Category: Marketing Automation

submitted by /u/KKJA102 [link] [comments]

submitted by /u/KKJA102 [link] [comments]

submitted by /u/KKJA102 [link] [comments]

I’m looking for a platform able to unify the content workflow from content ideation to content writing, and able to distribute the content on multiple devices (e.g. website and web app) and social channels (e.g. LinkedIn and Twitter) at the same time from the same workspace. It would be very helpful to me. What are your thoughts? submitted by /u/codeliacms [link] [comments]

For sisters Anna and Kelly, life was anything but ordinary growing up in Fairbanks, Alaska. On chilly school mornings, as they’d make their way towards the bus stop, it wasn’t uncommon for moose to be idling nearby. Careful not to alert the striking creatures, the girls would nimbly make their way around the animals while somehow still boarding the bus on time.An encounter like that might be frightening to some, but Anna and Kelly were raised to always respect and appreciate the wildlife they were surrounded by. Living in Alaska, away from relatives, they learned to rely on both their neighbors and the nature around them as their community and family. Now, as adults, they look back at their childhood and appreciate how unique their experience was.“For a couple of years, we lived in what we call ‘in the village,” Kelly said. “There were a lot of bears where we lived. And every spring, you could walk down to the river and see the blue whales coming up. That time was quite magical for a kid because it’s just unlike anything else.”Their parents always stressed the importance of being present in the moment – something quite easy to do when living near the vastness of the Alaskan wilderness – and intentional in the way they communicate with others. Presence and intentionality were values the girls were raised with and have stayed with them. And while it would take many years before they would eventually open up their own art business, these very principles are what inspired Arctic Haven Studio.“When we started the business, our biggest goal was to share the art we’re creating, but to do so in a way that connects people and back to nature,” Anna said. “Whether it’s nature that they’ve experienced themselves — like if they’ve actually seen a Musk Ox, they can buy [our] Musk Ox and think about that experience — or to connect them to something they want to experience.”Together, Anna and Kelly have created a small business that they hope will not only bring people together but also remind them of the beauty around them. This past July, Arctic Haven Studio celebrated their one-year anniversary. In a short amount of time, they shipped their artwork to 16 states, created 17 different design sets, and spent an average of 72 hours on the pieces.Here’s how the two set up their brand in a way that’s allowed them to pursue their passions while doing a lot of good along the way. View this post on Instagram A post shared by Arctic Haven Studio (@arctichavenstudio) Combining their strengths to create something specialWhen Kelly was a business major in college, one of the things that were drilled into her was to never go into business with a family member. But she’s glad she didn’t heed the advice of her former professors, as creating Arctic Studio Haven with Anna has been a special experience. Though the two have full-time careers – Kelly works in contract management and Anna is a wildlife ecologist – their other job is running Arctic Haven Studio together.The studio relies on both Kelly and Anna’s unique strengths. With her business insights, Kelly has been able to handle all of the logistic and administrative work, while Anna creates the artwork that is made out of tiny pieces of recycled paper – a technique she’s been exploring since high school.For each piece, Anna starts with a simple sketch of an animal, then she begins filling in the outline with scraps of paper – often starting with the creature’s eye which is usually the most detailed part. It’s a long process, and Anna has spent anywhere from 40 to 80 hours working on a piece. Each animal offers its own unique challenge. Recently, Anna made a walrus and enjoyed playing around with paper to create its wet and slimy texture. View this post on Instagram A post shared by Arctic Haven Studio (@arctichavenstudio) It was Kelly who saw just how special and marketable this very art was.“I would never have started this business if I didn’t have [Kelly’s] support and knowledge as a business major and a business person because I like creating stuff, but I don’t have the patience or knowledge to actually start a business,” said Anna.In particular, it was a specific design that Anna had made of a ptarmigan, one of Alaska’s iconic birds, that became the catalyst for their small business. It was one of the most detailed paper-cut pieces Anna had created at the time.The duo didn’t just want to sell any kind of product, however. They knew they wanted these art pieces to help connect people to one another, which is why they initially launched note cards with Anna’s designs on them.“We started with notecard sets being our primary product,” Anna said. “We both write a lot of letters and [note cards] lend themselves well to being able to have some art that you get to enjoy, and then can give to someone else,” Anna said.By playing off each other’s strengths, the two have launched a company that perfectly embodies everything important to them.As Anna said, “personal connection and community is a founding value for us.”Laying out the groundwork for their small businessDespite already having a very clear vision for their products, Anna and Kelly didn’t rush to open up their doors. Instead, they carefully looked into vendors, reviewed contracts, and researched everything they needed to know about starting a business. In fact, it took them 13 months from their first official design to their grand opening.While they were in the planning stage, they had clear talks amongst themselves about how they’d run Arctic Haven Studio. First, they broke down the six core functions of the business. They then turned each of those functions into job roles and divided them up between the two. While they value each other’s input, they also decided there would be a decision maker for each aspect of the business.“The agreement was that we both had a say in all the categories, but when a decision had to be made, whoever was assigned that category got to make the final decision,” Kelly said. “And we’ve never clashed on that.”This methodological approach to opening the business is something they’re both glad they took the time to do. It allowed them to lay out a foundational groundwork for Arctic Haven Studio, making them feel confident in the business’s mission – to create meaningful work that not only represents their hometown but helps cultivate community amongst their customers.While they’re proud of the growth they’ve achieved so far, they’ve always been realistic about their business and the fact that for now at least, Arctic Haven Studio is not their full-time job, but their passion project.This perspective has helped them from getting discouraged.“Everybody wants to be successful right away. But you have to figure out what that success even looks like and recognize, ‘I’m probably not going to make much money in the first three years’… but knowing that’s okay because success is making one more connection and just having those reasonable and reachable goals,” Kelly said.Taking their time to open up connects back to the sisters’ goal of always being intentional with their work. This slower pace has allowed them to check all of their boxes, ensuring they were fully ready to become small business owners.Giving back to themselves and their communityContributing back to the wildlife they were raised by is something Anna and Kelly knew they wanted to do with their small business, which is why they’ve decided to donate 10 percent of their proceeds to the Alaskan Wildlife Conservation Center annually. So far, they’ve donated over $300 dollars to the organization, and hope to give even more soon.“The Alaskan Wildlife Conservation Center ended up being a perfect fit for us because they do a lot of conservation and rescuing orphaned animals that then they rehabilitate and get back into the wild,” Anna said. “Or they use them as captive animals in an educational sense. But they have very strong animal care guidelines. And so it’s something we felt really good about.”Along with giving back directly to the wildlife, the sisters have embedded sustainability into their business as well. They use recycled paper and recycled materials for their packaging as much as possible – despite the fact that it is quite pricey for them as a small business to do so. They are well aware of the fact that they could be bringing in more money if they used cheaper supplies, but doing so would feel wrong.“How can we sell art that reflects nature, but [our customers] are going to rip open the plastic and throw it in the trash?” Kelly said. View this post on Instagram A post shared by Arctic Haven Studio (@arctichavenstudio) But as much as they’re hoping their business can make a positive impact on the world, the sisters have also found that Arctic Haven Studio has brought back so much value into their own lives. While running a small business is not always easy, it has given them a chance to unwind from their everyday lives. For Anna especially, it’s been a creative outlet. The wildlife ecologist just recently graduated from grad school and says the business helped balance things out for her.“I honestly think [Arctic Haven Studio] is kind of what kept me sane in grad school. Having the creative outlet, creating the art and then also having the business side of things to work on with Kelly, where it was completely separate from my grad school work,” Anna said.Even more, however, this side project has given the two a reason to spend more time together, strengthening their bond. The most fulfilling part for Kelly has been seeing everyone appreciate Anna’s art – something she’s been doing since childhood.“I really enjoy seeing people enjoy Anna’s work because I grew up with it,” Kelly said. “There’s satisfaction in that and seeing Anna being proud of what she’s made.”The future of Arctic Haven StudioJust recently, Anna and Kelly celebrated a big moment for their small business: their first in-person exhibit at Wild Scoops, an ice cream shop in Midtown, Alaska. This was the first time they had printed out Arctic Haven studio pieces on such a large scale and displayed them in a public setting for so many to see. View this post on Instagram A post shared by Arctic Haven Studio (@arctichavenstudio) Another step they’ve taken is reaching out to local businesses to start selling their notecards, stickers, and prints in physical stores, moving away from their online-only model. They’re also extending their product line and considering including prints in poster sizes. While they are still selling their original note cards, they’re looking into diversifying their items a bit to reach more customers.The two plan to continue growing Arctic Studio Haven together with the goal of adding more beauty, nature, and meaning into their customers’ lives.“We all know that feeling that you get when you’re looking at art and you just want to be where that is,” Kelly said. “And so we hope our customers will take away that [our products] are more than just a piece of paper to write on, but an intentional piece with an intentional connection.”

The media landscape has changed significantly over the years thanks to the rise of the internet and social media. With platforms like YouTube and TikTok, anyone can go online, create content, and find their niche audience. As a result, media has become more decentralized than ever, and millions of content creators have created a new space in the entertainment industry — the creator economy.
But what exactly is the creator economy, and why should marketers care? Here’s everything marketers need to know:
What is the creator economy?
Social Media’s Role in the Creator Economy
Platforms with Content Creator Funds and Programs
How Brands Should Use the Creator Economy

What is the creator economy?
The creator economy is an online-facilitated economy comprised of millions of content creators, such as social media influencers, videographers, bloggers, and other digital creatives. The creator economy also includes software and tools designed to help these creators grow and profit from their content.
The creator economy is a relatively new addition to the media and entertainment industry, and it’s something that anyone from any generation can be a part of. Whether you’re a millennial with a true crime podcast or a Gen Z fashionista with a style blog — you can be a part of the creator economy in whatever niche you choose.
Think about it — if a TikTok account rating bathroom sinks around New York City can go viral, then there really is no limit to what’s possible in the content creation business.

Social Media’s Role in the Creator Economy
The rise of social media has fueled growth in the creator economy. According to Forbes, there are about 50 million content creators across multiple platforms, including YouTube, TikTok, Instagram, and Twitch. That’s about 50 million people participating in the creator economy.
The creator economy saw significant growth during the start of the COVID-19 pandemic. During this time, many people found themselves working from home or looking for new income streams due to budget cuts and layoffs. This resulted in more people having more time or incentives to create content on platforms like TikTok, Twitch, and YouTube.
In fact, TikTok saw a significant increase in users during the height of the pandemic, which directly contributed to a boom in the content creator economy. According to Statista, TikTok experienced a growth of 180% among users ages 15-25 after the pandemic broke out in the U.S. in 2020.
Image source
Aside from financial opportunities (and an escape from boredom), social media provides a digital space for almost anyone to post their content, promote their work, and build a loyal fanbase. In the creator economy, you can be a creator without investing in expensive equipment or getting the backing of major studios.
For example, Kyle Prue rose to fame on TikTok with videos showcasing his dry humor. All his videos are shot from his apartment using his iPhone and the mic on his Apple headphones. Despite his simple setup, Prue has over 1 million followers on TikTok and 32.5 million likes.

@kyleprue Reply to @turbo_queen.hm they expelled me on the ides of March actually
#fyp
#friendship
#polyamory
#genevaconvention
♬ original sound – Kyle Prue

He also wrote and starred in his dark comedy-drama web series, “The Rabbit,” which he posted to YouTube for viewers to watch for free. Prue put the series together with his own money and without the help of any major studios or production companies. Each episode has between 20,000 to 71,000 views.

Platforms with Content Creator Funds and Programs
As I mentioned, many people turned to the creator economy to earn money — especially at the start of the pandemic when companies were experiencing hiring freezes and layoffs. Many digital platforms contribute to this economy via their creator funds and programs, including:
YouTube
For years, content creators on YouTube have made money via ad revenue from video advertisements. YouTube also has the YouTube Partner Programs, which gives creators access to exclusive features and various monetization opportunities. To compete with TikTok, YouTube also launched the YouTube Shorts Fund, dedicating a total of $100 million to creators from 2021 to 2022.
Instagram
To keep up with the growing creator economy, Instagram has rolled out many new opportunities for creators to earn money off their posts to the app. One opportunity is the Instagram Live Badges, which allows users to send monetary tips to their favorite creators during live streams. Another opportunity is the Instagram Reels Play Bonus Program, where creators earn money based on the performance of their Reel.
Other monetary opportunities include:

Branded content
Shops for creators to sell directly to their followers
In-stream video ads
Affiliate programs

TikTok
TikTok’s Creator Next Program includes its $200 million creator fund, tipping and gifting opportunities, and a creator marketplace to connect creators with brands. The creator fund is accessible to many creators, including those with only 10,000 followers — so long as they have at least 100,000 video views within 30 days.
Twitch
Streaming platform Twitch has its Twitch Partner Program, where creators can earn income in multiple ways. One way is through channel subscriptions. With channel subscriptions, streamers earn revenue when their viewers subscribe via the following options: Tier 1, Tier 2, Tier 3, or Prime.
Bits is another feature of the program, allowing viewers to purchase virtual goods to “cheer” on streamers. Streamers get a percentage of the revenue Twitch receives from these purchases. And finally, Twitch streams can earn money via ad revenue from ads run during their streams.

Other Ways Content Creators Make Money
Though many social media platforms provide creators opportunities to make money through creator funds and programs, content creator earnings typically aren’t very high.
According to a survey by NeoReach and Influencer Marketing Hub, only 1.4% of the 2,000 content creators surveyed earn over $1.4 million annually. Only a little over 20% make a livable wage of $50K or more a year. To combat this issue, content creators will often supplement their income by other means, such as:

Brand deals and partnerships
Sponsored content
Paid subscriptions
VIP meet-ups
Event hosting
Merchandise
Live and virtual events

Some content creators may also use their online presence as a stepping stone toward more lucrative ventures. For instance, Tabitha Brown is a social media personality and actress who became famous on TikTok for her calming videos of affirmations and recipes.
Her fame on social media led her to being cast in popular television shows like Showtime’s “The Chi.” Brown also has her own show, “All Love,” on Ellen DeGeneres’ digital platform EllenTube as well as a bestselling cookbook and an ongoing partnership with Target.

How Brands Should Use the Creator Economy
Viewers tend to care more about people and personalities than brands in the creator economy. As a result, many major brands have struggled to find their footing on platforms like TikTok or Twitch. However, there is still a way brands should tap into the creator economy to grow their audience and gain revenue — influencer marketing.
Brands should reach out to influencers with a loyal social media following to spread the word about their products or services. A great example of influencer marketing would be the work of TikTok personality Drew Afualo. Afualo is famous on TikTok for creating videos that poke fun at misogynists and uplift women.
Since gaining millions of followers on the app, Afualo has been tapped to promote films like “The Lost City,” starring Sandra Bullock and Channing Tatum.

@drewafualo
#ad Make sure you check out The Lost City out 3/25 😎 Sandra Bullock is the baddest period @Paramount Pictures
#fyp
#xyzbca
#girls
#men
#funny
#college
#embarrassing
#OscarsAtHome
#WomenOwnedBusiness
♬ Joy (30 seconds) – TimTaj

Online fashion retailer Shein has also worked with Afualo to promote the company’s SheinX collection.

@drewafualo Lmk which outfit is your fave 🤓 Shop the
#SHEINX Collection & use my code “DREW” to save 15% off the entire @SHEIN US site!
#SHEINpartner
#fyp
#xyzbca
#girls
#men
#funny
#college
♬ original sound – Drew Afualo

There are many ways to leverage Influencer marketing. Popular tactics include social media takeovers in which an influencer “takes over” a brand’s social media account for a day. Some brands like Genius will host live Q&As with influencers or celebrities on platforms like Instagram Live or Twitter Spaces. Additionally, paid partnerships, product placement, and sponsorships are considered tried and true methods.
Just remember — if you’re leveraging influencer marketing, you’ll need to ensure the influencer’s content and image align with that of your brand. After all, you should always practice discernment with who or what is associated with your brand or organization.
The creator economy is how influencers and creatives earn income by creating content that is unique to them and taps into their niche audience. However, it’s also an excellent avenue for brands to generate awareness and remain relevant in an ever-changing media landscape. Now that you know about this growing economy, you can find new and innovative ways to incorporate it into your marketing strategy.

Remember a few years ago when Instagram launched a Snapchat-like feature to its app? More recently, the brand announced that it will shift to a video-first approach, presumably to compete against short-form video platform TikTok.

Well, today, Instagram is reportedly testing a feature that’s eerily close to the trending platform BeReal. In this article, we’ll talk about what this could mean for marketers.
Is Instagram Becoming a BeReal Copycat?
Before we get into Instagram, here’s a quick refresher on BeReal.
This social media app has been around for a few years but it only took off this year. The app has been labeled the anti-Instagram – encouraging users to strip away the filters and the glitz, and be more authentic.
Here’s how it works: The app uses a dual camera feature – front and back cameras – and at a random time throughout the day, users will be prompted to take a photo in their current environment within two minutes. They can’t upload a picture, it has to be taken from the camera.
Then, once you’ve shared, you’re able to see your friends’ posts who were prompted at the same time.

BeReal’s ad reads “No filters. No likes. No followers. No bullsh*t. No ads. Just your friends, for real.”
The shade toward Instagram isn’t exactly subtle but it does reflect a critique many users have made, including influencers like Kylie Jenner.
There’s even a change.org petition with over 300,000 signatures titled “Make Instagram Instagram Again.”
Instagram has seemingly responded by testing a BeReal-like feature – among other ones. In July, the platform introduced “Dual,” which allows users to post content using both the front and back cameras.

in an apparent attempt to copy the popular app BeReal, Instagram is rolling out its own feature (called ‘Dual’) to take disappearing photos using the front and back cameras simultaneously left is IG stories, right is BeReal pic.twitter.com/TuOeR3N0PE — paris martineau (@parismartineau)
July 28, 2022

At this point, the only similarity was the camera aspect.
However, a few weeks later, developer Alessandro Paluzzi discovered that Instagram was testing “Candid Challenges,” a feature using Dual that would also have a timed component prompting users to share on their Story. Sound familiar?
Instagram confirmed this in a brief statement, saying that it’s an internal prototype with no external testing currently.

#Instagram is working on IG Candid Challenges, a feature inspired by @BeReal_App 👀ℹ️ Add other’s IG Candid to your story tray. And everyday at a different time, get a notification to capture and share a Photo in 2 Minutes. pic.twitter.com/caTCgUPtEV — Alessandro Paluzzi (@alex193a)
August 22, 2022

Should marketers care about Instagram taking on BeReal?
The short answer is it’s still too early to tell.
The first reason is that it’s still not clear whether BeReal is a suitable platform for brands. As it stands, BeReal doesn’t have many (if any) brand-friendly tools.
With Instagram potentially adopting BeReal features, this could give the app the freshness and authenticity it’s been missing lately.
This is good news for brands, as they could continue building on Instagram without having to adjust to and grow on a new platform.
One TechCrunch article suggests that BeReal is still very much in its infancy phase, struggling with glitches that impact the user experience.
While BeReal could threaten Instagram’s dominance, it’s not quite there yet.
For now, it’s worth keeping an eye on both platforms to see how their features evolve and user sentiment along with them.

TikTok has over 1 billion active users a month, making it one of the most popular social media platforms to date. With so many users, there are plenty of opportunities for brands to create viral content that captures the attention of their target audiences. But a billion monthly users also leads to stiff competition, so it’s important to use hashtags to bolster your content and help it stand out.
If you’re worried about finding the right hashtag for your content, don’t worry! I’ve put together a list of 100 of the best hashtags for TikTok videos. No matter the kind of content you’re creating, these will help guide you in the right direction.
What are the best hashtags for TikTok?
The Best Hashtags for TikTok to Go Viral
Hashtags for Funny Content
Hashtags for Relationship Content
Hashtags for Family Content
Hashtags for Entertainment Content
Hashtags for Pet Content
Hashtags for Food Content
Hashtags for Motivational Content
Hashtags for Beauty Content
Hashtags for Health and Wellness Content

What are the best hashtags for TikTok?
The best hashtags for your soon-to-be viral TikTok video depend largely on the kind of content you’re uploading. However, there are some general hashtags that generate millions (even billions) of views and are vague enough to work with almost any kind of video. The hashtags are:
#viral
#fyp (short for For You Page)
#tiktok
#viraltiktok
#trending
#trendchallenge
#trend
#follow
#viralsound
#repost
Pro Tip: General hashtags like the ones above are great for most videos and topics, but you should also use more specific hashtags that correspond with the content you’re putting out.

The Best Hashtags for TikTok to Go Viral
To find the best hashtags to make your video go viral, check out content from other TikTok creators in your niche to see what they’re using. You can also search keywords and hashtags in the app’s search bar to find hashtags with the most views.

To make finding the right hashtag easier, here are hashtags that gain up to billions of views. Even better — they’re divided by category

Hashtags for Funny Content
#standup (meaning standup comedy)
#standupcomedy
#meme
#memes
#fun
#comedy
#lol
#humor
#funny
#satire
Pro Tip: Use your name as a hashtag and use other hashtags that correspond with the topic of your comedy. For example, the comedy page @donttellcomedy posted a clip of standup comedian Amy Silverberg sharing a story about teaching poetry to her students. Her name is included in the hashtags as #amysilverberg, and other hashtags include #poetry, #englishteacher, and #education.
Using your name as a hashtag, regardless of the content you post, can make it easier for people to find your work on TikTok.

@donttellcomedy “Teaching Poetry” 🎤: @Amy Silverberg |
#donttellcomedy
#amysilverberg
#standup
#comedy
#fyp
#poetry
#englishteacher
#teachersoftiktok
#college
#education
♬ original sound – Don’t Tell Comedy

Hashtags for Relationship Content
#relationships
#relationshipgoals
#relationshiptiktok
#dating
#datingtips
#friendshipgoal
#friendship
#couple
#couplesgoals
#couplesoftiktok
Pro Tip: If you and your loved ones go to an event or famous place, include that in your hashtags. For example, the video below says a trip to the zoo is an excellent idea for a first date, and it includes #zoo among other hashtags like #relationship and #date.

@bloom.into_you
#inspo
#couple
#dateideas
#date
#relationship
#inspiration
#ideas
#zoo
♬ Running Up That Hill (A Deal With God) – Kate Bush

Hashtags for Family Content
#family
#familygoals
#familyfun
#familyfitness
#familydinner
#parenting
#parentinghumor
#parentingtips
#parentinghacks
#gentleparenting
Pro Tip: Many famous families on TikTok will create hashtags with their last names. For instance, @nnatalieaguilar is a popular TikTok content creator with 5 million followers on the app. She regularly posts videos about her family and always includes #theaguilars in all of her family-related posts.

@nnatalieaguilar little sister has no chill 😂 she really called her out 🤦🏽‍♀️
#theaguilars
#relatable
#sister
♬ Quirky – Oleg Kirilkov

Hashtags for Entertainment Content
#entertainment
#popculture
#popculturenews
#music
#comics
#booktok
#books
#film
#filmtok
#anime
Pro Tip: Entertainment is a broad niche ranging from books to films to music to comics to anime. The above hashtags are great starters that get up to billions of views, but to hit your target audience you should research other hashtags that are more specific to your niche. For example, many comic book-related content creators on the app use hashtags like #dccomics or #marvel to reach comic book fans.

Hashtags for Pet Content
#pet
#PetsOfTikTok
#pets
#petchallenge
#CatsofTikTok
#DogsofTikTok
#furbabies
#catmom
#dogmom
#animals
Pro Tip: If you have an unconventional pet, like a chinchilla, for example, look for other quirky pet owners on TikTok and see what hashtags they are using. Those hashtags may not be as popular as #PetsofTikTok, but they will help you find your niche on the app and connect with viewers looking for your kind of video.
For example, #chinchillasoftiktok doesn’t get as many views as other pet hashtags. However, it still has over 51.4 million views on the app and is widely used by chinchilla owners and enthusiasts.

Hashtags for Food Content
#Food
#FoodTok
#foodchallenge
#foodlovers
#FoodHacks
#Foodie
#Foodies
#tiktokfoodie
#foodietiktok
#yum
Pro Tip: Be sure to tag any restaurants or brands behind the food you’re showing in your content. This can encourage the restaurant or brand to repost your TikTok, leading to more views. If you’re cooking a particular dish, make that into a hashtag as well. For example, if you’re making sushi, include #sushi in your post.

Hashtags for Motivational Content
#Motivation
#motivationalquotes
#motivational
#motivationalvideo
#motivationalspeech
#motivationalclip
#mondaymotivation
#MotivationMonday
#motivationmusic
#motivationalbooks
Pro Tip: If you’re sharing a clip of someone else’s motivational video, speech, or content, make sure to tag that person. It’s good manners (you should always give people proper credit), and that person will be more likely to share or bring attention to the video.

Hashtags for Beauty Content
#beauty
#BeautyTutorial
#BeautyHacks
#BeautyRoutine
#BeautyTips
#Makeup
#MakeupTutorial
#MakeupHacks
#MakeupRoutine
#SkinCare
Pro Tip: Tag the brands you’re using in your beauty content and include them in hashtags as well.

Hashtags for Health and Wellness Content
#health
#Healthy
#HealthyLiving
#healthtips
#healthfood
#healthandwellness
#FitnessMotivation
#Fitness
#MentalHealth
#MentalHealthMatters
Pro Tip: Create a health or fitness challenge and a hashtag to promote it. For example, if your challenge is to do 50 squats a day, a good hashtag could be #50SquatsaDayChallenge.
It seems like there’s a new viral TikTok video popping up almost every day, so there’s no reason your video can’t be the next one. Now that you know the best hashtags to use and how to find the right ones for your video, you’re one step closer to going viral on TikTok.

When I first noticed YouTube hashtags being featured in videos, I thought they looked silly. At the time, I thought hashtags were only useful for platforms like Twitter or Instagram. It wasn’t until I clicked on a hashtag under an anime clip I was watching that I realized how useful the tags were.
Clicking on the hashtag helped me easily find other anime-related videos and content creators. And when I started my own channel, hashtags helped users find and engage with my own videos.
YouTube hashtags are a simple but effective way to bring more attention to your videos and boost your channel’s viewership. Here’s everything marketers need to know about YouTube hashtags.
What are YouTube hashtags?
How to Add Hashtags to a YouTube Video
Best YouTube Hashtags for Your Video
Popular YouTube Hashtags
Hashtags for Gaming Videos
Hashtags for Food Videos
Hashtags for Beauty and Fashion Videos
Hashtags for Entertainment Videos
Hashtags for Educational Videos
Top YouTube Hashtags

What are YouTube hashtags?
YouTube hashtags are keywords preceded by the # symbol. The hashtags are clickable and allow users to easily find related videos sharing the same hashtag. Using a hashtag also allows YouTube creators to categorize their videos with other content that includes the hashtag. Hashtags can also be used to conduct a search in the YouTube search bar.
Ultimately, hashtags make videos more discoverable — benefiting both users and content creators.
In the example below, Today includes #Emmys #Fashion and #RedCarpet for its video “Fashion Hits and Misses From the 2022 Emmy Awards.”
Image source
If you click on #Emmys, you’ll be taken to a page featuring other YouTube videos using the same hashtag.
Image source
Now you can easily find and click through other videos covering the award show.

How to Add Hashtags to a YouTube Video
Hashtags can be added to a YouTube video’s title or description. Just type the # symbol into the title or description then begin to add the topic or keyword you want to be associated with your video. YouTube will then suggest popular hashtags based on what you typed in. From there, choose a recommended hashtag to promote your video with others using the same hashtag, or create one of your own that fits your content.
The hashtags you used will then link to a results page featuring other videos sharing the hashtag.

Best YouTube Hashtags for Your Video
The best YouTube hashtags for your video will depend on its content. For example, if your video features a celebrity, influencer, or public figure, you can use their name as a hashtag. If your video is part of an ongoing series or playlist on your channel, you can include the title of the series or playlist as a hashtag as well.
In the example below, First We Feast uses the hashtags #Hotones, #Lizzo, and #SeanEvans. Hot Ones is the name of the series on the channel, Lizzo is the celebrity being interviewed, and Sean Evans is the host.
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In this example, using #Hotones in the video is great for the channel because clicking on it takes the viewer to a page showing other videos in the web series.
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Hashtags that align with your niche are also best for your videos. For example, if you’re a fashion YouTuber then hashtags like #fashion, #outfitideas, or #styleinspo will be most helpful for your videos. If your videos are funny then hashtags like #comedy, #lol, or #comedyskit are solid choices.
To find the best hashtags for your video, look up videos of other creators in your niche to see what tags they are using. Or search words in the YouTube search bar to see what other popular words and phrases come up. TubeBuddy is also a great tool for YouTube content creators and has a feature that allows creators to find keywords and phrases that can be turned into hashtags.
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Make sure you don’t use too many hashtags in your videos. According to Google, the more hashtags you use, the less relevant your video becomes. Try to stick to no more than three hashtags per video. If your video contains more than 60 hashtags, YouTube will ignore every single hashtag, and your video may be removed from your uploads or search results.
Your video may also be removed if you’re using irrelevant or misleading hashtags. So, remember — not all trending hashtags will guarantee success for your video. If you see a hashtag trending on YouTube, but it’s not relevant to your video — just leave it alone.

Popular YouTube Hashtags
Here are some popular hashtags for different kinds of YouTube content.

Hashtags for Gaming Videos
#gamers
#games
#live
#gaming
#gameplay
#youtubegamer
#gamereview
#gamer
#livestream
#gamecommentary

Hashtags for Food Videos
#food
#foodie
#cook
#tastyrecipes
#tasty
#healthyfood
#healthydinner
#yummy
#recipes
#homemadecooking

Hashtags for Beauty and Fashion Videos
#beautyhacks
#skincare
#fashion
#grwm (get ready with me)
#fashiontrends
#makeup
#modeling
#ootd (outfit of the day)
#makeuptutorial
#makeuphacks

Hashtags for Entertainment Videos
#funny
#comedy
#lol
#shorts (for YouTube Shorts)
#live
#skit
#music
#comics
#film

Hashtags for Educational Videos
#teaching
#learning
#education
#funfacts
#science
#technology
#literature
#theory
#school
#videoessay

Top YouTube Hashtags
These are some of the top YouTube hashtags that can be applied to most kinds of videos.
#youtube
#youtubers
#viral
#subscribe
#video
#youtubemusic
#youtubechannel
#youtubevideos
#youtubeshorts
#youtubecreator
Using YouTube hashtags will help your videos find the right audience — leading to growth for your channel. Just remember to always use relevant hashtags and not over-tag your content. If you remember these rules, you’ll be able to use YouTube hashtags to your advantage.

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