From surveys to business impact: how to make the most of CX signals
Surveys are the most common method to obtain feedback. However, surveys alone cannot keep organisations up to date with changing customer behaviours. Traditional surveys capture information about a limited number of touchpoints or interactions and can be restricted in scope. They often sample only 7% of a company’s customers. As such, when used in isolation, surveys do…
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15 Essential Product Marketing Books for 2023
The product marketing landscape is continuously changing. To keep pace with the latest trends, you’ll need to keep up with the experts. That includes reading books with fresh insights and perspectives. To help, we’ve gathered a list of 15 essential product marketing books for your 2023 reading list. These books tackle how to lead a …
This week in CX: the challenges of personalisation
Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news. This week, we’re looking at personalisation in focus – with Twilio’s new research on how it could be AI-driven, and how retailers now see it as their greatest challenge. In-store omnichannel strategies are also now a must-have, as well as GigCX for…
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The new way of work
Amazon is the last one. They are probably the last huge company where hundreds of thousands of people will be surveilled, measured and ordered to follow the rule book. The pandemic didn’t create distributed work, the laptop did. Human interaction is critical, but the office isn’t actually the most effective way to create that. David […]
Nick Kozmin – Earn $100K Per Month In 3 Months Or Less As A Growth Consultant
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Salesforce Unveils Slack GPT and New Workflow Builder
Salesforce is on a mission to deliver secure, generative AI to more parts of their platform, and Slack – the conversational interface for the Salesforce platform – is the next candidate to receive the transformation. Slack will bring generative AI natively into the user experience… Read More
Salesforce Deepens Partnership to Deliver Custom AI Strategies, Generative AI Use Cases, and Upskilling
The power of generative AI and its potential to improve employee productivity and customer experiences has been a hot topic for months. With the introduction of Einstein GPT, the Salesforce platform is an example of technology that’s fully embracing generative AI. Now, Salesforce is facing… Read More
Giveaway: Win the Custom Salesforce Integration You Need
Salesforce Integrations allow you to streamline separate processes, and in this digital era we constantly need to improve our efficiency and our customers’ experience to remain competitive. So what if I told you that you could get this for free… On Thursday April 27, Stephen… Read More
Why AI is an Essential Tool for Modern Marketers
In today’s fast-paced business world, marketers need to be at the forefront of technological advancements to stay ahead of the competition. This article explains why AI is an essential tool for modern marketers and how it can help them achieve their goals. From predictive analytics to personalization, AI is transforming the way marketers work and …
SALESmanago recognised by industry heavyweights with inclusion in G2 and Software Reviews Reports
Today SALESmanago, the Customer Engagement Platform, has been named as one of G2’s ‘Best Marketing and Digital Advertising Products’ and a Champion in Software Reviews’ 2023 CDP Emotional Footprint Market Report. G2, the largest and most trusted software marketplace, is used by more than 80 million people annually, including employees at all …