It’s no secret that Instagram prioritizes Reels over any other type of content on its app. But when you’re used to posting pictures, carousels, and short Stories, it might be hard to get into the groove of constantly creating short-form video content that feels true to your audience.So, if you’re stuck, we’ve put together this list of creators that are creating incredible content with Reels and broken down what we think they do really well that you can replicate. Let’s get into it.How to make Instagram ReelsInstagram Reels are short-form videos that can last from 15 to 90 seconds. Since Instagram launched Reels in 2019, they’ve only added more and more features. But making a Reel is pretty simple. Here’s a step-by-step guide:Step 1: Go to your home page and either click the plus button at the top right corner of your screen or swipe left. Then select ‘REEL’ from the options provided.Step 2: Hit record and select the features you want to incorporate into your Reel from the left-hand side. You can select music, add filters, select timing between 15-90 seconds, or change the speed of your video. You can also select pre-recorded videos to upload as a Reel of its own or in between the clips you’re including in your video. Step 3: Once you’re satisfied with your video, click ‘Next’ to go to the next tab where you can edit your video, add captions (with appropriate hashtags), voiceovers, and more.Step 4: Finally, go ahead and upload your video!11 ideas for your Instagram Reels in 2023Instagram is prioritizing Reels more than ever, and now is the perfect time for you to explore this medium. The platform is similar to TikTok, but not enough that you can just transplant the content from there to Reels. With that in mind, it can be challenging to come up with ideas for every single channel that you work with. So, we’ve put together some inspiration for your next Instagram Reel.✍🏽Whether you’re publishing your short videos as Reels or TikToks, take advantage of Buffer’s scheduling features1. Be transparentWe value transparency here at Buffer, and we love when creators and small business owners embody the same values. Using Instagram Reels’ short-form video format, these creators give their audiences transparent looks at their lives and businesses, covering topics that are often kept private.Ohhyoubudget shares detailed looks at her personal finances View this post on Instagram A post shared by Deidre | Budget tips & tools (@ohhyoubudget) Michaela of Small Biz Babes Co shares why her first business failed View this post on Instagram A post shared by Michaela | Small Biz Babes Co. (@smallbizbabescommunity) Jenna DeLeon talks about her mental health and shares her workout routines after a health scare View this post on Instagram A post shared by Jenna de León 🇹🇹🇺🇸 (@jenna.deleon) 2. Give a tutorialHow-to videos are great for showing off your expertise and creating a point of connection with your audience. If you have any practical knowledge – cooking, interior decoration, makeup, anything – use Instagram Reels to teach your audience. You can get a lot done in 90 seconds.Home Habit shares advice for home cleaning View this post on Instagram A post shared by Home Habit (@homehabitgroup) Amy Luong shares her recipe for overnight oats View this post on Instagram A post shared by Amy Luong | Fitness (@amyluongggg) Miss Excel shares tips for making the most of Microsft Excel View this post on Instagram A post shared by Kat: Chief Excel Officer (@miss.excel) 3. Share expert advice on a topic within your nicheShare your expertise on a particular topic within your niche, whether it’s product design, interior design, product management, or something else. This is a great way to establish yourself as an authority in your field and connect with your audience in a meaningful way.Designalily shares advice about product design View this post on Instagram A post shared by Lily | Product Designer (UX) (@designalily) Jordan Samson shares interior design tips View this post on Instagram A post shared by Jordan Samson (@jordansamsondesign) Alex the PM shares advice on handling aspects of product management View this post on Instagram A post shared by Alex K (@alex_the_pm) 4. Give a tour of a physical spaceTake your audience on a tour of your studio, home office, or any other physical space that you work in. This is a great way to show off your work environment and help your audience get to know you and your business better.Petals by You gives a studio tour View this post on Instagram A post shared by MayLing 美玲 | Handmade Flowers (@petalsby.you) Reverelia gives a home office tour View this post on Instagram A post shared by Reverelia | Software Engineer | Tech and Study Tips (@reverelia) 5. Introduce yourself, your team, or your businessYou can also use Instagram Reels to introduce yourself, your team, or your business. This is a great way to establish a personal connection with your audience and help them get to know you better. Arami Essentials introduces their team View this post on Instagram A post shared by Arami (@aramiessentials) Get Ready With Me videos are a subset of this content category. Some people talk to the camera while putting on or taking off their makeup. Others do it while getting dressed. This format offers a deeper level of connection that makes your audience feel like they are friends speaking over FaceTime.Claire Bridgett introduces herself while getting readyMarianna’s Pantry introduces herself while making a meal6. Promote a new projectUse Instagram Reels to promote your latest project or product. Show your audience the process of creating your project, and give them an inside look at what you’re working on.Bobbie Goods promotes their new coloring book View this post on Instagram A post shared by @bobbiegoodsart Grumpy Kid Studio shows the making process of a mug from an upcoming collection View this post on Instagram A post shared by Grumpy Kid Studio (@grumpykidstudio) 7. Take your audience behind the scenesShare behind-the-scenes moments from your creative process or from running your business. This is a great way to show your audience the reality of what you do and help them get to know you and your business better.Laura’s Bandanas shares the reality of creating content and running a small business View this post on Instagram A post shared by Laura’s Bandanas (@lauras.bandanas.co) Djerf Avenue shows how their clothes are made View this post on Instagram A post shared by DJERF AVENUE (@djerfavenue) Michelle Henderson shows how she films her videos View this post on Instagram A post shared by Michelle Juliana Henderson ✨ (@michelleeeejh) 8. Share day-in-the-life vlogsShare a day in the life vlog, which provides an intimate look at what you do on a daily basis. This format is especially popular and can be a great way to show, not tell, the experiences you encounter. These mini vlogs offer a way for you to connect with viewers who share similar experiences.Jee In Youn shares videos of her days as a consultant View this post on Instagram A post shared by jee | life & career (@jeeinyoun) Timm Chiusano shares videos of his days using a unique format that has gone viral for its third-person narrative style View this post on Instagram A post shared by Timm Chiusano (@timmchiusano) 9. Collaborate with other creators and brandsCollaborating with others is a great way to reach a new audience and explore a new or different content format from your usual. This can help creators, influencers, or brands to create unique and engaging content for your audience. Mr. Beast and Keith Lee partnered to highlight a small business in Las Vegas View this post on Instagram A post shared by MrBeast (@mrbeast) Twisted Green partnered with creator Plant Future to join their series focused on plant-based meals View this post on Instagram A post shared by Twisted Green | Vegan Food (@twistedgreen) 10. Show a before and afterShow the transformation that you’ve undergone, or the impact of your work, by sharing a before and after video. This allows you to showcase your skills, the effort it takes to achieve a task, and its impact – no matter how big or small. You can take advantage of Reels’ features like the time-lapse to make creative content.Assort Hair shares process videos of customer haircuts, taking viewers from before to after and everything in between View this post on Instagram A post shared by ASSORT HAIR SALON (Tokyo New York Hong Kong Amsterdam Sydney) (@assort.hair) Studio Adash shares process videos, from before to after, of her DIY furniture and home makeovers View this post on Instagram A post shared by Ashley | Furniture flips • DIY (@studio_adash) 11. Answer questions from your audienceInstagram Reels has a feature that allows you to reply to questions and comments with a separate Reel. So if you receive comments, this is a great way to generate new ideas without having to put in a ton of extra effort. It also helps you easily and organically address any questions or concerns they may have about your business or your brand.Darci answers a question about handling certain interview questions from her comments View this post on Instagram A post shared by Darci • Career & Confidence Coach (@careercoachdarci) Bousso replies to a comment suggesting a product with a video featuring the new purchase and the reason behind buying the product. View this post on Instagram A post shared by ( Boo• so) (@_bousso) Schedule your Reels in BufferInstagram has always been a dynamic platform, but there are a few things that are true no matter what type of creator you are. One, your content has to be visually engaging, so invest in a good phone camera. Two, using the native features will get you the best engagement, so play around with different tools and formats available within the app. Finally, try different things. There’s no one-size-fits-all approach to getting blessed by the algorithm on Instagram. Creators and brands tend to use a mix of content types, ideas, and trends. Understanding your audience and what they want to see from your content is the best way to improve your engagement on the platform.Schedule your Instagram Reels in Buffer!
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Is there some alternative to Make(integromat) and Zapier?
Make is probably the shittiest tool I’ve ever worked with. It’s incredibly buggy, every single node in scenario has some problems and their support is super unresponsive. I can’t even believe someone is willing to pay for their services. Zapier is really expensive and lately zaps turn off for no reason. If there would be a tool which would just work I would be willing to pay for it. Even if I would have to set my own webhooks, it would be still better than both of that tools. Is there some alternative? submitted by /u/famous_capybara [link] [comments]
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Marketers get precise, targeted content with SALESmanago’s OpenAI-powered content generator
Kraków, Poland, 9th February 2023: SALESmanago, the Customer Engagement Platform, today announced the integration of OpenAI’s generative AI model with its email designer, in addition to the launch of its Email Design Studio.
Designed to empower marketers to create more engaging and efficient campaigns, SALESmanago’s email designer integrates with OpenAI’s model to generate content immediately from a list of options. This includes rewriting content, generating new content based on a query, creating call-to-actions, preparing bullet points (including summarising content), and listing product advantages, among others. All content can be produced in 12 languages – including English, German, Dutch, Italian, Spanish, and Polish – to increase the reach of campaigns and improve content output.
SALESmanago will soon be launching more enhanced AI email designer options including ‘email rating’ and generating subjects based on email content.
Email Design Studio
The integrated generative AI capabilities are also available in the company’s new Email Design Studio, which will be available later this month.
Studio users can enhance emails with dynamic personalisation based on Zero- and First-Party Data, which helps to engage customers and boost customer intimacy. All widgets for eCommerce are available in a single designer, which is boosted with a built-in AI studio for easier content creation. This includes generating the best subject lines, bullet points, product descriptions, catchy slogans and main-body content.
Greg Blazewicz, CEO and Founder at SALESmanago commented: “From support with generating content to providing inspiration, our new AI functionality is helping marketers to create engaging campaigns that can be launched faster than via traditional routes. Increasing customer intimacy and personalisation is key, and embracing AI is a key to achieving this. This functionality in Beta will be available to all customers with SALESmanago PRO and Enterprise packages, and we’re set to launch further AI enhancements later in 2023.”
To find out more about SALESmanago, visit the website here.
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About SALESmanago
SALESmanago is a Customer Engagement Platform for impact-hungry eCommerce marketing teams who want to be lean, yet powerful, trusted revenue growth partners for CEOs. Our AI-driven solutions have already been adopted by 2,000+ mid-size businesses in 50 countries, as well as leading many well-known global brands such as Starbucks, Vodafone, Lacoste, KFC, New Balance and Victoria’s Secret.
SALESmanago delivers on its promise of maximising revenue growth and improving eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior Omnichannel customer experience thanks to Hyperpersonalization; and (3) Growth Intelligence by merging human and AI-based guidance, enabling pragmatic and faster decision making for maximum impact. For more information, visit: www.salesmanago.com
Media contacts
For further information please contact Victoria Hourigan, vhourigan@thecommsco.com,
+44 (0)7584 769496
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Marketing Cloud + Service Cloud – It’s a Match!
As a marketer, one of the best feelings is when you deliver useful content that solves a real customer issue. Throughout my experience, I have found that this is often achieved when marketing assumes a customer service role, delivering tailored content in key touch points… Read More
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Fidelity, compression and culture
The alphabet is a miracle, one that is compounded by books. And the lessons we learn from this cornerstone of modern culture apply to organizations, meetings, tech, politics and almost everything we do together.
Your copy of To Kill a Mockingbird contains every single word that Harper Lee had in the edition she signed off on. Even if the paper, the page count and the typography change, it’s a high-fidelity duplicate of the original.
She wrote the book using the same 26 letters that every author in the English language uses, and when you read it, it will reveal itself in precisely the same format as she intended.
The fidelity is high. Every duplicate is the same.
And the work isn’t compressed. It unfolds precisely as the creator intended–26 letters, all available to each author.
This is different than AM radio or a song copy on a cassette. AM radio is compressed, and by the time it gets to you across the city, it’s also low fidelity. MP3s are compressed, but every copy is a high-fidelity duplicate of the first one. On the other hand, with cassettes, each copy loses something. Eventually the copies become nothing like the original. 800 copies later and you have nothing but static.
Lossy compression is forever. Information was intentionally removed. What you hear isn’t what the artist heard in the studio, and all the equipment in the world can’t restore it. On the other hand, math and computers can now often give us reversible compression, but that’s a different discussion. We compress information because smaller files give us a chance for higher fidelity and cheaper networking.
High fidelity means that each copy is what we expect.
Lossless compression (or no compression) means that we haven’t left anything out in order to get the fidelity or sharing to work.
Packaged food companies and makers of cheap chocolate prize the consistency of high fidelity (every bar is the same, if lousy) over the magic of something special. So they blend ingredients and dumb down the recipes so it’s always the same. This compression isn’t done in error, it’s something they work hard on.
A Broadway show is high fidelity when you see it, but that disappears if you try to save it. You have to be there live, a reference recording on video isn’t the same. Telling someone about the show is not the same as seeing it.
And the script is not lossy compression. In fact, the script is exactly what the playwright intended, but the director and the actors embellish the script in each production and performance. That’s part of their job. Sort of the opposite of compression.
Gossip is compressed and low fidelity news of the community, and both get worse as it spreads.
One of the miracles of email and the internet was how high the fidelity is (instant perfect copies, forever) and the ability for text and certain forms of other media to be uncompressed as they spread. Of course an MP3 can’t be turned back into the original reel to reel master recording, and a Wikipedia article changes over time.
Language translations are lossy and also low fidelity. Nuance disappears as we swap one language for another, which is why a talented translator is so much more valuable than a computer doing the same work.
And meetings? Meetings at work are largely low fidelity and ultimately quite compressed. Unlike a memo that can be in and of itself, a meeting is a performance, and then it’s summarized, and summarized again, until it becomes a story that’s a shadow of what the person who started the whole thing had in mind. Nuance disappears.
Democracy is probably best served by high resolution and the non-lossy compression of ideas and arguments. Alas, the internet and TV, while adding speed and impact, probably lower the resolution and increase compression at the same time.
As Jeff Jarvis points out, GPT and other AI chatbots are essentially lossy compression mechanisms for the web. They read the entire web and compress it on demand into a few paragraphs. Like Cliffs Notes, one of the problems of this convenience is that it can’t be uncompressed. The nuance disappears and is difficult to reconstruct.
Our lifetimes have seen this pendulum go back and forth, over and over. From black and white TV to color (this offers way less compression of the original image). From film in the theater to low quality streaming on a phone. From a landline phone conversation to a bad connection on a cell to a few characters in a text message. CDs sounded worse than a good LP, but SACDs and MQA can sound better in the right circumstances. Companies go from handbooks and memos to hallway conversations to Slack checkins.
Lossy compression is forever. Fidelity is a powerful delight. Stories spread and resonate, but by their nature compress the truth of what we just encountered. A novel is the author’s complete telling of the story the way they chose to tell it, while history books and journalism always compress what actually happened.
If you want to change the culture, or understand a technology in media, or do history, mess with fidelity and look for compression. Robert Caro is a low-compression biographer…
And now, AI redefines fidelity altogether, sometimes embellishing what was there before and presenting something that might mistakenly be seen as a high fidelity original.
And still, the alphabet is a miracle. High fidelity, low compression, resilient and widely distributed.
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Can thrifting be incorporated into mainstream retail?
If ever there was a term suited to the times we live in, then surely “thrifting” is it. A recent report published by SAS highlighted the challenges retailers are currently facing. Consumers across the board are looking to cut back on non-essential spending. In fact, the survey found that 95% of respondents were more cost conscious than they were…
The post Can thrifting be incorporated into mainstream retail? appeared first on Customer Experience Magazine. -
How brands can show love to Gen Z this Valentine’s Day and beyond
In recent years, Gen Z has become the driving force behind Valentine’s Day gift giving as the youngest working generation. Born between 1997 and 2012, this generation is one of the largest, most diverse demographics in the world, as well as the most tech-savvy. As Valentine’s Day approaches, young lovebirds will be on the hunt for the perfect present. Companies need to prepare for an influx of queries regarding everything from gift returns…
The post How brands can show love to Gen Z this Valentine’s Day and beyond appeared first on Customer Experience Magazine. -
What an Omnichannel Strategy is?
submitted by /u/ElenaMarcelle [link] [comments]
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What’s the most creative marketing automation challenge you’ve ever dealt with?
What’s the most creative marketing automation challenge you’ve ever been given? How do you design customer experiences that are both unique and effective? What’s your favorite marketing automation tool and why? Do you think creativity should be a part of marketing automation? Why or why not? How do you strike the balance between being creative and still using automations tools to achieve goals? At redcard.digital we are combining creativity, automation, lots tools and data to make things work with impact – would love to connect with likeminded people and see how to collaborate on some of these challenges. We also like rhyming:::: Marketing automation so sublime, Making customer experience shine, Ease of doing business so fine, Frictionless and effortless like wine. Time is money, true to the core, So automate your marketing galore, Delight customers with redcard.digital quicker deals. Make their journey frictionless as reels. Set up campaigns with ease and speed, Let it run to make your life freed; No more manual tasks routine Automation will add shine to your sheen. Focus on delighting customers each day; Make sure the process keeps them at bay; By making the process frictionless and free Customers will come back again for thee. submitted by /u/FelixAms1 [link] [comments]
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NEW AI tool that helps you improve your ROAS by targeting the right audience
Hey, marketers! If you’re like us, you spend your days (and occasional nights, let’s be real) crafting brilliant campaigns for your clients. The challenge is getting that message in front of the right people. That’s why we want to let you know about Wodwo, a cutting-edge AI-powered audience modeling platform that’s actually one of our favorite clients. It’s fast, effective, and very user-friendly. No technical or heavy data knowledge required! You upload an audience, push a few keystrokes, and spend a few minutes getting other work done while Wodwo multiplies your original target by 10X or more. Wodwo is amazing and we want the whole world to know about it. But we still need a little bit more data and a few more case studies to back us up. That’s where you come in. For a very limited time, we’re offering just a few FREE pilots to organizations like yours. 🚀 If you are: a B2C company with at least 5,000 contacts in your database You qualify to apply! You’ll receive a high-quality, buyer data-based, targeted audience for your next digital campaign at absolutely no cost to you. If you need it, we will provide expert support to help manage your campaign ( we can create the ads and the campaign ourselves). DM us today for more information on this! submitted by /u/BayLeafDigital [link] [comments]