Category: Marketing Automation

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Hi all, ​ Wondering if you can help me. I am trying to find a way of split testing banners for my clients websites. They all have about 4 banners on their website and I want to know which ones get the most clicks through to other areas of their website from each banner. Because of the trade that all these websites are in, the bounce rate is extremely high so the customer only see’s about 1-2 banners at the most before leaving or moving page. Is there anyway that you know of to split test each banner as the first banner the customer sees, then track which banner gets the most clicks etc so we can make that appear first. ​ Thanks, Lewis submitted by /u/rx7fbguy [link] [comments]

Question: I’m worried that I don’t have a distinct enough voice or style as a content creator on social media – but I am not sure exactly how to go about creating one in the first place. Do you have any tips for finding my voice online? Your audience on social media follows you for a specific reason – they’re fans of your content. Everything you post – including your graphics, captions, TikToks, and newsletters – represents your distinct style. As you publish more and more to social media, you’re continuously developing your voice as a small business or content creator. Simply put, your brand voice is the way you communicate online with your customers and followers. Whether it is through social media channels, your website, or customer support emails, this voice will ideally stay consistent and be something that your audience will come to expect from your online presence. We’ll cover the basics of finding and growing your brand voice in this article.What exactly is a brand voice?Think about some of the brands you follow online. Whether it be through their tweets, newsletters, or TikToks, you can probably recognize their words as having a certain kind of flair or style. You might even be able to pick out their content blindly, that is, without seeing their name attached to the post. This specific set of characteristics – the type of content and the way it is expressed –  is what’s also known as a brand voice. As a content creator or business owner, your goal should be to eventually have a distinct enough voice that followers will automatically link it to your brand. Duolingo is a great example of a company that really leans into its brand voice which happens to be funny, witty, and sarcastic. Take this tweet the company made in honor of Halloween. feeling spicy but what’s new pic.twitter.com/F24Om49mWP— Duolingo (@duolingo) October 28, 2022

Not only did the brand jump on a popular and timely trend, but it also poked fun at itself in a dry and clever manner. Recently, the language learning app has revamped its social media strategy to incorporate more humor in its brand voice. In fact, they have gone viral multiple times  thanks to a host of funny posts.When figuring out your voice, think about the adjectives that describe your brand. At Buffer, we consider ourselves genuine, relatable, approachable, inclusive, and clear, which directly translates into our brand voice. While your brand voice can and probably will consist of multiple adjectives, these traits should all mesh well together. Once you’ve honed in on your brand voice, you’ll want to incorporate the style into everything you create online, including:Your websiteAll social media platformsEmail marketing and newslettersCustomer service responses🖊️We recommend responding to customer comments and DMs in your brand voice as well. Learn more about best practices when replying to your social media comments here.Sticking to a specific voice can help your content stand out amongst the crowd.The importance of a brand voiceYou might be wondering why developing a consistent brand voice is necessary. Maybe you want to have multiple brand voices or think one specific brand voice will box your business into a category. Below, we’ll provide a few reasons why we think adhering to a specific brand voice is important.Cut through the noiseBy developing a single brand voice, you can set yourself apart from the competition on social media. When scrolling through Twitter, Instagram, and TikTok, it’s easy to get caught up in what feels like an infinite amount of posts. This is where a unique brand voice comes in. Once you’ve honed your voice, followers will always be able to recognize the posts you create. This is why it’s important to try to stay as consistent as possible. You want your followers to find your content anywhere. Constantly switching up your brand voice will most likely confuse your audience, and your brand won’t be as memorable. That being said, following a specific brand voice doesn’t mean your content has to feel redundant or monotonous. You can still keep a consistent voice but adjust your tone from time to time. Learn more about the differences between voice and tone here.Be more relatableThe biggest benefit of developing a well-thought-out brand voice is that your content will be more relatable to your followers. People are more likely to develop an emotional connection with a brand if they feel like an actual person is talking to them rather than a corporation or business. A good brand voice will make your audience feel closer to you or your business. You can accomplish this by crafting your content with a warm, friendly, and caring voice. 🖊️You may be wondering just how personal or relatable you should be with your customers on social media. We’ve broken down the different ways you can engage with your followers here. Have more brand authorityNo matter what you’re selling, whether it be a product or a lifestyle, you want your audience to feel like they can trust and depend on your services and even your opinion. If your content is uniform across all of your online channels, this gives your brand more credibility as it feels more comprehensive.A distinct brand voice will also make your brand feel put together – it will be clear to your followers that a ton of thought and intention went behind your words rather than your content feeling jumbled and uneven. Without a brand voice, your content may feel disjointed and random – making it hard for customers to develop a connection to your business and products.3 elements to build a distinct brand voiceWe strive to be intentional in our communication both internally and externally at Buffer, and we do so by putting a lot of thought into our brand voice. Here are some tips we’ve used to develop our distinct style.Incorporate your company’s valuesAnother way to think about your brand voice is to factor in your company’s values by asking yourself the following questions:How do you want your brand to make your customers feel?How do you want to come across to your followers?What is your goal as a small business owner or content creator?At Buffer, we want to provide our users with helpful strategies so they can create the best content and grow their businesses. This informs our tone because we aim to be clear, educational, and relatable in our blog posts. While we do see ourselves as industry leaders, we never assume that we’re the only experts. Instead, we embrace humility and always consider other points of view – we hope this makes us more approachable to our customers as well. We give advice to other small businesses, but we’re also keen on getting our followers’ feedback too. This shapes our voice as curious and inquisitive, as can be seen in the tweet below, where we ask our customers for their thoughts on remote work. Remote workers: Are you working typical hours (9am-5pm) or do you have a different schedule?Have you found you work better doing something out of the norm?— Buffer (@buffer) October 24, 2022

Going back to Duolingo, their goal as a language app is to make learning new languages – something that is typically seen as challenging – fun for their customers. This connects to their current social media strategy as they’re engaging and funny online. They even have an entire Twitter account dedicated to the humorous experiences users have with their app, further playing up this comedic angle. There are myriad ways you can come across to your social media followers. Is your brand voice warm and inviting, funny and witty, empathetic and conversational? Or maybe you’d like to be a bit more educational and didactic. Whatever it be, find your voice and fully embrace it.  Pull from your existing contentYou may feel at a loss as you try to establish a clear brand identity, but simply browsing through your past content can be helpful. Look at your previous social media captions, your website’s about section, and emails and tweets – is there a pattern emerging? Try to identify specific trends from your previous content and incorporate those into your brand voice. As we mentioned earlier, thinking of the adjectives that your brand represents can also help here. How would you describe your current content? Is it informative, funny, or sarcastic? These types of questions can help you pinpoint a voice that works best for your brand.Create a content style guideIt’s one thing to create a brand voice and another to stick to it consistently. We highly recommend creating a style guide. This document can be shared throughout your organization, ensuring everyone is aware of your brand’s voice and style and will create cohesive content. We’ve written about our style guide in the past. Asides from clearly establishing your brand voice, here are some key things to include in yours.Inclusive LanguageIn our style guide, we have a section dedicated to inclusive language. Here, we lay out some ground rules, including using gender-neutral language. For example, instead of saying “guys,” when addressing groups of individuals, we try to default to alternatives, including ‘folx’ and ‘y’all.’Here are just a few more things we include:When using emojis with skin tone, we vary the skin tone for each update/post.We capitalize Black and White when used as racial terms.It’s preferred to use “they” as a singular pronoun if you haven’t confirmed the gender of a person.Diversity and inclusionWe also have diversity and inclusion guidelines. Here are a few basic principles we follow at Buffer when crafting content:Put people firstAvoid idioms, jargon, and acronymsWhen speaking about disability, avoid phrases that suggest victimhoodDon’t underplay the impact of mental disabilitiesAsk if you’re unsure We pride ourselves on creating content that is both inclusive and accessible, which is why these guidelines are so important to us. Learn more about our style guide here. When thinking about your brand voice, remember to acknowledge the diversity of your customers and factor that in when communicating with your audience.Examples of distinct brand voices from these small businessesHopefully, you’ve gotten a good idea of what your brand voice could be. Here are some examples of small businesses and content creators putting their voices into action.Paynter Jacket is approachable Ethical clothing company Paynter Jacket is all about building community, and this can be seen in how they communicate with their customers. Paynter Jacket’s brand voice comes off as approachable, friendly, and open, like in this Instagram post where they describe the unexpected way they came across a new jacket. View this post on Instagram A post shared by Paynter (@paynterjacket) Co-founders Becky and Huw write their captions as if they were talking to a close friend and filling them in on their day.Janet Gwen is confidentLifestyle brand Janet Gwen comes off as calm, cool and collected in their posts. Here, they share a reel about others doubting the success of their small business. View this post on Instagram A post shared by JANET GWEN (@janet.gwen) The brand’s voice is also transparent as the owner, Janet Gwen, is very open about the reality of owning a company and constantly provides behind-the-scenes insights into her business, like when she shared her “drop test,” for packaging orders. View this post on Instagram A post shared by JANET GWEN (@janet.gwen) Eizzy Baby is relatable Eizzy Baby, a small business that sells baby products is run by Assie Khoussa, a mother and entrepreneur. Eizzy Baby’s brand voice is relatable and funny, as Assie posts about the ups and downs of motherhood. Here, she shares a reel about snacking before bedtime that can resonate with moms everywhere. View this post on Instagram A post shared by Eizzy Baby | Baby Products ™️ (@eizzybaby) Assie’s Instagram followers find that she comes off as genuine and authentic, words that perfectly describe Eizzy Baby’s brand voice. As these examples prove, your brand voice isn’t limited to just written posts but can inform the various media you create. We hope this article has helped you brainstorm a distinct brand voice for your online content. As you’re crafting your various posts, remember you can use Buffer to stay on top of all of your social media needs! ➡️

Knowing your customers is a crucial component of successful inbound marketing. Get started with buyer persona questions that can help you understand customers’ mindsets.
We’ve gathered 20 questions that can help you identify your audience. After you explore the answers, use this free buyer persona template to share your findings with the rest of your company. 
Remember: you’ll need a content marketing strategy to reach your buyer personas. Find out how with HubSpot Academy’s free content marketing training resource page.

Download our free buyer persona template here to learn how to create buyer personas for your business.
Download Now
Questions About Their Personal Background
1. Describe your personal demographics.
Collecting demographic information is a great place to begin drafting your personas. These questions paint a clearer, more personal picture of your customer. 
Understand what communities they are a part of, and how those identities impact their interaction with your brand.
What to Look for in the Answer
Are they married? What’s their annual household income? Where do they live? What are their cultural and racial backgrounds? What is their gender identity? How old are they? Do they have children?
2. Describe your career path.
Having an idea of your client’s background tells you a lot about the type of information that they consume and the problems that they can face regarding their work. This can be especially helpful if you sell a B2B product. 
What to Look for in the Answer
How did they end up where they are today? Has their career track been pretty traditional, or did they switch from another industry?
3. Describe your educational background.
Get specific here. “Boston University” is better than “liberal arts college.” Where a person went to school can impact their worldview. That includes both the size of the college, their major, and the location of the school. 
What to Look for in the Answer
What level of education did they complete? Which schools did they attend, and what did they study? 
Questions About Their Company
4. What is the size of your company?
Keep an eye out for specific details about the company. The size of a business impacts how many people use your product, as well as the way they use your offering. Understanding the amount of revenue can help you set appropriate pricing. 
Knowing details about your persona’s company, like the number of employees, will help you when you’re building the fields for your landing page forms.

What to Look for in the Answer
How many people work at the company? How much revenue does the company generate? How many customers does the company serve? 
5. In which industry or industries does your company work?
The answer to this question isn’t the department in which your buyer persona works. Your buyer persona’s industry is the type of service they deliver to their clients, and knowing this can help you measure your business’s impact in the markets you’re targeting.
Depending on the challenges your buyer persona faces, it might also be worth getting information on the industries your client’s business serves, not just the actual service they provide. 
For example, if your buyer persona provides renewable energy plans for hospitals. They are in the environmental services industry for education and medical customers. 
What to Look for in the Answer
What sector do potential buyers work in? Are they in a broad industry like healthcare or insurance? Are they in a more niche market? 
Questions About Their Role
6. What is your job role? Your title?
The importance of your buyer persona’s job depends on the product or service you’re selling.
If you’re a B2C company, you may simply consider this information as another way to better understand the nuances of your persona’s life.
If you’re a B2B company, this piece of information becomes more crucial. Is your persona at a managerial or director level, and well versed in the intricacies of your industry? They’ll need less education than someone at an introductory level, who may need to loop in other decision-makers before making purchasing decisions.
What to Look for in the Answer
How long have they had this role and title? Are they an individual contributor, or do they manage other people? 
7. To whom do you report? Who reports to you?
If you have a B2B offering, knowing your buyers’ seniority levels is especially important. This information can help your sales team understand who prospects might be.
For B2C companies, your users’ seniority level can give you insight into their lifestyles. Do people spend most of their time in the office? Are they often in meetings? That will impact when and where they use your product. 
What to Look for in the Answer
How senior is your buyer? How many people work for them? Where are they in the larger organization? 
8. Which skills are required to do your job?
If they were hiring someone to replace them and had to write a job description of what’s required, what would it say? Understanding your buyer’s skillsets can help you understand the level of training they need when using your product. 
Or perhaps, your product is intended to supplement a skill they lack. Knowing where their strengths are can help you focus your product development efforts. 
What to Look for in the Answer
What are the ideal skills for this job, and how good is your persona at each of them? Where did they learn these skills? Did they learn them on the job, at a previous job, or by taking a course?
9. What does a typical day look like?
This should include both the tasks they do for their job, as well as what happens during the day outside their job. Knowing your personas’ schedules can help you understand when they use your offering. That holds true for both B2B and B2C products. 
What to Look for in the Answer
For their time in the office, look for the following.

What time do they get to work and what time do they leave? 
What do they do when they’re most productive? 
What’s their “busy work” look like?

For time spent outside of the office, take note of the following.

Are they spending more time at work or at home? 
Where would they rather be? 
What do they like to do for fun? 
Who are the people in their life that matter most? 
What kind of car do they drive? 
Which TV shows do they watch? 
Heck, what outfit are they wearing? Get personal here.

10. How is your job measured?
You should know what metrics will make your user successful, and what they might be worried about when it comes to “hitting their numbers.” This can help your marketing team identify which features to highlight. 
What to Look for in the Answer
Which metric(s) is your persona responsible for? Which numbers or charts or waterfall graphs do they look at every day?
11. What knowledge and tools do you use in your job?
Understanding what products they love (and hate) to use can help you identify commonalities in your own product (and adjust your positioning accordingly). You can also understand how your product integrates with their pre-existing tech stack.
What to Look for in the Answer
Which applications and tools do buyers use every single day? Every week? How much do they like these existing tools? 
Questions About Buyer Goals
12. What are you responsible for?
This goes beyond the metrics they’re measured on. Your team should know what their primary job responsibilities are. With this knowledge, you can better explain how your offering makes buyers’ lives easier. 
You can also identify ways to help your persona achieve their goals and overcome their challenges.
What to Look for in the Answer
What’s their primary goal at work? What about their secondary goal? What are their daily responsibilities? Quarterly responsibilities? Annual responsabilities? 
13. What are your biggest challenges?
You’re in business because you’re solving a problem for your target audience. How does that problem affect their day-to-day life? Go into detail, and focus on the nuances that illustrate how that problem makes them feel.
For example, let’s say your company sells personal tax software directly to consumers. One of your personas may be a first-time tax preparer. What are the pain points of first-time tax preparers? They’re probably intimidated by the prospect of doing their taxes by themselves for the first time, overwhelmed by a tax code they don’t understand, and confused about where to start. These pain points differ from those of a seasoned tax preparer.
Try coming up with real quotes to refer to these challenges. For example, “It’s been difficult getting company-wide adoption of new technologies in the past,” or “I don’t have time to train new employees on a million different databases and platforms.”
What to Look for in the Answer
What are the different challenges for demographics? How do pain points vary by seniority and experience level? How do these challenges affect their daily life? 
14. What does it mean to be successful in your role?
Companies that take the time to understand what makes their personas successful will likely enjoy more effective communications from both the sales and marketing teams.
What to Look for in the Answer
What can you do to make your personas look good? What features of your product already help them achieve their goals?
Questions About How Buyers Learn
15. How do you learn new information for your job?
If you’re going to market and sell to these personas, you need to understand how they consume information. Dive into their required upskilling at work, as well as the professional development your buyer individual sought. Your goal should be to best understand their learning style. 
What to Look for in the Answer
Do they go online, prefer to learn in person, or pick up newspapers and magazines? If they’re online learners, do they visit social networks? To Google? Which sources do they trust the most — friends, family, coworkers, or industry experts?
16. Which associations and social networks do you participate in?
You should already be investing time and resources in social media marketing. Identify the associations and social networks where your buyers spend their time. Then, you can prioritize which accounts to create and which conversations to participate in.
What to Look for in the Answer
What in-person or community-based gatherings do buyers attend? How are these gatherings promoted? What do they learn from these events?
What social media platforms do your buyers prefer? How much time do they spend on these platforms? What platform features do they actually use? 
17. Which publications or blogs do you read?
To piece together a typical day in their life, figure out where they regularly go to stay informed. If you know how they prefer to gather information, you can make yourself present in those spots. The next step is to establish credibility in those communities.
What to Look for in the Answer
What magazines or news outlets do they read? Are there blogs they frequent? Which trusted thought leaders do they turn to? 
Questions About Their Shopping Preferences
18. Describe a recent purchase.
You should understand your buyers’ evaluation process when making a purchase. How do they decide what they buy?
If you can anticipate the objections your persona will have, you can be prepared for them in the sales process. You will also be able to educate them in your marketing collateral to help allay fears right away. 
What to Look for in the Answer
Why did you consider a purchase, what was the evaluation process, and how did you decide to purchase that product or service?
Is this their first time purchasing a product or service of your kind? If not, what caused them to switch products or services? What might make them reticent to buy from providers in your industry? 
19. Do you use the internet to research vendors or products? If yes, how do you search for information?
These questions will help you determine which sources of information your buyer trusts. This can help you identify what type of reviews you would like to elicit. You can also plan your marketing collateral appropriately. 
What to Look for in the Answer
Which avenues are they using to find new information? Do they search online, look at review websites, ask their friends and family, or do something else?
20. How do you prefer to interact with vendors?
You should know the best ways to get in touch with potential buyers. From there, you can understand how they want to interact with you — as well as how frequently. The experience of purchasing your product should align with your persona’s expectations. 
What to Look for in the Answer
What should their sales experience feel like? Is it consultative? How much time do they expect to spend with a salesperson? Do they anticipate an in-person meeting, or would they rather conduct the sales process online or over the phone?
What’s next?
Once you’ve gone through this exercise and worked out any lingering questions about what makes your persona tick, browse through some stock imagery and find an actual picture to associate with your persona. Going through this exercise forces you to clarify an image of your target audience in your entire organization’s mind that will help keep your messaging consistent.
Another useful exercise is to practice being able to identify your buyer persona so you can tailor your communications. How will you know when you’re talking to this persona? Is it their job title? 
Once you’ve established not only who your persona is, but also how you can identify them when you encounter one or another, your employees will be able to maintain a consistent voice that is still customized to each person they talk to.
Then, use our free, downloadable persona template to organize the information you’ve gathered about your persona. Share these slides with the rest of your company so everyone can benefit from the research you’ve done and develop an in-depth understanding of the person (or people) they’re targeting every day at work.
Want to learn about some of the best real buyer personas? Check out seven companies with awesome buyer personas.

So you’ve created an amazing landing page to promote a special offer. You’ll need form conversion to turn your hard work into leads.
Where you place your forms, how they’re designed, and the language in your call-to-action all shape your visitor experience. Get these elements right, and you can grow your lists.  

This post explores how you can optimize your forms to gather high-quality leads. You’ll learn the following:

What is form conversion?
10 Tips to Optimize Form Conversion
Getting Started with Form Conversion

A “good” conversion rate falls between 2% to 5%, according to CRO platform company Adoric. However, Hubspot research from 2020 found that only 22% of companies were satisfied with their conversion rates. Email collection forms were the most successful method for converting customers, with a 15% conversion rate in 2020.

10 Tips to Optimize Form Conversion
If you want to transform your underperforming lead-generation forms, you’ll need to give both your webpage and the form itself a refresh. Start with these 10 tips to optimize form conversion.

1. Move your form above the fold.
Conversion forms should be above the fold on your landing page. That means visitors shouldn’t have to scroll down the page to see your form. There’s no need to search to find your offer. Doing this removes friction from your lead generation process.
For example, visitors on the landing page below instantly know they’ll need to fill out the free demo form.
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2. Make your form headline a call-to-action.
Encourage visitors to complete your form by making your headline a call-to-action. This tells your visitors exactly what they will get once they sign up.
For example, the form below starts with the call-to-action, “Start Your Free Trial Now.” This call to action is then repeated in the button at the bottom of the form, reinforcing the message.

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If you’re unsure of what to include in your form headline, consider the following.

Get Your Free [OFFER]
Sign Up for [OFFER]
Register for [WEBINAR/EVENT] Now!
Yes, I Want This [OFFER]
Download the [OFFER]
Claim Your [OFFER]
Save Your Seat at [WEBINAR/EVENT]

3. Include the right number of fields.
When it comes to creating your form fields, use the Goldilocks method: Try to find the number that’s just right.
A long form will overwhelm people and dissuade them from filling it out. However, shorter forms can generate a high number of submissions, but your leads may be low quality. You’ll want to find the perfect number of fields to get high-quality leads without scaring prospects away.

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The length of your form depends on two factors.

The offers stage in your buying cycle. If you’re giving away a free checklist or infographic, you might only want to collect first name, last name, and email. However, more substantial lead magnets, like an ebook or whitepaper, indicate the prospects are further along the research process. In these cases, ask for more detailed information.
How many leads you generate. If your sales team has many leads to sift through, add more fields to your forms so your reps can better qualify each lead, and identify those worth calling. While more fields may produce fewer leads, these leads are often better.

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4. Make the required form fields noticeable.
If you’re still wary about your form length, determine which information is a must-have vs. a nice-to-have.
For example, fleet safety software company Nauto built the form below to get sales-qualified leads. Besides the regular form fields, they have required fields for job title, company fleet size, and primary vehicle type.
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This compulsory information leads to fewer, but better, leads. Put another way, their sales reps will effectively use their time to close these leads.
You can typically denote required fields with an asterisk (*). Optional fields will not have an asterisk.
5. Hide previously completed fields.
For first-time visitors, HubSpot’s conversion forms are long. We get a lot of leads, so we need extra form fields to determine the lead quality. This allows us to correctly rotate the leads to the right reps.
However, we only show these extra fields to first-time visitors. Notice the difference in the form?
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We did this by enabling smart form fields. Smart form fields can allow you to get your contacts’ information the first time they sign up to receive an offer.
The best part? They create a better user experience for visitors because you can generate questions specific to a set of your audience.
6. Edit your submit button.
After studying the landing pages of over 40,000 HubSpot customers, we found buttons labeled “Submit” had lower conversion rates. Meaning, the default text of your submission button will cause missed opportunities.
Your submit button offers a final chance to convince visitors to fill out those last few fields. To get better conversions from this button, customize the text based on your offer.
Here are some examples.

Download This eBook
Sign Me Up for a Demo
Show Me This Presentation
Claim Your Coupon
Save Your Seat

These calls-to-action are all more enticing than “submit.”
7. Do an A/B test to choose your CTA color.
Randomly choosing a CTA color is not ideal. An A/B test can help you make an informed decision.
Early on, Performable ran a test using green and red CTA buttons. What did they find? Conversion rates for the red button were 21% more than the green button.
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Pro tip: Understanding color psychology is a great first step to picking a CTA color. However, if you want to really find out what color resonates, consider using A/B tests to find the color with the highest conversion rates.
8. Guarantee the privacy of your visitors.
The laws of the United States, European Union, Canada, and Australia require you to link to your privacy policy. Besides allaying the fear of hesitant visitors, a privacy policy makes you seem trustworthy. This can increase your conversions.
In your form, you can link to your privacy policy before the submission button while including a snippet. Here’s how this looks on our forms.
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If you don’t know what should go on your privacy page, get some ideas from HubSpot’s privacy policy. People want to know how we’ll use their contact information, making this page one of the most visited on our site.
9. Use the right form layout.
Choosing the right form layout involves knowledge of human behavior. The best forms create a frictionless experience for potential leads. Here’s how you can optimize your form’s layout.

Place form labels above the corresponding input fields.
Do not separate a form into more than one column.
Only ask one question per row.
Match the size of input fields to the expected length of the answer.

Let’s apply these best practices to the form below.
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The input field lengths are ideal for both first and last names. However, the email field is not optimized, as most professional emails aren’t that lengthy.
10. Consider multi-page forms.
Perhaps you need to gather more user data to find qualified leads. A lengthy, single-page form may scare off potential prospects. You can instead create a form with multiple pages to break up the user experience.
Let’s look at the form below as an example.

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The first page asks simply for the visitor’s name. The second page gathers the person’s contact information, and the third gathers information about the person’s business. The final page asks for the size of the company.
Each page of the form asks for more information than the last. However, by creating multiple, easy steps, the visitor isn’t overwhelmed by the amount of information they need to share.

Getting Started with Form Conversion
Simply asking for information isn’t enough. Your forms have to create a frictionless user experience to create leads. You’ll also need compelling offers bolstered by top-notch design and the right message.
Becoming a form conversion expert will take time. Remember: Increasing your conversion rate will involve trial and error. Experiment with different messaging and placements to see what works. Make note of the best practices that work specifically for your organization.

The holiday season is no time to relax on your marketing activities. It’s one of the best times to reach out to your customers, and it’s also an excellent opportunity to build relationships with them. While the holiday season is a great time for people to relax and bond with family and friends, it is…
The post Your Holiday Email Marketing Guide appeared first on Benchmark Email.

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An Autoresponder is a form of automation in your marketing And that what’s you get at LeadsLeap, together with a marketing page/landing page and promotion of your links, both to other members and people outside LeadsLeap. The Promotion is on automation as a Pro-member, as a Free-member you need to collect credits to promote. You get a real autoresponder as a Pro-member and as a Free-member a broadcast possibility to your prospects You can even earn money with LeadsLeap, both as a Fr ee-member & more as a Pro-member Click the link above to see all that you get. A tip is, that if you upgrade within 24 hours you get an 8$ discount on your membership forever submitted by /u/Soren-Larsen [link] [comments]

When we launched Start Page 12 months ago we set out to build a beautiful, mobile-friendly, link in bio site that’s easy to set up and even easier to update.Over that time we’ve been adding heaps of small improvements and updates, but today is our biggest update to date…As of today, you can schedule posts to appear on your Start Page whenever you’d like.That means, you can schedule, links, images, text, and more to go live whenever you’d like. You can schedule content to both your social channels and your Start Page simultaneously with Buffer.Get started nowSince launching, our team has been hard at work adding a number of updates, including: The GIF gallery: a collection of hand picked gifs to style your Start PagePromote YouTube videos: a block to spotlight your latest YouTube uploadImage links grid: Upload images to a grid and link each image to a relevant webpageEmbed songs & podcasts with Spotify: listen to audio directly in Start Page16 new themes: style your Start Page your way with new themesNow, over 25,150 Start Pages have been shared with the world since we launched last year.We’ve seen photographers to plumbers, baking sites to gig nights, share their Start Page with the world. However, the ultimate goal of Start Page was for it to act as a link in bio. A simple site to direct your social fans to to direct them to the links that matter most to you.And there’s one unique feature we’ve been excited to add to help with that. New from Buffer — Start Page PostsFrom today, anyone can schedule content to appear on their Start Page. That means, you can schedule, links, images, text, and more to go live whenever you’d like. You can schedule content to both your social channels and your Start Page simultaneously with Buffer.  On your Start Page, you can schedule: ️☕️ Information about your next event🎶 Ticket details to your latest gig📱 Release notes about your last update✈️ Discounts for your customers👆Updates on your product production➕ And much, much morePlus, all your scheduled Start Page updates can contain links.One thing we heard from customers was that using links on social often limited the amount of reach a post could get. We decided to look into this and found that using a link can reduce reach by up to 40 percent.Start Page Posts can help. Rather than posting links directly on social, you can schedule these updates to your Start Page feed. Direct your audience to your link in bio in your post rather than using the link directly. That should help you capture the reach you deserve. And one more thing, it’s free!Unlike most link in bio tools on the market, our scheduling feature comes at no extra cost.Create your Start PageGet the visibility your links deserveGet started for free

Here’s a question that puzzles most social media users … Why do some of my posts get more views than others? It’s a difficult question to answer. Each social network has a different algorithm. Each algorithm promotes and demotes posts in their own unique way. Learning why some posts go viral while others don’t is nigh on impossible. However, there was one thing I noticed with my posts. It seemed that posts with links got less engagement and fewer views. This was just an anecdotal feeling, nothing more than that. So, to test my hunch, I spent a few months researching.Do posts containing a link perform worse?I conducted a mix of third-party and first party research. All my third-party analysis is based on some great research conducted by others (which I’ve linked to below). The first party analysis was conducted using Brandwatch, a consumer intelligence platform—thank you to Brandwatch for helping us out here. So, do posts containing a link perform worse? Here’s what we found: Tweets with a link achieve 7.2% fewer retweets (Buffer’s own analysis)Tweets with a link garner 28.76% less reach (Buffer’s own analysis)LinkedIn impressions decrease by 3x when posting a link (AgoraPulse)Engagement rate for LinkedIn posts without a link is 70% higher (SocialInsider)Plus, Instagram and TikTok actively discourage link sharingWe couldn’t find any conclusive findings on Facebook or Google Business Profiles, but we’d assume those algorithm’s act in a similar way. So the headline seems clear, posts on social media containing a link seem to perform worse.To dig a little deeper, let’s dive into our analysis.We analyzed 174 million tweets with and without linksThanks to our friends over at Brandwatch, we were able to analyze a huge number of tweets (174,525,132 tweets to be exact).Specifically we looked for a statistically accurate sample of tweets published between July 15th, 2022 to August 16th, 2022 that either contained a link, or contained the phrase “link in bio.”We decided to compare two styles of tweets: Tweets that contained a linkTweets containing the phrase “link in bio”Both of these tweets are attempting to achieve the same thing. They’re both trying to drive people to external content. Except, link-based tweets do so directly in the tweet while, link in bio posts encourage people to click on the bio and access the content that way.We compared the average number of retweets, the number of impressions and the average reach for both types of tweets. Please note, impressions refers to the sum of all followers of the authors who tweeted or retweeted the post, while reach is a number assigned to the tweet which attempts to estimate how many users actually saw the post. Here are the results. Tweets that refer to a “link in bio” generate: 8.98% more retweets than tweets that include a link21.24% more impressions than tweets that include a link40.38% more reach than tweets that include a linkWhy is this? Well one hypothesis is that Twitter, and other social networks, simply don’t want users to leave the app. So they limit the amount of visibility link-based tweets get. However, posts that refer to a link in bio seem to circumvents this limitation. Without an actual link in the text, the post achieves maximum visibility and gets more retweets because of it.How to use a link in bioTo achieve maximum visibility for your posts on social networks, you’ll want to avoid using links and instead direct your audience to your link in bio. Which begs the question. Which  tool should you use?You’ll need a tool that’s customizable to fit your brand. One that’s able to store lots of content and links to direct your audience to the right location. But there are lots of tools that just this (including Buffer’s own—Start Page). However, there’s one thing unique to Start Page that sets it apart. As of today, Start Page users can schedule new posts to appear on their page at a specific time and date—all for free. Find out more on our announcement blog here.Get the reach you deserveStart scheduling posts to your Start Page todayGet started for free