Category: Marketing Automation

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The term “metaverse” may have been coined back in 1992, but it could hold new and adventurous opportunities for both consumers and even brands that engage with them.
The only problem is many of us aren’t too sure what the metaverse actually is. Who is using it? Why do they use it? Which of the seemingly infinite metaverses are worth including in your marketing strategy? And how can the metaverse help marketers navigate data privacy regulations?
To get some clarity, we surveyed over 1,000 consumers in the U.S. to learn about their takes, preferences, and behaviors around today’s biggest trends.
In that survey, 8% of participants said they’d ever visited a metaverse. But that’s not the full story. Keep reading to learn why the metaverse might not be a passing trend.

What Consumers Think About the Metaverse [New Data]
The Metaverse is New to Many — but Still Growing
Today 33%, or one-third, of our total survey-takers don’t quite get the concept of the metaverse. Still, 40% understand it and 30% think more brands should leverage it.

While only a small percentage of people have stepped into the metaverse, half of those that have did so in the past three months.
On top of that, these early adopters aren’t just popping in once to check it out – they’re actually invested in these virtual worlds. Of those who have ever used the metaverse:

64% own virtual currency in the metaverse
61% own virtual items that can be bought and sold in the metaverse
55% own land that can be bought and sold in the metaverse

How the Metaverse Intersects With Consumers’ Real Lives
We also asked those who have ever done metaverse-related activities (visited a metaverse, played online games, attended virtual events, or bought virtual items/NFTs) about how these intersect with their “real” lives, which produced some surprising results:

60% say their virtual items are just as important as their real-life possessions
54% say their online relationships are just as important as in-person relationships
51% say they can more easily be their authentic self in virtual worlds than in-person
40% say they understand the concept of the metaverse
33% say the metaverse is the future of technology

Who’s using the Metaverse?
Our research shows that opinions on the metaverse differ sharply by age group.
At the moment, Gen Z and Millennials are the most excited about exploring the metaverse, with around 15% of them having visited a metaverse at some point.

Gen Z and Millennials are also more likely than any other generation to have done metaverse-related activities, other than buying crypto (likely due to Gen Z having less disposable income):

40% of Gen Z/Millennials have played an online game
28% of Gen Z/Millennials have used a VR headset
22% of Gen Z/Millennials have bought virtual items other than NFTs or crypto, like a skin in a video game
18% of Gen Z/Millennials have attended a virtual reality event
23% of Gen Z/Millennials have bought cryptocurrency

So now that we know Gen Z and Millennials are the primary users of the metaverse and related technology, let’s take a look at why people go to the metaverse in the first place.
What Do People Do In the Metaverse?
Why People Visit the Metaverse
The most popular reasons for visiting the metaverse are to play games, hang out with friends, work a virtual job, and for virtual meetings and events.

Keep in mind the metaverse is all about empowering users to create their own experiences. As people continue innovating in virtual worlds, the number of activities and use cases will likely grow.
What motivates metaverse regulars?
Because the metaverse itself is loosely defined, to some extent it’s up to the users to shape its future. And those users are invested, with over 50% owning virtual currency, land, and items that can be bought and sold in the metaverse.
Additionally, with 31% of metaverse users saying they log on to earn virtual currency or work a virtual job, it’s important to touch on another selling point of the metaverse – users can earn currency by playing games or working virtual jobs.
We asked the general population whether they would be more likely to use a platform if they got virtual currency as an incentive, and 27% say they would. This number jumps up to 36% for Gen Z and 40% for Millennials.

On top of that, 60% of those who have ever used the metaverse say they would be more likely to use a platform if they got paid in virtual currency.
Offering incentives for using a platform can also help address a problem many marketers are currently struggling with – gathering consumer data in a way that provides value to both parties.
The Most Visited Metaverses
The Sandbox, Meta’s Horizon Worlds, and VRChat are the most visited, followed by Axie Infinity, Decentraland, and Illuvium. Keep in mind that many of these worlds are in early development, and some aren’t even accessible to the public yet.
Data Privacy and the Metaverse
Currently, many platforms like social media track, analyze, and sell personal data, but the user gets nothing in return. In response to this, privacy protections are being developed by governments and corporations alike to give consumers more power over their data.
This means offering incentives for people to not only spend time on your platform but also share their data will become more important in the future.
So let’s take a closer look at how consumers currently think of data privacy, and whether they think the metaverse has the potential to tip the scales in their favor.
Consumers are unified in their demands for ownership over their personal information. Our survey found that:

80% of consumers agree that data privacy is a human right
80% of consumers agree that they should have complete control over how companies use their data
79% of consumers say they are concerned about how companies use their data

On the other hand, when it comes to the metaverse, 53% of those who have ever used it say they trust how data on their activities in virtual worlds will be stored and used, while 29% distrust it. This is quite fascinating as many metaverses are decentralized, built on relatively emerging blockchain technology, and still a mystery to many — even when they’ve visited them a few times.
What’s Next for the Metaverse?
So you might be wondering what to expect next for the metaverse, and in all honesty, nobody knows.
We’ll keep running our Consumer Trends Survey regularly, to stay up to date on all the latest trends, from the metaverse to social media, workplace trends, and much more.
In the meantime, check out our State of Consumer Trends Report which includes the full results of our survey, as well as the downloadable PDF below. 

http://1.envato.market/x9MDE3 submitted by /u/hamzaEh [link] [comments]

I am using snov and mailtrack for sending emails. I have connected one primary domain and multiple secondary domain for single google workspace user. I have following questions/doubts regarding email campaigns: 1) For email campaign do you use single MX server with multiple domains or separate MX server for each domain? 2) I am tracking email health using mail-tester and few other tools but I have observed that the results are not accurate and they change every 24-48hr. So can I trust these platforms? Any suggestions? submitted by /u/adi_tdkr [link] [comments]

Whether it’s indiscriminate advertising or cold calls, the B2B buyer’s benumbed senses are experts at shutting down the noise created by traditional outbound marketing practices. Today, the internet offers B2B buyers a wealth of information on topics they want to explore. Hence, customer journeys begin before a company knows.  This is why marketers need a…
The post 6 B2B Inbound Marketing Mistakes and How to Avoid Them appeared first on Benchmark Email.

7 Social Media Marketing Ideas for Real Estate Agents 2022 7 Social Media Marketing Ideas for Real Estate Agents marketing is always evolving and what got you from point a to point b is not necessarily what’s gonna get you from point b to point c so we as agents have to evolve now by the end of this post you’re gonna have seven rock solid social media marketing ideas for your real estate business for the best in lead generation and marketing strategies for real estate Agents. if you haven’t met yet my name is AndelRhman mare I’ve had the Marketing and creative agency, feel free to DM on IG for asking about the sales funnel, Facebook ads, and social media management I love to bring the ideas that have worked so well for me and for them back to you so let’s get into the seven rock-solid social media marketing ideas >> Before starting, feel free to DM on IG for asking about the sales funnel, Facebook ads, and social media management Number one is automating your social media posts now part of your marketing strategy should be that you are consistently posting on social media. I’m not talking about when I say automation just hiring someone and doing a set it and forget it what I’m talking about here is utilizing tools that allow you to pre-plan your social media content for the day for the week or even a month in advance this way when the day gets away from you because you’ve had extra appointments or you’re lead generating hopefully then you know for a fact that that day you’re going to have a great social media post hitting all of your channels because you’ve taken the time to pre-plan out your content. these tools are companies like Hootsuite or buffer there are many more and usually, they cost around ten dollars or less a month so go check it out Number two is to create an irresistible lead magnet to collect new leads. I love this one I have found it to be so effective for my team but basically what it is is you’re going to create a pdf or an e-book of free information in exchange for emails and why are emails so important if your email list doesn’t grow then neither does your business. what should you make the lead magnet on well what you want to do is consider who is your ideal client what are the challenges or information that those people need and you’re going to want to create a solution for them inside of that lead magnet so really you’re focused on solving their problems now when trying to come up with what lead magnet you’re going to do make sure that you are consumer focused realtor focus because a lot of the things that we think will be valuable to the customer is not actually what they have on their mind. For example, it is great to give them things that happen during the real estate transactions like how to purchase a home or how to save thousands when listing your home but we can’t stop there we actually need to be offering things of value that may not have to do with the actual real estate transaction that’s what’s going to attract someone for leads in the pipeline later on For example, if you are trying to gain traction and get new names for potential clients in a particular area get really hyper-local let’s say it’s Frisco texas for example your pdf or your lead magnet could be the top five Mexican restaurants in Frisco texas i guarantee that would be a popular lead magnet that a lot of people would want to read so also consider things for their kids like the top three summer camps to go to in Frisco texas so think outside the box but before you put that lead magnet out there ask yourself is this attracting my ideal client am I solving a problem or providing a value for them Number three is consider going niche some of you might say niche because broad is broke niche is rich they also say that there’s uh riches in the niches because this is a big one, you guys. I know for me personally, I was a little intimidated to pick a niche because if I really niched it down to that I only wanted to or that my ideal client was a doctor or a veteran or a first-time home buyer I felt like if I really niched down that far that I would be excluding everyone else and that was business that I needed and you need to not fear this because it’s not saying you have to turn people down that are outside of that niche but the more niche you get in your marketing message. The bigger impact it’s going to make whereas if you sound the same as everyone very few people are going to see it so you go from being in a large what we call red ocean or bloody ocean to a blue ocean because you have really niched it down to a specific audience that you’re trying to serve so there’s going to be fewer people in that pool trying to go after that person so by niching down you can really make yourself memorable now when I say niche I don’t think gimmicky okay think of an exact person that you want to serve who is that ideal client is it new builds is it senior citizens it veterans keep in mind if you’re trying to talk to everyone in marketing they say that you’re actually talking to no one so really consider niching down that marketing strategy to one group to really set yourself apart from the competition Number four is make post part of your realtor marketing strategy you guys video is king in marketing there is no doubt that video is dynamic and engaging when it comes to attracting new leads not to mention video performs really well on most social media algorithms and video will just allow you to get a lot more engagement this is why tick-tock is such a big deal right now because you can only use video and let’s face it because so many agents just aren’t willing to do video it separates you from the competition need I say more now what if any is your biggest challenge around adding video to your marketing strategy. I’m just curious to let me know in the comments all right let’s move on to Number five which is showcase expensive listings otherwise known as luxury listings now we live in a generation that just loves to look at luxury homes I know I do so what is that area that you really want to be known for and go feature expensive or luxury listings in that area you may be saying well I don’t have any listings in that area so all you need to do you guys is really get permission from those that are listing the property to be able to feature their properties on your social media channels >> feel free to DM on IG for asking about the sales funnel, Facebook ads, and social media management this helps them to bring more buyers and for you to potentially bring a buyer to them you can also feature model homes and luxury custom home builders in that area because if you want to start attracting sellers and buyers in the luxury market then you must be featuring luxury listing on your social media channels now in these luxury listings not only will you just feature what is available but you can also give your perspective on the home and even feature the latest trends want to know a powerful example of this there is a realtor on tick tock who is featuring luxury listings on his TikTok channel and he has 115 000 followers and 2.1 million likes and he’s only been on the platform for three months wow people want to see luxury listings they want to see what they can get for what price and in what area and somewhere in all of those followings they will attract some luxury leads Number six is to respond to the comments that people are putting on your social media post now this is so important somebody took the time to read your post or listen to your video and even engage with you you want to quickly respond because the worst thing to do is just broadcast only but not actually engage back with those that are interested in following you the comments section is a great place to get to know your followers and your readers ask great questions and then listen so you can get to know their wants and needs now something to keep in mind when you are commenting is you’re not just talking to them because these comments or replies are public you are not only talking to them but you’re actually setting the bar for everyone else and to see how you handle things, so for example if somebody else asked a question that they’re like oh great question I have the same one they’re just going to read the response that you left on someone else’s so keep that in mind when you’re engaging with someone and definitely keep that in mind when you’re responding to a negative comment yeah every once in a while you’re going to get that negative comment number one keep in mind how you handle that again is going to set the precedence to other people that read it of how you handle challenges if they’re going to work with you in the future so make sure you handle it politely because it doesn’t just happen that you can argue your way into someone seeing your perspective so listen to their perspective if you did do something wrong you can just take responsibility and let them know what you’re going to do differently next time now when I read comments like this online I see that somebody handled a challenge or negative comment or even something they did wrong in a positive light and even let me know how they would handle it differently next time it really lets me know what kind of person they are and that they would be great to work with in the future because they take responsibility now I’m not talking about abusive comments or online random anonymous trolls of course you can block those people and delete the comments but otherwise, whether it’s a good comment or a bad comment not abusive you want to handle those quickly and engage get to know your followers so that they come back for more all right Number seven is to stay in touch yes you should use your social media channels to stay in touch with the most important group in your sphere of influence so find out where are they hanging out on social media and if you aren’t already connecting with them follow them be their friend depending on the platform is what it would be called and really take time not just to think about what am I posting today to get in front of them but take time to think about am I spending at least 20 minutes a day engaging with the most important people in my life in my sphere of influence on their posts? am I seeing what’s going on in their lives and genuinely caring and commenting and engaging with them on the things that are important to them? as the saying goes nobody cares how much you know until they know how much you care so social media is a great way to engage with your sphere of influence now because 70 of your income will probably come from your sphere of influence be sure that you’re taking those online conversations also offline by having a marketing program that is multifaceted so that you’re reaching them in email by contacts and social media altogether because the worst thing you want to do is just go after new leads all the time when you already have a pool of people who know you like you trust you that are ready to engage with you? What are you doing to stay in front of this really important group in your sphere of influence? you’re armed with some amazing social media marketing strategies that you can use for your business and watching this post may have gotten you to self-discover that you have some relationships that you need to re-engage with but it may have been a minute and you might be feeling awkward about reaching back out, especially if it’s someone from your sphere well no worries Hit the upvote button it really helps out now be sure to readers and share this with any of your real estate agents all right for more helpful lead generation and marketing strategies for real estate submitted by /u/abd_salesfunnel [link] [comments]

If you’re in Marketing, for at least a short time, you know the struggle of using multiple tools that are supposed to make it easier for you to market your product. What if you could get all those tools combined in one platform? I would love to present to you an all-in-one marketing platform called Bitbaza.io. With its tools being driven by the powerful AI Engine, you’ll get to market your products/services in the most time/money efficient way! Reaching out to the target audience and distributing content to the most relevant places has never been easier. You should check it out and give it a try (feel free to book a free demo call)! submitted by /u/bullnodes [link] [comments]

A few weeks back we did something a little different. Everyone across the company dropped their work, canceled all meetings, and spent a week working on projects that weren’t on our roadmap. We called it Build Week.It’s officially Build Week at Buffer! 🛠️🚧 We’re taking this week to step away from our normal duties and work together on new ideas.— Buffer (@buffer) August 22, 2022

Why? Well, at Buffer, we know the best ideas don’t always come from of conventional styles of work. We’ve experimented in the past with lots of different work-styles, including self-management, OKRs (and scrapping OKRs), and our 4-day work week. A Build Week was something we’ve talked about doing at Buffer for years. We’d previously run hackathons and paper-cut sessions where the engineering teams would put time aside to work on projects outside of their typical day-to-day work.But with Build Week, we went bigger, encouraging everyone in the company to get involved. Two weeks before Build Week, dozens of Bufferoos submitted their ideas to BuildWeek. Ideas ranged from small improvements in the product, to new landing pages.All of the ideas submitted for Build WeekEach of us voted on the ideas we liked best and then grouped into 16 small teams of 4-6 to get to work. Throughout the week we shared short updates with the company to showcase our progress. The dedicated #build-week Slack channel was alive with Loom videos, and prototypes as teams shared their work. And after 4 days, 32(ish) hours, and 80 teammates getting involved, we had created a whole host of new projects. Take a look 👇10 Product ImprovementsMost of our team worked on product improvements, some small, some much larger. Many of which haven’t been released yet (more on that later), but  have made it into the product. Here’s what we built: Attach Google Photos to your postsAdding a Google Photo to your post just got a whole lot easier. With just one click you can open up your Google Photos account and attach the image you want to your post!See your teammates’ name next to their postsNow you can see exactly which team member wrote each of the posts in your queue or drafts. Gravatar profile pictures pulled into BufferNot only will you see your teammates’ name, you’ll see their faces too! Profile pictures (stored in Gravatar) will now be pulled directly into Buffer.Analytics for Instagram ReelsThis one will be music to the ears of many Instagram fans. Analytics (including impressions, reach, engagement, likes, and more) are now available for Instagram Reels. Analytics for sent Instagram postsWe’ve made measuring your performance even simpler. See how your Instagram posts have performed straight from the sent posts page. Top-level analytics will appear right under the post helping you see if you hit, or missed the mark. Empty your queue with bulk deletionGot a bunch of failed posts stuck in your queue? Want to start afresh and remove all your queued posts? Now it takes just a click. Head to settings to clean or empty your queue. Preview videos before you postWhen uploading a video post to Buffer, you can now preview the video instead of just the thumbnail. Default timezone based on your locationPreviously when folks would set up Buffer, we’d assign them a London timezone by default. Not great for people posting from Portland, or tweeters tweeting from Tokyo. Now, Buffer uses your browsers timezone to determine the in-app timezone. Twice as many colors in campaignsPreviously when folks would set up Buffer, we’d assign them a London timezone by default. Not great for people posting from Portland, or tweeters tweeting from Tokyo. Now, Buffer uses your browsers timezone to determine the in-app timezone. Hashtag manager available on all channelsPreviously, the hashtag manager (used to store all your groups of hashtags) was only available for Instagram posts. Now it’s available on every channel.Seven updates we can’t release just yetThat’s just a taste of some of the things we built. There were seven other product updates worked on during Build Week, but they’re not ready to launch just yet. Keep your eye on our Changelog page or our Twitter account to see when they drop, but to wet your appetite, here’s some of the features on the cards 👇Recipes: remove the guesswork & writers block from content planningStreaks: Build a consistent posting habit with Buffer streaks. Send or schedule posts every day to keep your streak going and claim your reward.Channel Wizard: A wizard that asks a few questions and then suggested a few channels that would be the most impactful when I’m starting social media for business.Comments on Drafts: Different team members can comment on drafted posts.Referral Codes: Refer Buffer to your friends to win prizes!Weekly Report Card: A weekly email documenting how you’ve performed on social over the previous week.Your Year in Review: Just liked Spotify Wrapped, but for Buffer. See how what you’ve achieved over the past year.We hope to ship some of these extra features soon. But Buffer’s Build Week wasn’t just about shipping product features. We wanted to work on other projects too. Most of these projects are designed to promote our culture and values, take a look. 👀Five Culture & Values ProjectsThe Bufferoo Map: A live map on our site showing exactly where each Buffer employee works from 🔗 https://buffer.com/map4-Day Work Week Page: A dedicated page to walk through how we operate a 4-day work week here Buffer 🔗 https://buffer.com/four-day-work-weekAll our Key Business Metrics Made Public: We’ve built a transparent dashboard to highlight all our main business metrics, (yep, even churn!) 🔗 https://buffer.com/transparent-metricsA Time Off Dashboard: At Buffer, we offer unlimited holiday. Want to know exactly how much time we take off? Now you can! 🔗  https://buffer.com/timeoff What Buffer is Reading: Every Buffer employee can expense any book they’re reading. For this (final) project, we built a page that showcases what we’re reading right now. 🔗 https://buffer.com/booksWell that’s a wrap! In just four days we managed to produce a pretty mind-blowing number of projects.We were thrilled by our progress. But what do you think? Have you tried a Build Week before with similar results? Tweet us to let us know. Oh, do you want to suggest some ideas for us to work on next time? Drop them here.

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I need some fresh advise on how to grow my pizza delivery business because while having been in operation for a while, it hasn’t produced much income. I’m highly interested in growing my business in any aspect of marketing, and having 351 Instagram followers right now can help me do that. If you know of any marketing firms, please comment. I want to use Instagram to generate sales! submitted by /u/CostLatter169 [link] [comments]