How can we use automation to simplify our marketing and sales tactics?”
“List the ways we can use a webinar to increase brand awareness and leads.”
“What are the best practices for creating a strong company culture?”
“Generate ways to use virtual tours to showcase products and services.”
“List the benefits of using a digital asset management tool to organize and share company assets.”
“List the benefits of using a customer journey mapping tool to improve the customer experience.”
“Generate different ways to use augmented reality to enhance our

.”
“How can blockchain technology improve business processes and boost security?”
“List the different ways we can implement a customer loyalty program to increase sales and retain customers.”
“How can we use customer testimonials to boost our brand’s trust and credibility?”
“What are some customer onboarding best practices?”
“What are some employee onboarding best practices?”
“What are common mistakes start-up companies often make?”
“How can I boost employee retention?”
“What are best practices in maintaining high morale within your organization?”
“What are best practices for start-up businesses?”

27 ChatGPT Prompts for Content Creation and Social Media

“Write an 800-word blog post about [subject], and include the following keywords in the headline, subheading, and body paragraphs.” Then, list the keywords you want ChatGPT to include.
“Write a list of blog titles that include statistics on [topic].”
“Write a YouTube video script about

.”
“Write a 100-word Instagram caption about [topic] in an informative and friendly tone and include relevant hashtags.”
“Write 10 YouTube headlines about [topic] and include the words [keywords].”
“Generate a Twitter thread about [topic].”
“Analyze this blog post for plagiarism.”
“Check this blog post for spelling and grammar mistakes.”
“Generate 5 ideas for YouTube videos about [topic, industry, company, service, product, etc.].”
“Create a script for a web series that educates viewers about [topic].”
“Write a script for an hour-long podcast episode about [topic].”
“Write an engaging script for a virtual product launch.”
Generate a simple, high-quality image for social media for a [type] company. The goal of the image must be to acquire new customers.”
“Translate the following company into [language]: [copy].”
“Write an outline for a blog post about [topic]. Include the keywords [keywords] in the headline and subheadings.”
“Build a reader persona for [page description].”
“Make the following copy more creative: [copy].”
“Simply the following copy to make it easy for Grade 3 children to read.”
“Rephrase the following copy.”
“Write an engaging video script about [topic].”
“What are YouTube marketing best practices?”
“What are common mistakes marketers make in content creation?
“What are best practices when marketing on Instagram?”
“How can companies find influencers to collaborate with?”
“What are the benefits of influencer marketing?
“List 5 ways to generate leads from YouTube.”
“List ways to convince customers to buy a product via Instagram.”

9 ChatGPT Prompts for Analytics

“What are the most important KPIs for [industry].”
“Write a SWOT analysis for our website traffic.”
“What is a good bounce rate for our website?”
“How do we boost leads on our website?”
“What are the best website analytics tools?”
“How can I track my company’s analytics on social media?”
“How did I determine which channel generates the most web traffic for my brand?”
“What social media platform generates the most leads?”
“How can I optimize my website to rank higher in SERPs?

25 ChatGPT Prompts for Email Campaigns

“Generate [number] subject lines for an email campaign about

.”
“Write [number] holiday-themed subject lines about clothes shopping.”
“What are the best subject lines to increase open rates?”
“What are best practices for writing an engaging email subject line?”
“Write 10 post-purchase email subject lines for [company].”
“Write the body copy for a promotional email campaign about [company] spring sale. Write in an upbeat and friendly tone.”
“Write a follow-up email for [your brand] with the subject line: [your subject line].”
“Write an outline for a weekly email newsletter from [brand] to [target audience]. Include an intro, main point, conclusion, and call-to-action in the outline.”
“What are best practices for writing engaging email copy for a marketing campaign?”
“List 5 topics I should write about in my next email newsletter.”
“How can I avoid my emails being marked as spam?”
“How can I improve my sender reputation?”
“How can I ensure my emails are easy to read and navigate on mobile devices?”
“How can I make my emails load faster on mobile devices?”
“How should I format my images and media to load properly on mobile devices?”
“List the most common reasons emails are not delivered to the inbox.”
“List the best practices for optimizing an email for mobile devices.”
“What are the most common reasons customers unsubscribe from email lists?”
“What are some of the best tools to manage marketing email lists?”
“How can I boost email subscribers?”
“How can I get off the email blacklist?”
“How can I improve my business’ email list?”
“What factors can decrease email open rates?”
“What factors can boost email open rates?
“List the top 5 email marketing tools.”

25 ChatGPT Prompts for Resume

“Write a summary showcasing my skills and experiences relevant to a Social Media Manager role.”
“Generate a summary highlighting my past achievements.”
“Craft summary demonstrating my ability to [skill.”
“Generate 5 bullet points highlighting achievements in [field].”
“Create bullet points about my most recent [job title] role highlighting my achievements.”
“Generate bullet points showcasing my ability to [skill.]”
“How can I make my resume stand out against other candidates?”
“What are common mistakes job seekers make on their resumes?”
“What are some resume best practices to improve my job search?”
“What are common formatting mistakes I should avoid in my resume?”
“Copyedit my resume for any spelling or grammatical errors.”
“What are some [industry] resume best practices?”
“What resume design tools can I use to make my resume stand out?”
“Review my resume and suggest improvement and edits.”
“What are the most important keywords for applicant tracking systems to include in my resume.”
“How can I make my resume more concise?”
“What should I include on my resume if I’m applying in [specific industry].”
“How do I tailor my resume to specific job postings?”
“How can I make my resume more visually appealing?”
“How can I make my resume more visually appealing?”
“How can I get my resume directly to the hiring manager?”
“How soon after submitting my resume should I follow up on a job posting?”
“What should I include on a marketing resume?”
“Based on this job description, what words should I include in my resume?”
“How do I condense my [number] years of experience into a one-page resume?”

11 ChatGPT Prompts for E-Commerce

“Write a description for a

and include and [keywords].”
“Generate a list of 20 audience demographics that would benefit from a .”
“Think like an e-commerce expert and write 10 frequently asked questions for [your website name and URL.”
“Think like an e-commerce SEO expert and write a meta tile for [your brand name] in the [inser industry] industry.”
“Behave like an e-commerce SEO expert and write a meta tile for [ product name], from the [industry name] industry.”
“Write a title page for [e-commerce website URL] and include [keywords].”
“Write a meta description for [e-commerce website URL].”
“Craft informative content for our e-commerce About Us page.”
“Act as an e-commerce expert and craft a product collection description for the from [brand].”
“Act as an e-commerce merchandising specialist and draft a product title for from [brand].”
“Create an e-commerce campaign for .”

23 ChatGPT Prompts for Customer Service

“What’s the best way to reach out to potential customers?”
“Generate a list of ways to improve customer service?”
“Create a template for an email response to customers inquiring about .”
“Write a customer service email that addresses the following pain point.”
“Generate 5 helpful suggestions for customers struggling with using .”
“What are the most frequently asked questions about our

?”
“Generate a list of common issues customers have with and provide solutions for them.”
“Write four personalized messages for customers asking about our in a friendly tone.”
“Generate 10 chatbot prompts related to our .”
“Create a help page that explains how to use .”
“List 10 phrases customer service agents can use to show empathy.”
“Provide a template to explain standard retail return policy.”
“Rewrite this paragraph to sound more friendly: [paragraph].”
“Chat as if you’re a customer who can’t log into their account.”
“Summarize the following knowledge base article to give step-by-step instructions.”
“Write 5 questions for a customer experience survey.”
“List the qualities of good customer service.”
“What are customer service mistakes companies often make?”
“How can I streamline the customer service process without losing customers?”
“What’s a friendly way to respond to this message from a customer?”
“Act as a customer service representative and answer the following question: [question].”
“List 5 different ways a chatbot can greet customers.”
“List 5 ways a chatbot can say goodbye to a customer.”

20 ChatGPT Prompts for Sales

“What are cross-selling opportunities available for my [type] business?”
“What are some creative ways to generate leads?”
“Create a personalized sale email for potential customers. Include [topic, brand name, promo offers, etc.].”
“What product customization would you recommend for this customer?” Include customer details in the prompt.”
“List 10 keywords people might use when searching for our .”
“Create five persuasive points to encourage customers to buy our .”
“List 3 compelling reasons our customers should buy

.”
“List [number] personal branding types I can use for social selling.”
“What kind of content categories and topics can I create for social selling on Instagram?”
“Write a sales landing page description for .”
“Write a cold email to a prospective customer introducing my [company or organization] and how it can benefit them using [selling points].”
“Write a sales pitch about .”
“Act as a salesperson and market to me.”
“Act as a salesperson and answer this question about .”
“Write the text for a social media ad highlighting the . Highlight paint-point-specific questions.”
“Generate 5 buyer personas I should include in my cold outreach.”
“List 5 personal branding archetypes I could use for social selling on LinkedIn.”
“Generate a script to use when cold-calling start-up founders in my area.”
“Craft an answer to this sales question.”
“What questions should I ask potential buyers to uncover pain points and priorities to decide if they are a sales-qualified lead for my product?”

Using ChatGPT in Marketing
AI tools like ChatGPT can be manageable for marketers. The above prompts can help you craft marketing campaigns, answer pressing sales questions, and free up time so you can focus on the more creative aspects of marketing.
Now that you know the prompts, you’re ready to experiment with ChatGPT to see if it fits into your marketing processes.

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Nothing says anyone can become a social media manager like Buffer’s resident music major turned SMM, Mitra Mehvar. However, the question is less can you become a social media manager and more should you pursue this career?Social media is often glamorized, especially in the media — but what does it really take to kick off a career? Is it as fun as that one girl on The Bold Type makes it look?Here’s everything you need to know about how to become a social media manager.What is a social media manager?A social media manager is responsible for creating and managing content for an organization’s social media accounts. View this post on Instagram A post shared by Buffer (@buffer) This includes developing strategies to increase engagement and reach, analyzing metrics to measure success, and staying current with the latest social media trends and technologies.While a lot of people on the outside assume that social media managers are interns but in fact, owning a company’s social media profiles in today’s age is actually a very important role. At many companies, it has to be someone senior who is posting to those channels.What do social media managers do?Social media management is naturally a pretty broad role. At the same time, it is, but it’s a red flag when the social media manager role description spans several teams and is too widespread.Pulling from the most commonly repeated tasks across different job descriptions, here are some expectations of a social media manager with about three to five years of experience:Own creating social media content. Coming up with ideas for ways to promote upcoming content pieces, product launches, and any other announcements ensuring content resonates with the customer and the brand. This includes creating written content, graphics, and videos ranging from several seconds to several minutes.Own the social media content calendar and planning process. Planning, managing, and coordinating the content calendar, researching upcoming relevant news, events, or holidays. Leading weekly or biweekly social content brainstorming sessions.Own community management. Responding to and engaging with our community across social media platforms, primarily Twitter, Facebook, Instagram, and LinkedIn.Experiment and use data to inform strategy. Extract insights and learnings from each social channel and from your time engaging with our community, use these insights to inform our social strategy.Keep up to date with industry trends. Ensuring to keep on top of changes and new features across platforms and easily share those updates with Buffer’s audience on social media and within the company.Be a strong brand voice: Adopt a brand’s voice and tone across content work and ensure that anything published on any social channel fits the brand well.You must avoid any job that packs the role of five people into one. You can’t be expected to create professional videos, post content, head a team of other social media managers, go viral and keep your sanity. What skills do you need to become a social media manager?Social media managers require many skills to be effective in their role.As Mitra says, “I feel like a lot of people don’t get how hard of a job it is to be a social media manager. It seems fun because you use it every day, so how hard can it be? You get into it and there are so many little things you need to know and understand — it’s a lot of work.”More than understanding a platform or creating witty content, successful SMMs have a blend of soft and hard skills. Soft skills include communication, creativity, collaboration, and adaptability.Hard skills also come into play for social media managers. Community management is a major one – Mitra’s day-to-day routine involves a lot of community management. “A lot of my day is spent checking our notifications and replying to people. I usually do this on Twitter, Instagram, and LinkedIn, with Mastodon and Discord being recent additions,” she says.Social media managers also need a deep understanding of analytics and how they connect to broader marketing strategy. Everyone loves viral videos, but it’s not a sustainable metric — experienced SMMs understand this. @bufferapp Mid day Target runs are worth the risk #CapCut #targetrunsarethebest #remotework #remoteworklife #wfh #wfhproblems #workfromhome #targettok #targetrunsbelike #targetruns ♬ original sound – Buffer Mitra thinks of social media growth and success in terms of consistency, rather than through viral videos., “I would say that most of our videos are not getting tons of views, but the views we are getting are higher than it was when I started, which is a sign that our work is producing results. My main goal is zooming out to see the progress from our work is growing our social media in increments.”Broad content creation skills, including taking good photos, filming videos, editing, and graphic design, are just some of the skills a successful social media manager needs to have at least working knowledge of.Staying updated with the latest social media trends and technologies is also important. Mitra emphasizes, “It’s very important to participate on social media platforms to understand what’s happening. You need to immerse yourself in the online spaces that matter to your work.”Getting this proficient understanding takes time, but you can speed up the process with the right resources. Check out the Social Media Today website or Geekout and Future Social newsletters to build your knowledge of social media.How to get started as a social media managerTo get started as a social media manager, gaining experience is most important. It’s hard for someone who relies on social media for anything, be it audience engagement or direct revenue, to trust someone lacking in it.Build your personal social media to kickstart your portfolioLuckily, social media management is a unique role because you can show your skills with social media just by working on your personal brand.To showcase your skills, you can start your own social accounts and focus on creating content to show you know what you’re doing. That’s what creators like Jayde Powell did to build trust with their employers. @jaydeipowell @Chipotle understood their assignment. 👏🏾🌽 #itscorn #chipotle #cornkid #creatoreconomy ♬ original sound – J A Y D E Work with people in less popular industries to build a portfolio quicklyYou should also be willing to work on accounts that may seem more boring when it comes to their branding and overall strategy. As social media expert Dynamitri Nawrot-Syreda pointed out, in his experience, they won’t have as many people clamoring to work for them. It can be a great way to build experience and your portfolio.Prioritize building a strong networkNetworking is also a great way to kick off your social media career. By connecting with potential employers and other social media managers, you can gain more knowledge about your industry and build trust and a good reputation. Anjana Palepu, a marketing consultant at Experienzing put it beautifully, “Conversations are the lifeline of creativity and perspectives. You’ll never know where inspiration can strike.”There are many online communities to facilitate your networking – Matt Navarra’s Geekout PRO group on Whatsapp and Facebook, Buffer’s community, and even the Substack comments of newsletters like Link in Bio. You never know where the right connection will surface.Where to find jobs as a social media managerYou can find social media manager positions on job search websites like LinkedIn, Indeed, and FlexJobs. It’s also important to network and build connections within the industry to find job opportunities.You can use search queries to look for jobs. Paste this in Google:site:lever.co | site:greenhouse.io | site:jobs.ashbyhq.com | site:app.dover.io (social media manager | social media marketer | content creator | head of social media) after:2023-01-01 (or your preferred date)You can also use job boards to find roles, like Link In Bio’s Pallet or Otta to aid your search.How much do social media managers make?The salary of a social media manager can vary depending on factors such as location, experience, and company size.According to BuiltIn, the average salary for a social media manager in the United States is around $72,000 annually.This graph from a survey run by Link in Bio also shows some of the common titles social media managers can expect to hold and the associated average pay for them.SourceHere’s another graph that depicts the pay ranges based on years of experience, so you can tell how much you can expect from a role based on that.One of the conclusions from the survey pointed out that more “traditional” marketers are far ahead of their social media manager peers when it comes to income. The same also rings true regarding how far SMMs can expect to rise within their roles.Social media manager career growth opportunitiesCareer opportunities abound for anyone in marketing. For some social media managers, those opportunities might look like climbing one straight ladder, going from intern to Head/Director of Social Media (a role you’ll typically find at bigger companies).Some open Head/Director of Social Media rolesOthers might pursue a broader approach, taking on roles ranging from social media manager to marketing manager to copywriter. Sometimes social media managers grow by taking on new channels in their work (growing “out” instead of just “up”).Instead of focusing solely on posting, moving to a role like social media strategist can allow for more room to explore technical marketing roles like digital or product marketer. Social media managers are well-positioned to be digital marketing leads as well.However, it often goes unsaid that there’s a ceiling on how far social media managers can go in terms of title.To paraphrase an insight from Rachel Karten of Link In Bio, social media professionals often have a deep understanding of their audience and a wide range of skills, but they aren’t taken nearly as seriously as their peers.You can always make more money, but roles like VP of Marketing are more likely given to people with a broad understanding of Marketing. This leads to low retention rates of social media managers, with up to 41 percent of respondents to the aforementioned Link in Bio survey saying they aren’t sure if they want to make a career out of social media as they don’t see a future in the role.That doesn’t mean you can’t reach that point if it’s your goal to grow as a social media – but you’ll have to work even harder than your peers. Continuous learning and staying updated with the latest social media trends and technologies are essential to advance in the field. Taking courses, pursuing degrees, and exploring other marketing roles are great ways to get a head start on breaking the ceiling.Maintain healthy boundaries with social media to avoid burnoutIt’s easy to get burned out trying to keep up with everything required of you as a social media manager. Consider building break time into your social media use, professionally and personally, so you don’t get overwhelmed.Also, as social media strategist Guy Sie points out, any negative feedback on your accounts is not personal, and you shouldn’t take it to heart. You have stewardship, not ownership when it comes to the accounts you work on, and you should be ready to let go ofSocial media managers need to manage their relationships with platforms differently from other people. Advocate for clear boundaries and time to step away from your accounts to your bosses to maintain a healthy relationship with social media.📱Check out this article for more advice about avoiding burnout as a social media manager: Avoiding Burnout as a Social Media Manager (With Advice From Our Very Own Social Media Manager).

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Birthday emails are the perfect blend of integrating automation and personalization in your email marketing campaigns. It’s the ideal opportunity to personalize your content and automate it at scale. Sending out automated, personalized birthday emails to your customers is effective when it comes to improving brand trust while also making your customers feel seen on…
The post How to Create a Birthday Email Campaign Using Benchmark Email appeared first on Benchmark Email.

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In my dream world, I’d be a content creator full-time. I’ve been an influencer at heart since 2009, before that was even a thing you could be, and have spent my career looking for ways to make a sustainable living from sharing my passions and expertise with the world. As the face of Period Nirvana—the most comprehensive website and educational resource on the topics of menstrual cups and other reusable menstrual products—I spend a good portion of my time making fake blood and sitting on a toilet filming myself, and I love every second of it.But I’ve also been in the online content world long enough to know that making a living from content alone is a grind. You can have a million views on your Instagram Reels or YouTube videos and still not make nearly enough money to support yourself. Your income can also be wildly inconsistent month to month. I’m not saying it’s impossible to make a living as a content creator, but I found it challenging to make the math add up based on my previous experiences in the industry. When I started brainstorming the launch of my new brand, I realized that if I wanted to be able to consistently provide free, educational content that makes millions of peoples’ lives easier, I needed to find another way to monetize it.So, alongside my educational brand, I decided to launch an e-commerce store dedicated to reusable menstrual products: Period.Shop. Thanks to this unique hybrid business model, I’ve been able to reach multi-six figures in revenue within just two years of launching the brand. This year, I anticipate that I could reach $1 million in sales. Whether you’re a business owner looking to use content to grow your brand, or a content creator wondering about launching another stream of income, here is why this approach works so well, plus some of my advice for marrying content and retail in a way that can lead to incredible results.I use my content to advertise for my own productsThe content I create on Instagram, TikTok, YouTube, and my blog serves as marketing for my shop. Not only does it help me build thought leadership and a following of potential customers who trust me, I can use every single video I create as an advertisement for the products I stock. For me, this is more effective than trying to get other brands to pay me to advertise their products in my content, especially considering companies in my niche don’t tend to have huge ad budgets. My retail store also allows me to earn money from the products I’d be recommending anyway—instead of sharing an affiliate link and making a small 1-5% commission, I can push viewers toward my store that has higher margins (40% on average). Though these higher margins also come with the higher overhead costs of operating a retail store, I still find I’m able to turn a better profit than I would be able to via ad revenue, affiliate links, and sponsored posts.In April 2021, our content strategy paid off with our first viral TikTok that netted Period.Shop an $8,000 day. One video instantly boosted awareness of our account and brand. Multiple viral videos on Instagram, TikTok, and YouTube have fueled continued success and growth while gaining our brand global recognition as the top source of menstrual cup and disc education.   @periodnirvana Is this a world record? #periodtiktok #menstrualcup #periodstories ♬ Steven Universe – L.Dre The income I make from the store gives me the freedom to create the content I want to, without juggling other brands’ demands or stretching myself too thin doing something else on the side to make money. The content itself is also monetized through programs that pay creators for the eyeballs they receive—such website ads, Reels Bonus, TikTok Creator Fund, and YouTube ads—though I see that more as bonus income each month rather than having to rely on it to support myself and my family.I’ve kept my content more educational than promotionalThat said, the biggest mistake I see people make when trying to grow content channels to support their business is focusing too much on selling their products. A far more engaging approach is to educate your audience on your niche. Yes, I talk about and demo the products I sell, but I also answer questions about products I don’t stock and menstruation in general. Why? Because I want my community to feel like I’ll provide value whether they buy something from me or not. When they feel like I’m really here to help them and am not just out for the sale, it helps people connect with the brand. Plus, it builds trust: when I share information about my products or recommend something I do sell, my followers know it’s coming from a place of true expertise. View this post on Instagram A post shared by Kim Rosas (@periodnirvana) Think about what you’re the expert on, or what you’re passionate about, related to the products you sell, and lean into sharing that. It will help you create content that really resonates instead of content that comes across as disingenuous and salesy.I created a strong lead magnet to tie everything togetherOf course, you don’t want the content you create to be completely disconnected from the products you’re selling, either. A strong lead magnet—or a free resource you offer customers, typically in exchange for their email address—can be a great way to drive people to your site without it feeling like you’re pushing a sale. My primary source of sales is our quiz funnel. My videos on TikTok or YouTube primarily point to further content on my educational site (rather than pointing directly to my shop), where our quiz will help people find the right product (even if that’s not a product we stock!) and encourage them to join our mailing list. We also have other resources on the site that provide value while also driving toward some of our products, like our comprehensive menstrual cup chart and our filterable cup and disc finder. If I ended all of my videos by pushing people directly to buy my products, they could start sounding too marketing-heavy, fast. Instead, a compelling lead magnet allows me to have a gentler call to action, directing viewers to a resource where I can help them find the best products for their needs and further build trust.I didn’t put all my eggs in one content basketAnother mistake I see businesses and content creators make is going all-in on one channel. Maybe they had a video go viral on TikTok so decided to double down there, or they feel most comfortable on Instagram. I get it: Creating content takes time, so you don’t want to stretch yourself too thin over multiple channels. But I always remind people that you don’t own your audience on social channels, and they can change the algorithm and take away your growth at any moment. That’s what’s happening for me on TikTok right now: I used to get 30,000-100,000 views even on my lowest-performing content, and now I’m seeing 1,000 views or fewer. Thankfully, YouTube is on an upswing right now, so I’m not losing traffic on the whole—which is exactly why businesses need to make sure they’re putting out content on multiple channels. You don’t even have to start from scratch each time: I will regularly reformat videos from my YouTube into shorter-form clips for Instagram and TikTok. (I also know business owners who hire virtual assistants to take on the work of reformatting.) Yes, it’s a little more time-consuming to add this step, but it’s so worth it in helping protect me from the whims of social media.I streamlined business operations to leave time for contentI won’t lie: Running a content brand and a retail store simultaneously is a lot of work. And transitioning from a solo content creator to a business owner having to deal with customers and complex logistics was a huge adjustment.But I’ve found ways to streamline my business operations to ensure I still have plenty of time and brain space to be creative and make content. For instance, I’ve worked with a local 3PL (third-party logistics) fulfillment center from the start, which means I don’t have to spend time shipping out orders. I do customer service myself, but try to time-block it, starting and ending my day answering emails so I can have large swaths of content creation time in between. But there’s so much to do when running a shop—from managing vendors to creating listings and product photography—and I’m still the one doing most of it myself.When I have to take time away from my first love (creating content) to work on building the retail side of my business, I try to remind myself that I’m investing in financial stability, both now and for the future. One of the other challenges of making a living as a content creator is that when you stop creating content, you stop making money. I love that I’m building a foundation so that, if I ever decide to step away as a public figure, I can still have a thriving business.

GPT-3 is everywhere. The AI tool has sent the internet into a frenzy, as users marvel at its accelerated text generation capabilities and fixate on its potential business use cases.

But what exactly is GPT-3, and how does it work? And, most importantly, is it worth all of the hype? Below, we answer all of your questions about the modern AI tool in this complete guide to GPT-3.
Table of Contents

What is GPT-3?
How does GPT-3 work?
Why is GPT-3 so powerful?
GPT-3 Limitations

What is GPT-3?
GPT-3 is a language model that can process and generate human-like text. The tool was developed by OpenAI, an AI research lab, and is currently available as an API.
GPT stands for generative pre-trained transformer. The “training” references the large compilation of text data the model used to learn about the human language.
During its creation process, GPT-3 digested billions of words to become well-versed in understanding human language, analyzing the meaning behind words, and generating language independently. GPT-3 is trained in many languages, not just English.

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How does GPT-3 work?
Let’s backtrack a bit. To fully understand how GPT-3 works, it’s essential to understand what a language model is.
A language model uses probability to determine a sequence of words — as in guessing the next word or phrase in a sentence.
GPT-3 uses natural language processing (NLP), a function of artificial intelligence (AI). AI is the idea that computers can be programmed to complete human tasks. NLPs fall under the general AI umbrella and focus on the communication aspect of that programming, specifically between computers and humans.
When it comes to construction, GPT-3 is powered by four main models under Open AI. Each model is powered differently, and each offers different capabilities suitable for various tasks. These are the models:

Davinci
Curie
Babbage
Ada

This video offers a thorough explanation of how GPT-3 works compared to other language models.
GPT-3 is more powerful than the NLPs that came before it. GPT-3 contains 175 billion parameters which make it 10 times greater in size than previous processors.
Another element that makes GPT-3 different from other language models is its human-like accuracy. The NLPs that came before were more focused on fine-tuning and struggled with reading comprehension, filling in the blanks, and question answering.
GPT-3 has tackled all of these challenges to become the most powerful language processor to date.

Why is GPT-3 so powerful?
GPT-3 is a major development for modern technology and communication. Not only does it help facilitate communication between computers and humans, but it can also be used to improve a wide range of processes.
Here are a few benefits and use cases of GPT-3 in today’s context.

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Text Generation
GPT-3 uses NLP not only to analyze and understand human text but also to create text that is human-like in response. This is the biggest takeaway and arguably the greatest use case for the AI tool, as it can be applied to various tasks.
Text generation can be useful for real-time communication, responding to prompts, and filling in the blanks, among other things.
Here are a few use cases for text generation using GPT-3:

Customer service
Virtual assistants
Chatbots
Content creation
Language translation

For example, let’s say you want to improve your customer service support process. You can use GPT-3 to generate instant and human-like responses on behalf of your customer support team.
Because GPT-3 can quickly answer questions and fill in the blanks when needed, it can be used for real-time, back-and-forth messaging in customer service. It would also help reduce the response time, which customer support professionals know is critical.
Another valuable way to use GPT-3 is for content creation purposes. The AI can generate text for various content assets such as social media posts, blog posts, and even video scripts. The best part, again, is how quickly GPT-3 can produce content.

By taking advantage of GPT-3’s speed, brands and creators can cut significant time out of the content creation process, which is valuable when producing a substantial amount of content on a regular basis.
Adaptability
While it’s not perfect, GPT-3 has been highly trained in deep learning and can adapt to a wide range of tasks aside from text generation.
While it’s not perfect, GPT-3 has been highly trained in deep learning and can adapt to a wide range of tasks. For example, the tool can be used to generate simple code. This makes it powerful for creators and developers who want to integrate NLP into their applications but lack the right expertise.

Remember that generating more complex tasks like code is not GPT-3’s expertise. So while it can produce lines of code when prompted correctly, the code may need debugging to ensure it meets the intended functionality.
The key to getting the most out of this function is giving GPT-3 the right prompts to help program what it produces.
It’s also important to note that GPT-3 is not open source but can be accessed through an API. This makes it easy for developers to integrate it into existing applications. Developers can use GPT-3 to create NLP features in their applications without developing their own algorithms or models.
Time and Cost Savings
GPT-3 is fast. The speed at which it can generate text is incomparable.
For example, when used to fill in the blanks for prompts or to answer questions, GPT-3 can have a response ready in seconds.
While it may take longer for GPT-3 to handle more complex tasks, such as analyzing large datasets, the tool is still much faster than other processors — or humans, for that matter.
When used to supplement or support an organization’s current practices, GPT-3 can save time. And saving time helps save on costs, which is another important consideration for organizations of all sizes — from lean startups to enterprise-level companies.
With the time and cost savings from using a text generator like GPT-3, your organization can use those resources in more effective business areas that will drive impactful results.

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GPT-3 Limitations
GPT-3 may be a valuable language processing tool, but it’s also important to consider its limitations before diving in. Here are a few ways GPT-3 may be limited in its functions when put into practice.
Bias
One of the biggest limitations of GPT-3 is that the information it generates or presents can be biased. This is because it reflects the data it was trained on.
So, if all of the data that was used to train it suggested that dogs are better than cats, then that bias would most likely appear in any text GPT-3 generates about dogs or cats. This is obviously just an example, but it represents a larger flaw in the design.
Bias can be harmful when it’s taken at face value. As with anything found or created on the internet, it’s always best to consider multiple sources of information before making a statement or taking action.
Memory
As human-like as it is, GPT-3 doesn’t have a long-term memory and can’t retain information from each interaction it has. It’s not designed to have ongoing conversations, which means it can’t be used for a continuous or evolving task.
For example, if you’re using GPT-3 to help form responses for your customer support team, it won’t have any memories of each interaction once it’s over. Each session would be considered independent, even if the same customer comes back the next day for support.
Full Context
At the end of the day, GPT-3 is not a human. While it can produce human-like text, it still lacks full context and natural common sense. As a result, it can generate text that doesn’t quite make sense. This is a common result when GPT-3 doesn’t have full context around a scenario.
To navigate this limitation, provide as many details as possible when prompting GPT-3 with a task. Doing so can help limit inaccurate or irrelevant statements. It’s also important to review any text GPT-3 generates to correct any inaccuracies before publishing it somewhere for an audience.
Getting Started
GPT-3 is a powerful language processor — probably the best one yet. It can help save time and resources by generating human-like text, filling in the blanks, and answering questions in seconds.
However, it comes with its limitations, which should be considered before using GPT-3 as a replacement for any one tool or practice.
To get the most out of GPT-3, consider its uses and limitations and experiment with how it can best support your needs.

In April 2021, my co-founder and I launched a live online course platform for professionals. We ran courses we called “sprints”. Live, actionable, short courses ran by cohort. A sprint lasted 3 to 5 days. Think of them as cheap mini-bootcamps. In December 2021, we decided to call it off. We realized a lot of things about the online education space. I wanted to share with you some of these findings 👇 —#1: CAREER ROI— It’s not a secret, professionals are busy. So if you are pulling them away from their duties to teach them something – it needs to advance their career significantly. Professionals willing to spend time/money training expect a direct career ROI (return-on-investment). The training needs to give them immediate leverage on the job market. It should allow them to access higher management positions, higher pay, or change jobs more easily. They should be more valuable to their employer. Another important factor not to disregard: how good it looks on the resume. Professionals who invest time and money in education want to be able to take pride in it and display it to their peers: “look I have done this course”. They need to be proud to show that label. If you think they’d be proud to put your course on their LinkedIn profile – you are probably on the right path. By the way guys, I’m an experienced WordPress developer who has been working with people from various industries. I’m looking for 5 more volunteers who are willing to let me design a free website for them to expand my portfolio. The website would be completely free; the only requirement is that you have a real, running business and cover the basic costs like domain and hosting which is inexpensive. Please PM me if you’re interested and I’ll share more details. ​ —#2: PRICING CONSIDERATIONS— The learning industry is large. There are many actors and the competition is fierce. We noticed a pattern about pricing that should be taken into account when designing your course. Basically, there are 2 pricing trends: Expensive courses (usually many thousands of dollars). These include boot camps, university courses…They also usually include a degree or some kind of professional certification. And they are usually delivered live with an instructor. Then there are dirt cheap and free courses. You will find learning content on almost any topic for free or for less than $20. The content is out there you just need to look for it. What you need to keep in mind is that there isn’t much space between these 2 lanes. You can price a course very high and you will find people willing to pay for it if there is a direct career ROI (see tip #1). But do not try to aim for the middle of the market, you will have a hard time finding customers. So my advice would be either to price your course above $1500 or below $100. —#3: TIME SPENT IS A COST— Professionals all say they want to learn more. They all talk about how important learning is and that they try to take time to learn new things. The reality is that they don’t spend that much time learning and are not necessarily willing to spend more. With learning, there is a big difference between what they say they want and what they actually do. The reality is that time spent in learning is always seen as an extra cost on top of the actual dollar cost. So even if the course is already paid for by their boss, for example, there is still a price to pay which is the time spent learning. This is why most of the L&D programs are unsuccessful and why most online courses are never completed. —#4: BLENDED LEARNING— The format of learning for professionals is very important. They need the training content to be concise and entertaining. This is why blended learning is probably one of the most efficient and enjoyable experiences for professionals. Blended learning is a mix between video and live. It is a mix of self-paced learning and instructor-led learning. What we found to be most efficient is: Teaching the theoretical aspects of the course by pre-recorded video. [It’s also usually quite boring to repeat the same concepts over and over every session for the instructor]. In addition, having live sessions with interactions, group activities, and questions. This is also where the live presence of the instructor has the most value. During the live sessions, you can debrief the videos, and have group exercises to apply the knowledge. —#5: PRIMARY & SECONDARY SKILLSETS— Every professional has a primary skillset and secondary skillsets. The primary skillset represents the skills they need to do the core of their job. So marketing is a primary skillset for marketers, coding is a primary skillset for software developers. On the other hand, coding is a secondary skillset for marketers and marketing is a secondary skillset for software developers. Overall it is much easier to train professionals on their secondary skillsets. They will be much receptive to the training proposition and enjoy it much more because they have almost zero knowledge about the topic. If you want to train professionals on their primary skillset you will need cutting-edge expertise, content, and world-renowned instructors if you want them to pay for it. With primary skillsets, professionals usually know how to upskill themselves for free. Marketers know where to find and learn the latest marketing techniques for free. However, a marketer will have a hard time self-learning data science for example. ——————————- If you liked this content and if your looking for to design a website for your business, I’m willing be happy to help 5 people design a websites for people for free in return I ask for your permission to add your website to my portfolio as an example of my work. If this sounds good, feel free to send me a PM and we can take it from there. submitted by /u/LaptopAddicted [link] [comments]