Category: Marketing Automation

Ever had a job where you clocked in, kept your head down for 8 hours, and clocked out? No staying extra hours to finish out a project or volunteering for tasks beyond your assignment workload.

This is what Millennials and Gen Z are calling quiet quitting. Learn why it’s trending on social media and how companies should address it.
What’s quiet quitting?
Quiet quitting is a term that took off on TikTok in a video by content creator Zaiad Khan.

@zaidleppelin On quiet quitting
#workreform
♬ original sound – ruby

In the video, which currently has 3.5 million views, the Tiktoker explains what quiet quitting is: A rejection of hustle culture and a reclaiming of work-life balance.
Shortly after, other TikTok users shared their thoughts and experiences with quiet quitting – the hashtag now gaining 97.6 million total video views.

So while the term includes the word “quitting,” it actually has nothing to do with it.
Confusing, I know. When I thought of quiet quitting, I pictured employees slowly backing away from their desks and sneaking out of the building Homer Simpson style, never to be seen again.
Instead, quiet quitting involves completing your work responsibilities without going above and beyond. This looks like logging out at 5 p.m., not seeking additional tasks or projects, and taking regular time off.
According to a Gallup survey, around half of the U.S. workforce is already quiet quitting, with work engagement dropping in the second quarter of 2022.
A recent article by the Washington Post dove into the trend and examines how women and people of color are already at a disadvantage in the workplace.
They face harsher punishments for mistakes, they have higher burnout rates, and they’re less likely to be promoted. As a result, quiet quitting could hold them back further. So, for many people of color, it’s something they can’t afford to do.
For others, it’s a form of rebellion. And for some, it’s an odd term to describe something they’ve done for decades.
How Companies Should Address Quiet Quitting
In an NPR article, critics of this term say that quiet quitting is a misnomer for setting boundaries at work and having a healthy work-life balance.
They also argue that this term highlights how many companies exploit employees and set an expectation of overperformance without adequate compensation.
This conversation comes following the Great Resignation, an economic trend in which employees quit their jobs in masses in 2021.
This was reportedly driven by low or stagnant wages, high cost of living, health concerns relating to the COVID-19 pandemic, and a desire for remote work. Not to mention burnout.
With this in mind, instead of seeing quiet quitting as a trend that’s harming the workplace, employers should see it as an opportunity to improve their workplace culture.
The fact is: Employees are only “quiet quitting” as a result of a poor workplace environment – and there’s data to support this.
A workplace study by HBR states that quiet quitting is a reflection of “bad bosses” rather than employees’ unwillingness to go the extra mile.
Their researchers found that managers who ranked highest in balancing business needs with employees’ needs had the highest percentage of employees willing to go the extra mile – 62% to be exact with only 3% quiet quitting.
This is a stark contrast to the managers who ranked the lowest in the category only having 20% of their employees willing to go the extra mile and 14% quiet quitting.
An employee who receives adequate support from their manager, is given growth opportunities, and is rewarded for their work will be motivated to perform at the highest level.
It’s up to employers to create the environment in which that happens. It starts with setting boundaries surrounding work hours – this can look like a no-contact policy around out-of-office times.
Management training is also important as that will likely have the strongest impact on the employee. Training on growth coaching, skill development, and pay transparency will help toward building trust with employees and promoting a positive work life.
In addition, set quarterly career chats between managers and their direct reports to discuss areas of interest and focus, current or expected challenges, and more. The more engagement managers build with their teams, the lower the likelihood of quiet quitting.
What to Do if You’re Managing a Quiet Quitter
If you realize you have a quiet quitter on your team, the first thing you should do is realize it’s likely due to a lack of trust between you and your employee.
Where do you go from there? Work on your relationship.
One of the best ways to do this is by having regular 1-on-1s in which you build your relationship. Find common ground, listen actively, pay attention to their interests, and share resources to support them in their growth.
In addition, set quarterly career chats to discuss their current trajectory. Here are key areas to discuss:

Interests and values
Strengths and gaps
Job satisfaction
Career goals

Once you have a clear understanding of what they’re working toward and what’s missing in their role, create an action plan together on how to meet their goals.
From there, set up a check-in schedule in which you’ll discuss progress, obstacles, and opportunities.
Next, be consistent and reliable. Think about it from a personal note – would you keep a friend who didn’t keep their word and on whom you couldn’t rely? Probably not. So, why should employer-employee relationships be any different? If anything, these traits are even more important as they influence your career.
Lastly, treat your employees like people. Being an engaged employee doesn’t (and shouldn’t) mean giving your all. Work-life balance is a key part of job satisfaction and if that’s not a current priority for your team, you’ll end up with a long list of quiet quitters.
In most cases, a quiet quitter is simply an employee who doesn’t have the right support. Once you offer what they need, you’ll have an engaged performer on your hands.

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B2B marketing is always evolving, and 2022 is no different. If you want your brand to thrive in the modern market – and beyond 2022 – you need to know what marketing trends to consider and adopt for maximum effect.  When leveraged properly, the below eight marketing trends can help your organization earn more revenue,…
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Last Updated on September 12, 2022 by Rakesh Gupta As a newly minted Salesforce Certified Associate, I am sharing my study experiences with you and want you to be the next one to ace it! So, get ready and dive in! 👉 As you are here, you may want to
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I believe that one of the biggest myths about starting a business—particularly a product-based one—is that you need a lot of capital to get going. While that may be true for certain industries or those who want to open with a full store of inventory, it is often possible to launch with very little.At least, that’s how it worked out for me. When I started building Witch’s Way Craft, I had a vision for the shop it is today, with a vast inventory of candles, crystals, and all manner of magickal goods. But, with only about $500 of savings that I could afford to spend, there’s no way I could stock all of that from the get go.Instead, I started small, letting the shop grow as my budget allowed—which happened faster than I could have ever dreamed of. A year or so after listing my first ten candles on Etsy, I was making about $1,000 a week in revenue, so I felt ready to quit my job to see what would happen if I gave it my all. Less than a year after that, I was making enough to hire my husband full-time. Less than two years later, with both of us working diligently on the business, we hit $1 million in total revenue and have continued growing ever since.For anyone else who has big business-owning dreams on a small budget, I’m here to share some of the strategies that helped me make it happen.I Reinvested Most of Our Profit Straight Back Into the BusinessI spent 100 percent of that initial $500 on supplies to make my first candles. Once I made and sold them, I made back that initial investment, plus $500 in profit. Then I had $1,000 to invest in new inventory and business growth. As I sold more and my revenue increased, I started buying cooler vintage glass candle vessels and shopping at trade shows to add crystals to my inventory, giving customers a reason to come back and buy something new. Over time, by reinvesting the money made from sales, the store has grown from ten items to over 1,000 in stock, and we now have thousands of dollars to reinvest in building out our first brick-and-mortar store. View this post on Instagram A post shared by WITCH’S WAY CRAFT MAGICK SHOP (@witchswaycraft) As a business without a lot of initial capital, I had to get used to these waves of growing, waiting for that growth to pay off, and then having the money to grow some more. It was frustrating at times to not be able to do everything I envisioned from the start, but I’m glad I didn’t let that stop me from slowly building toward it.What about paying myself along the way? I’ve never officially given myself a salary (since the business is a sole-proprietorship, technically all of the money passes through to my personal finances), and instead my husband and I pull money out as we need it for bills and such. It’s not the most glamorous lifestyle, but it does allow us to put as much into growing the business as possible. And it’s not like we’re living in squalor: For instance, last year we were able to buy our first house. We saw it as both a personal investment and a business investment that would allow us to store more inventory without needing to rent warehouse space.I Used Relationships to Grow My Customer BaseThroughout this growth, I’ve spent very little money on marketing, instead relying on word of mouth and relationship-building to grow our customer base.The one big exception to this, and something that really jump-started our following, was paying for table space at local maker’s markets, craft fairs, and flea markets. The first time, I spent $40 to share a table with another vendor and made something like $300, which felt huge at the time. As I started doing more markets, I’d make $500-600 on a bad day and over $1000 on a good one. View this post on Instagram A post shared by WITCH’S WAY CRAFT MAGICK SHOP (@witchswaycraft) The sales were great, but even better was to see the effect that direct customer connection could have on my business growth. People really responded to hearing me talk about my candles, the care that went into choosing the materials and making them, and what each one means to me or how it can be used. Even if they didn’t buy right away, I’d notice more local web orders come in during the days following fairs or a jump in followers on our Instagram.I also developed relationships with other small business owners at the markets, many of whom were willing to help each other succeed. We started doing “shop shares,” where we would all share products from another person’s business in our Instagram stories or on the feed. These weren’t giveaways and we didn’t charge each other for them—they were simply in-kind sharing, and we tried to make them feel really organic instead of promotional. It always led to a nice bump in followers and reminded me of the power of seeing other businesses as community instead of competition. View this post on Instagram A post shared by WITCH’S WAY CRAFT MAGICK SHOP (@witchswaycraft) I Got Creative With How I Connected With CustomersOur next big jump in growth came when I started doing live sales on Instagram. (If you’re not familiar, it’s basically like watching QVC on your phone.) I had noticed some other makers doing these, and it seemed like a craft fair but without the cost and need to transport products, and with a larger reach. At that point I had about 10-15K followers, and made $2,500 in three hours in our first sale. I was blown away, and I had fun doing it. It was just me blabbing for a few hours: Showing off the products we had for sale, talking about how I might use them in rituals, answering questions, and just showing off my personality. View this post on Instagram A post shared by WITCH’S WAY CRAFT MAGICK SHOP (@witchswaycraft) I started doing these once every week or two, and they became a staple of our customers’ schedules. People would come and just have a good time, invite their friends to join and hear my antics. During the pandemic it became a sort of social hour for everyone that allowed people to not only connect with the product, but for us all to connect with each other. Later, when I would see orders come in, I would recognize the name and be able to follow up about something personal they mentioned during the live. Common business advice often says not to let your business be personal, but it was by getting personal through these live sales that I was able to grow our business to new heights. We still do live sales regularly and, with over 75K followers today, they are a meaningful part of our sales and marketing strategy. (All with no cost to us except our time and making sure we have plenty of product in stock.)To be clear, we are not millionaires. We are still growing, and much of the money we make is still going straight back into the business, meaning we have to be scrappy to this day. We’ve bribed friends with wine and Netflix to come over and help us pack boxes or asked grocery stores for their old promotional flyers to use for packaging. It was clear to me early on that nobody was going to do the hard work for me unless I could afford to pay them, so I had to do it myself to build my business on a budget.And, as impressive as this success story may seem, I do think we could have grown faster. I was afraid of pricing things as high as I could have (as high as my competitors were), because I didn’t want to seem greedy, but ultimately that hurt our margins and held us back. But it was never just about money for me. I went in wanting to make enough to support myself and my husband, and to do it without hating my job. Now, I get to make and sell products I love, surrounded by customers I love, and with the person I love. And that’s something I can’t wait to keep building.

Many major emerging technologies in artificial and virtual reality are becoming more accessible, but are they worth investing in? 
In this post, I’ve gathered TK stats related to emerging technologies and the impacts and potential impacts they can have on marketing and marketers in the near future. 

Augmented and Virtual Reality
For years, researchers have said that virtual reality, which gives viewers an immersive and interactive 360-degree virtual experience, will hold the best opportunities for gaming, entertainment, and academic industries.
Experts have also thought that augmented reality, a partially immersive but still interactive experience, will thrive in the world of branding and marketing.
We have already seen some of these predictions come true, but both still have significant potential. Here are 16 stats that demonstrate the growth and opportunities of AR and VR.

Consumer and enterprise virtual reality market revenue is expected to reach $6.71 billion by the end of 2022 and $12.9 billion by 2024. (Statista)
Augmented reality, virtual reality, and mixed reality market size worldwide is expected to jump by more than 220 billion USD between 2021 and 2028. (Statista)
101.6 million people in the US will use AR in 2022. (eMarketer)
39% of media planners who use NFTs say they have the best ROI of any channel in their media mix. (HubSpot Blog)
In a recent study, 33% of survey respondents understand the concept of the metaverse, 37% have heard of it but aren’t sure what it means, and 30% aren’t sure at all. (GlobalWebIndex)
Over half of consumers are interested in participating in the metaverse, and 1 in 3 who haven’t heard of it still say they want to be involved.(GlobalWebIndex)
It’s estimated that, by the end of 2022, virtual reality hardware and software sales will generate more than 6.4 billion USD in revenue. (Statista)
54% of people visit the metaverse to play games, 46% visit to virtually hang out with online friends, and 43% visit to virtually hang out with in-person friends. (HubSpot Blog)
36% of consumers interested in participating in the metaverse worry about how companies will use their personal data online. (GlobalWebIndex)
Over the next five years, Gartner predicts that one in four people will spend at least one hour per day in the metaverse. (Gartner)
Over the next five years, 30% of businesses will have some sort of product or service available in the metaverse. (Gartner)
Over 1 in 5 people aged 24-54 are invested in crypto. (HubSpot Blog)
People ages 18-24 are likely to buy NFTs to join a community. (HubSpot Blog)
Deloitte’s 2021 Global Blockchain Survey found that 80% of participants say their industries will see new revenue streams from blockchain, digital assets, and/or cryptocurrency solutions. (Deloitte)
Over 250 million Snapchatters use an AR feature on the app every single day. (Modern Retail)
Creators on Snapchat have built over 2.5 million AR Lenses. (Modern Retail)

Artificial Intelligence
Artificial intelligence is so prevalent in 2022 that many of us don’t even notice all the ways we interact with iton a given day. If you’re less familiar with AI, here are eight stats to keep in mind:

Gartner forecasts that the worldwide artificial intelligence software market will reach $62 billion by the end of 2022. (Gartner)
The business value of AI will reach $5.1 billion by 2025. (Gartner)
52% of marketers prioritize implementing marketing automation platforms to enhance their marketing efforts. (Demand Gen Report)
17% of marketers currently use automation or artificial intelligence as part of their marketing strategy. (HubSpot Blog)
1 in 5 consumers uses live chat or in-app chat daily. (Vonage)
71% of consumers say they would be happy to use a chatbot if it meant an improved customer experience. (Conversocial)
A Drift survey reported that 54.8% of B2B professionals across various industries say they receive a greater volume of high-quality leads with chatbot tools. (Drift)
61% of people globally believe that automation could put people’s jobs at risk. (PWC)

Voice Assistants and Smart Speakers
While voice assistants are technically a segment of AI, they’ve become so prominent in the emerging media world that they deserve their own section of stats.

Statista predicts that the number of digital voice assistants will reach 8.4 billion units by 2024, which is higher than the world’s total population. (Statista)
The total number of Amazon Echo users is more than double that of Google Home. (eMarketer)
123.5 million adults in the US will use voice assistants at least once per month. (eMarketer)
Almost all voice assistant users use the technology on a smartphone. (eMarketer)
By 2023, digital voice ecommerce is expected to triple to an $80 billion industry. (Juniper Research)

Smart Devices and Appliances
Smart appliances and devices have significant potential to impact marketing. Although the space is still young, it’s providing interesting opportunities to bigger brands. 
As you can imagine, devices like smart TVs could provide great potential for content marketing and branded media. However, a more unique example of an appliance that could provide brand potential is a smart refrigerator.
“I’m excited to see how a smart fridge that can tell me when my avocados are about to spoil can be leveraged by a brand to give me information that might serve me in that particular information, says Amanda Zantal-Wiener, a senior content strategist who creates content for HubSpot that covers news and trends.
But, Zantal-Weiner’s excitement doesn’t end at smart-home appliances — she’s also fascinated by the world of smart cars.
“Until we start to see self-driving cars on the road, the idea of connected cars can also be used to help me do more than mindlessly scroll through my phone when I’m using a ride-hailing service, by serving as a distribution channel for real-time, relevant information during that trip. Everything is connected, and I’m excited to see which brands are able to adapt to that earlier on in a way that actually helps customers,” Zantal-Wiener explains.
Here are four key stats that highlight why you should keep these technologies on your radar.

Smart home appliance user growth will more than double between 2020 and 2025, from 30.6 million to 64 million. (eMarketer)
Smart TVs are the most popular smart home devices. (Statista)
The average cost of a smart-home device is expected to drop by 52% by 2023 (Juniper Research)
The percentage of US internet users using a smart appliance will increase to 21% by 2025. (eMarketer)

Navigating the Future of Marketing
Yes, creating voice assistant skills, leveraging AI, and building branded AR/VR experiences might be pretty inaccessible and costly to your company right now.
But, if you want to continue to innovate your brand or be a competitive marketer in the far future, you’ll want to keep up with how technology and marketing possibilities are evolving — you’ll be more prepared to adopt new technologies when they are accessible in the future.