Placebos and objective reality
A placebo is a human intervention that changes the story we tell ourselves. And those stories are powerful. They can alleviate pain, make wine taste better, improve our golf swing and even grow hair. Because the placebo is so powerful, we spend a lot of time and money on it. Entire industries (like fashion) are […]
The leaf blower parable
It’s autumn in North America, and that means that homeowners and contractors are busy removing suburban leaves. It’s almost impossible to avoid the deafening roar of gas-powered leaf blowers. Here’s what we know, without doubt: We also know that: The solution, if we’re serious, is to ban gas leaf blowers. The replacements will pay for […]
Top Contact Center Industry Trends for 2023
Contact centers are dynamic, evolving workplaces, which makes industry trend spotting an
The post Top Contact Center Industry Trends for 2023 first appeared on Fonolo.
Always/Never
_______ is [Always/Never] the solution to a problem. In my experience, “always” and “never” are rarely useful ways to approach a problem. “Sometimes” requires nuance and insight and discovery. It might not be the lazy response, but if you’ve got a problem, it might be worth thinking about how to solve it.
This week in CX: Meta, Emplifi, and Genesys
Happy Friday! We’re bringing you the latest roundup of industry news. This week, we’re looking at the new Metaverse Experience showcase, social media trends report and financial product and service onboarding pain points. We also have the latest business updates from the cost-of-living crisis. This investigates the most recent actions and impacts on customers and…
The post This week in CX: Meta, Emplifi, and Genesys appeared first on Customer Experience Magazine.
7 Sales and Customer Success KPIs for Your 2023 Plan [Webinar]
Q4 2022 is not over yet however and we hope you already have a solid plan for 2023!
Next week we will chat about 7 Sales and Customer Success KPIs that should be a foundation of a reliable 2023 Plan.
Join us, it’s only 20 min, and all participants will get a PDF with practical tips and actionable suggestions.
Online in LinkedIn, 17.11.2022, 18:00 (GMT +1) https://www.linkedin.com/video/event/urn:li:ugcPost:6996036976093065216/
Questions we are going to answer:
– Basics of top-down and bottom-up planning and why both are important?
– Which sales and success metrics are fundamental for reliable planning?
– How to use metrics like Churn, Expansion, Pipeline Coverage, Deal Velocity, and many others for reliable planning?
– What are the best practices for dashboards, visualizations, and data-driven decisions?
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Did the ad work?
Digital advertising has turned millions of people and organizations into not just the target of ads, but the advertisers as well. But it doesn’t easily answer the obvious question: Did that ad work? Long before digital ads were invented, my late friend Lester Wunderman coined the term “Direct Marketing.” This is measured, active advertising. Spend […]
Using your tickets
While it’s tempting to view our days as an amusement park with unlimited rides, that’s not really true. It might not maximize our impact or enjoyment either. In fact, we each have a limited number of tickets to trade in. Limited time, limited opportunities, limited money and other resources. How will you spend today’s tickets?