New research into brands using data for personalisation
Customers expect personalisation during every brand interaction. However, they don’t trust brands to keep their personal data secure and to use it responsibly. This is the dilemma companies everywhere are currently facing, according to new data from Twilio. The third annual State of Personalisation Report 2022 is based on two international surveys conducted in April and May of this year. A consumer survey targeted…
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The kindness bonus
“Please be kind” sounds like a moral imperative. And in some ways, it is. But behind the theory of the firm and a key building block of successful communities is the idea that kind interactions are significantly more productive. When people feel seen and respected, they’re more likely to focus on what needs to be […]
“Could be better”
Three words that open the door for insight, understanding and improvement. Gratitude isn’t in question. Neither is acceptance of the situation. It’s not unpatriotic or disloyal to talk about how something could be improved. Instead, when we care enough to say, “could be better,” we’re putting ourselves on the hook to create. You need to […]
POV – customer experience
Digital Experience – the present and the future
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Winners Announced for European Customer Experience Awards ’22
The inaugural edition of the European Customer Experience Awards, organised by Awards International, announced the winners for this year’s programme. The first edition of European CXA® brought together leading businesses across Europe to share remarkable achievements in customer experience. Top companies and organisations participated in this premium programme, competing for the most coveted accolades in…
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Fear and footnotes
When you’re trying to make an argument in a scientific journal or a history monograph, you’ll need footnotes. Show your work. Make it clear who came before and what you’re basing your thesis on. But it seems as though when we’re nervous and afraid, we don’t need any footnotes. “No,” is all we have to […]
Your search for the best online brand-building agency ends here!
Thanks to the diverse range of online brand-building services offered by Upreports, my business was able to capitalize on the internet’s vast potential. From social media to search engines, niche communities, and content channels it helped me dominate almost every nook and cranny of the online world.
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Why is it necessary to have a proactive support department
I recently assembled a bookshelf for my office. I didn’t need any instructions, as I was confidently wielding an Allen wrench. However, halfway through, when the parts no longer fit together, I realized that I had made a critical error at the very beginning, and I had to undo everything and start over. Similarly, the best way to have an active and engaging support department is to have a clear plan. You can act at random, but later you will have a long and tedious time correcting mistakes.
You may have a fantastic product, but if your support department is helpless, unreliable, or just hard to reach, people will know about it, and you will lose your customers because of it. This is one of the main reasons why investing in a support department is key to the long-term success of a business. 67% of customers are willing to pay more to get a better customer service experience. Clearly, customer service is so important to customers that they are literally willing to pay more to interact with a brand that does it well.
Better customer service can also increase conversion rates, not just revenue. A higher conversion rate should lead to more sales and then more revenue. Without proactive support department, customer retention and success would not be possible. Smoother customer service will allow you to attract new customers, prevent customer churn, and enhance your brand’s reputation and image.
At Inqoob, we are continuously working towards a proactive support department, and we are leaving no stone unturned to build the best customer service paractices in the market. To know more about Inqoob, please visit the site:
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Thoughts on the solstice
For half the planet, today is the longest day of the year. For the rest of us, the shortest. There was a solstice before there were people. All of our other holidays don’t fit that definition. They’re invented. Short-lived. Worldwide, it’s a moment to realize that this is the only planet in the known universe […]