Category: Marketing Automation

Hello 🙂 Im going to launch a product, and wanted to do heavy marketing through WhatsApp. I am looking for a tool that will allow me to: Have a link in my landing page to join a whatsapp group, and the link will be dynamically changed every time the group reaches the max amount of people. I know that there are applications that can create automatically groups when they are full, but I dont know many alternatives. The only one I know is BuilderAll, they have this exact tool that Im looking for, but its attached to a 89$ USD plan with tons of features that I dont really need. Any idea? Thanks 🙂 submitted by /u/geosith_ken [link] [comments]

We find it increasingly challenging to employ a standardized approach for all our markets. CLV monitoring is directly linked to our operational marketing systems to directly influence marketing investments. The thing is that there is still a lot of potential to further refine the analytics and increase granularity to the micro level. No end. What’s your situation ? Approach ? submitted by /u/No_Way_1569 [link] [comments]

Hello! I would like to know if you know of any tool or any method to have the information within the searches, do you know the volume and difficulty that certain websites have, such as fiverr, ebay, amazon, etsy, etc. I mean how much people search for them within the search engine of the website itself, not through google. ​ Thank you very much in advance! submitted by /u/dant-cri [link] [comments]

submitted by /u/whb2030 [link] [comments]

submitted by /u/Sammeeey [link] [comments]

Content creation may look easy from the outside, especially if you don’t know much about what goes on behind the scenes. But following the recommendations of different platforms can take a toll on creators. For context, some of the recommended posting schedules for the most popular social media platforms include:One to four times a day on TikTokTwo times a day on InstagramThree times a day on TwitterTwo times a day on FacebookOnce a day on LinkedInAdded up, that’s 10-13 posts per day, and if you do that every day of the week, that’s 70 to 91 posts per week and over 250 posts a month.📣Check out How Often Should You Post on Social Media? for more information.These factors might change depending on different factors like your audience, type of content, and whether you count Stories, Reels, and Posts when talking about Instagram. But the recommendations are made for a reason – they encourage growth. In this article, we’ll dive into some of our (and other creators’) top recommendations for boosting productivity so you can effectively grow your social media accounts.Automate or outsource wherever possibleWhen it comes to reducing the amount of work you have to do, you may try strategies like crossposting and content batching. But as Social Proof interviewee Shaan Puri said, “Content is a bit of a treadmill – you have to keep doing it.”Although you can’t force productivity onto creativity, you can improve other parts of the process of publishing your content. This is where automation or outsourcing comes into play.Automation comes in different forms. Whether you use the Notes app to document ideas as they come for later sorting or set aside time to create and input all of your content into a publisher (Buffer comes to mind). In addition to automatic posting, some other tasks you can automate or outsource include:Content calendar creationCompetitor analysisMeeting schedulingEmail managementContent promotionYou might be worried about rumors that auto-posting content hurts your reach, but we’ve already debunked that for you (short reason: automation = improved consistency = improved engagement).Or, your worries might be more concerned with the investment that is often required when adopting external tools to support your content, think about it this way: automating your content process frees up time for you to go the extra mile. Would you rather handle everything manually, leaving little time for the creative work that is your bread and butter? Or do you want as much as possible taken off your hands so you can come up with the best ideas?Would you rather handle everything manually, leaving little time for the creative work that is your bread and butter? Or do you want as much as possible taken off your hands so you can come up with the best ideas?Writer Anna B. Yang publishes across multiple platforms and mediums, from newsletters to LinkedIn, and she has this to say about automation: “I automate as much as possible, such as scheduling my social media with Buffer and using Zapier for redundant tasks. I also repurpose my own content, turning a long-form article into a LinkedIn post and a few tweets. Between scheduling, automation, and repurposing, I can focus more time and energy on new creative work.”Outsourcing is another, slightly more expensive option that can free up a ton of time – if you choose the right people to work with. Founder of HerFirst100k, Tori Dunlap, is a proponent of outsourcing, saying, “I hired somebody before I even taking my business full time, and I wish we [female entrepreneurs] talked more about this. We think we have to do it all ourselves – you do not. And it’s actually a dumb business decision to try. Get people who have the time, expertise, and ability to do all of the things that you can’t do. We’ve really tried to, like, outsource everything that doesn’t absolutely need me.”Someone else can write an email, someone else can manage a calendar, and somebody else can grow an email funnel.You may not be able to outsource everything, and Tori acknowledges this. “I can’t outsource somebody to come on, and act like me, host the podcast or speak in place of me. But someone else can write an email, someone else can manage a calendar, and somebody else can grow an email funnel.”Outsourcing, in addition to automation (Tori shouts out Buffer as a reliable resource for the HerFirst100k team), has helped the brand grow into a multimillion-dollar company with a massive social platform reaching millions of people.In PracticeUse the tools and people around you to free up valuable headspace for creativityIf you’re worried about cost, consider automation and outsourcing investments that can help you grow your platformFocus on the platforms and formats you enjoy – not what everyone else is doingAs Social Proof alum Jack Appleby said, “The best way to think about productivity for a creator comes down to what your best skill set is and what skill set you enjoy using the most.” Jack is a Creator at Morning Brew, writing Future Social. He’s also growing a massive social media following, with 52,700 followers on Twitter and 9,667 on TikTok. He’s the classic example of experimentation.You might be like Jack having fun experimenting with different formats. “I’m trying all sorts of content right now I am starting YouTube videos, making TikToks. I’ve written long and short form articles – I’m trying every version of content right now.” However, you can’t be good at everything. In the long term, you’ll have to settle on one or two, and Jack agrees. What’s most important is understanding which skill sets you have, and which ones are most valuable for you. When people want to start creating content, they think about the platform before they think about themselves“What I’m seeing is that I’m just not as good at as certain pieces of content as other things, I might be interested in them. But do they earn much value for me or Morning Brew? This is a question I have to ask myself with every piece of content I make.” And you shouldn’t think about this question from the angle of which platform is creating more value for you – but rather where your skill sets shine. “I think what’s most important is understanding which skill sets you have, and which ones are most valuable for you. When people want to start creating content, they think about the platform before they think about themselves. I’m more of a writer so I’m gonna be better at Twitter than I am on Instagram or TikTok.”Of course, this doesn’t mean you shouldn’t try your hands at different platforms and try to improve your skills. But a great way to boost your productivity is determining which platforms and content types will make the most use of your time and talents and figuring out how to connect that with your interests.In PracticeDon’t be afraid to experiment with different formats and platforms till you find what works for youBe intentional about what you want each platform to add to your creative journey – if something isn’t serving you, let it goAdopt a strategy to improve your focusCreators are often battling with many things for attention. When you make creating your business or a big part of it, you become an entrepreneur, social media manager, video editor, and many other roles all in one. Even outsourcing and automation can only do so much – after all, you still have to create the content.We all tend to procrastinate, and even factors like burnout can affect your level of productivity. One of the recurring recommendations from seasoned creators is adopting a method that helps you prioritize and focus on the different aspects of content creation.Some people use tools like Asana or Trello to manage their tasks, and there is no shortage of “How to Use Notion” videos on YouTube. Others might prefer simpler methods of improving focus like using a to-do list (Shayla Price, creator of PrimoStats, is partial to pen and paper) or related apps like Todoist.Methods for improving focus also abound – Matt Parkin, the creator of Mornings with Matt and LinkedIn influencer, mentioned the Eisenhower matrix as a preferred productivity method. “I’m a big fan of the Eisenhower Matrix, which breaks down tasks into four quadrants, mapping the urgency and importance of each task. This lets me see which tasks I should prioritize, schedule for later, delegate, or not do at all.”In PracticeUse a productivity framework to improve your focus. This Todoist quiz is a great place to start identifying frameworks that can work for you.Adopt tools that can help you organize and streamline your creative process, like writing in a notebook or using a productivity app like TodoistKeep your eye on the ball – content creationWhatever approach to productivity you take, you should always remember the end goal: creating better content. If the many apps or methods you adopt become a distraction, then there’s no point in using them. However you choose to improve your productivity, remember that the goal is to free up time so you can go the extra mile with your creativity.Check out the sister article to this piece, How to Avoid Burnout as a Creator, for more advice on making optimal improvements to your creative process.

Google is a fickle beast. Many businesses rely on their search engine for traffic, leads, and customers, so Google updates can break or boost a company’s success.
Google’s search engine is ever-changing. It’s the number one search engine in the world because it prioritizes user experience. This means that every one of the latest Google algorithm updates aims to meet its users’ needs and deliver the best possible results.
And as important as this search engine is, no one knows how the Google algorithm works (except for the Google search-quality team, of course).

In this guide, we’ve covered everything you need to know about the Google algorithm. We talk about essential updates throughout their history, and how your company can boost your search results.
Keep reading, or jump to the section you’re looking for.

Google Algorithm
Google Updates 2022
Google Updates 2021
Google Updates 2020
Google Updates 2019
Google Updates 2018
Google Updates 2017
Google Updates 2015
Google Updates 2014
Google Updates 2013
Google Updates 2012
Google Updates 2011
Google Updates 2010
Google Updates 2009
Google Updates 2005
Google Updates 2003
How to Prepare Your Site for the Latest Google Updates

While the exact number isn’t certain, SEOs believe there are certain ranking signals that Google considers when displaying results. These include factors like keyword usage, domain history, site usability, and more.
This is why, as businesses and marketers, we must optimize our on-page SEO, off-page SEO, and technical SEO to make it easier for our pages to rank and so consumers can find our content.
Did you know people make over 4.7 billion Google searches every day? The search engine is by far the most popular among its competitors, which means the vast majority of your audience (and potential audience) is actively searching Google for information your website or blog can deliver.
How can you ensure your content ranks high enough on the SERPs to get your audience’s attention? By adhering to the latest Google algorithm updates.

Google Updates 2022
Helpful Content Update (August 25, 2022)
This update aims to improve the user experience. The goal of this content update is to increase the visibility of original helpful content in the search results. At the same time, it limits the results of content created solely to rank well on search engines.
Resources to help with the latest Google update:

Blog ideas generator
Industry-specific blog examples
Why customers read blogs

Core Update (May 25, 2022)
Core updates are general updates. Their purpose is to make search results more useful and correct. This is a constant process because of changes in current events and the way people use the web.
Google makes thousands of updates to its search algorithm each year. They confirm core updates because these updates usually have some impact on search results. Some users notice changes within 24 hours of an update. Read here to learn more about core updates.
Most core updates address issues of quality and relevancy. This is the most recent core update, but the list below includes past core updates:

Core Update (November 17, 2021)
Core Update (July 1, 2021)
Core Algorithm Update (June 2, 2021)
Core Update (December 3, 2020)
Core Update (May 4, 2020)
Core Update (January 13, 2020)
Core Algorithm Update (September 24, 2019)
Core Update (June 2, 2019)
Core Algorithm Update (April 16, 2018)
Core Algorithm Update (March 9, 2018)

Product Algorithm Update (March 23, 2022)
This was the latest product review update. This update makes it easier to find high-quality reviews through search. Google’s team shared the reasoning behind these updates, “We’ve regularly heard through user feedback that people prefer detailed reviews with evidence of products actually being tested.”
For more details on product updates, see Product Reviews Update (April 8, 2021). There was also a product review update on December 1, 2021.
Page Experience Update (February 22, 2022)
This is the latest google update for page experience on desktop devices. For more on-page experience updates, see Page Experience Update (June 15, 2021).
Resources to help with the latest Google algorithm updates:

How to get good reviews from your customers
Writing quality product reviews

Google Updates 2021
Local Search Update (November 30, 2021)
This was an update to the way that the search engine finds and displays local search results.
Google Spam Update (November 3, 2021)
The spam updates helped the search engine recognize and filter out websites that:

Contain harmful or questionable content
Don’t add value
Use black hat SEO techniques

These updates help protect users from spammy sites and unwanted ads.
Other spam updates include:

Google Spam Update (November 3, 2021)
Google Link Spam Algorithm Update (July 26, 2021)

Page Experience Update (June 15, 2021)
This update aims to improve the user experience. It aspires to give priority to web pages with quick load times that stay stable as users scroll. These links from Google can help you learn more about how you can update your site for a better page experience.
Known Victims Protection (June 10, 2021)
For years, sites have attacked individuals with false, offensive, or damaging content. These sites are sometimes the top search result for these individuals. As a result, websites that post explicit images, mug shots, and other slanders often profit by charging victims to remove this content.
With this update, individuals can report these offending sites to Google. Then the search engine will lower the ranking for these searches.

Product Reviews Update (April 8, 2021)
This was the first of several product review updates. Before these updates, many product reviews on the internet were thin. Many came from templates or users with limited experience with the product.
This update focuses on finding quality product reviews that add value for users. Criteria for product review quality include:

Depth of analysis
Actual product use
Distinct information
Competitive product analysis

Passage Ranking (February 10, 2021)
The passage ranking update made it so that a section within a web page could be an extra ranking factor. This helps search engines better understand the content and serve better search results.
This update hoped to help users find better answers to very specific searches that can sometimes be hard to find. Instead of scanning the full web page, this update isolates passages on a page that can answer a user’s query.
Resources to help with the latest Google updates:

Understanding Google’s core web vitals

Google Updates 2020
Featured Snippet Update, also called Featured Snippet Deduplication (January 22, 2020)
Before this update, a website that had a featured snippet at the top of the search results could also appear in the organic listings following that snippet. After this change, a website could appear only once per search page.
The intent of this update was to make search results less cluttered and to make it easier for users to find an answer to their queries.
Resources to help with the latest Google algorithm updates:

Optimizing for featured snippets

Google Updates 2019
BERT Update (October 25, 2019)
The Google BERT (Bidirectional Encoder Representations from Transformers) update was an effort by Google to better understand the language in which people search. It’s like RankBrain and is an extra effort to understand searches; it didn’t replace it.
BERT was a significant search algorithm update. As reported by Google: “With the latest advancements from our research team in the science of language understanding … we’re making a significant improvement to how we understand queries, representing the biggest leap forward in the past five years, and one of the biggest leaps forward in the history of Search.”
In short, BERT helps Google users find useful and accurate information. The update allows Google to capture more of the nuance and context in queries and not lean so heavily on the use of prepositions or phrasing to clarify questions. (Check out some live examples of BERT here.)
BERT was also applied to featured snippets in over two dozen countries and languages.
Featured Snippets Update (August 1, 2019)
This update aimed to improve featured snippets. It was an update to surface snippets that would be better with frequent refreshes. It also helped to remove outdated snippets.
These three examples from Google can make it clear what snippets were the target of this update:

Regularly updated information, like a blog with new posts each week
Time-based information, like events or TV programming
News and current events

Core Update, also called Florida 2 (March 12, 2019)
This was a big core update. SEO experts didn’t notice anything unique about this core update, but its timing and scale prompted its alternate name.

Google Updates 2018
Core Algorithm Update, also called Medic (August 1, 2018)
The Google Medic Update was the third broad core algorithm update of 2018. The disproportionate impact it has on sites in the health and wellness industries is how it received its nickname. But it didn’t target those industries; it also had a large impact on websites in all other industries.
In general, SEO specialists theorized that the Medic Update was another update that targeted quality issues like:

Thin, duplicate content
Slow load times
Inaccurate title tags
Poor user experience

Mobile-First Indexing (March 26, 2018)
The Mobile-First Indexing Update was another nod from Google to websites that are mobile-friendly.
Here’s how Google explains: “[Historically,] our crawling, indexing, and ranking systems have typically used the desktop version of a page’s content, which may cause issues for mobile searchers when that version is vastly different from the mobile version. Mobile-first indexing means that we’ll use the mobile version of the page for indexing and ranking, to better help our – primarily mobile – users find what they’re looking for.”
Core Algorithm Update (March 9, 2018)
Google put out this core update to better judge which sites were relevant for specific queries. This update was to help improve rankings for sites with useful content.

Google Updates 2017
Fred (March 7, 2017)
The Fred update targeted thin, ad-focused content. It used data from quality raters at Google to cut low-quality results from SERPs.
Intrusive Interstitials Update (January 10, 2017)
Technical SEO defines interstitials as “content that gets between the user and the content they’re looking for.” This might include:

Popups that mask other page content
Web pages that users need to dismiss to access content
Website layouts with interstitials above the fold

This Google update lowered the rankings of websites with mobile pages that had intrusive interstitials. This update did not penalize interstitials for cookies, legal verification, logins, or banners.

Google Updates 2015
RankBrain (October 26, 2015)
The Google RankBrain Update was part of Hummingbird. RankBrain is a machine-learning-powered component of Google’s algorithm that works to better understand searcher intent and deliver the most accurate, relevant SERP results.
Many SEO strategists believe it serves to measure how searchers interact with search results and then ranks the results accordingly. (This could explain why your SERP looks different when you search for the same thing multiple times.)
It has also been theorized that the RankBrain algorithm identifies relevance features for the websites that rank for a given query, establishing query-specific ranking factors and signals.
Mobile-Friendly Update, also called Mobilegeddon (April 21, 2015)
The Google Mobile Update (nicknamed “Mobilegeddon”) officially incorporated mobile-friendliness as a ranking signal. The update prioritized mobile-friendly websites on mobile SERPs, and the sites that weren’t mobile-friendly were either penalized or removed from the SERPs altogether.
Mobilegeddon was another effort to provide the best possible search experience for users. Google said at the time of release, “When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps.”
Mobilegeddon initially penalized websites that weren’t mobile-responsive and rewarded those that were. Google moved to mobile-first indexing in 2019, so the mobile-friendliness of your site now impacts how you rank for every query.

Google Updates 2014
Pigeon Update (July 24, 2014)
Google released the Pigeon Update to better calibrate the local algorithms with the core algorithm. The goal of this update was to reward local businesses that have a strong organic presence with better SERP visibility. It was also to answer user search queries with accurate local results influenced by traditional web search ranking signals.
Pigeon treats local search the same as traditional organic search, just with local cues. It considers searcher location when displaying SERP results, and allows searchers to treat Google Search and Google Maps the same. For example, you can search “best accountant near me” in both engines, and the results should be similar.

Google Updates 2013
Hummingbird Update (September 26, 2013)
Google released the Hummingbird Update to provide a more conversational, human search experience. Google wanted to better understand the context of what people were searching for — versus the specific terms within their search query.
The Knowledge Graph came out a year before, but Hummingbird improved upon this feature.
Hummingbird uses natural language processing that includes semantic indexing, synonyms, and other features to interpret queries and produce results. It weeds out keyword-stuffed, low-quality content to create a more personalized, exact search process and show SERP results that matched searcher intent.
Payday Loan Update (June 11, 2013)
The goal of the Payday Loan Update was to find and further lessen the impact of spammy queries and websites. It had a bigger impact in countries where webspam was more common.
Spammy sites are those that:

Use spam techniques like spamdexing
Black hat SEO techniques

Other updates like this one include:

Payday Loan Update 3.0 June 12, 2014
Payday Loan Update 2.0 May 16, 2014

Google Updates 2012
Page Layout Update (October 9, 2012)
Page layout updates focused on websites that display ads above the fold or show content lower on the page due to ads. This practice can be distracting and impact the user experience. Because of this concern, this update lowered the rankings for ad-heavy sites.
Other updates like this one include:

Page Layout Update, also known as Top Heavy (January 19, 2012)

Penguin Update 1.2 (October 5, 2012)
The Google Penguin Update was released to combat black-hat link-building techniques, such as spammy links, link directories, and keyword-stuffed anchor text.
Google calls them “black hat web spam” and defines them as “techniques that don’t benefit users, where the intent is to look for shortcuts or loopholes that would rank pages higher than they deserve to be ranked.”
Prior to the Penguin Update, link volume — regardless of quality — was a heavy influence on how pages ranked on the SERPs. Penguin attempts to better understand how websites were earning their links. It also made sure that only high-quality trustworthy links were rewarding the sites they led to.
Google Penguin only affects inbound links — the links leading to a site, not away from it. Penguin monitors for black-hat link-building techniques and over-optimized anchor link text. This is when too many inbound links for one website contain the same anchor text, which can alert Google that the links aren’t natural or earned.
Other Penguin updates include:

Penguin Update 3.0 (October 17, 2014)
Penguin Update 2.1 (October 4, 2013)
Penguin Update 2.0 (May 22, 2013)
Penguin Update 1.2 (October 5, 2012)

Penguin was also added to the core algorithm in late 2016.
Exact Match Domain Update (September 28, 2012)
This update targeted websites with domains that exactly matched competitive keywords. Some sites used this practice to improve their search placement but had poor quality or thin content. This update lowered the value of these sites dramatically.
Venice Update (February 27, 2012)
This update pulled search results based on the user’s IP address or physical location. It also increased Google Maps (then Google Places) appearances in organic search results. This made it easier for users to search for local resources online.

Google Updates 2011
Freshness Update November 3, 2011
The Freshness update’s intent was to give users the most recent search results. For this update, Google narrowed its definition of freshness to figure out time-related searches like:

Recent events, like new or trending events
Regularly recurring events, like elections or sports scores
Frequent updates, like product searches on store websites

Panda Update February 23, 2011
Google released the Panda Update to combat:

Thin, duplicate, or plagiarized content
Keyword stuffing
Content farms
Websites with high ratios of ad-to-content
Other quality issues

It was also released to reward unique, high-quality content.
Google Panda gives every web page an internal quality score that attempts to mimic how a human might respond to and rank a piece of content. Then this score is factored into how each website ranks on the SERPs.
Other Panda updates include:

Panda Update 4.2 (July 17, 2015)
Panda Update 4.1 (September 23, 2014)
Panda Update 4.0 (May 20, 2014)
Panda Update (January 22, 2013)
Panda Update (December 21, 2012)
Panda Update (November 21, 2012)
Panda Update (November 5, 2012)
Panda Update (September 27, 2012)
Panda Update 3.9.2 (September 18, 2012)
Panda Update 3.9.1 (August 20, 2012)
Panda Update 3.9 (July 24, 2012)

Panda was originally introduced as a filter for search engine results, but in January 2016, it was added to the core algorithm.

Google Updates 2010
Caffeine Update June 8, 2010
Caffeine was a new system for indexing the web that made it more efficient to crawl and store data. This update also improved the freshness of search results.
Google developers shared at the time of release, “Caffeine provides 50 percent fresher results for web searches than our last index, and it’s the largest collection of web content we’ve offered.”

Google Updates 2009
Vince Update (January 18, 2009)
This update equated trust with established brand names. This made it easier for mostly offline big brands to compete with new online-focused brands.
A famous quote for this update from Google’s then-CEO, Eric Schmidt, is “Brands are how you sort out the cesspool.”

Google Updates 2005
Big Daddy Update, also called Bigdaddy (December 15, 2005)
The Bigdaddy update aligned with an upgrade to Google’s data center. It aimed to improve the quality and technical issues for improved search results. It also filtered out some websites with spammy practices like unnatural link building.
Jagger Update (September 1, 2005)
This update expanded the options for search to new documents and file types. Google’s main crawler at the time was Googlebot, and with this update, it expanded the way it scanned sites.
The Jagger update also looked at link quality. It penalized sites with:

Paid backlinks
Unnatural link building
Linking schemes
Scraped content

Google Updates 2003
Florida Update (November 16, 2003)
Among other things, the Florida update changed the way that Google weighed the value of backlinks. It was important because of the timing and impact it had on search results.
This update most affected retail sites using spammy SEO techniques like:

Keyword stuffing
Hidden links
Invisible text

This update was especially hard for these sites because it launched during the holiday season. This timing directly influences annual sales in retail.

How to Prepare Your Site for the Latest Google Updates
While every one of the latest Google updates is unique, the goal of every update is to create a great user experience for Google users. With this in mind, there are many approaches you can take to prepare your site for updates.
1. Create clear, useful content for your site.

Focus on creating genuinely unique content that provides value to your visitors and customers. Google provides 20+ questions to help you determine quality and value.
Use a site crawler like Botify or Screaming Frog to identify thin content on your website and blog. If you find any, consider combining or archiving those pages.
Remove or rework any low-quality or underperforming content. (You can identify this content based on low traffic and/or low conversion rates.)
Avoid writing for machines and create conceptual content, not just keyword-driven content. Expand your keyword research to include different phrasing, commonly asked questions, and similar terms.
Conduct competitive analysis by searching your keywords on a new Google SERP and see what related content and SERP features (like Knowledge Graphs or featured snippets) pop up.
Consistently update your content to reflect better grammar, syntax, and language.

2. Check your technical SEO.

Make sure to use structured data and metadata on both your desktop and mobile versions.
Rewrite duplicate content. Ecommerce sites are especially vulnerable to duplicative content. In these cases, use canonical URLs to show Google which version of each page to rank in the SERPs.
Make sure your off-page SEO and technical SEO are intact and that there are no underlying issues.

3. Create a great mobile experience.

Confirm your website is mobile-optimized. Here’s a blog post on how to do this.
Use Google’s Mobile-Friendly Test tool to see how your website performs. This tool will show you how your site looks on a mobile device and alert you to any loading or processing problems.
If you have separate URLs for your mobile site (an m-dot site), confirm that your mobile page reflects the same content as your desktop site. (Google prefers to index your mobile URL.)
Read through Google’s best practices for mobile-first indexing.

4. Build quality backlinks.

Follow white-hat link-building techniques to build high-quality, relevant backlinks.
Don’t take part in Private Blog Network (PBN) link schemes, which often lead to site penalties.
If you hire an agency or freelancer for link-building, make sure you ask how they’re building links. There should be no exchange of money between the agency and the person or organization linking to your site.

5. Think locally.

Leverage on-page SEO and other tactics to ensure Google recognizes your business’s location and other local ranking factors.
Create content and media that associates your business with a specific location, such as a neighborhood, town, or city. This will help improve your local SEO.
Register with Google My Business to manage how your business information appears on Google SERPs. Create and manage profiles on other important directories. Check out this post for a full list of online business directories.
Make sure your location information is consistent across all your web properties, like your website, social media, and Yelp listings.

Grow Better with Google Updates
As a business owner and marketer, the latest Google updates may seem like a lot of detail and work. You’re not wrong. These updates and the changes you might need to make can be overwhelming.
But it’s important to remember that Google wants to create a fantastic user experience, just like you do. These algorithm updates prune out lazy, low-quality, and illegal content. That content isn’t just filling up your search queries, it’s competing with your business and marketing content.
In short, these Google updates are good things. It’s up to you to keep learning and use them to your advantage.
Editor’s note: This post was originally published in August 2019 and has been updated for comprehensiveness.

Marketing seems simple, but it gets more complex as you break it down. If you don’t already know about marketing careers, scanning jobs online could convince you that this isn’t your dream job.
But marketing is fun. Marketing a company is essentially grabbing a bullhorn and saying, “Hey! We love this company, and here’s why you should, too.”

Marketing is also incredibly dynamic and diverse. It offers positions for people of all strengths. Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you.
In this article, we’ll break down what marketers do. We’ll show you how you can get into marketing and the different marketing jobs that are out there. We’ll give you what you need to map out your marketing career and pinpoint your goals. Let’s get started.

According to Merriam-Webster, marketing is “the process or technique of promoting, selling, and distributing a product or service.” But the job involves much, much more than that.
The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services. There are too many marketing roles and functions to provide a single definition applicable to everyone in this field.
Before we dive into the various positions you can find within a marketing department, let’s discuss tools and education necessary to become a marketer.

What You Need to Be a Marketer
There’s not a single, definitive path to any job field. Marketing comes from people with all kinds of backgrounds — journalism, psychology, and more. I’ve mapped out a career path as it’s the most straightforward way to jump into a marketing job. Later in this article, I’ll dive into how to get a marketing job.
Education
If you’re serious about a long-term marketing career primed for growth and variety, a bachelor’s degree is the way to go. Four-year programs teach you the skills and competencies needed to join and excel in the competitive, fast-paced landscape that is the marketing world. They can help with public speaking, creative problem-solving, logistics, sales, and analytics.
The following degree programs can lead to a career in marketing:

Marketing
Management
Business
Economics
Psychology
Communications
Public Relations
Journalism

Nowadays, it doesn’t matter as much what you major in as it does where you go to school or what you get involved in. Organizations like the American Marketing Association, National Association of Sales Professionals, or Pi Sigma Epsilon (a co-ed marketing fraternity) can help you get connected outside the classroom and off-campus.
Some marketers choose to extend (or return to) their schooling by pursuing a Master of Business Administration (MBA) or graduate degree in marketing. Both programs offer in-depth studies of marketing, but they differ in education specifics and structure.
MBA programs focus on the humanity of business, such as people management, organizational behavior, and leadership. Graduate marketing programs study consumer behavior, changes in the domestic and international marketplace, and growing digital trends.
You can combine these programs, of course, but their cost and completion time can be an issue for most students.
While we can’t tell you if graduate school is the right choice for you, we can encourage you to research your options for career success. Here’s a great article from U.S. News to help you figure out if an MBA or master’s program is for you.
Internships and Co-ops
While a degree (or three) may not be in the cards for you, an internship or co-op most certainly should. There’s no better education than real-life experience, and internships allow you to learn on the go while you’re still learning in the classroom.
Marketing internships are valuable because they help you determine what kind of marketing you want to do. Do you like the creative side of marketing, or do you like working with numbers and analytics? Does promoting a single product excite you, or would you prefer to work on overall brand awareness?
Marketing departments have lots of moving parts, and internships and co-ops help you determine exactly which projects and promotions you’d like to join.
Lastly, internships are valuable currency in today’s job market. Think about it: Thousands of students graduate each year and enter the workforce. That’s not even considering how many workers are changing their minds and careers to pursue marketing jobs.
With some real-life experience under your belt, you automatically become a highly desirable candidate to employers. Some internships can lead to full-time jobs, too.
Many educational institutions offer internships through their business or communications departments, so if you’re still in college, start there. Universities worldwide hold valuable relationships with local businesses that will hire students while still in school.
If going through your college or university isn’t an option, sites like WayUp and Chegg Internships can help you find open positions. Idealist is an internship site that focuses on nonprofit roles, and Global Experiences helps you find international opportunities.
And, of course, you can always find open internships through LinkedIn, Glassdoor, and Indeed.
Skills and Aptitudes

Surgeons possess incredible patience and stability, psychologists are fantastic listeners, and chefs have excellent memory. Like any other professional role, great marketers tend to carry a particular set of skills. These can be skills you’re born with or skills you develop and fine-tune through schooling and real-life practice.
Either way, the following skills and aptitudes are typically required to excel in any marketing role:

Creativity. Whether you’re writing a business plan or a campaign brief, being able to creatively spell out your vision is a must in the marketing field. In today’s world, grabbing consumers’ attention isn’t easy. Marketers have to constantly think up new ways to attract their audience and entice them to make a purchase — great marketers are creative.
Problem-solving. Imagine the conundrum marketers faced when DVR came out and commercials became futile. What about the overwhelming switch to mobile versus desktop? These trends in the marketplace forever changed the way businesses sell, and marketers were on the front lines of those shifts, huddling and figuring out how to solve new problems that came their way. Great marketers are problem-solvers.
Passion for numbers. Even the most right-brained marketers have a passion for numbers and ROI. How else do companies know that their promotional efforts are working? Whether they’re tracking retweets, click-throughs, or video views, marketers live and breathe metrics. Great marketers are analytical so they can prove the value of their work.
Curiosity. The marketing landscape is ever-changing, and opportunities arise every day for businesses to promote their products in new and exciting ways. But marketers wouldn’t be able to seize these opportunities if they don’t continually ask, “What if?” Great marketers stay curious and are lifelong learners.

Now that you know what’s recommended (if not required) to thrive in a marketing role, let’s take a look at the job market for marketers. How many people are looking for marketing jobs, and what companies are looking for them? Is there room for growth and innovation?

The Marketing Job Market
According to Statista, marketing jobs are expected to grow 10% from 2020 to 2030 — a faster rate than average for all other jobs, and likely not stopping any time soon.
Marketing and promotional campaigns are essential to every company, regardless of industry, as organizations seek to grow and maintain their market share.
That’s why marketing jobs are available at all kinds of organizations — large firms, startups, small businesses, and nonprofits. Do some companies offer better marketing jobs than others? No, not really. But there are some companies that excel at different types of marketing and offer opportunities for different kinds of employees.
Marketing is also a great career if you’re looking for a remote job. 35% of full-time employees in the United States have the option to work remotely. Another 23% have the option to work remotely part-time. And according to LinkedIn, remote jobs in marketing increased by 177% in 2021.
Here are some places to start your research on companies for marketers, based on a variety of factors:

Top companies for marketing jobs (LinkedIn)
10 companies that are defining innovation in branding (Fast Company)
Top companies for remote marketing jobs (FlexJobs)

Today’s job market is thriving, and there’s more opportunity than ever to dip your toe into the proverbial marketing waters. But what are these specific opportunities, you ask? Below we’ll break down the various marketing jobs and marketing career paths available.
Any given marketing department manages a variety of positions, projects, and goals. The difference between these roles can be minute or major — it all depends on what medium they’re working with, what they’re promoting, and who they’re promoting to.
1. Digital Marketing
Digital marketing refers to marketing through digital channels like search engines, websites, email, and mobile apps. In the last 30 years, the rise of the internet, smartphones, and big data has completely changed the way companies market and promote their products and services. In turn, these shifts create many new marketing careers.
Search Engine Optimization (SEO) / Search Engine Marketing (SEM)
Search engine optimization refers to organically optimizing web content. This helps search engines index your content, which makes it easier for your audience to find.
Search engine marketing is paying for advertising space on said search engines. SEO, SEM, and their ever-changing trends have become such an influential part of online marketing that people are specializing in it — and companies are hiring for it, too.
Email Marketing
Email as a marketing medium may seem more traditional, but email’s impact is still strong. Email marketing uses a single channel to reach current and potential customers through creatively-written emails and digital promotions.
Growth Marketing
Growth marketing (or hacking) is a relatively new term and refers to marketing that targets the entire funnel — not just the top few tiers. Growth marketing takes into account the fact that retention is a major factor of growth and so it prioritizes both customer success and customer acquisition.
2. Content Marketing
Content marketing, since it’s mainly executed online, could be considered a segment of digital marketing. But the career path has become so impactful that we believe it deserves its own section.

Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. Content marketing refers to marketing via long-form content, websites, blogs, and even audio and video content.
Marketing Copywriting
Copywriting is a foundational part of marketing and advertising. Content and copywriters create copy for:

Blogs
Websites
Ads
Email
Landing pages
Social media

They use language to encourage, educate, and inform. In the process, they entice customers to buy, stakeholders to engage, and leaders to support the business.
Graphic Design
Graphic design is a subset of content marketing that focuses more on the visual appeal of web and print content. Graphic designers typically work on:

Website design
Ad designs
Infographics
Images used in marketing or promotions

Content Creation
30% of social media marketers are investing more in short-form video in 2022, while 29% are trying it for the first time.
To keep up with this kind of trend, businesses are investing in content creation. Content creation focuses on digital content like video, podcasting, and other new media. This focus gives brands an opportunity to connect with customers where they spend the most time online. This strategy can speed up business growth.
Social Media Marketing
Social media marketing leverages social platforms to promote a company and its products. Some specialize in one or two platforms, while others manage multi-channel promotion.
Social media marketing also helps brands connect and engage with audiences in new and authentic ways.
Community Management
Community management focuses on community-building for businesses. This role helps to connect customers, employees, and stakeholders.
Adding a community manager for engagement can help a brand:

Improve brand reputation
Share updates
Grow with customer needs in mind

Conversion Rate Optimization (CRO)
The main goal of content marketing is to use content to educate, interest, and convert readers into customers. But content can’t always do that on its own. That’s where conversion rate optimization comes into play.
3. Product Marketing
Product marketing is all about setting the tone for how, where, when, and why a company promotes its products and services. Product marketers are typically assigned to one product or product line. They act as chief advocate and strategist for that product.
4. Brand Marketing
In today’s economy, a company’s brand plays a major role in how consumers shop. According to a 2022 survey of U.S. consumers from Salsify, 46% of shoppers will pay more for a brand they trust. This consumer behavior has paved the way for roles in brand management and public relations.
5. Event Marketing
Company-run events are a popular way to interact with and entertain potential customers and clients. Event marketing brings together your community, delights your customers, and puts a friendly face to your brand name — especially for B2B marketers. For this reason, companies need event marketers.
6. Niche Marketing
As online shopping and social media expand the reach of big brands, it’s become more important than ever to stand out. Niche marketing focuses promotional efforts on small defined segments.
Niche marketers use their personal knowledge to target the unique needs of a specific audience. Whether your focus is health and wellness or travel, your niche could be your path to a career in marketing.
7. Marketing Analysis
In the marketing world, numbers are king. No other factor has the power to shift campaigns, change budgets, hire and fire employees, and draw investors.
Marketing analysis is a unique role. While most companies hire internal analysts, third-party consultants and agencies also exist to help businesses interpret and apply data findings. Regardless of whom they work for, data scientists — specifically marketing analysts — read and interpret digital data to help businesses and marketing departments make better business decisions.
8. Marketing Strategy

While many careers in marketing focus on tactics, as you advance you may develop an interest in strategy. Marketing strategy involves creating long-term plans that connect business goals to customer needs. Strategists create the playbook for how you can find the right prospects and make them loyal customers for your brand and products.
As you review these choices, it’s important to note that different marketing positions can have the same or similar titles. Job titles are often less important than job descriptions in marketing. The same can be true about whether an open role is at the entry, mid, or leadership level.
So, when searching for marketing jobs, look at and assess each job description individually.
1. Digital Marketing Manager
Career path: Digital Marketing
Responsibilities
Digital marketing managers develop and support the online identity and sales for a brand. This is often a multi-dimensional role that could include:

Data analysis
Paid ad placement
Email marketing
Content marketing
SEO
Social media management

Responsibilities for this role might also include presentations, and developing and executing marketing campaigns.
Skills
To succeed in this role, you will need to be a flexible and strategic thinker. Skills in a range of marketing tactics, including copywriting, research, and design, are useful. It’s also important to have skills in building and maintaining professional relationships.
Income
Digital marketing managers make $47,000 to $101,000 per year.
2. Search Engine Optimization (SEO) / Search Engine Marketing (SEM) Specialist
Career path: Digital Marketing
Responsibilities
SEO specialist responsibilities include:

Improving the ranking of a website on a search engine results page (SERP)
Conducting keyword research
Making technical SEO recommendations
Designing site architecture
Analyzing and applying metrics on website and keyword performance

SEM specialists use search engines like Google and Bing to increase website visits, conversions, and revenue through paid ads.
Skills
The skills and qualifications for both SEO and SEM specialists include experience interpreting and applying analytics. They also need to be able to manage a marketing budget and read and apply website and search analytics. Google Ads and Google Analytics experience and knowledge of search engine trends and news are also important skills.
Income
SEO specialists make between $52,000 and $105,000. SEM specialists make between $64,000 and $176,000.
3. Email Marketer
Career path: Digital Marketing
Responsibilities
The responsibilities of an email marketer include:

Creating emails that recipients not only open but also engage with
Increasing revenue and sales
Growing and segmenting email lists
Reading and analyzing data
Optimizing promotions and open rates

Skills
The skills and qualifications required of email marketers include proficiency in email marketing and tracking programs, excellent creative communication and design skills, HTML, and data analysis and interpretation.
Income
Email marketers make between $43,000 and $70,000.
4. Growth Marketer
Career path: Digital Marketing
Responsibilities
Growth marketers work with a variety of media and teams, including but not limited to SEO and SEM, social media, PR, and email.
Because of this, the responsibilities of growth marketers can range from A/B testing to conversion funnel optimization to content creation and user experience design.
Skills
The skills and qualifications required of growth marketers include innovative and creative mindsets, quantitative and qualitative problem-solving skills, knowledge of a variety of digital marketing systems, and experience interpreting and applying data.
Income
Growth marketers make between $41,000 and $165,000.
5. Content Marketer
Career path: Content Marketing
Responsibilities
The responsibilities of a content marketer include:

Strategizing and executing content creation and delivery
Tracking metrics that influence content strategy
Managing a team of writers, designers, and strategists

Skills
The skills and qualifications required of a content marketer include strong writing and editing skills, proficiency with content creation and management tools, project management, and experience in online audience growth.
Income
Content marketers make between $37,000 and $82,000.
6. Marketing Copywriter / Content Writer
Career path: Content Marketing
Responsibilities
A copywriter creates clear and useful written content for a business. Their writing encourages customers to purchase products and services. They might also:

Write instructional content
Develop blogs, website copy, and print ads
Draft emails
Develop video scripts
Research keywords
Proofread or edit written content

Skills
Marketing copywriters need to have strong writing skills. Many pursue a degree in marketing, writing, or advertising. Others come to marketing from other fields, including psychology, journalism, or literature.
Income
Salaries for marketing copywriters usually range from $45,000 – $59,000 per year.
7. Graphic Designer
Career path: Content Marketing
Responsibilities
The responsibilities of a graphic designer include creating any visuals used in marketing materials or campaigns, both print and digital. Some graphic designers work on corporate identity and establish how a company will visually communicate its overall message and brand.
Skills
The skills and qualifications required of graphic designers include proficiency in graphic design programs like Photoshop, Illustrator, and InDesign, knowledge of design elements, excellent verbal and visual communication skills, and experience creating visual art for marketing purposes.
Income
Graphic designers make between $35,000 and $66,000.
8. Content Creator
Career path: Content Marketing
Responsibilities
A content creator works individually or as part of a team to create
content for a range of media and channels.
Content creators include:

Podcasters
Social media influencers
Video content creators
Blog writers
Newsletter authors
Video game streamers

Skills
Successful content creators balance creative skills with the ability to research and analyze data and consumer habits. Depending on their target audience, a content creator might need skills in SEO, promotion, or production to thrive in this role.
While some content creators work independently as freelancers, others work full-time for brands. Independent content creators also need to develop entrepreneurial skills.
Income
Content creators earn $17,500 to $83,500 per year.
9. Social Media Marketer
Career path: Content Marketing
Responsibilities
The responsibilities of social media marketers include:

Managing a company’s social presence
Monitoring online conversation
Organizing customer service through social media
Creating content for social channels
Staying up-to-date on social media trends and news

Skills
The skills and qualifications required of a social media marketer include excellent verbal and digital communication skills, a creative and innovative approach to digital marketing, proficiency in all social channels, and experience in public relations or public brand management.
Income
Social media marketers make between $37,000 and $86,000.
10. Community Manager
Career path: Content Marketing
Responsibilities
Community manager responsibilities vary widely depending on the business goals. Usually, their ultimate goal is community-building. Many manage communications in online groups and communities, including social media, for a brand. Some also represent the brand at online and in-person events.
Skills
The ability to multitask and organize is essential for community managers. This is because this position requires communication on many platforms at a fast pace. Other valuable skills for this marketing role include:

Patience
Enthusiasm
Empathy
Data analysis
Flexibility

This role offers support and clarity to audiences that include business leaders and new customers. This means that a top skill for this role is staying informed and positive as needs change.
Income
Community managers make $52,000 to $64,000 per year.
11. Conversion Rate Optimization (CRO) Specialist
Career path: Content Marketing
Responsibilities
CRO specialists focus on optimizing websites, user flows, and content offers to drive the most conversions — whether a conversion means making a sale, securing a lead, or getting a subscriber. The responsibilities of a CRO marketer include:

Auditing content to measure effectiveness and ROI
Influencing content creation to ensure impact
Measuring how visitors and readers interact with your content
Using data to optimize for improved performance

Skills
The skills and qualifications required of CRO specialists include experience auditing and creating digital content, ability to A/B test and measure content impact, and proficiency in online content platforms and analysis tools.
Income
CRO specialists make between $30,000 and $96,000.
12. Product Marketer
Career path: Product Marketing
Responsibilities
The responsibilities of a product marketer include:

Determining overall messaging and positioning of the product
Mapping the buyer’s journey to purchase the product
Collaborating with the product creators, designers, and other marketers

Skills
The skills and qualifications required of product marketers include excellent verbal and written communication skills, collaborative working style, prior experience strategizing and analyzing marketing campaigns, and competitive intelligence skills.
Income
Product marketers make between $64,000 and $134,000.
13. PR Manager
Career path: Brand Marketing
Responsibilities
The responsibilities of a public relations (PR) manager include creating and maintaining a company’s public image, working with other teams to ensure content and messaging are consistent, and contributing to campaigns to promote and boost the business.
Skills
The skills and qualifications required of a PR manager include excellent written and verbal communication skills, experience with brand and crisis management, proficiency with email and social media marketing, and ability to manage projects and people.
Income
PR managers make between $48,000 and $104,000.
14. Brand Marketer
Career path: Brand Marketing
Responsibilities
Brand marketers create a distinct identity for a brand. Instead of promoting a specific product or campaign, brand marketers focus on the overall brand. This includes making sure that any new products or marketing aligns with the brand. It may also involve creating and analyzing assets or campaigns.
Skills
Brand marketers often have extensive experience in marketing and may have advanced degrees, like an MBA.
Income
Brand marketers make $62,000 to $136,000 per year.
15. Event Marketer
Career path: Event Marketing
Responsibilities
The responsibilities of an event marketer/manager include organizing and promoting events, creating messaging, designing and organizing marketing campaigns, connecting with audience members, and managing a team of marketers.
Skills
The skills and qualifications required of event marketers/managers include excellent digital and written communication skills, willingness to work under pressure and on deadlines, and high-level negotiation and organizational skills.
Income
Event marketers make between $40,000 and $82,000.
16. Ecommerce Marketing Specialist
Career path: Niche Marketing
Responsibilities
Ecommerce marketing specialists develop and maintain online stores. They also create and execute marketing strategies for online businesses based on data analysis. They are responsible for both online sales and brand awareness for online brands.
Skills
Besides the marketing skills listed above, ecommerce specialists may also need skills in:

User experience
Web design
Coding

The ability to work with different teams is also important.
Income
Ecommerce marketing specialists make between $34,000 and $78,000 per year.
17. Marketing Analyst
Career path: Marketing Analysis
Responsibilities
The responsibilities of a marketing analyst include:
Using data to influence campaign impact, allocate funds, determine how to design and optimize a website, set the prices of products and services, and more.
Analysts also identify new opportunities and initiatives as well as develop metrics, benchmarks, and standards for future performance.
Skills
The skills and qualifications required of a marketing analyst include data analysis and management, fluency with programs like Microsoft Excel, SPSS Statistics, and SAS, and knowledge and experience with trends in big data.
Income
Marketing analysts make between $43,000 and $80,000.
18. Marketing Strategist
Career path: Marketing Strategy
Responsibilities
A marketing strategist develops and communicates strategic plans to meet business goals. They also pull together the efforts of different teams to execute those strategies.
Besides broad marketing strategist positions, there are also roles for:

SEO strategists
Content strategists
Social marketing strategists

Strategists sometimes cover the day-to-day tasks for their area of expertise, but they are usually focused only on strategy. For example, a social media manager will design and publish posts on social media. But a social media strategist will develop and research the targeted campaigns and customer targets that inform those daily posts.
Skills
Advanced experience and technical knowledge. Awareness of SEO, SEM, and marketing news and trends is also important. Besides bringing knowledge and experience, strategists should also have strong skills in:

Time management
Communication
Presentation
Management

Income
Salaries for marketing strategists range from $51,000 to $152,000 per year.
The outlines above are only a partial list of popular marketing jobs and career paths. It’s clear that there’s a lot of opportunity. But that doesn’t mean that marketing isn’t a highly competitive field.
With ever-changing trends and consumers, marketers must be at the top of their game when applying to and thriving within their roles. Next, we’ll dive into how to find, apply for, and get a marketing job in your chosen field.

How to Get a Marketing Job
Getting a marketing job might feel complicated, but it’s not impossible. There are a few things you can do to ensure you’re applying for the right jobs and promoting the best version of yourself in the process.
1. Figure out what type of role you want.
Before opening a job application, you must figure out what type of marketing job you want. As we explained above, there are plenty of marketing jobs available — and we hardly scratched the surface.
Do yourself (and your potential employers) a favor and perform some self-analysis before deciding which jobs to pursue. Review the jobs we’ve described above and research others that spark your interest. Take a look at how marketing impacts your day-to-day life and see which components intrigue you.
Do you find yourself gravitating towards the creative parts of marketing, or are you excited by the analytical side? Both play an important role in marketing, but the jobs for each will differ.
Make a list of what you’d like to do in your role. If I were building a list of “wants,” I’d say:

I like writing and telling stories.
I like research.
I like working with analytics only to help me create better content.
I like working with a team.

Determining what kind of marketing jobs interest you will give you much more clarity in your job search and will help you decipher which specific roles best match your interests and skills.
2. Find jobs matching your interests.
There are a few ways to go about finding marketing jobs. First, throw your search query in Google. If you’ve decided you’d like to design marketing materials for a company, search “marketing design jobs” or “graphic design marketing jobs” and see what comes up.
Second, check out job board sites like Indeed, Glassdoor, and SimplyHired. These sites aggregate available jobs and make it easy to set filters for salary, location, company size, and more. They also include suggested jobs in the search results so you can easily discover related roles.
Lastly, check out available jobs on company websites. If you’ve discovered a few companies for which you’d love to work, go to their websites directly and see what kind of roles they have listed.
Also, some roles might have different names at different companies and might not come up in common search results on job boards. For example, one company’s “blogger” might be another company’s “content creator.”
3. Review job descriptions.
Once you’ve found a few open jobs to which you’d like to apply, take a close look at the job descriptions. This is when you’ll compare your list of “likes” from earlier to the terms in the job descriptions.
From my list above, I’d look for words like “writing,” “editing,” “content creation,” “research,” and more. This process will help you find the best-fit roles, which will, in turn, increase the likelihood of securing an interview — and the job.
4. Market yourself.
Outside of a job application, cover letter, and interview, there are other ways to boost your chances as an applicant. As a marketing candidate, you must be able to market yourself. In fact, your “marketability” speaks volumes to companies and managers, sometimes more so than your application material.
As you search for and apply to jobs, make sure your digital presence is spotless. Review your LinkedIn, Twitter, and other social channels and ensure they all promote the same message and self-image. Google your own name and make sure all results reflect positively on you.

Also, depending on what role(s) you’re pursuing, consider creating a portfolio or sample of your marketing chops. If you’d like to find a position in social media, create some sample posts to include in your application. If you’re pursuing a public relations role, build a contingency plan to discuss in your interview.
These steps will help you stand out from the crowd of marketing applicants and will skyrocket your chances of landing the job.

Example Marketing Career Path
Each career in marketing is as unique as the person pursuing that career. Besides being a great career for creative people, marketing is also a popular choice for remote work.
That said, marketers that begin their careers right after college have many options for advancement. The outline below will give you some ideas of what your career path could look like in marketing.
Entry-Level
There are entry-level marketing jobs for every career path in marketing. These roles are a great way for recent graduates and those who are new to marketing.
Entry-level marketing jobs cover a wide range of skills, but most will include:

Research
Administrative work
Customer service
Helping with creative work

These roles can help you learn the basics of marketing, and help you decide where you want your career to go. They’re also a good time to develop professional soft skills.
If you’re just starting out, this post offers more advice on how to secure a job in marketing.
Mid-Level Marketing Careers
Once you’ve been working in an entry-level role for some time, there are a few different paths you can follow in marketing. Sometimes your next step will depend on the company you’re working for. Other times it’s a decision you’ll need to make for yourself.
Marketing strategy, freelance marketing, and marketing management are all great next steps. Let’s talk about each one of these choices.
Marketing Strategy
If you enjoy the day-to-day work, you may want to deepen your knowledge and responsibilities by taking on a strategist role. These careers may include some leadership. But the focus is on marketing and connecting tactics to business results.
Freelance Marketing
Another option is to develop your own business as a freelance marketer. This will give you a chance to expand your knowledge and skills. It’s also a chance to experiment with new approaches to marketing.
If you’re curious and want to learn more, this resource for marketing freelancers can help you get started.
Marketing Management
Marketing managers also take on new know-how and responsibilities. Besides the day-to-day work of marketing, managers are leaders. Depending on your company, this role might involve strategy, budgeting, or data analysis.
Marketing management also might include training and managing other people on your team.
Marketing Leadership
After 10-20 years of work experience in marketing, you may be looking for a leadership role. In your path toward leadership, you may also pursue additional studies. Many marketing leaders pursue MBAs or certifications over time.
Again, leadership role specifics will vary by company and industry. But, these are some positions that you may seek out as a marketing leader.
Director of Marketing
The director of marketing is a multifaceted role. Besides developing and executing marketing strategies, it might include:

Evaluating research and reports
Overseeing promotion and advertising
ROI analysis
Assessing market conditions
Reviewing customer data
Competitor analysis

Some marketing directors will report to a VP or CMO. Others will lead marketing for their organization and manage a team of mid-level marketers.
Vice President of Marketing
The VP of Marketing is responsible for a company’s marketing results. This role works across departments within a business to improve and support its teams and the business. Besides managing a team of marketers, VPs may also take an active role in:

Hiring
High-level project management
Market research
Campaign and strategy innovation

Chief Marketing Officer
Chief Marketing Officer, or CMO, is usually the most senior marketing role. The modern-day CMO doesn’t have a generic, one-size-fits-all background. Their primary responsibility is the return on investment from marketing activities.
There are many similarities between the vice president of marketing and CMO roles. In cases where a business has both a CMO and one or more VPs of marketing, the CMO will usually focus on high-level strategy while the VP works on tactics.
The CMO may also be responsible for managing teams across different company branches and locations. They build and develop teams and networks to execute on top organizational goals.
Marketing Job Resources
You don’t have to pursue a marketing job on your own. Looking for some resources to help you better understand specific marketing components or brush up on your skills? Check out the communities and courses below. Bonus: Some of these certifications can make you a more desirable marketing candidate, too.
Courses and Communities

HubSpot’s free inbound marketing course and certification
HubSpot’s free social media training and certification course
Google’s free Analytics Academy
HubSpot SEO training and certification
DemandCurve
Women in Tech SEO
Superpath

Find a Career in Marketing That Works for You
Marketing is a career path that’s going to last because it’s part of every business. As businesses grow and change, their approach to marketing gets more competitive and complex.
As digital advances and new roles change the face of marketing, you need to develop new skills and get specific about the roles you want.
Whether you’re creative or analytical, a leader or a tactician, there’s a job for you. As you keep learning, the right opportunity will appear. What you do with that opportunity is up to you.
Editor’s note: This post was originally published in August 2018 and has been updated for comprehensiveness.

The travel and tourism industry has been through quite a lot these past few years. COVID-19 all but killed the industry, but if this past summer has taught us anything, it’s that as things opened back up and restrictions loosened, people were ready to get on planes, hit the road, and take their long-awaited trips. …
The post 8 Must-Have Features for Travel Websites appeared first on Benchmark Email.

got coins to spend https://midwesttechspot–chasereiner.thrivecart.com/ai-profits/ https://midwesttechspot–chasereiner.thrivecart.com/seo-pro-automated-pack/ submitted by /u/Even-Mail-3109 [link] [comments]