Category: Marketing Automation

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Your email or newsletter must balance text, white space, images, and links perfectly. However, you might be surprised by how many email marketers get this delicate equation all wrong. We’ve seen it all at Benchmark: emails with too many images and plain emails with not enough engaging content. The aim of this article is to…
The post What is Proper HTML Email Formatting? Mistakes and Fixes Uncovered appeared first on Benchmark Email.

I specialize in fast food, hamburgers and hot dogs. Currently I have quite a few clients in my physical business, but I want to expand online, as many businesses do, since it is a role model. How can I have my online business like them? Is it necessary to hire a Marketing agency for this process? submitted by /u/CostLatter169 [link] [comments]

Hey all! Looking for feedback on a new project from folks that work in the brand marketing world. We’re working on new technology that allows you to “programmatically” insert 3D products or 2D Ads (images/video) inside influencer content WITHOUT the influencer having to do any manual work. Think influencer novelty but with programmatic ease & scale. This technology allows marketers to scale their campaigns to THOUSANDS of influencers at once without having to worry about painful logistics such as: Manual creator discovery/outreach Fixed fee pricing negotiations Product shipment Manual content creation I’m looking for feedback on the tech as we get close to completion. If you work with brands/agencies, let me know your thoughts or reach out privately! Happy to comp for feedback calls. I attached two example images of what we do to this post. This influencer NEVER held the Coke can in real life – it was inserted using AI. Original influencer image ​ Influencer image after being passed through proprietary AI for Coke can insertion. submitted by /u/rocket2913 [link] [comments]

I am looking for a Marketing agency to help me grow organically or in any way. If you know any marketing agency tell me in the comments submitted by /u/EducationalAbies647 [link] [comments]

I want to reach many more people, but I want to achieve them in my social networks by improving the marketing of my company. Any advice can help me friends submitted by /u/Slow-Razzmatazz4616 [link] [comments]

Hi, I have built an extension that allows you to insert quick templates on linkedin comments and messages. It is ideal for inserting the templatized messages and can save you pain of finding the content, copying it and pasting it. Instead you can just create a template and quickly insert it. What to you think https://chrome.google.com/webstore/detail/quickyreply-quick-reply-t/ojlbhpadmdgmnlbcjadbnaikogeegnce?hl=en&authuser=1 submitted by /u/raxrb [link] [comments]

​ ​ 5K PROFIT FORMULA WHAT’S IT is a brand new system that allows us to copy and paste other people’s video links from sites like YouTube and then monetize them on “Secret Money Pages” with banner ads, affiliate links, high-priced products, and various other things that allow us to earn more than $5,000 per month. ​ A lot of information about how to make money online is entirely outdated. ​ Sure, 5 years ago you absolutely had to create HAD tons of your own content. And just a few years ago, the only way to make decent money was in the “make money online” niche… forget about what YOU care about. ​ Even today, the gurus tell you to use GOT videos. ​ Okay, that part is still valid. ​ But NOW you never have to make a video again. ​ Because you can easily use other people’s videos, they’ll thank you. ​ Think about it. ​ Every minute, 500 HOURS worth of videos are uploaded to YouTube. ​ In every niche, you can think of. ​ Many of these videos are studio quality and have been created by experienced ​ https://www.skilatchi.com/2022/09/5k-profit-formula-review-get-your.html submitted by /u/cycysimba [link] [comments]

 

 

Almost all entrepreneurs plan to utilize zero-party data to address information deprecation. At the same time, as Forrester’s research shows, less than half know how to use such datasets successfully!

 

In February 2022, Forrester Consulting surveyed 200 digital marketing decision makers (manager+) focused on customer acquisition. These decision makers work for companies based in either North America or the EMEA region that earn $100 M+ in annual revenue. 

 

The study, commissioned by SheerID, found that 97% of entrepreneurs agreed that personalized digital expertise is a cornerstone of promoting applications. Research has found that 90% of entrepreneurs are actively respond to information deprecation by capturing zero-party information within the next 12 months.

 

The context of the findings

 

As we wrote many times on this blog, information deprecation is occurring due to browser and OS restrictions and privacy-related legal guidelines. In keeping with Forrester’s research, these factors have made it tougher to seize the information essential to carrying out personalized advertising. We wrote a detailed e-book on the Zero-Party Data Revolution in eCommerce, explaining in detail how to use it to your advantage.

 

This trend just happens to be occurring in the same year (2022) that, according to the latest forecast from the Statista Digital Market Outlook, eCommerce revenues are predicted to shrink year over year.

 

 

The expected negative growth is to be taken in the context of the previous forecast for 2022, which projected $481 billion more revenue by the end of the year. Supply chain issues are the largest single weakening factor, with inflation also playing a significant role in the downward revision. The widely expected global recession and subsequent increases in unemployment have left the eCommerce sector with significant hurdles to overcome before it can get back on track.

 

See also our Recession Survival Guide for eCommerce.

 

Back to Forrester’s findings, they also revealed that 85% of promoting agency respondents stated that zero-party information is crucial to creating efficient, personalized experiences.

 

Forrester defines zero-party information as information that a buyer deliberately and voluntarily shares with a brand. Often, that data is provided in exchange for some benefit, such as a unique supply or reward. This description is in accordance with the SALESmanago definition.

 

“Zero-party information has emerged as a strong software to assist ship personalized experiences. Nonetheless, many companies underestimate the advantages of zero-party information, even going as far as to unnecessarily restrict their use of it to post-acquisition techniques,” Forrester’s explained.

 

Nonetheless, while 82% of respondents stated that they’ve entered zero-party information, in keeping with the research, 42% admitted they don’t know the right way to use it successfully. This implies that entrepreneurs should discover ways to purchase and successfully use zero-party information.

 

Zero-party information: Challenges and alternatives

 

The majority of respondents acknowledged that information deprecation has made it tougher to accumulate buyer information, cross-promote, and upsell. A whopping 70% stated that it has become more difficult to trace buyer journeys throughout channels and touchpoints.

 

Whereas most entrepreneurs acknowledge that zero-party information is part of the answer, they experience many challenges in buying and utilizing such information. The most common problem reported is that the information isn’t correct (36% of respondents). Because consumers are volunteering information about themselves, there is concern that consumers won’t always provide accurate information about who they are or what they want. Additionally, nearly a third (32% of respondents) said they’re concerned that customers won’t share zero-party data.

 

Thankfully, this last concern is not based on reality, as Salesforce research clearly shows.

 

The survey findings also suggest that marketers underestimate how beneficial zero-party data can be. When asked, “How is your organization using or planning to use zero-party data?” less than half (45%) of respondents answered, “Deriving customer insights and customer intelligence,” while an equal number answered, “Tracking customer journeys across channels and touchpoints.”

 

Quite a large number (43%) of the respondents are using or planning to use zero-party data to learn who their customers are or to “create personalized experiences or messages.” Only 35% are using or planning to use zero-party data to remarket products to existing customers or to cross- or up-sell.

 

Entrepreneurs invest in know-how to leverage zero-party information

 

To support their zero-party data strategies, many of the surveyed marketers plan to work with partners over the next 12 months. 

 

Almost two-thirds of respondents (63%) stated that they plan to utilize third-party technology to help them “deliver personalized experiences using zero-party data” and perceive this as a top-priority action. Another 47% listed utilizing technology to verify the accuracy of zero-party data provided by consumers as a top priority. Moreover, 59% stated that they plan to assemble zero-party information by operating sweepstakes and giveaways, and 66% said that building or enhancing their existing loyalty program to capture more zero-party data is a top investment priority.

 

“As a result of zero-party information is fully opt-in, manufacturers must open their minds to the multitude of how they will encourage shoppers to supply them with high-quality information,” stated Jake Weatherly, CEO of SheerID, the company that commissioned the research. “The excellent news is that there are myriad alternatives to take action, starting from providing VIP providers, to reductions on merchandise, to merchandise personalized for the person,” he continued.

 

Weatherly also added that entrepreneurs who supply actual value won’t be rewarded solely with helpful buyer information; they’ll also set the stage for long-term buyer relationships.

 

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