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61% websites get search results below consumer expectations. This is why SALESmanago is introducing a new technology supporting Online Stores Search Engines with Artificial Intelligence, Natural Language Processing. And to increase your Customer Experience via mobile it includes Voice Recognition too. And all of that to make sure your Search Engine becomes another serious point of converting customers.

 

More and more customers are using Search Engines at online Stores but those have their serious limitations

 

According to the reports of Deconstructing E-Commerce Search and The State of Mobile E-Commerce Search and Category Navigation published by Baymard Institute these are the most problematic phenomena connected to Search Engines used by Online Stores

 

61% get search results below consumer expectations,

70%  do not support synonyms and related terms,

46%  do not support thematic inquiries, 

32% do not support symbols and abbreviations, which causes users to lose perfectly targeted products,

27% of cases will not produce useful results if users misspell just one character in the product title.

 

On top of that obviously there is the most important challenge of search results being somehow disconnected from the person making the query. Disconnected from the Customer Data Profile. SALESmanago Search Engine Turbocharger meets all these problems and lends a helping hand to marketers that want to improve this space of Customer Experience.

 

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5 reasons you should make SALESmanago Search Engine Turbocharger an integral part of your search engine strategy at your online Store

 

Search engines at Online Stores have always been kind of neglected simply because they are added as standard features of Online Store configuration especially when you set up your online store at one of the E-Commerce Platforms like Magento, Presta Shop, WooCommerce or Shopify. But now you do not have to be dependent on them and here is a list of what you can achieve now with the new SALESmanago Feature.

 

Upgrade your online store search engine results by delivering answers perfectly matching all queries thanks to the use of advanced NLP technology and sets of interrelated computational approaches that work together to home in on user intent,

Enrich your search engine page with AI-based product recommendations. Measure engagement in presented search results and score the effectiveness of each result to optimize feature recommendations,

Apply merchandising expertise to drive incremental revenue. Create custom collections pages for special occasions by building unique campaigns with perfectly matched products,

Simplify the way of products search thanks to the unbeatable AI Voice Search Engine which is seamlessly to use and easy to implement,

Measure your searchandising success through available advanced reports and search analytics dashboard.

 

Last but not least, with over 50% of the traffic worldwide coming from mobile devices by implementing the VOICE FEATURE make sure your customers browsing your online store via mobile phone do not face the pain of tedious manual searching for products and clicking through dozens of nonsensical filters.

 

Examples of using Search Engine Turbocharger that will surprise you and your customers and sometimes go a little bit beyond what you may think search engine has been built for

 

Surprise customers by displaying products that they exactly want to see – the newest technology allows all inquiries to be understood. That’s why customers can enter what they are looking for in any form, and they will get perfectly matched products to their interest. 

Quicker searching by AI Voice Search – let customers find interesting products without losing time on entering queries, but only by clicking one button and saying what they are looking for. Perfect solution for users, who are accustomed to quick mobile usage. 

Dedicated campaigns for special occasions – determine which products will be displayed for specific keywords entered by customers to search engine. Create unusual product recommendations for special occasions e.g. dreamed Christmas gifts or best birthday presents. 

Better control by defining what filters should be returned to dedicated queries – define what kind of filters and products will be displayed for specific queries. Control what you show your customers if they are searching for nonstandard products which probably you don’t have in your main products range. Thanks to this, recommend products based on a cross-selling strategy. 

Deeply analysis allows for sales growth – analyze which phrases are the most searched and improve your dedicated product recommendations to increase revenue.

 

 

According to Marketing Automation specialist, David Raab, as many as 70% (Vendasta) of marketers are dissatisfied with software they use. Why? Most of them refer to the too complex structure of the platform, too hard system management, and a quarter of users (Autopilot) do not know how to use the tools effectively with generating satisfactory income. That is why we have created Command Center, a management panel that you will not find in any other marketing software. A panel which will make your life easier.

 

Barriers in management and implementation of Marketing Automation systems do not attract potential customers from the B2C sector   

 

It is obvious that appetite comes with eating. The more hypermodern solutions in the martech industry, the more customers are interested in implementing new and subsequent solutions. But. Exactly but – everyone in the Marketing Automation industry has already realized that with the multitude of functions, the ease of navigation decreases. And even 86% (Regalix) of them  believe that ease of use is the most important criterion when choosing a Marketing Automation platform. What are the main problems marketers see in the world of automation?

 

44% – percentage of users dissatisfied because their software is too difficult to learn and manage (Autopilot),

61% percent of users think that the learning process of a new automation system is too complicated (EmailMonday),

37% – a drop in the ocean of companies relying on themselves for their automation needs because they do not trust in their Marketing Automation management skills (EmailMonday).

 

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7 reasons why you should take advantage of SALESmanago Command Center and forget about current ways of understanding your marketing process

 

From process organization to organization and execution of campaigns. Here are the things you can do using our brand new feature.

 

Build your Marketing Management Cockpit with a centralized view of all your marketing processes and assets organized in Solutions and KPI oriented mode. Get a full understanding of what currently runs in your marketing and what processes are covered.

Switch from an ad hoc and siloed way of running campaigns to building comprehensive KPI oriented processes using all available tools and channels at your hand.

Organize your campaigns by scheduling bulk messages and starting automation processes at a selected date. Choose when your campaign should start and when it’s subsequent stages should be conducted. Plan the entire flow of communication by simply putting different groups of marketing actions to your marketing calendar with a simple drag & drop method.

Easily measure the performance of entire campaigns and individual sendings using the calendar view, where you can see the effectiveness of all sent outbound communication in a selected time frame.

Use one central point to create and analyze your marketing activities targeting your customers at different stages in their lifecycle, starting from the acquisition to their activation and growing retention.

Use the advanced calendar to easily plan and oversee all of the scheduled marketing activities.

Create campaigns using both single bulk sendings and custom multi-stage automation processes which makes it a unique solution on the entire market scale.

 

Ways of use Marketing Management Cockpit, which are a response to the industry’s problems and will ensure that no comprehensive marketing strategy will stand in the way of your success

 

Use the campaign view to plan occasional and thematic campaigns – create a separate folder for each day of the week and put in it the appropriate processes and shipments planned for that day, so that you don’t miss any element of your marketing strategy

Go straight to the analytics or editing of the selected element without pointless clicking through the system – save time and instead of clicking complicated panels with functionalities, manage and edit specific campaigns from one screen,

Control sendings from one place – apart from the possibility of editing elements, you can also cancel a sending of emails, text messages and Web Pushes in Calendar view with one click of the mouse if you change your marketing strategy at the last minute,

View daily, weekly, monthly statistics – if you need fast. but detailed information about the results of the campaign from a given day, week or month, you can find them in the Command Center panel,

Use the Command Center as a tool for planning and checking current marketing campaigns – use the functionality not only to build large, advanced and complex processes, but also to manage current campaigns.

marketing automation

marketing automation

 

 

Acquiring a new customer costs 5 to 25 times (Harvard Business Review) more than maintaining the current one and this is why more and more B2C companies are deciding to implement Loyalty Programmes. And their implementation seems to be a good approach as according to Accenture research, customers involved in loyalty programs not only stay, but will spend 12 – 18 % more every year. And here you go: SALESmanago is introducing its own Loyalty Program for its B2C companies and Online Stores.

 

Digital saturation is driving up customer acquisition costs but you can cope with it by implementing Loyalty Management Program for your customers

 

E-Commerce space is getting more and more crowded with customers being less and less loyal to brands. That’s why new customer acquisition can be 5 to 25 times (Harvard Business Review) more than maintaining the current one. Implementing a Loyalty Management Program can be a way to successfully face this challenge. A couple of studies have shown a very positive effect of introducing loyalty programs at Online Stores.

 

Average order volume increases by up to 319% (E-Commerce Incentives Case Study, 2019), 
The frequency of visits by regular customers increases by 35% (Thanx, 2017),
Customers involved in the Loyalty program will spend 12-18% more on eCommerce every year (Accenture, 2017).

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SALESmanago Loyalty Management enables a full range of Customer 360° Profile Data across reward and gamification programs

 

A couple of highlights explaining what you can do with a brand new Loyalty Management Feature at SALESmanago:

 

Engage and increase retention and LTV of your customers with highly customizable loyalty programs seamlessly integrated with all CDP data and executed with automated omnichannel communication.

Create your own gamification and reward programs to effectively support your customer’s buying cycle. 

Go beyond transactions in creating your Loyalty program and use data about customer behavior like website activities and any behavior tracked by the CDP, such as opened emails, filled forms, read articles, etc.  

Use data from Loyalty program in advanced omnichannel workflows to create a unique Customer Experience and increase customer engagement and revenues of your marketing campaigns.

Analyze the effectiveness of a Loyalty program by measuring how your customers are progressing across different program tiers and how different customer segments defined in the Loyalty program are contributing to your overall revenue.

 

Some examples of simple gamification and reward programs using SALESmanago Loyalty Program with transactional and behavioural data

 

Reward customers for online engagement – add points for visiting your website, reading a newsletter, or even simply clicking “Like” on product pages! All activities can be defined and translated into additional points, using the unlimited possibilities available in automation processes.

Engage customers to make purchases regularly – setting points to expire is an effective way to encourage customers to make purchases regularly. If they don’t buy repeatedly they go down to the lower tier and they lose their desirable benefits.

Extra discounts in return for collected points – let customers collect points based on varied activities and create an advanced program that allows them to exchange points for gifts or discounts. Thanks to this, they will have the possibility to acquire products they really want without cheapening the perceived value of them. 

Celebrate a birthday – surprise your customers and make them birthday wishes in the form of a dedicated birthday card sent as a 1-to-1 email with extra points in the loyalty program as a gift. 

Determine nonstandard conditions to accumulate points for your customers based on unusual purchases – set advanced programs where you will encourage customers to spend more by giving them extra points in exchange for higher value of purchase. 

marketing automation

marketing automation

We just went through a big effort to redesign our internal Marketo Master Email Template. Since it’s getting close to the holidays, I decided to share it with everyone for free 🙂 Our goals with this template were to; ​
Create ONE template that would solve 99% of our email marketing needs. Reduce reliance on our MarTech developers for simple styling changes Reduce the time needed to QA each iteration of a new template Lock down branding, headers, footers, and style guides. Make it way easier for our junior associates to stand up gorgeous new campaigns.
Our instance became super cluttered with template variations, and it was becoming a real mess. This one master template should save us a ton of time, and hopefully level up our overall design output. As a marketo partner, we thought we’d give it away for free. There’s instructions on how to download it, upload it to your instance, and make the changes to snap it into your branding guidelines. Holler if you need any help. We’re happy to walk through it. I hope this saves you all some serious time! Let me know if you have any suggestions on how to make it better 🙂
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Last Updated on December 19, 2020 by Rakesh GuptaBig Idea or Enduring Question: When to use “Before-Save” vs “After-Save” Record-Triggered Flows?  Objectives: After reading this blog post, you will be able to understand: When should you use Before-save record-triggered flow? … Continue reading →

Last Updated on December 15, 2020 by Rakesh GuptaBig Idea or Enduring Question: When to use “Before-Save” vs “After-Save” Record-Triggered Flows?  Objectives: After reading this blog post, you will be able to understand: When should you use Before-save record-triggered flow? … Continue reading →