Category: Marketing Automation

Since we adopted a four-day workweek in 2020, everyone’s been jumping on the train across different industries and countries. Most notably, however – and the reason we are gathered here today – is the UK’s four-day workweek experiment that has yielded positive results. It’s also proven what we already know — that working four days a week works.Results from the largest 4-day workweek experiment ran in the UK: Productivity increased by 22%, job applications are up 88%, absenteeism is down by 66%, their carbon footprint is down with people driving less & employees are less tired and happier.92% of companies said…— DelyanneTheMoneyCoach ® (@DelyanneMoney) February 27, 2023

With the four-day workweek gaining traction worldwide, we thought it was about time to check in, yet again, with the folks working at Buffer about what it’s like to work four days a week.BackgroundWe implemented a four-day workweek experiment in May 2020 to test its effects on our collective well-being, mental health, and personal relationships.The experiment wasn’t intended to track its effects on productivity, so we set low expectations around this measurement, but we were pleasantly surprised by the results.At the time, our Chief of Staff, Carolyn Kopprasch, wrote, “…due to increased rest and reflection, many of you have shared that you felt your weekly productivity was in fact not all that different, and that your quality of work was higher while experiencing improved overall wellbeing.”We ultimately shifted to a four-day workweek through the rest of 2020 and are now approaching the three-year mark.We’ve checked in with our team several times since implementing the four-day workweek — enough to know it works. But the recent increase in interest had us thinking — what does the four-day workweek look like for us, three years in?That led us to put out a survey filled out by 53 Buffer employees (out of 78), 60 percent of whom have been working at Buffer for over three years, which is as long as we’ve been running the four-day workweek. Here’s what they had to say.Everyone loves the four-day workweekUnsurprisingly, 100 percent of survey respondents stated that they’d like to continue working remotely for the rest of their careers.This is in line with results from the UK experiment, with 90 percent of employees saying they definitely want to continue on a four-day week with no one saying they definitely don’t want to continue.Most employees — 78.8 percent — work four days a week OR five shorter days, up from 73 percent the last time we did a survey. Meanwhile, 21 percent work more than four days a week, down from 27 percent the last time we did this survey.We can infer from this that time spent working a four-day workweek has allowed each person to figure out what works best for their schedule. We can also connect this result to adjusted internal expectations for the four-day workweek.As Carolyn explains, “We have somewhat adjusted the expectations of the fifth day so that it is more of an “overflow” day if needed. This is in line with our regular flexibility, but now managers are being more explicit: we encourage teammates to work on that fifth day if they choose to or if needed, based on their workload or the team’s needs. (If it’s not needed, then the teammate is encouraged to take it off entirely as usual.) Working on the fifth day is not necessarily a failure of the system or a problem. It’s just not expected or required like in a five-day work week environment.”Burnout has no place in the four-day workweek, say 100% of Buffer teammatesWe think and talk a lot about burnout here at Buffer, so it’s encouraging to see teammates not feel burnt out working a four-day workweek. A majority, 73.1 percent, of teammates stated that they feel more energized, while 26.9 percent don’t feel particularly different.The UK experiment had results in a similar vein — 71 percent of employees had reduced levels of burnout by the end of the trial.Additionally, 99.1 percent of teammates are less stressed since they started working a four-day workweek.Measured against the trial respondents, 39 percent of whom stated that they were less stressed, this may seem like an outlier. However, it’s important to consider that Buffer is both remote and running a four-day workweek. This is likely a major factor in the decreased stress levels found among the survey respondents.Work-life balance is a major benefit of the four-day workweekMost Buffer teammates, 61.5 percent of, find it easier to balance work and life. One teammate specifically highlighted, “There is more time during normal business hours on Friday to manage the “Admin” of my personal life.”A healthier work-life balance is also reflected in the UK’s trial results, with 60 percent of trial respondents reporting an increased ability to combine paid work with care responsibilities and 62 percent reporting it was easier to combine work with their social life.The reduced workweek isn’t without its challengesWhile 65.4 percent of teammates are able to complete their work within four days, 40.4 percent feel like they can’t finish all their work in that timeframe. However, as highlighted by Carolyn, we encourage using the fifth day as an overflow day, which 61.6 percent of teammates find that they have to do most or some of the time.The downsides of operating both a remote and four-day workweek system are also reflected in the survey responses, as teammates highlight that making connections with coworkers is challenging.One respondent stated, “Remote work combined with a 4-day work week means that connection with team members sometimes takes a back seat to ensure that the work gets done.” Another shared, “You give up some of the things that aren’t core to your job but were kind of fun to do at work.”Other highlighted challenges include:Time management: “Managing my time well during the four days to account for one less day.”Overwhelming meeting schedules: “It’s near impossible to have a meeting-free day with a condensed schedule.”Feeling isolated from other teammates if you work a less common scheduleMany people use the time off for non-work activitiesThe UK’s experiment found that most people do not use their extra day off to take on paid work elsewhere. They use it for hobbies and leisure, housework and caring, and personal maintenance.The same is true at Buffer – a teammate highlighted that they use their day off for life admin, specifically mentioning that they take care of things like grocery shopping and meal prep to fully enjoy the weekend.We’ve covered how some teammates take advantage of their unique schedules – check out this article to read further.We’ll keep working the four-day workweekOverall, we’ve had an overwhelmingly positive response to the four-day workweek. The reduced schedule allows employees to focus on personal interests, hobbies, and self-care during their extra day off. Life admin is better handled during a four-day workweek — people have more time for their families and friends.We aren’t planning on moving away from a four-day workweek – we’ll keep refining our approach to ensure its success for both our teammates and Buffer as a whole. We look forward to more data on this new way to work and more companies joining us on this journey.📧Anyone is welcome to republish this data. Reach out via press@buffer.com if you have further questions.

As marketers, we’re always on the lookout for those magic bullet SEO factors that can help our content woo search engines. While most of us are familiar with common ranking factors, Google’s E-A-T metrics often get overlooked. Well, the good news is that adhering to these guidelines can help you do well with search quality…
The post Google’s Emphasis on E-A-T: How Expertise, Authoritativeness, and Trustworthiness Can Help Your Content Soar appeared first on Benchmark Email.

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. 
Wendy’s has been serving up sass on social media since 2017.
It all started on Twitter. After the official Twitter account of Mcdonald’s mistakenly shared a tweet with typos, Wendy’s quote tweeted the post saying, “When the tweets are as broken as the ice cream machine.”

When the tweets are as broken as the ice cream machine. https://t.co/esdndK1iFm— Wendy’s (@Wendys)
November 24, 2017

The success of this tweet marked the beginning of a new social media strategy for the fast food chain — roasting other accounts.
Wendy’s first National Roast Day was in 2018. Twitter users could drop a Tweet asking to be roasted and the official Wendy’s account would counter with a ruthless response. No Twitter account was safe, and the made-up social media holiday became an annual affair that was a massive success.

Finally! A place for men to feel safe online. #NationalRoastDay— Wendy’s (@Wendys)
February 11, 2021

In 2022, National Roast Day generated over 130 million impressions in a matter of hours and made Wendy’s an instant trending topic on Twitter.
This year, Wendy’s moved National Roast Day from Twitter to TikTok, turning it into a three-day event from April 12-14  (previously, it was limited to 24 hours). To participate, TikTok users posted videos asking Wendy’s to roast them. The official Wendy’s account then responded with stitched videos delivering roasts from an animated “Wendy.”
If the comment section was any indication, this year’s roast didn’t bring the heat.
Under the roast videos, comparisons to the company’s previous roasts on Twitter were frequently mentioned. Users left comments such as:

“how is your roast colder than your fries”
“the Twitter guy is on vacation”
“Twitter Wendy’s needs to roast TikTok Wendy’s”
“This person AIN’T the same as Wendy’s Twitter”

Here are a few reasons why the latest roast felt lukewarm compared to previous years.
TikTok’s Strict Community Guidelines
Compared to Twitter, TikTok has more strict community guidelines around what is considered bullying or harassment. Content that is deemed too harsh can quickly be taken down from the video platform, adding limitations to what Wendy’s could say during the roast.
Video Delivery
Sharing roasts via text on Twitter allows a bit more room for interpretation. Users can read the tweets sarcastically or imagine a specific voice delivering the roast. With an animated character delivering the roast, there’s less room for interpretation and the jokes are more difficult to land.
It’s worth noting there were a few gems shared on National Roast Day, like this video directed at AdAge that marketers can appreciate.

@wendys Replying to @adage More like sad age
#Nationalroastday
♬ original sound – Wendy’s

Though video presents unique challenges to delivering the type of humor Wendy’s is known for, moving National Roast Day to TikTok was likely a valuable experiment that will help Wendy’s social team hone in on its short-form video strategy.
While the roasts may not have been hot, the stats around National Roast Day 2023 were still impressive. During the three-day roast, Wendy’s shared 111 videos garnering over 109 million views and counting.
Elsewhere in Marketing
The latest marketing news and strategy insights.
Digital ad revenue grew in 2022. However, the growth was noticeably slower than 2021. 
Can YouTube Shorts help creators grow on YouTube? Check out this study analyzing over 5,400 videos. 
Meta rolled out a Reels hub on Instagram to help creators identify trending audio and hashtags. The Reels editing tool has also received enhancements. 
TikTok ban: lawmakers in Montana voted to ban TikTok on personal devices within the state.
Instagram isn’t dead: why marketers are continuing to prioritize the platform.
Case study: how MrBeast has garnered millions of views, and what marketers can learn from him.

submitted by /u/SXSXSONG [link] [comments]

Can anyone give me a good tool on the internet that gives data on market analysis pertaining to median days on market, median sale price, percentage sale price year over year, and have the data organized by sale price. submitted by /u/U-R-LOVED [link] [comments]

Using Affiliate Banner Ads High-Quality Content Buyer intent keywords Create Attractive Landing Pages Colors and Decorations Comparison and Reviews Fire your Conclusion Adding Requirements A separate page in Navigation Bar Good Deals with Discounts Multiple linking using Plugin Youtube Shorts Pinterest Pins Using Affiliate Banner Ads This is the #1 in my list because Banner Ads are very eye catchy and they deserve a lot of clicks due to their appearance. The design and the call to action play a major role in Banner ads. When a user finds some banner ads in between your content, their mentality would be that “it’s something related to the solution” and so they check it by clicking and they get into the sales page. Most of the Affiliate Programs have banner ads with different sizes and I would say that the Square size will perform better when it comes to performance. High-Quality Content Writing high-quality content by interacting with users brings more trust in you and they believe that you provide the right resource and the right product that helps them. So, finding a product that helps them as well as analyzing every aspect of the product and providing great value to your customers will generate more clicks. Here’s how you should choose a product or service to promote. ​ Choosing the right topic for in niche. Provide value to your content. Find a product that is relevant to it. Analyze the product in every aspect and try to find some high conversion rates above 18%. Follow the other steps as below. Buyer intent keywords In order to get more clicks on Affiliate Links, the buyer intent keywords are an important strategy to reach a targeted audience where they are searching to buy a product or service. With this strategy, you can generate more sales as well as to generate more clicks. But the drawback is that these kinds of keywords are more competitive than the normal ones because a lot of people work on them to write content. submitted by /u/ben_vills [link] [comments]

I’m a master email marketer. I’ve worked in the Digital Marketing industry for many years. Worked with the biggest companies for email marketing out there including: Mailgenius Glockapps Are you sick and tired of paying these budgets on PPC, SEO & other methods everyone is fighting over without results. I get results, I combined a method which works, from data scraping to sending 20,000 valid emails a day not hitting spam. Big conversions, big traffic & big subs. Imagine sending your first 4000 emails and getting a 50% open rate and landing big deals straight away – https://postimg.cc/PNdRnF9k https://i.postimg.cc/hvmCF0Ky/Screenshot-203.png A recent client’s stats. They made so much quitting PPC & other methods and doing this. Let’s chat, I can help you reach those goals so give me a DM! submitted by /u/virtualtechcart [link] [comments]

 

 

In this article we  break down painpoints of CRMs and explain in detail how CDP solves them all, streamlining marketing efforts and paving the road to Customer Intimacy.

Many eCommerce companies still utilize some form of CRM software, in rare cases Data Management Platform (DMP). Having this in mind, we decided to compare the system you might be using with a Customer Data Platform (CPD), to highlight the distinct advantages of CDP. 

CDPs did not emerge from nothing. From CRM to second generation CDPs, they are all more and more perfect iterations of the same idea – to understand customers better.

 

A brief history of customer data systems. From CRM to CDP

 

According to research 48 percent of consumers expect specialized treatment for being a good customer (Accenture) . A proactive attitude and extremely personalized service are required. In 2023 solving problems with template solutions does not account for a delightful customer experience anymore. Though companies work hard to address the customers’ expectations, it is not always easy to achieve. Marketers and customer service need very detailed customer data to personalize their offers and activities. Data scientists need to deliver useful data for the marketers and customer service lightning fast, so they can help out the customers here and now. This expectations grew over the years, and the software solutions with them.

 

Customer Relationship Management

 

In 1986, the first CRM debuted. Customer relationship management (CRM) refers to the principles, practices, and guidelines that an organization follows when interacting with its customers.

During the 1990s, CRM software became more prominent, as it allowed businesses to manage interactions with both customers and potential customers. 

It is a technology for managing a company’s relationships and interactions with all of its customers and potential customers. It started with sales, then customer service and marketing came along. Finally commerce joined. Primarily however, CRM works with operational data of known customers. 

customer data, scoring and attributesopt-in preferencesproducts/orders

 

Master Data Management

 

The next step in data management evolution came in the form of master data management (MDM). It provided a 360-degree of customers using structured (and later on) unstructured data. It provided no advantages to marketing teams, as it was designed only for IT.

 

Data Management Platforms

 

During the 2000s data management platforms (DMP) started. A direct predecessor to CDP platforms, that was “almost it”, DMP gathers and organizes second and third-party data and shares it with other marketing technology systems to gain deeper insights into customers. It can also segment anonymous ID’s.

customer recognitionaudience segmentation, activation and orchestrationlook alike modeling and third-party data

 

Customer Data Platforms

 

All of them had a similar problem, they stored data in silos and did not exchange it, so building a single consumer view, useful for marketers, was next to impossible. The introduction of the first-generation Customer Data Platforms (CDP) – a term coined in 2013 – promised to solve this problem and become a single source of truth useful not only for marketers but across all the company. 

Like we explained in a What Is A Customer Data Platform? CDP In A Nutshell part 1 a Customer Data Platform is packaged software that creates a persistent, unified customer database that is accessible to other systems.

“Packaged software” means that CDP is ready-to-use, off-the-shelf software, provided usually by the vendor. 

The part about “persistent, unified customer database” means that CDP collects the data from many different sources, basically, all the company’s touchpoints, where acquiring first-party consumer data is possible, like sales, loyalty, customer service, social media, etc. Data from different sources is stored in CDP, then merged and unified into a single customer profile.

Finally, “accessible to other systems” means that customer data is shared with any other system that needs it, like those used by sales, marketing, commerce. 

Customer Data Platforms:

collect and unify all the company’s customer dataenable effective customer data managementenable data-based actions

What pain points, still present in legacy systems like CRM, were CDPs designed to solve?

 

 

CRM and other legacy MarTech systems’ painpoints

 

Dispersed data

 

Systems like DMP and CRM keep the data in their own silos. They are connected, they are able to mutually enrich or correct their datasets, but none of them puts them all together to create a unified, single source of truth about the customer.

From this problem another emerges. Traditional MarTech stack suffers from connection issues between different tools and technologies. The difference in implementation of these tools results in loss of data consistency across the stack. 

 

Security and privacy issues

 

When there is inconsistency and connection issues, the often invaluable data gets inevitably lost. Traditional MarTech stack puts the companies at a major risk of either have their customer data stolen by the outside agent, or misused by i.eg. marketing team.

It is next to impossible to control and protect from the hackers all the data flowing back and forth between different systems and technologies, when each has its technological weak spots and it is hard to determine if a data loss, leak or change was an effect of connection problems, human error or outside intrusion. It is no less difficult to manage the customer marketing consents in this situation. 

 

Identity resolution

 

Another problem, linked to data consistency and time to activation, is insufficient ability of the traditional MarTech stack to solve identity resolution. Without a single source of truth about the consumer for the company, marketers are forced to use third-party data in their efforts to unify the customer profile. Third-party data are, as for 2021, becoming a thing of the past. Not to mention, how much time and effort has to be put into, in the end, futile trying to achieve a unified customer profile.

 

Time to activation and time to market

 

Marketing teams and, actually all teams in a company, struggle to deliver the effect of their efforts to the market on time. They are forced to manage the data using too many systems and tools that capture different datasets.    

 

Unfulfilled potential of the MarTech tools

 

All these problems combined diminish and repress the potential that each of the tools in the stack has. Fed with inconsistent data, transferred across differently implemented systems, the tools work slow and fail to produce really usable results. And delivering them in real-time is out of the question.

 

Benefits the CDP may provide your company with

 

Customer Data Platform provides the company with:

 

Single consumer view across all the divisions

 

Connects all the devices and collects all the data from all planned touchpoints like which consumer is looking for what, how much time do they spend on searching, what are the most frequently visited places. 

 

Effective Segmentation

 

A single consumer view enables effective segmentation of the audience. AI then further helps to choose the right audience for the campaign.  

 

Enriched consumer data

 

First-party data is enriched by zero-party data to build a comprehensive insight into a consumer. 

 

Unparalleled customer experience

 

AI and machine learning are able to analyze multiple-source data with a speed impossible to achieve by data scientists. It also automates the delivery process across all the channels, ensuring a hyper-personalized, omnichannel customer experience.

This in turn results with:

 

Boosting customer loyalty

 

Customer Intelligence Platforms help the company in gathering data relevant for understanding the customer needs and activities. Understanding results in developing the experience that the customers will value. The satisfaction provided by the brand will increase their loyalty. 

 

Increasing business agility

 

The Decision-making process and response time can be shortened thanks to real-time access to customer insights.  A brand can respond quickly to changes in the internal and external environments without losing its vision and momentum. 

 

Building Customer Intimacy

 

Understanding customers’ needs and values creates a deep and meaningful connection between them and a brand. It makes the interaction more personal, relevant, and consistent.

 

Streamlining marketing efforts

 

All the brand’s efforts to understand the customers and act with relevant reactions are more effective with Customer Intelligence Platform. It also minimizes the cost of all the actions. 

 

Creating a competitive advantage

 

Much more differentiated customer experience provided by the Customer Intelligence Platform better suits the needs of the customers. The brand has the means to establish an edge over the competition.

 

Wrapping up

 

As for today, there is no marketing system better than Customer Data Platform, that would, at the same time:

integrate and unify customer dataproduce a single view of the customerintegrate Third, First, and Zero-Party Datastore databe useful for marketing teamsimprove customer experience

It is also the only system that would allow to build true Customer Intimacy.

Is SALESmanago CDP? Well, yes, but it is also so much more. For the time of this article’s release, SALESmanago is even more than the second generation of CDP. It is called Customer Engagement Platform, a comprehensive system in which CDP is a vital, but not only part. 

What exactly is a Customer Engagement Platform and why in 2023 it is a pinnacle of martech solutions? Read our last article!

 

Imagine that you are the only teammate online today in the Australian time zone in your company. You work in customer support and are trying to help multiple customers with questions that you’ve never come across before, and you can’t ask your teammates who won’t be online for at least another six hours. You feel isolated and demoralized, and these customers are losing their patience… Or, what if you just joined a new company and your new teammates are welcoming and friendly, and they tell you that you can feel free to ask them whenever you have any questions. Even so, you feel bad about asking three questions for every ticket you’re trying to answer, and it’s hard for you to feel any sense of accomplishment as you’re spending more time waiting for teammates to answer your questions than actually answering customer tickets…As a global remote team, our teammates work across different time zones seven days a week. We want to avoid the frustration and inefficiency described in the two scenarios above as much as possible. On our Customer Advocacy team in particular, where we have teammates working on days when there aren’t many others online, we want our Customer Advocates to feel supported and empowered, even if they are the only ones online and don’t have the real-time support of another teammate.Along with video calls, one-on-one conversations, and Slack messages, comprehensive internal documentation is integral to how we support one another as a team. It’s almost like having another helpful teammate (ok, maybe half a teammate!).What is internal documentation?Internal documentation refers to any written or recorded information a team creates for internal use, things like documenting processes, answers to frequently asked internal questions, or generally sharing knowledge across the company. At Buffer, we use tools like Dropbox Paper and Notion for our internal documentation and make sure it’s accessible to everyone across the company and easily referenced. On our Customer Advocacy team in particular, we lean into using Zendesk Guide in addition to other internal documentation tools. What are the benefits of internal documentation?1. Democratize access to informationGood internal documentation enables every teammate to find important information rather than allowing it to be siloed. With a quick search, our Advocates can easily find steps on how to troubleshoot specific issues, policies to handle tricky situations, and best practices that we use to ensure our customer’s security and privacy. This removes blockers preventing teammates from effectively supporting our customers.2. Facilitate teammate growthEveryone on our team can find the video recordings and written documentation of all of the internal training on various topics in our internal wiki. Some of the training is essential, and some of the training is more advanced or focused on specific growth paths. Having all of the training available on-demand to the team enables people to refresh their fundamental knowledge from time to time or to level up in the knowledge that supports their professional growth. This also saves us lots of time from re-doing the same training whenever new teammates join the company.3. Onboard new teammatesAlong with saving time on re-doing the same training, we believe great internal documentation helps facilitate a smoother onboarding experience in many different ways. Although it is highly beneficial and encouraged for new teammates to ask questions and engage with everyone in the team, it is equally important to equip them to work well independently at their own pace without constantly depending on other teammates’ schedules.➡️Learn more about how we onboard on the Customer Advocacy team. 4. Ensure consistent qualityEven the most experienced support specialists cannot remember everything. When we have best practices and internal policies clearly documented, it reduces uncertainties and confusion around how we should approach specific situations.How can you start this process for yourself?At this point, it’s possible that you’re convinced that maintaining internal documentation is important. Maybe you’re even thinking about how you can implement it for your company!The first step is to identify one team member (or more) to be the owner of building it from the ground up. That is useful even if you’re planning to have quite a collaborative process to generate content. Designating an owner gives you the best chance possible to reach your desired outcome. Otherwise, a new project like this can easily fall through the cracks.Then you might want to identify the type of content that you’d like to include and where you should store the content. Wherever you choose, the content should be easily accessible and searchable for your entire team.This article is just scraping the surface of internal documentation. In future posts, we’ll dive into more of the “how’s” we use at Buffer, including things like:What is the process to identify information that needs to be added or updated?Where do we store internal documentation and why?How do we audit internal documentation to keep the information updated?How does our internal documentation team work together with the external documentation team?Let us know which of those you’d like to see next!  In the meantime, if you have any tips and stories about establishing your internal documentation and the benefits you’re seeing, we’d love to hear from you via Twitter @buffer with the hashtag #CustomerSupportThoughts.Happy documenting!This post was originally published on our customer support thoughts blog.

MrBeast is a young YouTuber who has amassed an incredible following through non-traditional means.
If you combine the subscribers of all his channels, they would rank as the 7th most populated country in the world. His videos have been viewed more than 26 billion times. 
MrBeast is not just a storyteller — he also translates this attention into revenue. He earned $54 million last year, launched a range of chocolate bars, an apparel brand, and even a fast-food business. He is one of the world’s best marketers, capturing the attention of billions and turning many of them into customers.
Let’s explore the psychology behind MrBeast’s success, and how you can use it as a marketer to help grow your own business.

The Two Psychological Biases MrBeast Uses to Garner Millions of Views
1. He uses input bias to create hyper-engaging videos that amass millions of views.
How did MrBeast, who started his channel at 13-years-old, create a multi-million dollar business empire in less than a decade?
The first psychological bias MrBeast uses is known as the input bias. It means that the more time, effort, and money you sink into something, the more you’ll value it.
Studies show that you’ll enjoy food more when you see the effort that’s gone into creating it. Even when you haven’t made the food yourself, seeing the effort that went into cooking it can actually make you enjoy it more.
Additionally, house buyers who are given a list of properties and told the real estate agent stayed up all night preparing that list will rank the properties as better-suited to their needs than the exact same list created in seconds by a computer.
How MrBeast Leverages Input Bias
MrBeast has used input bias consistently to make people value his videos. One of his first viral videos was him cutting a table in half with a plastic knife. It takes him hours, and the content is undeniably dull — yet it has 3.5 million views. This was one of MrBeast’s first viral videos, and it propelled his fame. He sunk an extraordinary amount of time into creating the video, and people valued it, even though the activity was fairly worthless.
The time and effort it took also meant that no one else had done something like that before, which made the video unique. This video demonstrated MrBeast’s commitment to spending enormous amounts of time and effort into creating his content.

MrBeast quickly saw the success of this video, and created more just like it. Some examples: He read the longest word in the English language, said “Logan Paul” 100,000 times in 17 hours, and counted to 100,000. These videos have millions of views.
Showcasing the effort MrBeast sinks into his videos make people value it more, even if that effort is fairly unexciting. The video is boring, but it’s leveraging our cognitive biases to capture attention. MrBeast is a master of using behavioral science nudges to garner attention.
2. He leverages costly signalling to engage his audience.
Another one of the psychological principles MrBeast uses is costly signalling — which essentially states that the more money or resources someone spends to market their products or services, the more trust someone will have in the brand.
For instance, if you see a new brand on TV that has paid for an advertisement with a costly celebrity like Selena Gomez, you’ll assume the brand is relatively successful — due to the costs of television advertisements, as well as the cost of working with a major celebrity – and have more trust in buying their product.
Additionally, major brands like Patagonia use costly signalling to showcase their values. For instance, Patagonia declined to sell corporate vests to employees of firms that do damage to the environment, including oil companies, mining companies, and finance firms. This decision was a costly signal, and ultimately changed how people perceived the brand, making some value it more.
How MrBeast Leverages Costly Signalling
In the case of MrBeast, he gives away extraordinary amounts of money in almost all his videos, which makes them more engaging and makes him more trustworthy. His video in which he was offered his first brand deal is an excellent example of how he applied the principle of costly signalling.
The advertisers offered him $5,000 to promote their brand during one of his videos, but MrBeast wanted to give away all the money from the brand deal to a homeless person and film their reaction. He thought $5,000 wasn’t enough and pleaded with the advertisers to double their payment to $10,000 so that he could give away the full amount to a homeless person.
The brand agreed, and MrBeast went and gave away $10,000, which made the video even more engaging. This video was a turning point in MrBeast’s career, driving much higher numbers of views and propelling his subscribers to an even greater level.

MrBeast’s success as a content creator and businessman is not just due to luck or chance. He employs various tactics and strategies to grow his brand and engage his audience. In this post, we discussed two psychological tactics he’s used: input bias, and costly signalling.
However, there’s one more tactic that MrBeast uses that I haven’t covered yet. If you want to discover what it is, then you’ll have to listen to Nudge Podcast, where MrBeast reveals his secret weapon for building a successful brand.
So go ahead and give it a listen, you might just learn something new!