Category: Marketing Automation

submitted by /u/bp_987 [link] [comments]

submitted by /u/Papash [link] [comments]

submitted by /u/Sammeeey [link] [comments]

Hi, ​ Does anyone have an easy way to get all email assets out of Active Campaign? Im looking to be able to send all email assets to marketing for review. The only way i see it right now is through screenshots or individually sending each email as a test email to myself. ​ Is there a smarter way of doing it? ​ Cheers! submitted by /u/Altruistic-Secret-55 [link] [comments]

If you’ve received an email from someone claiming to have hacked your account, don’t panic. It’s important to stay calm and take the necessary steps to protect yourself and your data.
This blog post will provide sample emails you can send to your contacts after being hacked. We will also share tips on protecting yourself from future hacking attempts.

What To Do if Your Email is Hacked
You can’t always tell if you were hacked immediately. Some hackers may send corrupted emails to your contacts without leaving a trail.
Other times, filter settings might catch suspicious messages and automatically place them in “Spam” or “Trash,” so you never even see them.
Luckily, there are a few signs to watch out for if you suspect someone has hacked your account:

You receive strange or unsolicited emails from someone with your own name or a third-party name. Look for blurred images, poor grammar, and strange email addresses.
People you know tell you they’ve received unusual emails from you. They’ll likely delete them immediately, so don’t be surprised if no one has any to show you.
Your password stops working out of nowhere. One day, you just can’t log into your account anymore.
You see unexpected activity on your account, such as new contacts or messages you didn’t write.

If all signs point to hacking, keep calm. Hacking is a hassle, but it’s nothing you can’t resolve in a few steps.
Steps to Follow After You’ve Been Hacked

1. Change your password.
If you think someone’s hacked your email, the first thing you should do is change your password. It might seem obvious, but it’s an effective way to stop the hacker from further accessing your account.
2. Set up two-factor authentication.
After you’ve changed your password, we recommend enabling two-factor authentication (if it’s not already enabled). Two-factor authentication adds an extra layer of security to your account by requiring you to enter a code from a second device when you sign in.
If you’re unsure how to change your password or enable two-factor authentication, contact your email provider for help.
3. Keep your software up-to-date.
Another way to protect yourself from hackers is to ensure that your software is always up-to-date. This includes your operating system, web browser, antivirus software, and any other programs you use.
Outdated software can have security vulnerabilities that hackers can exploit to gain access to your account. Keeping your software up-to-date can help close these security holes and make it harder for hackers to get into your account.
4. Email your contacts.
Once you’ve changed your password and enabled two-factor authentication, email your contacts, letting them know someone hacked your account. They’ll know to be cautious of any emails they received from you.
Doing this as soon as possible ensures they remain on high alert and protect them from future attacks.
Sample Letters for Hacked Email
Messages in this situation serve two purposes: to inform people of what happened and to provide directions on how to protect themselves. Being brief and apologetic will allow them to quickly turn their attention to the necessary steps, such as remaining vigilant.
Use the templates below if you ever are hacked.
1. Hello, This is [Your Name], and I’m writing to let you know that my email account was hacked.

Hi [Recipient Name],
I wanted to let you know that my email account was recently hacked. I’ve changed my password and taken steps to secure my account, but I wanted to warn you in case you received any suspicious emails from me.
If you received any suspicious messages, please delete them, and do not click on any links.
I’m sorry for the inconvenience. Thank you for understanding.
Take care,
[Your Name]
2. Sorry, my account was hacked.

Hey [Recipient Name],
If you got any weird emails from me over the past few days, I’m sorry. My account was hacked, but I’ve since changed my password and added two-factor authentication.
Delete any suspicious emails you’ve received, and don’t click on any links.
Sorry about this, and thanks for bearing with me.
[Your Name]
3. Hey, it’s [Your Name] ― I got hacked.

Hi [Recipient Name],
Today, I discovered that someone had hacked my email and social media accounts. Any unwanted emails and messages you’ve received are spam — many of my contacts have gotten spam emails from my account.
My apologies for any inconvenience this may have caused you. I have taken steps to ensure that it won’t happen again.
Thanks for your patience!
[Your Name]
4. Sorry [Recipient Name], I was hacked.

Hello,
I apologize for any unwanted emails you might have received in the last [timeframe]. My email account was hacked around [date], and spam messages were sent to my contacts, including you.
I’d never voluntarily sent this out to anyone, so I’m sorry if it made a wrong impression. Rest assured, I’ve secured everything already, so things should be secure moving forward.
Thanks for understanding,
[Your Name]
5. Team, my email was hacked.

Hey Team,
I got hacked on [date], and I think spam messages have been going out [timeframe]. Sorry about that — I just noticed it and took the necessary steps to fix everything on my end.
Keep an eye out for anything suspicious, and ‌let me know if you continue getting any strange messages.
Thanks,
[Your Name]
Stay protected with HubSpot
Getting hacked is never fun, but it doesn’t have to be the end of the world. By taking some simple steps, you can quickly get your account back under your control. Plus, you can help protect yourself and your contacts from future attacks.
At HubSpot, your security and safety are paramount. Our CRM platform for front office teams ensures the privacy of the data you entrust to us. Check out our site to learn more about how we keep you protected.

The holiday season is around the corner, so it’s time for marketers everywhere to gear up for Black Friday. From optimizing your website to launching outstanding deals and giveaways — there’s a lot that marketers need to account for. If you’re unsure what to do, here are nine marketing strategies that will wow your customers and boost your company’s revenue.

What is Black Friday?
Best Black Friday Marketing Ideas

Incorporate social media commerce.
Leverage email marketing.
Optimize your website for shopping.
Audit product pages.
Give longtime customers irresistible deals.
Follow up with customers after Black Friday.
Provide minimum spend rewards.
Create a sense of urgency.
Create a holiday marketing calendar.

Black Friday Marketing Tips

What is Black Friday?
Black Friday is the Friday after Thanksgiving in the United States and marks the start of the holiday shopping season. It’s also when many companies (including your competitors) begin rolling out numerous deals and discounts on products.
To stay competitive, your company must prepare a marketing strategy to boost revenue and delight customers.

Best Black Friday Marketing Ideas
Below are nine Black Friday marketing ideas you should consider for 2022.

1. Incorporate social media commerce.
Social media is now becoming where consumers make purchases and learn more about products and brands. In 2020, social media commerce earned $26.97 billion in sales, which is expected to double to $56.17 billion by 2023. So why not incorporate social commerce into your Black Friday marketing strategy?
To do this, connect your online store with platforms like Facebook, Instagram, and YouTube — which all provide avenues for users to make purchases. You can also run social media-exclusive Black Friday deals on these platforms, like Buy-1-Get-1 free deals.
What We Like: Not only will you generate more revenue online, but you will also draw new social media followers to your brand.

2. Leverage email marketing.
Ahead of Black Friday, start building an email list of potential customers to keep them informed of upcoming Black Friday deals. One way to do this is via pop-up forms, like the one below, that collect email addresses.
Image source
Make sure to offer an incentive. For example, offer the customer 30% off their next purchase just for signing up for the email list. Once you have your email list together, you can start sending personalized content based on the customer’s needs. According to an eMarketer survey, customized emails have an ROI of 122%.
What We Like: By leveraging email marketing and personalized email content, you can encourage customers to stay subscribed long after Black Friday passes.

3. Optimize your website for shopping.
No one likes to wait for a slow website to finish uploading, especially on Black Friday when great deals are at stake. Ideally, you’ll want your website to load fully within one to four seconds because the time frame has a 12% to 30% conversion rate. The longer your site and its pages take to load, the more likely users will lose patience and abandon their purchases.
You also want to optimize your website to avoid crashes or outages from the high volume of Black Friday shoppers.
What We Like: Not only will optimizing your website improve conversion rates and avoid Black Friday mishaps, but it will also improve your website’s overall functionality — which is essential year-round.

4. Audit product pages.
Visitors to your site will spend most of their time browsing your product pages, looking for the items they want. So, you’ll need to audit those pages to ensure they provide a pleasant and efficient shopping experience. In your audit, make sure to:

Update product descriptions with sensory words to describe the product and SEO keywords to boost it in SERPs.
Group your products based on the recipient and purpose. For example, “Gifts for Kids” or “Home Decor.”
Include 6-8 product photos from different angles, so customers get a clear picture of what the product looks like.

What We Like: Auditing your product pages helps improve your customers’ experiences on your site. And similar to optimizing your website — these changes are essential all year-round.

5. Give longtime customers irresistible deals.
Show your longtime customers that you appreciate their commitment to your brand by offering exclusive deals. Be it giveaways, discounts, or BOGO, rewarding your customers for being longtime patrons will incentivize them to keep coming back long after Black Friday.
What We Like: Giving exclusive discounts and giveaways can help you clear your inventory in preparation for the new year.

6. Provide minimum spend rewards.
Another way to encourage customers to spend is by offering minimum spend rewards. Every time customers spend over a certain amount, and they receive a reward. The reward could be a percentage off their purchase, free shipping, a coupon code, or a gift.
What We Like: Minimum spend rewards can incentivize customers to spend more and serve as a “thank you” for their trust in the company.

7. Create a sense of urgency.
Urging consumers to act quickly is an excellent way to boost Black Friday sales. One Entrepreneur Marcus Taylor said building a sense of urgency helped him to increase sales by 332%. There are several ways to entice consumers into acting immediately, including:

Flash sales that only a few hours or just one day.
Showing when an item is low in stock
Using time-sensitive language like “last chance,” “today only,” or “now.”

What We Like: Marketers can promote flash sales via email or hold pop-up social media contests to get shoppers excited and ready to purchase.

8. Follow up with customers after Black Friday.
Just because Black Friday is over doesn’t mean the marketing stops. Reach out to customers via email and ask about their shopping experience. Are they satisfied with their purchase? You can also recommend other products based on their bought items or get them excited for Cyber Monday deals.
What We Like: This is an excellent opportunity to send personalized emails asking for honest feedback or recommending other products.

9. Create a holiday marketing calendar.
Of course, the key to any marketing strategy is to be organized. Create a holiday calendar to keep track of your Black Friday marketing strategies. You may even need separate calendars for different marketing channels, such as social media or email.
What We Like: Running other sales and discounts through various marketing channels can feel overwhelming. By creating at least one marketing calendar, you’ll be able to keep track of your strategies and progress confidently.

Black Friday Marketing Tips
No matter what strategies you choose to use this year, always remember to do the following:

Stay organized and create one or more calendars to keep track of your Black Friday strategies.
Ensure your website and product pages are optimized to handle high traffic from holiday shoppers.
Leverage social media and email marketing to stay top-of-mind with your customers.

Black Friday doesn’t have to be a stressful time of year for your business. By implementing any of the above strategies, you’ll be able to boost revenue and delight your customers ahead of the holidays.

submitted by /u/Nindltrack [link] [comments]

There are a lot of tools where you can send your data and then send your segmented user communications. But, I wonder if it is hard and costly to replicate all the data in other tools as well. Do you want something more straightforward, a no-code tool that helps you set up simple communication flows over the data in your own database? submitted by /u/MonkeySeeNMonkeyDo [link] [comments]

Last Updated on November 4, 2022 by Rakesh Gupta Big Idea or Enduring Question: How to save recipe results to more than one dataset?  Objectives: This blog post will help us to understand the following Understand CRM Analytics recipe and dataset Save recipe outcomes to two datasets Business Use Case
The post CRM Analytics: Write Recipe Results to Multiple Datasets appeared first on Automation Champion.

submitted by /u/Nabucode [link] [comments]