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We wondered how the most innovative brands use CDPs to deliver cutting edge customer experience and drive revenue, so we dived deep into various data on CDP users. In this article we summarized and analyzed some of the most important findings. Overall conclusions are simple: CDP users meet their marketing goals twice …
We’ve always aimed to chart our own course at Buffer for how we approach traditional business practices, and severance is no different. Recently, we’ve adjusted our severance policy to apply in more situations. We’ve introduced the concept of “mutual separations” for the cases when a teammate and their manager both feel that the teammate’s chapter …
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Many YouTube viewers click “skip ad” as soon as possible, but Nissan figured out how to keep viewers engaged for four hours without reaching for the “skip” button. Keep reading to learn …
Are you familiar with the differences between a Customer Engagement Platform and a Customer Data Platform? While you might already know about Customer Data Platforms and may even use them, a Customer Engagement Platform has much more to offer than just collecting and consolidating data. In fact, a Customer Engagement Platform can have …
In recent years, the eCommerce industry has experienced significant growth, with online sales expected to exceed $7 trillion by 2025. With this growth comes the challenge of logistics, including the timely delivery of products to customers and meeting consumer demands. To address this challenge, the industry has seen the emergence of innovative logistics solutions. But… …
As a LinkedIn user, I know firsthand the struggle of engaging with your community on a regular basis. It can be tough to find the time and energy to craft thoughtful comments and messages that keep your audience engaged and invested in your content. If you’re feeling overwhelmed by the task of engaging with your …
My co-founder and I come from a long lineage of high-growth, venture-backed startups. He was employee number 200 at Uber and then led operations at a series A company. I was working as an investor and Entrepreneur-in-Residence in the venture capital world.So, when we came up with the idea for our own company—Bar None Games, …
In a new commercial for Mint Mobile, co-founder Ryan Reynolds reads from a script written entirely by ChatGPT. His prompt was simple enough: include a joke, a curse word, and let people know about the company’s holiday promotion – all in the voice of Ryan Reynolds. The results, in his own words, were “compelling” but …
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