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Category: Customer Experience
All about Customer Experiences that you ever wanted to know
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Customer Experience recruitment: a comprehensive guide
Are you ready to go out there, look for talents, and start the Customer Experience recruitment process? Although hiring new CX professionals can seem easy, things are not always straightforward. There are a lot of things to balance and explore to find the best person for the job. The Customer Experience recruitment process is not…
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The nesting bowls
Seven bowls might take up an entire cabinet.
But if the designer slopes the sides of each bowl just so, they stack. The amount of space required to store them goes down by 80%.
The hard part isn’t figuring out how to stack them. It’s realizing that stacking is an option.
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How To Build A Great Customer Success Machine
Companies that prioritize customer success tend to perform better than their peers when it comes to user engagement and retention. Creating a great customer success infrastructure involves a lot of work and some process, but the benefits for your business are well worth it. This article provides a detailed guide on how to build a great customer success machine. Source: https://hyperia.net/blog/how-to-build-a-great-customer-success-machine
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How Team Collaboration Can Enhance The Customer Experience
As marketers, we tend to focus on supporting customers up to the point of sale but then pass the customer experience baton to other teams once a sale is complete. This is a missed opportunity to not only drive more sales but enhance the overall customer experience and foster ongoing customer loyalty throughout their entire journey. Here are three recommendations based on company’s experience and interactions with brands:
Work together to create a consistent experience across all interactions and channels.
Errors and issues are inevitable — it’s how you jointly handle them that makes all the difference.
Investing in the right tools can make all the difference.
It’s very expensive to retain existing customers, but even more costly to acquire new ones. The smart money is spent on ensuring a positive and consistent customer experience across all channels so when something does go wrong, it’s an opportunity to deepen the relationship. Source: https://www.forbes.com/sites/forbesagencycouncil/2021/08/12/how-team-collaboration-can-enhance-the-customer-experience/?sh=349ceab168c7
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Customer Experience: How to maximise customer loyalty?
https://www.mask-panda.com/customer-experience-maximise-customer-loyalty/ An unmistakable customer service strategy is made out of steps that are easy to comprehend and speedy to carry out. It gives everybody in business their tasks with regards to giving an excellent customer experience. Solid customer service in Australia gives clear responsibility to each division, group and staff member, helping every individual from staff see precisely what their job is and how they can add to the customer experience and contribute to the company to take a customer-centric approach.
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The inevitable decline of fully open platforms
The spammers have found Substack.
There’s a long history of useful tools on the internet attracting selfish con men.
Substack is a platform for bloggers who want paying subscribers. They’ve done the technical work and quiet lobbying to get past the promo folder and the spam filters, and as a result, a blog on Substack is going to reach more people and come with a veneer of respectability.
One option a company with a useful network has (whether it’s an email platform or a social network) is to curate what they feature. They’ve built an asset and that asset goes up in value when it attracts thoughtful users.
The other option is to believe that ‘open’ is the answer, the more open the better. As we learned when we launched Squidoo a decade ago, it rarely is. People in disguise don’t make good neighbors. A fully open platform inevitably attracts selfish jerks, who, without curation, begin to degrade the very asset that made the platform appealing in the first place.
Wikipedia used to be fully open, but persistent graffiti on useful articles meant that serious users were spending most of their time fixing what shouldn’t have been broken. Now, you have to earn the right to do certain edits to certain articles.
The tension is simple: If a platform is carefully vetted and well-curated, it meets expectations and creates trust. If it’s too locked down and calcifies, it slows progress and fades away.
Radio, TV and magazines have always been curated. Even the letters to the editor are read by someone before they’re printed. The magazines that went to the web and let just about anyone write on their sites ended up with sites that just about no one trusted.
Too much curation stifles creativity, opposing viewpoints and useful conversation. But no curation inevitably turns a platform over to quacks, denialists, scammers and trolls.
Over time, the value of a uniform, a brand or a platform is defined by the worst people who wear it or use it.
Trust and attention are in a long dance, but only trust wins in the long run.
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Learning from the global economic crisis: an interview with Eliot Heilpern
CXM had the pleasure to talk with Eliot Heilpern, the Partnership Director and Co-Founder of The Payments Business, about the global economic crisis. We have dived deep into the consequences of the recent financial crisis of 2007 and 2008, disruptions caused by the pandemic, and behaviours that emerged as necessary for both economic and societal…
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Business Owners Know That Their Customers Are The Key To Their Success – Infinity Feeds
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Building a culture of innovation: an insightful conversation with Neetan Chopra
One of the most common reasons for companies to create apps is to increase customer engagement, provide a better experience and ultimately, generate growth. However, it is rare for organizations to develop smartphone solutions to accommodate various employee’s needs. That’s why Axis Partners got curious about the One App by Dubai Holding. This solution is…
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Have you ever wondered how do chatbots work? What is the technology behind them and how does it actually solve our problems as customers?
Together with our team, we worked on a very comprehensive and simple to understand overview of the technology that by the end of the post will help you to understand the way chatbot works, what is the technology behind it, how it can be applied in a business. We are covering the following terms.
Natural Language Processing (NLP) Natural Language Understanding (NLU) Solution Flow Management Natural Language Generation
Perhaps there is something else you would like to know?
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