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Customer Experience - CX Demo - Page 237
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Category: Customer Experience

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International Business Excellence Awards 2020: Meet the Winners

The winners of the International Business Excellence Awards 2020 have been revealed yesterday at the Live Online event, celebrating teams and individuals for the outstanding work done by businesses worldwide. Finalists were competing to secure Gold, Silver and Bronze titles across 10 categories, with one Overall Winner also named for their high score at the event, with…

The post International Business Excellence Awards 2020: Meet the Winners appeared first on Customer Experience Magazine.

Shopping is not the same as buying

Just about everyone over the age of fifteen, anywhere in the world, engages in the market in some way. We need things and we buy them. That’s not what shopping is. Shopping is the act of imagining what you might want. It’s the thrilling but risky exchange of money for something that you’ve never purchased […]

What Christmas Shoppers are Looking for This Festive Season

With Christmas markets and Santa’s Grottos cancelled in many cities, it may seem as though traditional Christmas preparations are losing much of their sparkle and cheer this year. As a consequence, savvy retailers are looking for new ways to engage with shoppers online throughout the crucial Christmas trading season. John Lewis certainly deserves praise for…

The post What Christmas Shoppers are Looking for This Festive Season appeared first on Customer Experience Magazine.

The monopoly distinction

At enlightened companies, leaders are smart enough to ask, “how do we make things better for our customers?” They realize that this simple ratchet leads to loyalty, word of mouth and more customers. At monopolies or companies that seek to act like them, the question is, “how do we make things better for us?”

The persistence of hierarchy and status roles

REM was one of the most respected indy rock bands. You’d think that a group that somehow managed to thread the needle between whatever authentic means to them and huge popular success could walk away from traditional measures of who’s up and who’s not… In a long-ago Rolling Stone article, lead singer Michael Stipe said […]

More popular (and cheap, too)

If Harper Lee had written To Kill a Mockingbird today, there’s no doubt that the salesforce and the marketers would have pushed for a catchier title, probably with better SEO. And it’s hard to imagine that Waiting for Godot would have ever been performed on Broadway. On a similar note: What would happen if instead […]

How To Improve Your Company’s CX Strategies: 15 Top Tips

Over time, marketing experts realized that if a customer had a great initial experience with the business, they’d be more inclined to return. Customer experience has thus become one of the most vital metrics for ensuring that consumers are happy with a company.

Unfortunately, not all businesses are gifted at creating excellent experiences for their buyers. Below, 15 experts from Forbes Communications Council offer their best advice that can help a company develop a much-improved customer experience.

  1. Focus On Customer Journey Mapping

  2. Have A Well-Planned Execution Process

  3. Adapt And Extend Your CX

  4. Have A Client-Centric Culture

  5. Make Your CX Delightful

  6. Set Up Key Metrics And Monitor Them

  7. Leverage Surveys, Reviews

  8. Ensure Quick Response Times

  9. Combine Technology And Human Expertise

  10. Don’t Define Success On Your Terms

  11. Stay Human And Relatable

  12. Leverage Conversational AI

  13. Focus On Digital Experience

  14. Offer A Personalized Experience

  15. Have A Strong Retention Program

Full article: https://www.forbes.com/sites/forbescommunicationscouncil/2020/11/20/how-to-improve-your-companys-cx-strategies-15-top-tips/?sh=33c60d253c54

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The Greatest Brands are the Ones that Take ‘Onus’ of Customer Experience

Customer experience is about brands demonstrating their commitment to prioritising and anticipating the problems of the customers. They are taking the onus to provide a solution to the customers. One of the frequent problems that most customers face while purchasing online is the whole complexity of the ‘return’ process. Agile brands are managing this by…

The post The Greatest Brands are the Ones that Take ‘Onus’ of Customer Experience appeared first on Customer Experience Magazine.