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Marketing Automation - CX Demo - Page 127
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Category: Marketing Automation

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How to Implement Affordable AI in 3 Steps, According to the Marketing AI Institute Director

Artificial intelligence is continuing to make an impact on the business world. In fact, McKinsey predicts that up to $2.6 trillion in value will be unlocked by AI in marketing and sales alone. But, if you’re less tech-savvy, you might be intimidated by terms like “artificial intelligence,” “machine learning,” and “algorithms.” You probably also hear …

4 Alternative Ways to Approach Black Friday in 2022

We’ve all been part of the rush to figure out gifts for family and friends as the end of the year approaches. Many companies even recommend starting holiday shopping months in advance to avoid shipping delays or out-of-stock notifications. The holiday season often means a busy time for brands — and that’s what events like …

How to Perfectly Manage a PPC Campaign [Template]

In the world of search engine marketing (SEM), a growing number of marketers are turning to PPC campaigns. That’s how Google has significantly grown its advertising revenue every year. In 2021, Google’s advertising revenue accounted for 81% of Alphabet’s overall sales. Price-per-click or PPC campaigns lead to nearly guaranteed ad placement in the search engine …

How to Choose a Blog Name That’ll Grow With Your Brand

Rebranding a business can be a smart and necessary step to growing a long-lasting business. However, when it comes to your brand or business blog, renaming your blog doesn’t have to be. From the start, you can choose a blog name that stands the test of time, and the various iterations of your brand’s life-cycle. Outgrowing …

Topic Clusters: The Next Evolution of SEO

Written with contributions from Leslie Ye, Matthew Barby, Anum Hussain, and Cambria Davies TL;DR: Influential search engines like Google have changed their algorithm to favor topic-based content. As a result, websites are exploring a new way of linking related content under a “topic clusters” model. This report serves as a tactical primer for marketers responsible …

The Best Way to Send Bulk Emails

Email marketing is an effective channel to use for communication with groups of all sizes. Emails are easy to write and send and are unintrusive for the recipient. Because of this, sending bulk emails has become a popular way to scale marketing efforts.  But how do you send bulk emails? And how do you know… …

Just Say NO to Hard-Coded ID

Last Updated on October 19, 2022 by Rakesh GuptaBig Idea or Enduring Question: How can you avoid hard coding of ID in Salesforce Flow?  Objectives: This blog post will help us to understand the following Understand how to use custom Labels to avoid hard code of ID in the Flow The post Just Say NO …

Just Say NO to Hard-Coded ID

Last Updated on October 31, 2022 by Rakesh GuptaBig Idea or Enduring Question: How can you avoid hard coding of ID in Salesforce Flow?  Objectives: This blog post will help us to understand the following Understand how to use custom Labels to avoid hard code of ID in the Flow The post Just Say NO …

Should I contact you or ?

FYI For all of you using this subject line, every single time I see this I feel actual rage. RAGE. It may help your open rates but it cannot possibly be a good longterm revenue strategy because people like me, who would normally ignore you or maybe even look at your offer, are going the …

How We Made Our Hybrid Meetup Inclusive

In early September, our team scheduled and organized our first in person meetup in Lisbon, Portugal. The initial plan was to gather in person and spend a week together, getting to know each other better and invest time into strengthening our team. However, due to a mix of reasons, from family leave to health, only …