Four key elements of Starbucks’ customer personalisation strategy
The most recent Cheetah Digital 2022 Digital Consumer Trends Index survey found that 74% of global consumers want brands to treat them as individuals. Therefore, personalisation is a critical factor for companies to consider as the economy points to more challenges ahead. In the latest Cheetah Digital Signals executive interview series, Barbara Spiering, Starbucks’ VP…
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Pride Month in Business: an interview with Melissa Tilling
Today, we have an incredibly special interview with Melissa Tilling: the CEO and founder of Charitable Travel. Melissa is such a significant figure in both the business world and LGBTQ+ community. Her travel company is also the first and only one to be run by a trans-woman. There is so much that we can learn…
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How Diversity, Equality, Inclusion & Sustainability can supercharge your business transformation
We appear to be living in a period of continuous disruption. Global economic progress is faltering, driven by a combination of factors: the continued uncertainty caused by the COVID-19 pandemic; climate change; conflict; supply chain disruptions; shifts in international trade; and political upheaval. The simultaneous nature of these factors is leaving many within our society…
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Can AI be the future of customer service?
As a customer, do you prefer customer care service through voice communication or instant messaging? Have you ever interacted with a chatbot and was it great at resolving your questions? We at Inqoob are working on a no-code chatbot building service, and we are continuously seeking recommendations for improving the efficiency of our chatbots. To know more about Inqoob, please visit our website:
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Holiday chaos: what’s next for the travel industry?
We’ve heard the term “travel chaos” since the pandemic started. Yet, two years later, many customers are still experiencing huge disruptions to their travel itineraries and holidays. Staff shortages in airports and train stations are causing chaos across the country. With summer weather approaching in the UK, many are looking to make travel plans. But…
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The rise of placebos
I’m a fan of appropriate placebos. They often have few side effects, they’re inexpensive and they work when used in the right situations. You can check out my rant on them here, it’s been read millions of times to date. A placebo isn’t just a medical intervention. It’s any tool we use to feel better […]
The arc of history
By every geologic measure, modern human life is a tiny blip, a spark of static on a very long-playing record. For most of the time that life has existed on Earth, there were no humans. And when there were human-like creatures, they spent much of their time doing not much. Nomads eat when they need […]
Acceptance vs. ennui
The best way to make things better is to see how they are. And then do something about it. Acknowledging the problem is not the same as giving up. Too often, we’d rather not hear about it, or we choose to catastrophize as a way of protecting ourselves from the reality of what’s actually happening. […]
Carrying benefits
Compared to easily-overlooked carrying costs, carrying benefits are practically invisible. Pay once, but come out ahead over and over again. There are habits, assets and learnings that seem too expensive right now. And so we simply stick with our status quo. When we take the time to itemize the carrying benefits and write them down, […]
Carrying costs
How much does a puppy cost? At the shelter, maybe you need to put up a hundred dollar fee or donation. But that’s tiny compared to food, vet bills, time spent walking, chew toys, yak bones, bully sticks, groomers and those ridiculous dog costumes… perhaps $20,000 if you add it all up. Yet we tend […]