Category: Marketing Automation

Hi, this is a long shot/mightn’t even be in the right forum, but I’m looking for a system that can produce mostly a4 and a5 graphics with price points for my small business. Something that can keep track of prices from the last time we would have printed a ticket , perhaps by a code linked to the specific item. Any info on any systems that are in any way similar would be greatly appreciated/ a tip to go in the right direction! submitted by /u/magnolagreen [link] [comments]

submitted by /u/linked_camp [link] [comments]

I made this site that generates attention-grabbing hooks for every type of content. My cousin’s facebook ads weren’t converting so well because he’s a woodworker, not a marketer or copywriter, so i built this to help his brick and mortar shop increase a percentage of their sales online. Try it out and let me know what you think! https://hookgenie.io/ submitted by /u/theblankcanvass [link] [comments]

I’d like to preface this post by saying that ethics should always be considered when writing copy. Never mislead your audience or sell them products/services that don’t do what they claim. I talk about speaking to your audience’s emotions in this post, this doesn’t mean play with their insecurities for your own benefit and leave them the same or worse than they were before. Emotions are very important when it comes to copywriting but they must be handled with care and respect. ​ Always lead with your audience’s problem (We call this problem-focused copy). I often see advertisers lead with copy describing why the audience should buy the product, this should never come first. You must first convince the audience that they have a problem, or at least, remind them of it. Don’t start with “Our cream rids acne within days”, but rather, “It’s hard to be confident when struggling with acne, we get it”. This is a lackluster example but you get the point! ​ 2. Position your product/service as the solution. Following on from the previous point, once you have identified your audience’s problem and evoked an emotional state, position your product/service as a solution. Now you can talk about why your product is the greatest and why your audience should buy it. However, don’t bore your audience with specifications. Who cares what ingredients are in your muscle growth supplements, the audience wants to know what your product can do for them and how well. If you have written your copy well enough, your audience will be in an emotional state. Keep them there. ​ By the way guys, I’m an experienced WordPress developer who has been working with people from various industries. I’m looking for 5 more volunteers who are willing to let me design a free website for them. The website would be completely free; the only requirement is that you have a real, running business and cover the basic costs like domain and hosting which is inexpensive. Please PM me if you’re interested. ​ 3. Delve below the surface and talk to your audience’s core problems/desires. Back to my example in point 1, we have established that your audience has acne. Ok, why is this a problem? Because it makes them less attractive? Ok, why do they want to look attractive? So they can feel more confident? Maybe. Maybe they want more attention from the opposite sex. Why do they want more attention from the opposite sex? You get the point. Keep digging and get the core of your audience’s problem. By doing this, you can position your product better. Claiming that your product removes acne isn’t enough, because this isn’t talking to the core issue. Instead, focus on the benefits of not having acne. E.g, more female/male attention, greater confidence, overall improvement in wellbeing. ​ 4. Be concise and economical with your wording. I know this sounds obvious and something that everyone talks about. Read your copy and ask yourself what words can be removed, then read it again and ask the same question. Attention spans are deteriorating and a single word can lose your audience’s attention, especially on social media. This is something I still struggle with. I love writing and can often get carried away. Although big words and lovely expression sounds great, it’s not going to impress your audience and they probably won’t read it. This doesn’t mean write copy that’s one or two sentences, super short copy doesn’t tend to work besides for a couple of industries. It means make sure all your sentences are as short as they can possibly be without losing impact. ​ 5. Adapt your copy for each stage of the funnel. Facebook allows for retargeting and we structure most of our campaigns like this: Top of Funnel (TOF): Prospecting and scaling cold audiences Middle of Funnel (MOF): Reengaging users that have interacted with our brand. Bottom of funnel (BOF): Retargeting users that have shown heavy interest/purchase intent. Copy for each of the stage of the funnel looks a little different. TOF copy is all about problem/solution, sell your product to your audience and convince them of its value. MOF is all about building trust. Remember, these users have already engaged with your brand and understand your product but for whatever reason, haven’t bought. We like to use reviews in our MOF copy to build trust with our audience. BOF copy is very direct and we usually include a strong CTA. They know your product, they likely trust the brand, now throw them an incentive to get them across the line. ​ If you found this piece let me know and I will post more. If you need a free website built for your business let me know and I’d be happy to share more details. submitted by /u/Neu2k [link] [comments]

Hey there, I want to create my automation portfolio where I want to showcase the work I have done for a few clients using ZapIer and Integromat, I am not sure how to go about it so if anyone could give me some advice or show me your portfolio as an inspiration then it would be really helpful submitted by /u/he1ping_hand [link] [comments]

For small businesses, a little visibility can go a long way. And there’s no better time to show off your small business or the ones in your community than Small Business Saturday.Small Business Saturday is an annual event that takes place on the Saturday after Thanksgiving in the United States. It was pioneered by American Express in 2010 after the global recession and is now recognized all over the U.S. and the world at large.It’s a day meant to encourage people to shop from small businesses during the holiday season – a necessary time as there are more entrepreneurs than ever but also more difficulties than ever. This year, it’ll be happening on Saturday, the 26th of November.There are many ways that businesses can post for Small Business Saturday. Whatever method you choose, it’s a great opportunity to get the word out about your business or encourage people to shop local. In this article, we’ll share some ideas for how you can post on Small Business Saturday by taking inspiration from our favorite small businesses.How these businesses are posting for Small Business SaturdayWe’re big advocates for planning content in advance and extra-big on small businesses taking opportunities when they come. Small Business Saturday is one of those opportunities – a day when people are more conscious of where they shop.But it’s not enough to just be a small business on Small Business Saturday – you need to communicate and perhaps remind your audience. Some businesses choose to set up in-store indicators and offers for customers, but social media is a more accessible way to reach a wider audience.We’ve got you covered with ideas for your posts, featuring inspiration from some great small businesses.Kinfield organized a campaign featuring over 30 small businesses in an easy-access directoryKinfield, a skincare brand, created the Better Together campaign to help customers find female- and BIPOC-owned brands to shop from during the holiday season. They included sustainable companies like Pineapple Collaborative and OUI The People. They also encouraged their audience to tag other businesses in the comments of their post. View this post on Instagram A post shared by Kinfield (@kinfield) The tagline “Shop Small, Gift with Intention” clearly communicated the goal of their project – to support small businesses. View this post on Instagram A post shared by Pineapple Collaborative (@pineapplecollaborative) 🤝If you’re interested in supporting or collaborating with more brands, check out the Better Together directory here.EYO Active and Rubies in the Rubble asked customers to do the spotlightingEYO Active, a sustainable activewear brand, shared an Instagram post asking its followers to tag their favorite small businesses for Small Business Saturday. While the brand chose an alternative path to Black Friday, they urged their audience to shop small if they were going to shop anyway on Black Friday. View this post on Instagram A post shared by EYO® | Sustainable Activewear (@eyoactive) Rubies in the Rubble adopted a similar strategy to EYO, with an additional benefit for its audience. Customers that shared a small business in the comments of Rubies in the Rubble’s Instagram post got a 25 percent discount. The brand also mentioned that it would be sending curated packages to handpicked commenters. View this post on Instagram A post shared by Rubies in the Rubble (@rubiesintherubble) This method not only gets lots of eyes on different small businesses but also gets customers excited about participating.DAME and Fishwife spotlighted small businessesIn a more straightforward (but worthwhile) approach, Fishwife, the tinned fish brand, spotlighted several small businesses in its community in an Instagram post and shared a message appreciating them, saying, “One of the absolute best parts of running this business is having so many opportunities to talk to and work with other small business owners. It’s unbelievably inspiring to witness folks build something out of nothing and bust their butts to create incredible products and incredible community.” View this post on Instagram A post shared by Fishwife (@fishwife) In addition to spotlights, DAME went a step further by offering a discount code and consistent deals throughout the day on their Instagram Stories. They shared the reasoning behind their approach: “Small brands are often lost amongst the Black Friday chaos, so we’re taking this opportunity to put small sustainable brands in the spotlight.” View this post on Instagram A post shared by DAME. (@dameforgood) Everybody World held a physical event with other small businessesPerhaps one of the most interesting approaches to Small Business Saturday on this list, Everybody World not only shared a social post highlighting small businesses to shop from but also held a physical pop-up with them. The event was elaborate, featuring over fifteen small brands, and was done in place of a typical Black Friday campaign. View this post on Instagram A post shared by Everybody.World (@everybody.world) Customers who didn’t want to wait for the day of the pop-up or couldn’t make it had the opportunity to shop from them through the website.Ombar Chocolate and Stojo turned customers’ focus on themTake advantage of your size and turn the spotlight on yourself for Small Business Saturday. Stojo, a reusable cup brand, highlighted that they’re a small business and offered a discount code to shoppers. View this post on Instagram A post shared by Stojo (@stojo) Ombar Chocolate, a chocolate company, did the same thing but also added that proceeds from their sales would go to a foundation. In addition, they highlighted other small businesses for their audience to shop from, tagging them in their post. View this post on Instagram A post shared by Ombar Chocolate (@ombarchocolate) Remember, people love shopping small – this Intuit survey found that 70 percent of Americans shop from local businesses. And there’s no better day to reach them than by posting when you’re almost guaranteed visibility.Let your Small Business Saturday campaign reflect your valuesDespite the frenzy around heavy discounts and shopping sprees, your campaign must reflect your values as a business owner. Instead of encouraging overconsumption or pushing sales to get rid of inventory, take an intentional approach to Small Business Saturday. You don’t have to offer discounts – it’s just as beneficial at bringing attention to you or your fellow small business owners. And you don’t have to be limited by format either – there are other ways to approach Small Business Saturday outside of social media.However you choose to approach it, we hope these ideas inspire you as you start planning your posts for Small Business Saturday 2022!Let us know what worked for you this year on Twitter or Instagram @buffer!

I was only 12 years old when Facebook became available for anyone with a valid email address.
By the time I was 14, one of the top trends was to create a fan page that anyone could follow. I remember that feature being used by friends as a way to tell jokes and post funny content.
But things are a bit more sophisticated in the world of social media nowadays.
Now, Facebook is a great place to advertise your business and interact with prospective and current customers.
Below, let’s discuss how you can use Facebook to promote your business.

1. Sign up for a business page.
The first thing you need to do is create a business page. This is a simple process. All you have to do is log on to Facebook, click “Pages” in the left sidebar, and then “Create New Page.”
To get started, you’ll upload a profile picture, a cover photo, and basic information about your business. This will include what type of business you run whether you run a B2B business, a local business, or an ecommerce site.
Once you sign up, it’s smart to start optimizing your page.
2. Optimize your profile.
Now that your profile is up and running, you’ll want to optimize your page. This means writing your About section, adding business information like your website and business hours, and including a call to action button such as “Book Now,” “Shop Now,” or “Sign Up.”
Additionally, you’ll want to draft several posts that will engage your audience. Think about what type of posts they might like on social media. How are they interacting with your competitors? What posts perform well for your competition? This is the type of content you’ll want to model yours after.
Now that you’ve built and optimized your business page, it’s time to engage with your community.
3. Be active in Facebook groups.
A great way to promote your business on Facebook is to participate in Facebook groups. You can engage with public groups or join private Facebook groups.
To get started with this, you’ll want to consider what type of groups your audience would be a part of. Once you’ve finished brainstorming, you can join the same communities that your audience is active in.
4. Create your own Facebook group.
While it’s important to engage with your audience where they’re at, it’s also important to attract your audience to your own pages. You can do this with your own Facebook group.
Krystal Wu, a social media community manager at HubSpot, says, “Facebook Groups allow our audience to connect with each other and have valuable discussions. Businesses who center a Group around their brand or industry can build a community around it — making our brand and products even more valuable to potential customers.”
5. Promote events.
Another way to promote your business on Facebook is to use the social media platform to promote your events. If you’re a local business, this is especially important.
Attracting people to an event can feel like an undertaking, and you need to use all the tools at your disposal to promote it. That’s why you should post your event on Facebook and also plan an ad campaign.
6. Interact with your followers.
This might seem like social media 101, but it’s important to interact with your followers. The best way to get engagement on social media is to make sure your posts show up for your followers. To do that, you need to create interaction. Make sure you answer questions, respond to comments, and participate in your online community.
7. Use live streaming.
Facebook live is an excellent tool to promote your business and provide valuable content to your audience. You can use this feature to showcase your company culture, host a panel discussion on industry topics, or even display your industry expertise.
Additionally, you can host events virtually on Facebook live as a way to interact with your audience that can’t be at an event in person. This is a great way to promote your business because going live will notify your followers and prompt them to engage with your page.
8. Run Facebook ads.
One of the best ways to promote your business with Facebook is to use Facebook ads. The social media giant has created one of the most popular ways to reach your audience with its advanced targeting options.
To get started with ads, you can review this lesson from Facebook directly. Make sure that you review the types of Facebook ads and various bidding strategies to help you succeed.
9. Talk about your company culture.
When you post on social media, your content should promote your overall brand messaging. A great way to do this is to talk about your company culture. Showcase your employees and their day-to-day tasks.
You can also use Facebook as a recruitment tool, hosting panels on what it’s like to work at your company, or posting jobs right on your business page.
10. Manage contests and giveaways.
Encouraging engagement is one of the main objectives of Facebook promotion. To do this, you can host contests and giveaways that your audience will want to participate in. This will help increase brand awareness and encourage interaction from your followers.
11. Have a customer service representative field comments and requests from customers.
Social media is a great way for your customers to get in touch with you. However, if they choose to reach out to you on Facebook, you need to be prepared to answer their questions and address their requests. To do this, consider having a few people from your customer service team answer messages or comments from your customers.
12. Post valuable content.
Ultimately, the best way to promote your business on Facebook is to provide valuable content for your audience. Content is what attracts people to your social media profile and is the way you’ll build an audience online. You’ll want to include different types of content including images, videos, text, Stories, or even polls.
Facebook is an essential part of your social media marketing. No matter what type of business you’re running, it’s important to develop both organic and paid social media strategies to promote your business on Facebook.

Hi. I´m using techniques and software to grow my social media channels and would like to network, chat, discuss, etc with marketeers doing the same. Thank you have a nice day! submitted by /u/passrev [link] [comments]

Email marketing for enterprise businesses differs from email marketing for small business owners. There are unique needs and concerns due to the high volume of contacts involved and email correspondence that will take place between you and your target audience, and internal communications as well. As an enterprise business, how do you market to your…
The post Enterprise Email Marketing: Tips and Tricks to Follow for Ultimate Success appeared first on Benchmark Email.

Any recommendations of links you can share? Something for intermediate to advanced. Thanks! submitted by /u/Ok-Choice-972 [link] [comments]