Category: Marketing Automation

If you are tossing up between GetResponse vs ConvertKit, here’s a detailed comparison of features and pricing to help you decide.

So, I have Googled this question in every variation I could think of and got nowhere. Does anybody know if an email list created with Ghost (ghost.org) can integrate with Thrive Lead forms in WordPress? I’m considering using Ghost, but haven’t purchased any of their packages yet. submitted by /u/Riggley29 [link] [comments]

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What makes a blog post bad? The most pervasive problem we find is poor flow. The post jumps from one idea to the next or the post reads like a stream of consciousness – except it’s not a stylistic choice.
One way to prevent this is by creating an outline for your blog post.
Below is my method for outlining posts and organizing my thoughts to create a cohesive, logical piece.
Table of Contents

How to Write a Blog Post Outline
Outlining Tips from HubSpot Bloggers
Blog Post Outline Example

1. Write down as many distinct takeaways from the article as you can.
Start with a brain dump.
Write down all the things you want your readers to get out of the article. These won’t always be the main sections of your article – it’s just all the things you want your readers to know by the end of reading your post.
This is the only time in the whole process you’re not worried about organization – just let your ideas flow naturally. You need to get out all of your wild and crazy ideas now so they won’t muck up your post later in the process.
For example, say my article is on using images to generate leaders on Twitter, I’d probably want readers to know:

What sets a good image apart from a bad one on Twitter
Where they can find images to use legally
How they can create images on their own
What sizes they need to make images
How often they should tweet images
How to actually upload an image to Twitter
How they can generate a lead on Twitter
How long their tweet should be with the image in it
What results they should expect to get

Notice how these are really unfiltered and all over the place. That’s OK. We’ll rein it all in in the next step.
2. Break up those takeaways into larger sections.
Now, we’ll take that jumble of ideas and place them into overarching sections.
Think of it like sorting laundry – each thought belongs to a different pile. From your brainstorm, you should come up with a few big themes.
Sometimes, one of your brainstorming bullets will be a theme in itself, but usually, several bullets will fall under one overarching theme. You may also realize that there’s a theme that you may not have any bullets for, but the post definitely calls for it.
Many recommend sticking to three or four large sections, but it really depends on what type of post you’re writing. If you’re writing a comprehensive guide, you might need more.
If it’s a quick how-to post, fewer sections would be ideal.
Using the same example, here’s how I’d bucket my ideas into the following buckets:

Intro
Crafting a Twitter Image Lead Gen Strategy

How they can generate a lead on Twitter
 
How often they should tweet images

How to Create the Perfect Lead Gen Tweet

How long their tweet should be with the image in it
How to actually upload an image to Twitter
What sizes they need to make images
How they can create images on their own
Where they can find images to use legally
What sets a good image apart from a bad one on Twitter

Measuring Your Strategy’s Success

What results they should expect to get

3. Fill out the remaining sections.
At this point, your outline may still look bare in some areas.
You may have some sections with multiple bullet points and some without any. Now’s the time to fill in those gaps.
What did you miss in your initial brainstorm? Thinking about what’s missing is always hard, but it will help improve your final post significantly.
During this step, conduct some competitive research to see what other publications have covered on the topic and what readers are responding to.
Below shows how my outline evolved. I italicized all the things I added, and the outline is becoming closer and closer to being a post:

Intro

Images work really well on Twitter (find study)

Crafting a Twitter Image Lead Gen Strategy

How they can generate a lead on Twitter
How often they should tweet images

How to Create the Perfect Lead Gen Tweet

How long their tweet should be with the image in it
How to actually upload an image to Twitter
What sizes they need to make images
How they can create images on their own
Where they can find images to use legally
What sets a good image apart from a bad one on Twitter
Should you tag people in images
Should you use photo collages
What colors you should use to stand out

Measuring Your Strategy’s Success

What results they should expect to get
Which metrics to look at
How to find them in your analytics
How to adjust the above to get better results

Essentially, you’re re-doing the second step, but in a more focused manner.
4. Revise, remove, and reorganize details in each section.
Now comes the fun part: editing your outline.
You’ve already done the hard part of actually thinking of your ideas. Now, you’re tightening up your outline to include only the most relevant information, revising the sub-bullets to actually make sense, and reorganizing the sub-bullets to tell the most logical story.
First, let me show you what I’d cut – shown in bold.

Intro

Images work really well on Twitter (find study)

Crafting a Twitter Image Lead Gen Strategy

How to generate a lead on Twitter
How often they should tweet images

 

How to Create the Perfect Lead Gen Tweet

How long their tweet should be with the image in it
How to actually upload an image to Twitter (This is a pretty basic step that someone would already know if they’re reading this post.)
What sizes they need to make images
How they can create images on their own
Where they can find images to use legally 
What sets a good image apart from a bad one on Twitter
Should you tag people in images
Should you use photo collages
What colors you should use to stand out (Don’t believe there’s hard data on this, just speculation. Let’s cut it.)

Measuring Your Strategy’s Success

What results they should expect to get (The study in the first part should cover this bullet point.)
Which metrics to look at
How to find them in your analytics
How to adjust the above to get better results

Next, we’ll reorganize the remainder of the sub-bullets and rework them to sound like actual takeaways. We’ll also turn some of the sub-bullets into sub-sub-bullets. Here’s what this outline looks like now:

Intro

Images tend to work really well on Twitter (find study)

Crafting a Twitter Image Lead Gen Strategy

How to generate a lead on Twitter
How lead generation fits in with the rest of your Twitter strategy

How to Create the Perfect Lead Gen Tweet

Creating it on your own
Finding images to use legally

Sizing images for Twitter
Tagging people in images
Using Photo Collages

How long the tweet should be with the image in
How to choose the right image
Optimizing the image for Twitter
Optimizing the rest of your tweet

Measuring Your Strategy’s Success

Which metrics to look at
How to find them in your analytics
How to adjust your strategy to get better results

Ta-da! A much more comprehensive outline that makes your post easy to write.
5. Include links to your examples and/or data.
This is purely a time-saving trick.
After you’ve fully fleshed out and then trimmed your outline, you should look for examples and data to support these claims.
Once you find a source to support your arguments, just add them as a note underneath the section. That way, when you go to write it, you don’t have to go digging.
6. Nail your working title.
Now that your outline is fleshed out, you can create a headline that summarizes the purpose of your article into something action-driven and eye-catching.
Some components of a great title include:

Numbers
Action verbs
Descriptive adjectives

The goal here is to have a title that gives you a very clear idea of what the whole piece is about. You can make it sound catchy later.  
Review my final outline in the next section.

Blog Post Outline Example

Intro

Images tend to work really well on Twitter

Crafting a Twitter Image Lead Gen Strategy

Reference Anchorman line: “Come and see how good I look.”
How to generate a lead on Twitter
How lead generation fits in with the rest of your Twitter strategy

How to Create the Perfect Lead Gen Tweet

Creating it on your own
Finding images to use legally

Sizing images for Twitter
Tagging people in images
Using Photo Collages

How long the tweet should be with the image in
How to choose the right image
Optimizing the image for Twitter
Optimizing the rest of your tweet

Measuring Your Strategy’s Success

Which metrics to look at
How to find them in your analytics
How to adjust your strategy to get better results

Outlining Tips from HubSpot Bloggers
In addition to the steps outlined above, our HubSpot writers are sharing additional tips they’ve collected over the years.
If you’re struggling to think of sections for your blog posts, Senior Marketing Manager Basha Coleman suggests checking the “People Also Ask” section on the Google SERPS.
This section will have questions related to your initial search query. Take our example article. When you Google “using images to generate leads on twitter,” these are the questions that come up in the People Also Ask search feature.

After a quick search, you learn more about common questions from readers and can include them in your article.
Karla Cook Hesterberg, senior marketing manager of the HubSpot Blog Network, recommends putting yourself in the reader’s shoes.
“Organize your structure based on what you think that person is going to be scrolling to find and put the most important/relevant info up front,” she said.
By leveraging these solid tips, writing your actual post should be a breeze.
Editor’s note: This post was originally published in May 2014 and has been updated for comprehensiveness.

 

The creator economy has seen exceptional growth over the last few years and will only grow more in the future. So, what does that mean for brands, and how can marketers leverage this booming economy? To answer this question, I spoke to a couple of HubSpot’s marketing experts and researched the creator economy’s size, growth, and the changes we can expect down the line.

Here’s everything marketers need to know, starting with how the creator economy has grown over time.

How the Creator Economy Has Grown Over the Years
The exact size of the creator economy can vary, depending on who you ask. While statistics show 50 million people are contributing to the creator economy, a recent report by Linktree said there are about 200 million people as of 2022. One reason for the discrepancy could be how the numbers are calculated.
For example, there may only be 50 million content creators contributing to the creator economy. Still, the economy also consists of consumers, entrepreneurs, companies, platforms, and advertisers who keep the economy growing.
Either way, there is no doubt the creator economy is incredibly profitable. As of 2022, the creator economy market size is estimated at $104.2 billion, more than double its value since 2019.
Here are some other interesting facts about the creator economy’s size:

In 2022, an average of 2.67 million concurrent viewers watched Twitch streams on over 95,000 live channels.
There are 7.5 million active sellers on Etsy. Remember, creators who make and sell physical goods online are also a part of the creator economy.
YouTube has over 2.6 billion users worldwide.

So now you know how massive the creator economy is, but how much has it grown over the last few years? Let’s explore.
How the Creator Economy Has Grown Over the Years
In a study published in August 2022, Adobe found the creator economy has grown by over 165 million people globally in the last two years — an increase of 119%. According to the study, creators make up about 23% of people, meaning almost 1 in 4 people worldwide are contributing to the creator economy.
Adobe notes the creator economy saw significant growth in 2020 — the year over 1 in 2 creators (52%) began posting social content, according to the study.

Image source: Adobe
The creator economy has grown, but how has that contributed to change? To get more insight, I spoke to Senior Marketing Manager at HubSpot Creators Andrèa Hudson. Hudson says the key chain she has noticed over the last five years is that brands are now focusing on the power of creators to drive impact.
“We’ve gone from an ‘influencer’ strategy to a ‘creator’ strategy, which means that the creator is actually a part of the marketing mix,” Hudson said. “This requires a significant amount of understanding what motivates creators, how omnichannel campaigns can bring creators even further into the fold, and why creators are an integral piece of the puzzle.”
Another significant change in the creator economy is its accessibility, according to HubSpot Director of New Media Kyle Denhoff.
“The barriers to creating a media product have dropped significantly,” Denhoff said. “When we talk about creators, obviously there are folks that can produce something right from their phone and post it on social media — but we’re also talking to independent writers, podcasters, and YouTubers who are building digital media products.”
Denhoff said, “It’s much easier for them to set up a home studio with lighting, audio, and great camera quality — and the tools and cost of those tools have gone down in the last couple of years. So it’s easier than ever for folks to create these independent media products and get up and running.”
Denhoff also says creators who may typically work for larger companies can now branch out and carve their niche in the creator economy.
“So, they were writers for The Atlantic or writers for Digiday,” Denhoff said. “They had built up a profile as an expert … at that media company, and because they were already so good at their job, they had an existing audience — and now they’ve branched off to create their own independent media products and generate revenue as a solo entrepreneur.”
An example of this phenomenon, according to Denhoff, would be The Atlantic writer Derrick Thompson who went on to host his podcast, Plain English.
Why the Creator Economy is Growing
A massive boost to the creator economy came at the start of the COVID-19 pandemic when many people found themselves stuck at home or needing more income due to budget cuts and layoffs. People turned to platforms like TikTok and Twitch to ease their cabin fever during a lockdown or to earn extra income after layoffs.
However, both Denhoff and Hudson say other factors contribute to the creator economy’s growth.
Aside from increased affordability, Denhoff also said another reason the creator economy is growing is how platforms cater to creators.
“The platforms where people post their content have built more tools and functionality capabilities for creators,” he said. “So, YouTube, Facebook, TikTok, etc., are offering them more options.”
Many of those options include opportunities to make more money.
“Twitter is starting to test a little bit with offering a newsletter option, and I think there is a ‘super follower’ option to monetize,” Denhoff said. “On YouTube, YouTubers can set up paid subscriptions … there are opportunities for people to go on these channels, product the content for the audience, and make money off that.”
Speaking of money, Hudson said one of the main factors contributing to growth is “the investment dollars from companies to creators.”
“Whether this is an indirect play or a direct play, the Creator economy market has reached over $104 billion in revenue in 2022, and brands will be forced to allocate spending to this sector if they plan to evolve with the future of business media,” Hudson said. “Creators are operating businesses; they are finding multiple ways to generate revenue by diversifying their distribution channels.”
Another factor, Hudson said, is that the pandemic forced media outlets to take on a creator-first approach and adapt marketing campaigns to a new landscape.
“Even large-scale media networks were made to report live from wherever they were, mostly their homes, and most community-focused platforms introduced a live option to tune in,” Hudson recalled. “During this time, you’d be hard-pressed to find a social media platform that wasn’t creator-first with their focus on driving engagement through live feeds and social media. The only place to go was to the internet; everything else was closed with no open date in sight.”
How the Creator Economy Could Change in the Future
So what does the future hold for the creator economy? As the creator economy continues to expand, I believe the following will happen:
Niche content will continue to thrive.
I’ll never forget when a content creator went viral on TikTok for reviewing bathroom sinks around New York City. That’s when I realized today’s consumers love niche content specifically tailored to their interests. And with content creation becoming more accessible, content creators with unique stories will continue to crop up.
This will also allow brands to find creators and micro-influencers who can introduce them to a new audience.
Community-centric marketing will grow.
Niche content goes hand-in-hand with community-based platforms like Twitch, Discord, and Reddit because audiences want to connect with other people who share their interests — and community-based platforms allow for connection.
As a result, the creator economy will likely focus more on establishing and maintaining a sense of community in the future.
Influencers will become more integral to businesses.
As the creator economy continues to focus on niche content and community engagement, brands will have difficulty connecting with audiences within digital spaces — because people want to communicate with other people, not brands.
To combat this, brands must collaborate with influencers with an established and engaged audience. Denhoff said brands should look to invest in long-term partnerships with creators — going beyond one-time paid advertisements on a creator’s platform.
“One of the things [HubSpot] has started to do is invest in independent creators to help them do what they do well,” he said.
Denhoff says that investment includes providing creators with financial value, distributing their content across HubSpot’s brand channels, and cross-promoting their content across HubSpot networks. He says this partnership will allow creators to grow and reach stability while introducing brands to a new audience.
“I think marketers just have to start to think through how they can partner with creators and how they can provide more value to creators to have a true partnership instead of just a paid transaction,” Denhoff said.
In summary, the creator economy isn’t going away anytime soon, and it will continue to amass more revenue while focusing on creators and their niche communities. Suppose marketers want to leverage this economy to their advantage (and they should!). In that case, they will need to form long-term, mutually beneficial partnerships with influencers and creators to reach their audience.

There are a few things to consider when deciding whether or not to translate your content into different languages. One is the audience you’re trying to reach – if you’re targeting a global market, then translating your content is a good idea. Another is the cost – translating content can be expensive, if you get it done purely manually. Finally, you’ll need to consider the quality of the translation – if it’s not done well, it could reflect poorly on your brand. In my opinion i do think its better to translate your content to different languages otherwise you are missing out on a huge market. ​ Let me know your thoughts on this. submitted by /u/Ok_Resident_6199 [link] [comments]

In this article, you’ll learn everything you need to know about the elements that make up an outstanding and high-converting services page.

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