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There are 96 mountain peaks in the US with an elevation of at least 14,000ft. Colorado has the most of any state at 53. No doubt, if you’ve been to Colorado, you’ve heard about these “fourteeners”. It’s a common goal to try to summit all 53. None are easy, but many are just long beautiful hikes. Eventually, though, you finish those and need to take on more challenging climbs.
Last summer, my son and I set our sights on Snowmass Mountain. The fastest and safest way up is via a steep snowfield that covers much of the mountain well into summer. An ice axe and boot crampons are essential equipment. When shopping for crampons, I came upon a pair for a little over $20. Sure, they were from some company I’d never heard of, only had 2 customer reviews and were a fraction of the cost of name-brand competitors. But the price was right! I bought them.
Did they just about get me killed? Yep. Did they prevent me from getting to the summit? Yep. They just kind of fell apart when I needed them most, as my son continued on to eternal glory and bragging rights. Sometimes not investing in the right tools can cost you a lot more in the end. The same is true in marketing.
Ads and Attribution
If you manage a marketing budget, you know how much money goes into two critical areas: paid media and marketing technology. This post is about the intersection of those two things. Namely, B2B advertising leader LinkedIn and the #1 B2B marketing attribution application, Bizible. Each brings unique value and, now connected via an enhanced integration, their combined value has become downright mountainous! Marketers have never been in a better position to break through the clouds and step onto their own summit of marketing mastery.
LinkedIn Ads have proven to be a powerful tool for B2B marketers. Sure, LinkedIn Ads might cost a little more than some competitors, but do they get you to the top of the mountain? Do they pay you back many times over in revenue growth? The evidence suggests they do. But more on that in a bit.
Measuring B2B Marketing Performance
As it turns out, measuring revenue and ROI performance in B2B advertising (and really B2B marketing overall) is a sufferfest. Why? In short, your CRM.
CRM holds hostage all of your sales opportunity, pipeline, and order value information and it’s built to track sales reps instead of buyer behavior. Thankfully, Bizible solves this problem by combining B2B marketing channel and CRM data to create a new 1st party dataset. It’s built exclusively to help you measure and optimize marketing performance at every stage of your lead-based or account-based demand funnel. With it, you can finally prove and improve the impact of marketing. With it, you can see what pipeline and revenue is coming from LinkedIn or any other channel. And that’s how we know LinkedIn rocks.
The ROI of LinkedIn Ads and Bizible
Results certainly vary and different advertising tactics work better at different times, but Bizible benchmark data showed that, on average, LinkedIn Ads provided the #1 ROI among major paid media platforms. Bizible is also a great example of “You get what you pay for”. There are other ways marketers try to do B2B marketing attribution without investing in a B2B marketing attribution application. But the other ways have limitations. These limitations are what has brought (and continues to bring) thousands of marketers to Bizible.  In a 2020 Total Economic Impact Study commissioned by Adobe and conducted by Forrester Consulting, Forrester found that organizations investing in Bizible saw a 298% ROI and a <1yr investment payback period. Since each interviewed Bizible customer was already doing some form of attribution before they implemented Bizible, this return is even more impressive because it reflects not the value of doing attribution, but the value of doing attribution right.
A Strong Integration Gets Stronger
If LinkedIn and Bizible are each capable of providing such great returns, can that get even better when you connect them? Oh yes. How? Bizible automates the tagging, tracking, and attribution of LinkedIn Ads. Bizible proves the revenue contribution and ROI of advertising to win more budget. Finally, Bizible gives you the insight you need to know which ads, campaigns, and creative are generating not just leads, but leads that turn into pipeline and revenue. Of course, Bizible also helps you compare performance across all your channels so you can optimize your channel mix and overall spend.
As the latest result of Adobe’s strategic partnership with Microsoft, we’re excited to introduce a new native integration between Bizible and LinkedIn Lead Gen Forms. This new capability enhances the current and very popular integration between Bizible and LinkedIn Sponsored Content. Now, when marketers choose to take advantage of LinkedIn’s awesome auto-filling, high-conversion-rate forms in conjunction with Sponsored Content, Bizible can track and attribute revenue to those form fills. And it’s all automated. Bizible also captures form metadata such as Form Name and ID, Campaign Name and ID and more so that marketers can understand and optimize form performance right along with ad performance.
“This integration will make a huge difference for our team in assessing the impact of our LinkedIn Lead Gen Forms and using Bizible data to pivot our campaigns, as needed, to drive even more growth.” -Sydney Mulligan, Sr. Manager, Marketing Automation, Hyperscience
All of this is available to joint Bizible and LinkedIn users at no additional cost. This isn’t just a “possible integration” you need to sort out and maintain yourself or connect through some third-party data integration tool.  Like all of Bizible’s marketing channel integrations, it’s easy to set up with just a few clicks and is fully vendor-supported.
Reaching your Summit
There are few things more important in marketing than knowing which investments and engagement tactics are driving progression and wins (and which are not).  Marketers who have the tools to do this put themselves in a unique position to win and help their organizations win. LinkedIn Ads and Bizible are two tools we should all bring with us on our climb to the summit of state-of-the-art B2B marketing.
For more information, please visit our Bizible LinkedIn Integrations product docs or ask an Adobe representative.
The post Reaching the Peak of LinkedIn Ad ROI With Bizible appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.

There are 96 mountain peaks in the US with an elevation of at least 14,000ft. Colorado has the most of any state at 53. No doubt, if you’ve been to Colorado, you’ve heard about these “fourteeners”. It’s a common goal to try to summit all 53. None are easy, but many are just long beautiful hikes. Eventually, though, you finish those and need to take on more challenging climbs.
Last summer, my son and I set our sights on Snowmass Mountain. The fastest and safest way up is via a steep snowfield that covers much of the mountain well into summer. An ice axe and boot crampons are essential equipment. When shopping for crampons, I came upon a pair for a little over $20. Sure, they were from some company I’d never heard of, only had 2 customer reviews and were a fraction of the cost of name-brand competitors. But the price was right! I bought them.
Did they just about get me killed? Yep. Did they prevent me from getting to the summit? Yep. They just kind of fell apart when I needed them most, as my son continued on to eternal glory and bragging rights. Sometimes not investing in the right tools can cost you a lot more in the end. The same is true in marketing.
Ads and Attribution
If you manage a marketing budget, you know how much money goes into two critical areas: paid media and marketing technology. This post is about the intersection of those two things. Namely, B2B advertising leader LinkedIn and the #1 B2B marketing attribution application, Bizible. Each brings unique value and, now connected via an enhanced integration, their combined value has become downright mountainous! Marketers have never been in a better position to break through the clouds and step onto their own summit of marketing mastery.
LinkedIn Ads have proven to be a powerful tool for B2B marketers. Sure, LinkedIn Ads might cost a little more than some competitors, but do they get you to the top of the mountain? Do they pay you back many times over in revenue growth? The evidence suggests they do. But more on that in a bit.
Measuring B2B Marketing Performance
As it turns out, measuring revenue and ROI performance in B2B advertising (and really B2B marketing overall) is a sufferfest. Why? In short, your CRM.
CRM holds hostage all of your sales opportunity, pipeline, and order value information and it’s built to track sales reps instead of buyer behavior. Thankfully, Bizible solves this problem by combining B2B marketing channel and CRM data to create a new 1st party dataset. It’s built exclusively to help you measure and optimize marketing performance at every stage of your lead-based or account-based demand funnel. With it, you can finally prove and improve the impact of marketing. With it, you can see what pipeline and revenue is coming from LinkedIn or any other channel. And that’s how we know LinkedIn rocks.
The ROI of LinkedIn Ads and Bizible
Results certainly vary and different advertising tactics work better at different times, but Bizible benchmark data showed that, on average, LinkedIn Ads provided the #1 ROI among major paid media platforms. Bizible is also a great example of “You get what you pay for”. There are other ways marketers try to do B2B marketing attribution without investing in a B2B marketing attribution application. But the other ways have limitations. These limitations are what has brought (and continues to bring) thousands of marketers to Bizible.  In a 2020 Total Economic Impact Study commissioned by Adobe and conducted by Forrester Consulting, Forrester found that organizations investing in Bizible saw a 298% ROI and a <1yr investment payback period. Since each interviewed Bizible customer was already doing some form of attribution before they implemented Bizible, this return is even more impressive because it reflects not the value of doing attribution, but the value of doing attribution right.
A Strong Integration Gets Stronger
If LinkedIn and Bizible are each capable of providing such great returns, can that get even better when you connect them? Oh yes. How? Bizible automates the tagging, tracking, and attribution of LinkedIn Ads. Bizible proves the revenue contribution and ROI of advertising to win more budget. Finally, Bizible gives you the insight you need to know which ads, campaigns, and creative are generating not just leads, but leads that turn into pipeline and revenue. Of course, Bizible also helps you compare performance across all your channels so you can optimize your channel mix and overall spend.
As the latest result of Adobe’s strategic partnership with Microsoft, we’re excited to introduce a new native integration between Bizible and LinkedIn Lead Gen Forms. This new capability enhances the current and very popular integration between Bizible and LinkedIn Sponsored Content. Now, when marketers choose to take advantage of LinkedIn’s awesome auto-filling, high-conversion-rate forms in conjunction with Sponsored Content, Bizible can track and attribute revenue to those form fills. And it’s all automated. Bizible also captures form metadata such as Form Name and ID, Campaign Name and ID and more so that marketers can understand and optimize form performance right along with ad performance.
“This integration will make a huge difference for our team in assessing the impact of our LinkedIn Lead Gen Forms and using Bizible data to pivot our campaigns, as needed, to drive even more growth.” -Sydney Mulligan, Sr. Manager, Marketing Automation, Hyperscience
All of this is available to joint Bizible and LinkedIn users at no additional cost. This isn’t just a “possible integration” you need to sort out and maintain yourself or connect through some third-party data integration tool.  Like all of Bizible’s marketing channel integrations, it’s easy to set up with just a few clicks and is fully vendor-supported.
Reaching your Summit
There are few things more important in marketing than knowing which investments and engagement tactics are driving progression and wins (and which are not).  Marketers who have the tools to do this put themselves in a unique position to win and help their organizations win. LinkedIn Ads and Bizible are two tools we should all bring with us on our climb to the summit of state-of-the-art B2B marketing.
For more information, please visit our Bizible LinkedIn Integrations product docs or ask an Adobe representative.
The post Reaching the Peak of LinkedIn Ad ROI With Bizible appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.

There are 96 mountain peaks in the US with an elevation of at least 14,000ft. Colorado has the most of any state at 53. No doubt, if you’ve been to Colorado, you’ve heard about these “fourteeners”. It’s a common goal to try to summit all 53. None are easy, but many are just long beautiful hikes. Eventually, though, you finish those and need to take on more challenging climbs.
Last summer, my son and I set our sights on Snowmass Mountain. The fastest and safest way up is via a steep snowfield that covers much of the mountain well into summer. An ice axe and boot crampons are essential equipment. When shopping for crampons, I came upon a pair for a little over $20. Sure, they were from some company I’d never heard of, only had 2 customer reviews and were a fraction of the cost of name-brand competitors. But the price was right! I bought them.
Did they just about get me killed? Yep. Did they prevent me from getting to the summit? Yep. They just kind of fell apart when I needed them most, as my son continued on to eternal glory and bragging rights. Sometimes not investing in the right tools can cost you a lot more in the end. The same is true in marketing.
Ads and Attribution
If you manage a marketing budget, you know how much money goes into two critical areas: paid media and marketing technology. This post is about the intersection of those two things. Namely, B2B advertising leader LinkedIn and the #1 B2B marketing attribution application, Bizible. Each brings unique value and, now connected via an enhanced integration, their combined value has become downright mountainous! Marketers have never been in a better position to break through the clouds and step onto their own summit of marketing mastery.
LinkedIn Ads have proven to be a powerful tool for B2B marketers. Sure, LinkedIn Ads might cost a little more than some competitors, but do they get you to the top of the mountain? Do they pay you back many times over in revenue growth? The evidence suggests they do. But more on that in a bit.
Measuring B2B Marketing Performance
As it turns out, measuring revenue and ROI performance in B2B advertising (and really B2B marketing overall) is a sufferfest. Why? In short, your CRM.
CRM holds hostage all of your sales opportunity, pipeline, and order value information and it’s built to track sales reps instead of buyer behavior. Thankfully, Bizible solves this problem by combining B2B marketing channel and CRM data to create a new 1st party dataset. It’s built exclusively to help you measure and optimize marketing performance at every stage of your lead-based or account-based demand funnel. With it, you can finally prove and improve the impact of marketing. With it, you can see what pipeline and revenue is coming from LinkedIn or any other channel. And that’s how we know LinkedIn rocks.
The ROI of LinkedIn Ads and Bizible
Results certainly vary and different advertising tactics work better at different times, but Bizible benchmark data showed that, on average, LinkedIn Ads provided the #1 ROI among major paid media platforms. Bizible is also a great example of “You get what you pay for”. There are other ways marketers try to do B2B marketing attribution without investing in a B2B marketing attribution application. But the other ways have limitations. These limitations are what has brought (and continues to bring) thousands of marketers to Bizible.  In a 2020 Total Economic Impact Study commissioned by Adobe and conducted by Forrester Consulting, Forrester found that organizations investing in Bizible saw a 298% ROI and a <1yr investment payback period. Since each interviewed Bizible customer was already doing some form of attribution before they implemented Bizible, this return is even more impressive because it reflects not the value of doing attribution, but the value of doing attribution right.
A Strong Integration Gets Stronger
If LinkedIn and Bizible are each capable of providing such great returns, can that get even better when you connect them? Oh yes. How? Bizible automates the tagging, tracking, and attribution of LinkedIn Ads. Bizible proves the revenue contribution and ROI of advertising to win more budget. Finally, Bizible gives you the insight you need to know which ads, campaigns, and creative are generating not just leads, but leads that turn into pipeline and revenue. Of course, Bizible also helps you compare performance across all your channels so you can optimize your channel mix and overall spend.
As the latest result of Adobe’s strategic partnership with Microsoft, we’re excited to introduce a new native integration between Bizible and LinkedIn Lead Gen Forms. This new capability enhances the current and very popular integration between Bizible and LinkedIn Sponsored Content. Now, when marketers choose to take advantage of LinkedIn’s awesome auto-filling, high-conversion-rate forms in conjunction with Sponsored Content, Bizible can track and attribute revenue to those form fills. And it’s all automated. Bizible also captures form metadata such as Form Name and ID, Campaign Name and ID and more so that marketers can understand and optimize form performance right along with ad performance.
“This integration will make a huge difference for our team in assessing the impact of our LinkedIn Lead Gen Forms and using Bizible data to pivot our campaigns, as needed, to drive even more growth.” -Sydney Mulligan, Sr. Manager, Marketing Automation, Hyperscience
All of this is available to joint Bizible and LinkedIn users at no additional cost. This isn’t just a “possible integration” you need to sort out and maintain yourself or connect through some third-party data integration tool.  Like all of Bizible’s marketing channel integrations, it’s easy to set up with just a few clicks and is fully vendor-supported.
Reaching your Summit
There are few things more important in marketing than knowing which investments and engagement tactics are driving progression and wins (and which are not).  Marketers who have the tools to do this put themselves in a unique position to win and help their organizations win. LinkedIn Ads and Bizible are two tools we should all bring with us on our climb to the summit of state-of-the-art B2B marketing.
For more information, please visit our Bizible LinkedIn Integrations product docs or ask an Adobe representative.
The post Reaching the Peak of LinkedIn Ad ROI With Bizible appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.

There are 96 mountain peaks in the US with an elevation of at least 14,000ft. Colorado has the most of any state at 53. No doubt, if you’ve been to Colorado, you’ve heard about these “fourteeners”. It’s a common goal to try to summit all 53. None are easy, but many are just long beautiful hikes. Eventually, though, you finish those and need to take on more challenging climbs.
Last summer, my son and I set our sights on Snowmass Mountain. The fastest and safest way up is via a steep snowfield that covers much of the mountain well into summer. An ice axe and boot crampons are essential equipment. When shopping for crampons, I came upon a pair for a little over $20. Sure, they were from some company I’d never heard of, only had 2 customer reviews and were a fraction of the cost of name-brand competitors. But the price was right! I bought them.
Did they just about get me killed? Yep. Did they prevent me from getting to the summit? Yep. They just kind of fell apart when I needed them most, as my son continued on to eternal glory and bragging rights. Sometimes not investing in the right tools can cost you a lot more in the end. The same is true in marketing.
Ads and Attribution
If you manage a marketing budget, you know how much money goes into two critical areas: paid media and marketing technology. This post is about the intersection of those two things. Namely, B2B advertising leader LinkedIn and the #1 B2B marketing attribution application, Bizible. Each brings unique value and, now connected via an enhanced integration, their combined value has become downright mountainous! Marketers have never been in a better position to break through the clouds and step onto their own summit of marketing mastery.
LinkedIn Ads have proven to be a powerful tool for B2B marketers. Sure, LinkedIn Ads might cost a little more than some competitors, but do they get you to the top of the mountain? Do they pay you back many times over in revenue growth? The evidence suggests they do. But more on that in a bit.
Measuring B2B Marketing Performance
As it turns out, measuring revenue and ROI performance in B2B advertising (and really B2B marketing overall) is a sufferfest. Why? In short, your CRM.
CRM holds hostage all of your sales opportunity, pipeline, and order value information and it’s built to track sales reps instead of buyer behavior. Thankfully, Bizible solves this problem by combining B2B marketing channel and CRM data to create a new 1st party dataset. It’s built exclusively to help you measure and optimize marketing performance at every stage of your lead-based or account-based demand funnel. With it, you can finally prove and improve the impact of marketing. With it, you can see what pipeline and revenue is coming from LinkedIn or any other channel. And that’s how we know LinkedIn rocks.
The ROI of LinkedIn Ads and Bizible
Results certainly vary and different advertising tactics work better at different times, but Bizible benchmark data showed that, on average, LinkedIn Ads provided the #1 ROI among major paid media platforms. Bizible is also a great example of “You get what you pay for”. There are other ways marketers try to do B2B marketing attribution without investing in a B2B marketing attribution application. But the other ways have limitations. These limitations are what has brought (and continues to bring) thousands of marketers to Bizible.  In a 2020 Total Economic Impact Study commissioned by Adobe and conducted by Forrester Consulting, Forrester found that organizations investing in Bizible saw a 298% ROI and a <1yr investment payback period. Since each interviewed Bizible customer was already doing some form of attribution before they implemented Bizible, this return is even more impressive because it reflects not the value of doing attribution, but the value of doing attribution right.
A Strong Integration Gets Stronger
If LinkedIn and Bizible are each capable of providing such great returns, can that get even better when you connect them? Oh yes. How? Bizible automates the tagging, tracking, and attribution of LinkedIn Ads. Bizible proves the revenue contribution and ROI of advertising to win more budget. Finally, Bizible gives you the insight you need to know which ads, campaigns, and creative are generating not just leads, but leads that turn into pipeline and revenue. Of course, Bizible also helps you compare performance across all your channels so you can optimize your channel mix and overall spend.
As the latest result of Adobe’s strategic partnership with Microsoft, we’re excited to introduce a new native integration between Bizible and LinkedIn Lead Gen Forms. This new capability enhances the current and very popular integration between Bizible and LinkedIn Sponsored Content. Now, when marketers choose to take advantage of LinkedIn’s awesome auto-filling, high-conversion-rate forms in conjunction with Sponsored Content, Bizible can track and attribute revenue to those form fills. And it’s all automated. Bizible also captures form metadata such as Form Name and ID, Campaign Name and ID and more so that marketers can understand and optimize form performance right along with ad performance.
“This integration will make a huge difference for our team in assessing the impact of our LinkedIn Lead Gen Forms and using Bizible data to pivot our campaigns, as needed, to drive even more growth.” -Sydney Mulligan, Sr. Manager, Marketing Automation, Hyperscience
All of this is available to joint Bizible and LinkedIn users at no additional cost. This isn’t just a “possible integration” you need to sort out and maintain yourself or connect through some third-party data integration tool.  Like all of Bizible’s marketing channel integrations, it’s easy to set up with just a few clicks and is fully vendor-supported.
Reaching your Summit
There are few things more important in marketing than knowing which investments and engagement tactics are driving progression and wins (and which are not).  Marketers who have the tools to do this put themselves in a unique position to win and help their organizations win. LinkedIn Ads and Bizible are two tools we should all bring with us on our climb to the summit of state-of-the-art B2B marketing.
For more information, please visit our Bizible LinkedIn Integrations product docs or ask an Adobe representative.
The post Reaching the Peak of LinkedIn Ad ROI With Bizible appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.

There are 96 mountain peaks in the US with an elevation of at least 14,000ft. Colorado has the most of any state at 53. No doubt, if you’ve been to Colorado, you’ve heard about these “fourteeners”. It’s a common goal to try to summit all 53. None are easy, but many are just long beautiful hikes. Eventually, though, you finish those and need to take on more challenging climbs.
Last summer, my son and I set our sights on Snowmass Mountain. The fastest and safest way up is via a steep snowfield that covers much of the mountain well into summer. An ice axe and boot crampons are essential equipment. When shopping for crampons, I came upon a pair for a little over $20. Sure, they were from some company I’d never heard of, only had 2 customer reviews and were a fraction of the cost of name-brand competitors. But the price was right! I bought them.
Did they just about get me killed? Yep. Did they prevent me from getting to the summit? Yep. They just kind of fell apart when I needed them most, as my son continued on to eternal glory and bragging rights. Sometimes not investing in the right tools can cost you a lot more in the end. The same is true in marketing.
Ads and Attribution
If you manage a marketing budget, you know how much money goes into two critical areas: paid media and marketing technology. This post is about the intersection of those two things. Namely, B2B advertising leader LinkedIn and the #1 B2B marketing attribution application, Bizible. Each brings unique value and, now connected via an enhanced integration, their combined value has become downright mountainous! Marketers have never been in a better position to break through the clouds and step onto their own summit of marketing mastery.
LinkedIn Ads have proven to be a powerful tool for B2B marketers. Sure, LinkedIn Ads might cost a little more than some competitors, but do they get you to the top of the mountain? Do they pay you back many times over in revenue growth? The evidence suggests they do. But more on that in a bit.
Measuring B2B Marketing Performance
As it turns out, measuring revenue and ROI performance in B2B advertising (and really B2B marketing overall) is a sufferfest. Why? In short, your CRM.
CRM holds hostage all of your sales opportunity, pipeline, and order value information and it’s built to track sales reps instead of buyer behavior. Thankfully, Bizible solves this problem by combining B2B marketing channel and CRM data to create a new 1st party dataset. It’s built exclusively to help you measure and optimize marketing performance at every stage of your lead-based or account-based demand funnel. With it, you can finally prove and improve the impact of marketing. With it, you can see what pipeline and revenue is coming from LinkedIn or any other channel. And that’s how we know LinkedIn rocks.
The ROI of LinkedIn Ads and Bizible
Results certainly vary and different advertising tactics work better at different times, but Bizible benchmark data showed that, on average, LinkedIn Ads provided the #1 ROI among major paid media platforms. Bizible is also a great example of “You get what you pay for”. There are other ways marketers try to do B2B marketing attribution without investing in a B2B marketing attribution application. But the other ways have limitations. These limitations are what has brought (and continues to bring) thousands of marketers to Bizible.  In a 2020 Total Economic Impact Study commissioned by Adobe and conducted by Forrester Consulting, Forrester found that organizations investing in Bizible saw a 298% ROI and a <1yr investment payback period. Since each interviewed Bizible customer was already doing some form of attribution before they implemented Bizible, this return is even more impressive because it reflects not the value of doing attribution, but the value of doing attribution right.
A Strong Integration Gets Stronger
If LinkedIn and Bizible are each capable of providing such great returns, can that get even better when you connect them? Oh yes. How? Bizible automates the tagging, tracking, and attribution of LinkedIn Ads. Bizible proves the revenue contribution and ROI of advertising to win more budget. Finally, Bizible gives you the insight you need to know which ads, campaigns, and creative are generating not just leads, but leads that turn into pipeline and revenue. Of course, Bizible also helps you compare performance across all your channels so you can optimize your channel mix and overall spend.
As the latest result of Adobe’s strategic partnership with Microsoft, we’re excited to introduce a new native integration between Bizible and LinkedIn Lead Gen Forms. This new capability enhances the current and very popular integration between Bizible and LinkedIn Sponsored Content. Now, when marketers choose to take advantage of LinkedIn’s awesome auto-filling, high-conversion-rate forms in conjunction with Sponsored Content, Bizible can track and attribute revenue to those form fills. And it’s all automated. Bizible also captures form metadata such as Form Name and ID, Campaign Name and ID and more so that marketers can understand and optimize form performance right along with ad performance.
“This integration will make a huge difference for our team in assessing the impact of our LinkedIn Lead Gen Forms and using Bizible data to pivot our campaigns, as needed, to drive even more growth.” -Sydney Mulligan, Sr. Manager, Marketing Automation, Hyperscience
All of this is available to joint Bizible and LinkedIn users at no additional cost. This isn’t just a “possible integration” you need to sort out and maintain yourself or connect through some third-party data integration tool.  Like all of Bizible’s marketing channel integrations, it’s easy to set up with just a few clicks and is fully vendor-supported.
Reaching your Summit
There are few things more important in marketing than knowing which investments and engagement tactics are driving progression and wins (and which are not).  Marketers who have the tools to do this put themselves in a unique position to win and help their organizations win. LinkedIn Ads and Bizible are two tools we should all bring with us on our climb to the summit of state-of-the-art B2B marketing.
For more information, please visit our Bizible LinkedIn Integrations product docs or ask an Adobe representative.
The post Reaching the Peak of LinkedIn Ad ROI With Bizible appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.

There are 96 mountain peaks in the US with an elevation of at least 14,000ft. Colorado has the most of any state at 53. No doubt, if you’ve been to Colorado, you’ve heard about these “fourteeners”. It’s a common goal to try to summit all 53. None are easy, but many are just long beautiful hikes. Eventually, though, you finish those and need to take on more challenging climbs.
Last summer, my son and I set our sights on Snowmass Mountain. The fastest and safest way up is via a steep snowfield that covers much of the mountain well into summer. An ice axe and boot crampons are essential equipment. When shopping for crampons, I came upon a pair for a little over $20. Sure, they were from some company I’d never heard of, only had 2 customer reviews and were a fraction of the cost of name-brand competitors. But the price was right! I bought them.
Did they just about get me killed? Yep. Did they prevent me from getting to the summit? Yep. They just kind of fell apart when I needed them most, as my son continued on to eternal glory and bragging rights. Sometimes not investing in the right tools can cost you a lot more in the end. The same is true in marketing.
Ads and Attribution
If you manage a marketing budget, you know how much money goes into two critical areas: paid media and marketing technology. This post is about the intersection of those two things. Namely, B2B advertising leader LinkedIn and the #1 B2B marketing attribution application, Bizible. Each brings unique value and, now connected via an enhanced integration, their combined value has become downright mountainous! Marketers have never been in a better position to break through the clouds and step onto their own summit of marketing mastery.
LinkedIn Ads have proven to be a powerful tool for B2B marketers. Sure, LinkedIn Ads might cost a little more than some competitors, but do they get you to the top of the mountain? Do they pay you back many times over in revenue growth? The evidence suggests they do. But more on that in a bit.
Measuring B2B Marketing Performance
As it turns out, measuring revenue and ROI performance in B2B advertising (and really B2B marketing overall) is a sufferfest. Why? In short, your CRM.
CRM holds hostage all of your sales opportunity, pipeline, and order value information and it’s built to track sales reps instead of buyer behavior. Thankfully, Bizible solves this problem by combining B2B marketing channel and CRM data to create a new 1st party dataset. It’s built exclusively to help you measure and optimize marketing performance at every stage of your lead-based or account-based demand funnel. With it, you can finally prove and improve the impact of marketing. With it, you can see what pipeline and revenue is coming from LinkedIn or any other channel. And that’s how we know LinkedIn rocks.
The ROI of LinkedIn Ads and Bizible
Results certainly vary and different advertising tactics work better at different times, but Bizible benchmark data showed that, on average, LinkedIn Ads provided the #1 ROI among major paid media platforms. Bizible is also a great example of “You get what you pay for”. There are other ways marketers try to do B2B marketing attribution without investing in a B2B marketing attribution application. But the other ways have limitations. These limitations are what has brought (and continues to bring) thousands of marketers to Bizible.  In a 2020 Total Economic Impact Study commissioned by Adobe and conducted by Forrester Consulting, Forrester found that organizations investing in Bizible saw a 298% ROI and a <1yr investment payback period. Since each interviewed Bizible customer was already doing some form of attribution before they implemented Bizible, this return is even more impressive because it reflects not the value of doing attribution, but the value of doing attribution right.
A Strong Integration Gets Stronger
If LinkedIn and Bizible are each capable of providing such great returns, can that get even better when you connect them? Oh yes. How? Bizible automates the tagging, tracking, and attribution of LinkedIn Ads. Bizible proves the revenue contribution and ROI of advertising to win more budget. Finally, Bizible gives you the insight you need to know which ads, campaigns, and creative are generating not just leads, but leads that turn into pipeline and revenue. Of course, Bizible also helps you compare performance across all your channels so you can optimize your channel mix and overall spend.
As the latest result of Adobe’s strategic partnership with Microsoft, we’re excited to introduce a new native integration between Bizible and LinkedIn Lead Gen Forms. This new capability enhances the current and very popular integration between Bizible and LinkedIn Sponsored Content. Now, when marketers choose to take advantage of LinkedIn’s awesome auto-filling, high-conversion-rate forms in conjunction with Sponsored Content, Bizible can track and attribute revenue to those form fills. And it’s all automated. Bizible also captures form metadata such as Form Name and ID, Campaign Name and ID and more so that marketers can understand and optimize form performance right along with ad performance.
“This integration will make a huge difference for our team in assessing the impact of our LinkedIn Lead Gen Forms and using Bizible data to pivot our campaigns, as needed, to drive even more growth.” -Sydney Mulligan, Sr. Manager, Marketing Automation, Hyperscience
All of this is available to joint Bizible and LinkedIn users at no additional cost. This isn’t just a “possible integration” you need to sort out and maintain yourself or connect through some third-party data integration tool.  Like all of Bizible’s marketing channel integrations, it’s easy to set up with just a few clicks and is fully vendor-supported.
Reaching your Summit
There are few things more important in marketing than knowing which investments and engagement tactics are driving progression and wins (and which are not).  Marketers who have the tools to do this put themselves in a unique position to win and help their organizations win. LinkedIn Ads and Bizible are two tools we should all bring with us on our climb to the summit of state-of-the-art B2B marketing.
For more information, please visit our Bizible LinkedIn Integrations product docs or ask an Adobe representative.
The post Reaching the Peak of LinkedIn Ad ROI With Bizible appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.

There are 96 mountain peaks in the US with an elevation of at least 14,000ft. Colorado has the most of any state at 53. No doubt, if you’ve been to Colorado, you’ve heard about these “fourteeners”. It’s a common goal to try to summit all 53. None are easy, but many are just long beautiful hikes. Eventually, though, you finish those and need to take on more challenging climbs.
Last summer, my son and I set our sights on Snowmass Mountain. The fastest and safest way up is via a steep snowfield that covers much of the mountain well into summer. An ice axe and boot crampons are essential equipment. When shopping for crampons, I came upon a pair for a little over $20. Sure, they were from some company I’d never heard of, only had 2 customer reviews and were a fraction of the cost of name-brand competitors. But the price was right! I bought them.
Did they just about get me killed? Yep. Did they prevent me from getting to the summit? Yep. They just kind of fell apart when I needed them most, as my son continued on to eternal glory and bragging rights. Sometimes not investing in the right tools can cost you a lot more in the end. The same is true in marketing.
Ads and Attribution
If you manage a marketing budget, you know how much money goes into two critical areas: paid media and marketing technology. This post is about the intersection of those two things. Namely, B2B advertising leader LinkedIn and the #1 B2B marketing attribution application, Bizible. Each brings unique value and, now connected via an enhanced integration, their combined value has become downright mountainous! Marketers have never been in a better position to break through the clouds and step onto their own summit of marketing mastery.
LinkedIn Ads have proven to be a powerful tool for B2B marketers. Sure, LinkedIn Ads might cost a little more than some competitors, but do they get you to the top of the mountain? Do they pay you back many times over in revenue growth? The evidence suggests they do. But more on that in a bit.
Measuring B2B Marketing Performance
As it turns out, measuring revenue and ROI performance in B2B advertising (and really B2B marketing overall) is a sufferfest. Why? In short, your CRM.
CRM holds hostage all of your sales opportunity, pipeline, and order value information and it’s built to track sales reps instead of buyer behavior. Thankfully, Bizible solves this problem by combining B2B marketing channel and CRM data to create a new 1st party dataset. It’s built exclusively to help you measure and optimize marketing performance at every stage of your lead-based or account-based demand funnel. With it, you can finally prove and improve the impact of marketing. With it, you can see what pipeline and revenue is coming from LinkedIn or any other channel. And that’s how we know LinkedIn rocks.
The ROI of LinkedIn Ads and Bizible
Results certainly vary and different advertising tactics work better at different times, but Bizible benchmark data showed that, on average, LinkedIn Ads provided the #1 ROI among major paid media platforms. Bizible is also a great example of “You get what you pay for”. There are other ways marketers try to do B2B marketing attribution without investing in a B2B marketing attribution application. But the other ways have limitations. These limitations are what has brought (and continues to bring) thousands of marketers to Bizible.  In a 2020 Total Economic Impact Study commissioned by Adobe and conducted by Forrester Consulting, Forrester found that organizations investing in Bizible saw a 298% ROI and a <1yr investment payback period. Since each interviewed Bizible customer was already doing some form of attribution before they implemented Bizible, this return is even more impressive because it reflects not the value of doing attribution, but the value of doing attribution right.
A Strong Integration Gets Stronger
If LinkedIn and Bizible are each capable of providing such great returns, can that get even better when you connect them? Oh yes. How? Bizible automates the tagging, tracking, and attribution of LinkedIn Ads. Bizible proves the revenue contribution and ROI of advertising to win more budget. Finally, Bizible gives you the insight you need to know which ads, campaigns, and creative are generating not just leads, but leads that turn into pipeline and revenue. Of course, Bizible also helps you compare performance across all your channels so you can optimize your channel mix and overall spend.
As the latest result of Adobe’s strategic partnership with Microsoft, we’re excited to introduce a new native integration between Bizible and LinkedIn Lead Gen Forms. This new capability enhances the current and very popular integration between Bizible and LinkedIn Sponsored Content. Now, when marketers choose to take advantage of LinkedIn’s awesome auto-filling, high-conversion-rate forms in conjunction with Sponsored Content, Bizible can track and attribute revenue to those form fills. And it’s all automated. Bizible also captures form metadata such as Form Name and ID, Campaign Name and ID and more so that marketers can understand and optimize form performance right along with ad performance.
“This integration will make a huge difference for our team in assessing the impact of our LinkedIn Lead Gen Forms and using Bizible data to pivot our campaigns, as needed, to drive even more growth.” -Sydney Mulligan, Sr. Manager, Marketing Automation, Hyperscience
All of this is available to joint Bizible and LinkedIn users at no additional cost. This isn’t just a “possible integration” you need to sort out and maintain yourself or connect through some third-party data integration tool.  Like all of Bizible’s marketing channel integrations, it’s easy to set up with just a few clicks and is fully vendor-supported.
Reaching your Summit
There are few things more important in marketing than knowing which investments and engagement tactics are driving progression and wins (and which are not).  Marketers who have the tools to do this put themselves in a unique position to win and help their organizations win. LinkedIn Ads and Bizible are two tools we should all bring with us on our climb to the summit of state-of-the-art B2B marketing.
For more information, please visit our Bizible LinkedIn Integrations product docs or ask an Adobe representative.
The post Reaching the Peak of LinkedIn Ad ROI With Bizible appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.

There are 96 mountain peaks in the US with an elevation of at least 14,000ft. Colorado has the most of any state at 53. No doubt, if you’ve been to Colorado, you’ve heard about these “fourteeners”. It’s a common goal to try to summit all 53. None are easy, but many are just long beautiful hikes. Eventually, though, you finish those and need to take on more challenging climbs.
Last summer, my son and I set our sights on Snowmass Mountain. The fastest and safest way up is via a steep snowfield that covers much of the mountain well into summer. An ice axe and boot crampons are essential equipment. When shopping for crampons, I came upon a pair for a little over $20. Sure, they were from some company I’d never heard of, only had 2 customer reviews and were a fraction of the cost of name-brand competitors. But the price was right! I bought them.
Did they just about get me killed? Yep. Did they prevent me from getting to the summit? Yep. They just kind of fell apart when I needed them most, as my son continued on to eternal glory and bragging rights. Sometimes not investing in the right tools can cost you a lot more in the end. The same is true in marketing.
Ads and Attribution
If you manage a marketing budget, you know how much money goes into two critical areas: paid media and marketing technology. This post is about the intersection of those two things. Namely, B2B advertising leader LinkedIn and the #1 B2B marketing attribution application, Bizible. Each brings unique value and, now connected via an enhanced integration, their combined value has become downright mountainous! Marketers have never been in a better position to break through the clouds and step onto their own summit of marketing mastery.
LinkedIn Ads have proven to be a powerful tool for B2B marketers. Sure, LinkedIn Ads might cost a little more than some competitors, but do they get you to the top of the mountain? Do they pay you back many times over in revenue growth? The evidence suggests they do. But more on that in a bit.
Measuring B2B Marketing Performance
As it turns out, measuring revenue and ROI performance in B2B advertising (and really B2B marketing overall) is a sufferfest. Why? In short, your CRM.
CRM holds hostage all of your sales opportunity, pipeline, and order value information and it’s built to track sales reps instead of buyer behavior. Thankfully, Bizible solves this problem by combining B2B marketing channel and CRM data to create a new 1st party dataset. It’s built exclusively to help you measure and optimize marketing performance at every stage of your lead-based or account-based demand funnel. With it, you can finally prove and improve the impact of marketing. With it, you can see what pipeline and revenue is coming from LinkedIn or any other channel. And that’s how we know LinkedIn rocks.
The ROI of LinkedIn Ads and Bizible
Results certainly vary and different advertising tactics work better at different times, but Bizible benchmark data showed that, on average, LinkedIn Ads provided the #1 ROI among major paid media platforms. Bizible is also a great example of “You get what you pay for”. There are other ways marketers try to do B2B marketing attribution without investing in a B2B marketing attribution application. But the other ways have limitations. These limitations are what has brought (and continues to bring) thousands of marketers to Bizible.  In a 2020 Total Economic Impact Study commissioned by Adobe and conducted by Forrester Consulting, Forrester found that organizations investing in Bizible saw a 298% ROI and a <1yr investment payback period. Since each interviewed Bizible customer was already doing some form of attribution before they implemented Bizible, this return is even more impressive because it reflects not the value of doing attribution, but the value of doing attribution right.
A Strong Integration Gets Stronger
If LinkedIn and Bizible are each capable of providing such great returns, can that get even better when you connect them? Oh yes. How? Bizible automates the tagging, tracking, and attribution of LinkedIn Ads. Bizible proves the revenue contribution and ROI of advertising to win more budget. Finally, Bizible gives you the insight you need to know which ads, campaigns, and creative are generating not just leads, but leads that turn into pipeline and revenue. Of course, Bizible also helps you compare performance across all your channels so you can optimize your channel mix and overall spend.
As the latest result of Adobe’s strategic partnership with Microsoft, we’re excited to introduce a new native integration between Bizible and LinkedIn Lead Gen Forms. This new capability enhances the current and very popular integration between Bizible and LinkedIn Sponsored Content. Now, when marketers choose to take advantage of LinkedIn’s awesome auto-filling, high-conversion-rate forms in conjunction with Sponsored Content, Bizible can track and attribute revenue to those form fills. And it’s all automated. Bizible also captures form metadata such as Form Name and ID, Campaign Name and ID and more so that marketers can understand and optimize form performance right along with ad performance.
“This integration will make a huge difference for our team in assessing the impact of our LinkedIn Lead Gen Forms and using Bizible data to pivot our campaigns, as needed, to drive even more growth.” -Sydney Mulligan, Sr. Manager, Marketing Automation, Hyperscience
All of this is available to joint Bizible and LinkedIn users at no additional cost. This isn’t just a “possible integration” you need to sort out and maintain yourself or connect through some third-party data integration tool.  Like all of Bizible’s marketing channel integrations, it’s easy to set up with just a few clicks and is fully vendor-supported.
Reaching your Summit
There are few things more important in marketing than knowing which investments and engagement tactics are driving progression and wins (and which are not).  Marketers who have the tools to do this put themselves in a unique position to win and help their organizations win. LinkedIn Ads and Bizible are two tools we should all bring with us on our climb to the summit of state-of-the-art B2B marketing.
For more information, please visit our Bizible LinkedIn Integrations product docs or ask an Adobe representative.
The post Reaching the Peak of LinkedIn Ad ROI With Bizible appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.

With more than half of the world’s population using email, it’s one of the best ways to get your message in front of your customers and potential customers.  Over the years, social media and messaging apps have been predicted to supersede email, but 50 years after the first email was sent, it’s still going strong. …
The post How to Promote Your Live Streams with Email Marketing appeared first on Benchmark Email.

Email marketing is an undeniably powerful strategy for lead acquisition and customer retention.
Of course, creating an email marketing campaign isn’t easy, and it might require you to build a template using HTML so you’re not designing and altering every new email from scratch.

Thankfully, there are dozens of email template builders available, all of which can help you intuitively and quickly create new email templates for your upcoming campaigns.

Email Template Builders
Now you might be wondering how you’re supposed to know which template builder will best suit your needs?
We’ve done the homework for you, compiling a list of our favorite email template builders, complete with pricing, screenshots, and a general overview of each app’s unique features. Keep reading to choose the best email template builder for your company.
But first — why do you need an email template builder, anyway? Let’s start by answering this important question.
Why You Need an Email Template Builder
An email template builder grants you several advantages:
1. Better Design Features
Without a template builder, you may struggle to arrange your content in blocks as you want, or add videos to your email.
2. Initial Time Savings
Most email template builders rely on intuitive mechanics, like drag-and-drop editors, so you can design your emails faster.
3. Long-Term Time Savings
Creating a library of email templates can save you a ton of time long-term, allowing you to quickly choose and lightly edit past templates for new emails.
4. Replicability
Did you see impressive results with your most recent campaign? With an email template builder, you can easily replicate it with some minor tweaks in the future.
5. Analytics
Most email template builders also feature built-in analytics, which you can use to study your past email marketing efforts and make improvements to your approach.
Additionally, depending on the email template builder you’re using, you may have access to even more features.
Next, let’s dive into some of the best builders.
The Best Email Template Builders
Here are some of the best email template builders — they’re categorized by their pricing plans.
Best All-Around Email Template Builder
1. HubSpot Email Marketing Tools

HubSpot offers a comprehensive, start-to-finish solution for all your marketing needs. You can create a sleek, on-brand email campaign using HubSpot’s drag-and-drop editor, and customize the template to match your brand and align with your goals.
Additionally, you can customize each email depending on your recipient’s lifecycle stage, list membership, or any information in their contact records to ensure each email is designed for optimal conversions.
Best of all, the email tool provides top-notch analytics and A/B testing tools so you can continue to refine your marketing strategy over time.
Pro Tip: Use HubSpot’s Free Email Marketing Tools to create, personalize, and optimize marketing emails without the need for technical or design support.
Unique Features

Analytics to provide deep insights into your email success rates, including open-rate, most popular links clicked in an email, who engages with each email, when and on which device, and what emails perform best.
Tailor each email to individual subscribers based on lifecycle stage, list membership, or any other contact information to serve the best calls-to-action to segmented groups.
Ability to run A/B tests to improve open rates and clickthroughs.
More than 100 email templates available by default.
Custom landing page creation tools.
Advanced social sharing options.
Integrations with other marketing tools (more than 300 third-party apps).
24/7 support from customer service reps.

Pricing
Free, $45/mo (Starter), $800/mo (Professional), $3,200/mo (Enterprise)
Best Free Email Template Builders
4. BEE Free

BEE Free is a free online email editor that has been used by more than a million people. In just a few clicks, you can get started designing your first email template — or use one of the 150 templates currently available by default. It also offers free design ideas on its own blog.
Unique Features

150 pre-designed templates (and additional paid templates).
Full responsiveness for mobile-friendly designs.
Integration with many SaaS apps.
Options to pick up where you left off.

Pricing
Free
5. Mosaico

Mosaico.io is an open-source email template builder, which is something of a rarity. You won’t find any predesigned templates, as you would with other email template builders, but you will be able to alter the tool however you see fit.
Unique Features

A unique click-based design tool, abandoning the traditional “drag-and-drop” model.
Community support, due to its open-source nature.
Infinite flexibility, if you’re willing to put in the work to customize it.

Pricing
Free
6. Unlayer

Unlayer is a free HTML email template builder, with a simple, easy-to-grasp approach. You can choose any of its 100+ base kit templates and edit the template as you see fit. You can also install the free Chrome extension if you want to integrate it with Gmail.
Unique Features

Template designs are immediately available, so you can start in mere minutes.
A free Chrome plugin so you can use the tool directly in your browser.
The ability to save and download templates for future use.

Pricing
Free
Best Paid Email Template Builders
2. Mailchimp
Mailchimp is one of the top names in email marketing, in part because of its accessibility. It’s super easy to learn and build your first few email templates, and you can get started right now with a free plan. As you scale your business, you’ll find additional options, features, and tools for your needs.
Unique Features

More than 100 email templates available by default.
Custom landing page creation tools.
Advanced social sharing options.
Integrations with other marketing tools (more than 300 third-party apps).
24/7 support from customer service reps.

Pricing
Free, $9.99 (Essentials), $14.99 (Standard), $299 (Premium)
3. Moosend

Moosend’s easy-to-use drag-and-drop email editor allows you to create professional-looking email templates that include marketing elements — such as countdown timers and videos — without any prior HTML knowledge.
Unique Features

Customizable, ready-made templates and custom fonts
Drag-and-drop landing page editor
Integration with GIPHY, Google Drive, Stock Photos, and social media platforms
Video email marketing tools
Customer support for all pricing plans through email, chat, and phone

Pricing
Free, $8/mo (Pro), call for a custom plan (Enterprise)
7. AWeber

AWeber is specifically designed for small businesses eager to get started with email marketing, but who might have trouble knowing where to begin. Predesigned templates, custom designs, and email automation are all available.
Unique Features

A drag and drop AMP carousel, which allows you to add AMP image carousels to your emails.
AWeber’s Smart Designer, which uses AI to construct and recommend email templates.
A campaign marketplace that allows you to design and launch full email campaigns.
24/7 customer service.

Pricing
Free, $16.15/mo (Pro)
9. Campaign Monitor

Campaign Monitor is primarily focused on email marketing but has other features you can use for a variety of other marketing and ecommerce purposes. Because it’s designed to work for teams, it’s ideal if you have many people working together on your campaigns.
Unique Features

Template management and collaboration for teams.
Built-in support for surveys with unlimited questions.
80 predesigned email templates.

Pricing
$9/mo (Basic), $29/mo (Unlimited), $149/mo (Premier)
9. Chamaileon.io

Chamaileon.io is a cleverly named email template builder that allows your team to design emails collaboratively, complete with drag-and-drop mechanics so you never have to worry about coding. You can also design and follow a set email campaign workflow, simplifying your efforts in the future.
Unique Features

Collaborative email design for teams working together on the same templates.
Unique and flexible account roles for multiple levels of access.
Replicable testing settings to allow for easy testing of new designs.

Pricing
$150/mo (Standard), $250/mo (Premium)
10. Designmodo Postcards

Designmodo Postcards email builder is designed to bring teams together for the email template building process. You can use it to design emails however you like, then export as HTML, or to a full email service provider like Mailchimp.
Unique Features

Modular designs that help you stack, customize, and rearrange your options.
Long-term content management to help you revisit previous successes.
Unlimited exports, which is ideal if you’re exporting to other services frequently.

Pricing
Free, $18/mo (Business), $29/mo (Agency)
11. Stripo.email

Stripo.email helps you create responsive email templates without any HTML coding skills necessary. It also features innate dynamic AMP support, and a robust testing tool to help you preview your email in more than 90 popular environments, including variants for devices and browsers.
Unique Features

Drag-and-drop AMP blocks for image carousel and/or accordion support.
Thorough testing in nearly 100 different environments.
A customizable module library, allowing you to reuse past successful elements.
Integration with many ESPs and third-party tools.

Pricing
Free, $125/mo (Business), $400/mo (Agency)
12. Taxi for Email

Taxi for Email provides scalable email template creation, as well as the ability to create email workflows. It also allows you to assign various tasks and permissions to your team, so each of your marketers can play a role in perfecting your email campaign.
Unique Features

Team dynamics, including collaborative tools, access assignment, and user permissions.
Robust testing on-demand as you design.
Support for multiple languages and email segmentation.

Pricing
Request a custom quote.
13. SendGrid

SendGrid is an email service that provides support for email template designs — additionally, it offers email functions such as automatic shipping notifications and password resets. It also boasts an open API, which you can use to integrate with just about anything.
Unique Features

A wide variety of tools, including email design, automation, signup forms, and more.
APIs, SMTP Relay, and Webhooks.
Delivery optimization tools so you can increase delivery rates.

Pricing
Free; Essentials and Pro plans vary in pricing based on the number of emails you send per month but plans start at $14.95/mo and 89.95/mo respectively; call for a quote (Premier)
Choose the Best Email Template Builder for Your Needs
There are a number of benefits that result from using an email template builder — so, consider your needs, goals, and budget while reviewing the list above to determine which option is most ideal for your team.
Editor’s note: This post was originally published in May 2020 and has been updated for comprehensiveness.