Category: Marketing Automation

Hi I am a underground Rap-Hip Hop artist that is born and raised in Atlanta. I have been making music for awhile but am now beginning to take it serious and looking for new opportunities. I’m open to doing music with new artists as I want to expand my fanbase and learn from different artists. Below is my recent project that I released about a month ago. Dm me if your interested @finallybt or @ceebt on Instagram https://music.apple.com/us/album/pilot-ep/1641162835 submitted by /u/EquivalentField1032 [link] [comments]

Email marketing is the RETENTION Marketing model. After spending lots of money on TikTok, Facebook, and Snapchat ads to get traffic on your website, email marketers collect the emails of your loyal buyer that no ad platform can take away from you; your email list is arguably your brand’s most valuable asset. you know you have the list of your most loyal customers that you can count on if your best ads stop performing or something like iOS 15 happens or your ad account shuts down you can directly land into the mobile phones of your customers for selling new products, new arrivals or upselling, and cross-selling in general. Because these folks are actually happy to read emails from their favorite brands (including yours!) as long as those emails are personable, binge-worthy and so damn good they’re impossible to ignore. And let’s face it, we all know that your existing customer base is almost pure profit as you’ve already paid to acquire them. This is why it’s time to quit being at the mercy of these volatile paid advertising platforms and relying on them to scale your brand. Feel free to reach out if you need any help! https://preview.redd.it/kvo6krbhotr91.png?width=1728&format=png&auto=webp&s=0336b789e170d67b6db205571970f31c11e62fc1 submitted by /u/Background-Smile-581 [link] [comments]

Did you know that over 90.60% of all web pages get zero organic search traffic from Google, according to the Ahrefs search traffic study? Content writers spend time and energy creating valuable content, which is only read by a few people online. What if I told you there is a proven way to create blog posts that get to the Google front page? As a marketer, I experimented with different content formats and styles for years before I learned how to create content that gets to the top search results. In 2021, I helped a UX agency to reach the top results in Google search for the “UX agency” keyword and double the organic traffic Link: marketingmindset.gumroad.com/l/seo submitted by /u/amanbhatia97 [link] [comments]

submitted by /u/KKJA102 [link] [comments]

If I could give one piece of advice about the best way to start a successful community, it would be to build the one you need yourself.I launched Tech Ladies for selfish reasons. I worked in tech but didn’t have many women colleagues, and I wanted to build a network that could help me grow and weather any job change. Also, it was fun and validating to meet other women facing the same issues I did at work. Turns out, so many other people felt the same way at work too. As one of the first communities for all women in tech, not just engineers, Tech Ladies had a wide pool of potential members, and they started showing up in droves. Our community was adding hundreds of new people each week without any paid advertising.Over the past six years, Tech Ladies has continued to grow steadily with very little money spent on acquisition (which was especially important given I made the decision to bootstrap my company instead of seeking outside funding). With over 200,000 members, we’re now one the largest communities of women in tech. And more importantly, we’ve had a measurable impact on the lives of our members, helping them land jobs, grow in their careers, and find support they might not have access to at work.The strategies that got my community here weren’t complicated—most of them I could implement myself while building the company from my couch. They just involved a deep dedication to and understanding of the people I was here to serve.Here are four simple approaches that worked for me while building my community on a budget.1. I made it easy to join and tempting to stayWhen building a community, it’s not enough to bring members in; you also have to know how to keep them. To think through this, I did a lifecycle analysis of my target member. I started by asking myself: Why would someone join Tech Ladies? I knew most people came to us through the job board when they were searching for their next opportunity, and given that was our biggest acquisition path, I wanted to keep the job board free and easy to access. We simply require people to sign up for a free account to start applying, which also subscribes them to our newsletter.If I had just left the community at that, members would churn as soon as they got a job, maybe returning in a few years when they’re ready for a new role. So, I asked myself, what would make someone stick around? My thinking was, at any point in a person’s career, they need help with something—how could we provide exactly what they need at every step? This inspired me to add a free community forum, where people can ask for help when they’re stuck on something at work. It also encouraged me to make sure the events we hosted weren’t only about networking for job searchers, but also focused on other topics that would help members grow their careers. This exercise also helped me see the potential for adding a paid membership tier—with even more learning resources and networking opportunities—for members who wanted a deeper investment in their career. There’s a lot of support happening in Tech Ladies for those who were recently part of tech layoffs. If you’re in the community you can apply to jobs, be part of our Candidate Database to be hired directly + join a Leadership accelerator to get to the next step in your career.— Allison Esposito Medina (@techladyallison) August 17, 2022

Thanks to this exercise, many of our members have been around for years and years. And when they see the value they get from the community, they refer others, making this customer lifecycle a flywheel that helps Tech Ladies keep on growing.2. I integrated the community with my members’ habitsTo keep community engagement high, I looked for repeatable ways to help us become a part of our members’ daily lives. In the very early days, this was our job drop email. We were posting new jobs to the community daily, but by rounding them up and branding them as “Job Drop Tuesdays,” we had a feature members looked forward to every week. We check in with our paid community weekly with a “goals and wins” post that everyone can contribute to. And we’ve always been mindful of having a regular cadence of events.This repeatable content has been really key in terms of building relationships and thought leadership with our members. Think about it: With the weekly emails alone, members hear from us 52 times a year and start to think of us as the place to go for fresh job listings. The weekly community posts and regular events became an easy way members could engage with each other and be reminded of the value we offer.  Key to this approach is ease and choosing activities that my team could feasibly deliver on a regular cadence. A mistake I see a lot of communities make is over-promising and under-delivering: For instance, throwing one massive event and then getting busy and never having another event again. I found it’s better to start small with something we could really stick to so our members never feel like we’re letting them down.3. I aligned my incentives with the communityAs a business owner, my incentive is to make money—at least enough to support myself, to pay my team, and to grow the business. But I never want members to feel like we’re constantly trying to upsell them on the paid membership tier. In fact, that’s a fast way to compromise the health and integrity of the community. So we built a revenue model that functions no matter how a member engages with the community. Obviously, it’s great if someone joins as a paid member, because they offer direct revenue to the company. But a free member who finds a job through us is also valuable—it’s a win for our hiring partners and encourages them to keep renewing with us year after year. People who contribute to the community make it more valuable for everyone and may refer someone new to join Tech Ladies.Ultimately, there are so many ways members can benefit our community and our company, I’ve found it doesn’t serve us to obsess about who’s going to pay us and when. By creating multiple revenue streams, we’ve made it easier to focus on supporting our community in exactly the ways they need so they’re excited to keep supporting us back.4. I’ve always stayed obsessed with what my members wantYes, I started Tech Ladies because it was the community I needed personally. But it turns out the best way to build the community was by setting aside my own needs, wants, and vision being obsessed with what my members truly want. My team does user research constantly. Sometimes it’s formal: Sending out a survey asking members what they’d like to see from us, or doing A/B tests on new features to see what people interact with. But, more often than not, this simply involves staying engaged in our own community and paying attention. What are the topics that pop up in the community most often? Which events have the highest attendance rate, and how can we build on those topics? This is how we came up with the idea to launch a Leadership Accelerator. We saw over and over that once members got jobs, they often struggled to continue growing. We just launched the first accelerator cohort this fall and plan to continue working with our members to hone how we can best support them through this next step in their career growth. View this post on Instagram A post shared by Tech Ladies (@tech.ladies) In other words, the obsession with learning from our community never stops. We launch something new, we learn more, we tweak our approach or come up with fresh ideas to offer our members. Rinse, repeat—and watch the Tech Ladies community continue to grow and thrive for years to come.Want to learn more of my growth strategies? Subscribe to my newsletter, Bootstrap to Millions (with Allison), for more regular advice and stories from Tech Ladies’ growth.

Are you interested in earning money on Instagram but not sure how to start? We’ve got you covered.

Although people first think of influencer marketing, that’s not Instagram’s sole monetization opportunity. In this article, we’ll dive into the current features the social app offers.

Although monetization on the platform can involve promoting products and/or services to increase sales, that’s not what it always looks like. With monetization, the focus is on the content whereas selling focuses on the products/services.
While YouTube is seen as the OG monetization platform for content creators, Instagram is making its way up there.
When we surveyed marketers for our 2022 Social Media Trends Report, 73% say they work with influencers on Instagram compared to only 61% on YouTube.
But as we’ll cover later on, that’s only one way to make money on the app. Before we get into those, let’s review monetization requirements.
Instagram Monetization Tools
Ever since Instagram transitioned to a creator-focused platform, they have tested numerous monetization tools. Some end up staying on the platform while others are sunsetted.
For instance, in June 2021, Instagram announced that it would test an affiliate program, in which creators could have their own Shop tab and earn commissions based on sales they influenced.

After over a year of testing, the platform announced that it would no longer be available after August 2022.
Another monetization tool was Reels ads, a move designed to encourage creators to post more Reels. It allowed them to earn money via ads displayed before and/or after their Reels. That has seemingly been replaced by the bonus play program (more on that later.)
Here’s a list of the monetization tools available or being tested on the platform:

Influencer marketing
Bonuses
Badges
Subscriptions
Gifts

Instagram Monetization Requirements
Each monetization practice will have its own set of requirements, but there are general policies set by Instagram for any creator who wants to earn money on the app.
You cannot earn money on Instagram if you share:

Sexual, violent, profane, or hateful content.
Static and looping videos
Image slideshows
Misinformation
Unoriginal and misleading content
Polarizing or inflammatory content relating to race, gender, age, or other sensitive subjects.

For more details on this, check out Instagram’s full list of content monetization policies.
How to Get Monetized on Instagram
1. Influencer Marketing
Becoming an influencer is the most popular way to make money on Instagram and from the marketers’ perspective, it’s one of the main ways they work with creators.
According to HubSpot research, 64% of marketers said they work with micro-influencers (those with 10K to 99K followers) when asked about their 2022 influencer marketing campaigns, and 57% work with macro-influencers (100K-999K).
The great news is that even if you have a smaller follower count, you can still be an influencer. 27% of marketers we surveyed say they worked with nano influencers (1K-9K) in 2022.
How much can you earn? The limit does not exist.
A Business Insider report found that Instagram influencers can earn anywhere from a couple of thousand dollars to millions. It really depends on their rates, their follower count, engagement rates, niche, and more.
Requirements
To be an influencer, there are no set requirements. Here’s what you should aim for:

500+ followers
Have an engagement rate of 2% or more
Rich, high-quality content

2. Bonuses
To encourage creators to post Reels, Instagram launched a bonus program, which rewards users based on how often they post Reels and how they perform.
Every creator will have personalized bonus goals, maximum payout amounts, and deadlines. Creators have reported payouts ranging from $600 to $35,000, according to a Verge article but Instagram has not shared how it determines payment and goals.

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However, Meta did promise to invest $1 billion in monetization opportunities for creators in 2022.
The program is currently only invite-only and as such, isn’t available to all users just yet. It’s also not available in all languages. However, if it does become a permanent feature, additional tools will be added.
If you have been invited to participate, you will receive a pop-up notification that will lead to your professional dashboard. From there, you’ll have to activate it before your eligibility expires.
That involves agreeing to Instagram’s terms and conditions and then adding your business information and payout details. Note that you will get your payout once you’re earned at least $100.
From there, all that’s left to do is create your Reels.
Requirements
To qualify for the program, you must:

Be 18 years of age or older.
Live in the United States.
Have less than 1 million followers.
Share accurate content.
Have authentic engagement.
Have an established presence on the platform.
Follow community guidelines.

Check out the full list of eligibility requirements for Instagram’s bonus program.
3. Badges
Love going live with your audience on Instagram? Now is your chance to earn money while doing it.
When you go live, viewers can buy badges ranging from $0.99 to $4.99 and support the creators they love – up to $250 worth of badges per Live video. The best part is that as of September 2022, creators keep $100 of their revenue from badges received.

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Here are the steps to set your account up:

Go to “Profile.”
Tap “Professional Dashboard.”
Tap “Set Up Badges.”

You’ll only see this if you’re eligible.

Set up your payout details.

Note: You will only get paid once you’ve earned at least $25.

Go Live.

Requirements

Be 18 years of age or older.
Be based in the United States.

Badges are available on an invite-only basis to creators in France, Spain, Italy, Germany, Japan, Australia, Turkey, Brazil, Mexico, and the UK.

Have a Creator or Business account.
Have at least 10,000 followers.
Adhere to Instagram’s Partner Monetization policies and content guidelines.

4. Instagram Subscriptions
In January of this year, Instagram announced it was testing creator subscriptions with only 10 users based in the U.S. Months later, this subscription test has expanded to more creators but is still on an invite-only basis.

Here’s how it works: Creators can launch a paid subscription, priced at their discretion, which gives their followers access to exclusive content, such as posts, Lives, Stories, Chats, and Reels.
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It allows creators to build a more intimate community and share content with their most loyal followers.
Here’s how you get started:

Go to “Profile.”
Click on your “Professional Dashboard.”
Tap “Subscriptions.”

From there, you can set your pricing, keep track of your earnings, set up your payout details, and more.
Requirements

For now, you must receive an invitation to participate in Instagram’s Subscription feature.

5. Gifts
Business Insider recently reported that Instagram is testing a new monetization feature internally called “Gifts.”
According to app researcher and developer Alessandro Paluzzi, the tool would allow followers to send gifts to their favorite followers. This tipping feature is similar to Badges but seems like it would be on Reels and potentially Stories, whereas Badges are limited to Lives.

#Instagram continues to work on the Content Appreciation feature 👀ℹ️ The feature has been renamed to “Gifts” pic.twitter.com/AJmTPZMLsl — Alessandro Paluzzi (@alex193a)
August 25, 2022

While this tool isn’t yet tested with creators, it’s good to stay on top of upcoming features that could earn you money on the app.
As you can see, you can do much more than collaborate with brands on Instagram to earn money.
Before you jump on any opportunity, your first step should be producing high-quality content that appeals to your audience – that will set you up to be eligible next time Instagram’s looking for creators to test monetization tools.

We’ve all had days when we’ve needed a little extra motivation, but when you’re always on the go, it can be challenging to take time and find the inspiration you need. Fortunately, I’ve put together a list of 15 of the best motivational podcasts you can listen to anytime you need affirmations, advice, or words of wisdom.

Best Motivation Podcasts

Too Smart for This
The Science of Success
The Happiness Lab
Tiny Leaps, Big Changes
How to Fail with Elizabeth Day

Best Motivational Podcasts on Spotify
6. Oprah’s SuperSoul Conversations

7. The One You Feed

8. Black Girl in Om

9. Food Psych

10. Beyond the To-Do List

Best Motivational Podcasts for Women
11. Redefining Ambition12. Therapy for Black Girls13. Side Hustle Pro14. The Self Love Fix15. Our Body Politic

Best Motivational Podcasts
Here are some of the best motivational podcasts covering topics like career advancement, mental health, wellness, and personal development:

1. Too Smart for This
Hosted by content creator and full-time YouTube Content Strategist Alexis Barber, Too Smart for This is a podcast aimed at helping women entrepreneurs hone their craft and map out their unique career paths. The podcast features candid interviews with women in various industries and gives valuable advice on how young women can enter the world of entrepreneurship.
What We Like: At 23 years old, Barber does an excellent job of providing actionable advice in a way that is relatable to young 20-somethings looking to forge their own path to success. Listening to her podcast often feels like having lunch with a friend who always drops gems on how to break into different industries.

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2. The Science of Success
This weekly podcast hosted by Matt Bodnar features guests ranging from neuropsychologists to mindfulness experts to FBI hostage negotiators. The podcast explores the science and psychology behind success in communication, leadership, and other avenues in life.
What We Like: The Science of Success prioritizes evidence-based practices relating to success from real-life thought leaders, so you won’t find yourself wondering, “Okay, but how do I know this advice really works?”
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3. The Happiness Lab
Dr. Laurie Santos, a professor at Yale, hosts The Happiness Lab and has studied the science of happiness for years. The podcast is based on the psychology course Dr. Santos teaches, which also happens to be one of the most popular classes at the university. The podcast cites the latest scientific research about happiness and shares inspiring stories meant to change how we look at the emotion.
What We Like: Often, when people think of what it takes to be happy, they think of material things like money, possessions, or expensive vacations. While all those things can certainly make almost anyone happy, Dr. Santos shows how mindfulness, looking inward, setting boundaries, and enjoying life’s simplest pleasures can lead to a happier life overall.
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4. Tiny Leaps, Big Changes
Tiny Leaps, Big Changes focuses on personal development and the little things we can do day-to-day to improve our lives. In the podcast, author Gregg Clunis shares simple strategies to implement in our daily lives to help us along toward our goals.
What We Like: Goal setting and working toward the best version of ourselves can be daunting, especially if you’re unsure where to start. However, Clunis explains that goals can be attainable by incorporating the tiniest actions into our routines. In other words, adjusting our habits and behaviors over time can lead to considerable advancements in our personal development.
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5. How to Fail With Elizabeth Day
How to Fail With Elizabeth Day features insightful interviews with influencers, celebrities, and thought leaders as they explain their past failures and what they learned from their experiences. The podcast removes the stigma of failure and instead frames it as an opportunity to learn and improve.
What We Like: Guests for the podcast have included Melanie Chisholm from the Spice Girls, conservationist Jane Goodall, and actor Simu Liu who starred in Marvel’s Shang-Chi and the Legend of the Ten Rings. Almost all of the podcast’s guests have been considered successful in their respective fields, so learning about their past stumbles and how they recovered can be the motivation you need to keep pushing forward.
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Best Motivational Podcasts on Spotify
According to a study by Statista, 25% of podcast listeners ages 18 and up use Spotify to listen to podcasts. If you’re among that 25%, here are some of the best motivational podcasts on the app.

6. Oprah’s SuperSoul Conversations
Oprah’s SuperSoul Conversations is Oprah’s selection of her favorite and most thought-provoking interviews uploaded in podcast form. Episodes include conversations with best-selling authors, artists, wellness experts, and spiritual leaders.
What We Like: Each episode, according to the podcast’s description, is “designed to light you up, guide you through life’s big questions and help bring you one step closer to your best self.”

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7. The One You Feed
The One You Feed is a podcast meant to help listeners navigate life’s complexities. Each week the podcast’s host, Eric Zimmer, speaks with scientists, authors, psychologists, and experts in various fields about what listeners can do to live more fulfilling lives.
What We Like: The podcast provides valuable information about the skills and behaviors listeners can develop to find peace, love, and fulfillment.
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8. Black Girl in Om
Black Girl in Om is a unique motivational podcast with episodes featuring words of affirmation and guided meditation. Many episodes also feature interviews with experts from various industries.
What We Like: The podcast’s guided meditations and morning words of affirmation are a great way to start the day with a positive outlook and clear mind.
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9. Food Psych
Hosted by registered dietitian Christy Harrison, Food Psych is a podcast focusing on mental and physical wellness concerning food. In each episode, Harrison speaks to guests ranging from health and psychology professionals to anti-diet activists to leaders in the body liberation movement. The goal is to help listeners build healthy relationships with their bodies, food, and mind.
What We Like: Food Psych motivates listeners to work toward a healthy and happy lifestyle while promoting body acceptance and calling out the dangers of diet culture.
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10. Beyond the To-Do List
Whether in our personal or professional lives, we all have mounting to-do lists we must tackle, and keeping up with all of our tasks can be daunting. Beyond the To-Do List is a podcast that gives expert advice on implementing productivity strategies into our daily lives.
What We Like: This podcast does an excellent job of motivating listeners to be productive and complete their tasks to live a more stress-free life.
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Best Motivational Podcasts for Women
Here are some great podcasts to check out if you’re a woman looking for motivation and advice.

11. Redefining Ambition
Produced by The Women’s Network, Redefining Ambition highlights the unconventional career paths of successful women in various industries. In each episode, a speaker details the many twists, turns, setbacks, and surprises that led them to where they are today. According to the network’s website, the podcast’s goal is “to demonstrate the power of ambition, passion, and drive to inspire future generations of women to achieve success.”
What We Like: Redefining Ambition shows multiple ways to success and that everyone’s path is challenging and unique.
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12. Therapy for Black Girls
Therapy for Black Girls is a weekly podcast about mental health and personal development as they pertain to the unique experience of Black women.
What We Like: The podcast covers a wide range of topics and situations that can impact the mental health of Black women and provides solid advice from experts and thought leaders.
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13. Side Hustle Pro
Side Hustle Pro highlights Black women who have managed to turn their side hustles into a profitable business. Hosted by Nicaila Matthews Okome, the podcast has been featured on the TODAY show and has earned over three million downloads, according to its website.
What We Like: Content creation is seeing a massive boom in popularity, and many content creators have questions about how they can turn their side gig into a full-time career. This podcast provides valuable information creators can use to turn their work into a business.
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14. The Self Love Fix
The Self Love Fix is hosted by teacher, mentor, and embodiment coach Beatrice Kamau. In the podcast, Kamau advises women on how to shift from codependency and low self-esteem to self-trust and alignment. The podcast often features interviews with experts in various fields such as wellness, nutrition, and parenting.
What We Like: Episodes cover many topics, such as relationships, family, and mental health.
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15. Our Body Politic
Hosted by award-winning journalist Farai Chideya, Our Body Politic is a podcast reporting on how women of color are impacted by today’s major political events and how every woman can make a difference. Weekly episodes cover various topics like the economy, health, education, and the environment.
What We Like: Many of today’s pressing issues seem beyond control, but Our Body Politic shows women from all backgrounds how they can get involved and be the change they want to see.
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Whether you’re relaxing at home, commuting to work, or going for a jog — you’re now able to get some motivation whenever you need thanks to these podcasts. Let them bring you a step closer to becoming your best self.

The past two years have brought on changes in the workforce, especially when it comes to how people do their jobs and where they do their jobs.
In this post, we’ll discuss new data from HubSpot’s State of Consumer Trends Report that shows exactly how consumers feel about work in 2022 and what they expect from their employers.

How Consumers Feel About Work in 2022
In 2022, consumers want businesses to continue to offer the remote and hybrid work models that increased in popularity in 2020. The State of Consumer Trends survey found that 40% of respondents are in the office full-time or nearly full-time, 32% are in remote roles, and 28% are in hybrid roles.
Even though people are returning to the office, 54% of remote and hybrid workers expect to continue to be able to work their preferred model, and more than half would consider leaving their role if they were required to return to the office full time.

Consumers also want the businesses they work for to understand what’s important to them in how they work, and 65% of those surveyed said they want to feel like they’re making a positive impact with the work they do.
More than half of respondents also said they want to work for companies with a diverse and inclusive work culture. Valuable ways to speak to this desire and help employees feel seen in the workplace are offering employee resource groups for people to find community and encouraging healthy work/life balance habits.
Regarding job satisfaction, 70% of survey respondents said they are satisfied with their current job, and 12% are dissatisfied.
People who stay in their current roles do so because of competitive pay, having a healthy work/life balance, and having a flexible work schedule, and those considering leaving do so because pay isn’t competitive, they experience burnout, and they don’t feel supported by management.

With this in mind, potential economic instability could change how these trends look. Let’s go over what this could mean.
How the Recession Could Impact Today’s Workforce Trends
Although there have been no official declarations of recession, businesses preparing for potential economic instability will likely make decisions that preserve assets. This ensures that there is enough money to keep the company afloat, and many of these decisions initiate changes in investments, budgets, and even in the workforce and hiring practices.
For example, Meta, Twitter, and Uber are a few companies that have updated their hiring processes. Dara Khosrowshai, Uber CEO, said hiring will become a privilege, and the business will “Be deliberate about when and where we add headcount.”
Economic changes could also mean that businesses are more strict about how employees work. However, even if companies are more strict, consumers likely won’t change their desire for flexibility — some might even be more inclined to work remotely or hybrid if it could mean cutting costs for things like childcare or transportation.
Nela Richardson, Chief Economist at ADP and co-head of the ADP Research Institute, says that, in the face of a possible recession, companies will need to invest more in their people to stay competitive in the market.
However, the state of employment could change quickly if we were to enter a recession. So, the best way to keep employees satisfied is to understand their needs and what they want in the workforce. Many trends in the HubSpot Blog survey may become even more critical as economic instability can be stressful.
For example, workers might search for more support in their work environment, whether from managers, connecting with people like them in employee resource groups, or having a healthy work-life balance.
In addition, during the COVID-19 pandemic, people wanted businesses to support causes outside of work that contributed to the betterment of society, such as people laid off as businesses closed — a recession can cause these same issues that employees are passionate about.
Understanding Your Employees Is Critical
Employee satisfaction significantly impacts your business’s bottom line, so it’s essential to know who they are, what they stand for, and what they want from their employers. Having this information also makes it easier to retain them, whether during a period of economic prosperity or uncertainty.
If you want to learn more about consumer trends and their preferences for things like where they prefer to shop or how they feel about crypto and NFTs, check out the State of Consumer Trends Report.

An Instagram Reel is a video creators make to share creative and unique content with their audiences. These videos can be up to 90 seconds long and are similar to TikTok videos.
Since its introduction in 2020, Instagram has added more and more Reels features for creators to take advantage of. Most recently, it has added the Reels Play Bonus, where creators can make money per Reels view. Read on to learn more about it.

Table of Contents:

What is Instagram Reels Play Bonus?
Who is eligible for the Instagram Reels Play Bonus?
How does the Reels Play Bonus work?
How much money can you make from the Reels Bonus?

What is Instagram Reels Play Bonus?
Instagram Reels Play Bonus allows creators to earn money based on the number of plays a Reel gets. The feature is part of Instagram’s commitment to investing 1 billion in creators.

Who is eligible for the Instagram Reels Play Bonus?
According to Instagram, the Play Bonus is currently invite-only and exclusive to the U.S., but it could potentially expand globally throughout 2022.
Eligible creators also must: 

Have less than 1 million followers,
Have a professional Instagram account,
Follow Instagram’s Partner Monetization Policies.

How does the Reels Play Bonus work?
When you’re invited to the program, you need to opt in to begin earning money for plays. The process involves similar requirements to other Creator tools, like proving you’re the account owner and providing legal information.
Once set up, you receive a payout for your reels at the end of 30 days, during which you can choose up to 150 Reels to count towards the bonus. Paid, sponsored, or partnership Reels are not eligible for the bonus.
And, you can go back and make Reels you’ve already published eligible for the bonus if you’re within the 24-hour window post-publishing.

How much money can you make from the Reels Bonus?
Your end payout is based on the number of Bonus Plays (number of views your Reel receives on Instagram or Facebook). However, you have to earn a minimum of $100 to cash out and reach a minimum view requirement, but Instagram personalizes this for each creator so there is no earrings benchmark to follow.
For example, Kitty Parker stated on Twitter that they have a maximum bonus of $1,200 and receive an average payout of $234 for 20-30k views.

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Gabe Wells, on the other hand, has a maximum bonus of $8,500 and received almost two thousand dollars for 31 million views.

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There is a cap on how much you can earn and how many views you can count towards the bonus, but this also varies from creator to creator.
Over To You
The Instagram Reels Play Bonus is a great opportunity for creators to monetize their presence on the app alongside building brand awareness and engagement. If you’re already a Reels expert, keep a lookout for any eligibility updates on the program — you’ll want to get started with earring as soon as it becomes available to everyone.

In the last ten years, email design has evolved from plain-text messages to fully-fledged HTML newsletters, including images, videos, and animation. As email design continues to develop, so do the trends that dictate those changes – while some email design trends come and go quickly, others have a lasting impact. In this article, we’ll provide…
The post The 6 Biggest Email Design Trends Of 2022 So Far–And What We Can Learn From Them appeared first on Benchmark Email.