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  • How to Make Your Marketing Work Harder for You During Challenging Times

    Stuck in a rut with your targeting strategy? We get it — it’s easy to stick with what you know. But if you don’t adapt and evolve, you could lose out on budget, headcount, and your goals.
    We know that times are tough, but that doesn’t mean you can’t achieve efficient growth and boost your sales. In fact, in the face of a challenging economy, it’s even more important to make your marketing work harder for you. To do so, you and your team need to be hyper-targeted and personalize your marketing efforts.
    Here, we’ll explore five ways you can make your marketing work harder for you.

    How to Make Your Marketing Work Harder for You
    Your strategy should involve tailoring marketing and sales efforts to the specific needs and preferences of individual accounts. This can include creating customized content, developing personalized marketing campaigns, and tailoring sales pitches to the specific needs and interests of each target account.
    Throwing spaghetti at the wall won’t cut it anymore. To run efficient campaigns, you need to analyze current lead quality, sources, and channels to find where they all overlap. That’s where ABM comes in — it allows companies to operate ongoing and future campaigns with better precision and automation at scale, and achieve targeted results and maximized ROI at every stage of the funnel.
    Here’s how to get it done.
    1. Fine-tune your lead scoring.
    Oldie but goodie, right?
    Many marketers still use the spray-and-pray method for acquiring leads. But in today’s climate, a more nuanced approach is needed. Enter ‘ABMified’ lead scoring. Traditional lead scoring has led to highly-engaged but poor-fit leads, leaving sales teams unhappy. You want to ensure that you’re targeting the right leads who fit your ideal customer profile (ICP) from your target account list (TAL).
    To attract and convert the right leads, you need to prioritize fit over engagement in your lead scoring. By targeting your TAL and pushing them to become MQLs faster, you can achieve better results and grow your customer base with ease.
     2. Pay attention to quality over quantity.
    Can anyone on your team name the top three lead sources that consistently produce the highest volume of quality accounts? If not, this task should be a priority.
    It can be challenging to identify where your high-quality leads come from when you use more than one platform to identify target accounts. If you narrow your focus by managing and optimizing your advertising strategies from one platform, you can save time, streamline your efforts, and see results faster.
    3. Identify low-risk channels that work.
    Which channels does your current strategy rely on the most? Are they free or at a minimal cost?
    From social media to email marketing to PPC advertising, it’s important to use the right channels to reach your target audience where they’re most active. This includes search engine optimization (SEO).
    By optimizing your website for search engines, you’ll increase the likelihood of appearing in front of your target audience when they search for keywords related to your products or services. Make note of which channels require the most resources to reach, build, and maintain audiences to save on budget.
    4. Reach peak performance.
    Notice where your list of high quality channels overlaps with your list of high investment channels. Where does it align? And where does it mis-align?
    You’ll want to maximize your advertising investments by reallocating budgets to higher-performing channels based on cross-channel performance data.
    5. Boost spend on select channels only.
    Now that you know exactly which channels are worth investing in, you can confidently execute account-based advertising to engage your targeted audiences. Putting those both together will help you optimize campaign ROI and conversion rates, driving near-term impact and creating bigger results from the top of the funnel down.
    If you want to go pro with this strategy, you can also automate your MQLs. Lead generation experts use account based platforms, like RollWorks, to implement the following ‘Auto-MQL’ steps:

    Identify titles from your Target Account List (TAL) that best fit your goals
    Create minimum activity criteria that will qualify a lead as an MQL among the previously identified target paid channels
    Set up automated lead scoring that takes these two factors into account

    And just like that, you’ve got a fully automated and ABMified marketing strategy that will identify and nurture the highest possible ROI leads!
    The results should be almost immediate.
    Blending ABM with Lead Generation is Vital
    Blending ABM with demand and lead generation isn’t just a good idea — it’s essential for success in today’s challenging business environment. By taking a more targeted approach to your “one to many” programs and combining it with a higher volume of qualified leads, you can achieve quick and impactful wins.
    As we move towards smaller, more versatile teams, demand generators will need to have at least a basic understanding of ABM. This approach is not only more efficient, but it also serves the unique challenges facing modern businesses. So, if you want to achieve mastery and drive growth, it’s time to embrace a more targeted approach that blends ABM with demand and lead generation.

  • How To File A Consumer Complaint In India?

    submitted by /u/BnBAssociateschd [link] [comments]

  • Is it a t-shirt brand?

    Not all projects become t-shirt brands, nor should they.

    The risk is in thinking you’re building one when you’re not. T-shirt worthy brands are a very small subset of the whole.

    The question is: Would your customers want to wear your logo on a t-shirt?

    Why?

    If you’re creating identity, possibility, connection and giving folks status, it’s easy to see how you could build a t-shirt brand in just about any field. Sports teams do it for a living. Google had a t-shirt brand for a long time, and so does Penguin Magic and even Festool. I’m not sure, though, that many people want a t-shirt from BMO bank, Marriott or International Paper. Netflix might be, Roku isn’t. Of course, no t-shirt brand is for everyone, that’s part of the point.

    If you’re simply providing a good service at a good price, perhaps you don’t need to go to all those meetings and waste so much time and money on “branding.”

    Why would someone want to wear your name around town? What’s in it for them? Go build that and the t-shirts will take care of themselves.

  • Business Solutions

    submitted by /u/Impressive-Tough7498 [link] [comments]

  • Is hubspot CRM giving you difficulty ?

    Anyone who needs help with hubspot CRM ? Hi everyone, I am a hubspot expert who has has been using the software since 2012. Do you need help with hubspot crm? Whether it’s sales tools ,marketing tools,service tools,analytics or automatons … I can help . Highlights of my experience include but not limited : *Developing websites and landing pages, and custom modules in HubSpot CMS *Implementing new HubSpot CMS features and functionality *Managing all technical aspects of the CMS, including connecting domains/sub-domains, setting up navigation, creating 301 redirects, migrating blogs to HubSpot from other CMSs, etc. *Email marketing campaign execution *Marketing segmentation, creating buyer personas, buyer journeys, lead scoring, etc. *SEO work within Hubspot *Running Ads within HubSpot *Building Chatbots *Creating and maintaining documentation on processes, policies, configuration, and user guides Certifications 1.Hubspot Email Marketing 2.Hubspot Content Marketing 3.Hubspot Digital Marketing 4.Hubspot CMS for Developers 5.Hubspot CMS for Marketers 6.Hubspot Sales Certification 7.Hubspot Marketing Software 8.Hubspot Contextual Marketing 9.Hubspot Frictionless Sales 10.Hubspot RevOps Certification 11.Hubspot Inbound Certification I also help with hubspot set-up and onboarding for clients. Let’s turn your leads into raving fans (and buyers)! You can connect with me on LinkedIn here 👉https://www.linkedin.com/in/david-ochieng-65bb4a184 If you’re interested in booking a session with me, please get in touch! submitted by /u/Impress-Limp [link] [comments]

  • Marketers: With the raising of AI (like the one in video) is your job getting harder or easier?

    Hi everyone, as the title says I was just wondering if your job as become easier or harder. I’ve seen a rapid growth of AI powered marketing stuff and wanted to know your experience as actual pros. Have you tried any? If not, would you want to try it? If you have no idea of what I’m talking about, here a free trial and 500 $ worth of google ads credit to give it a try: https://free-trial.adcreative.ai/1tdkaxhor2w1 submitted by /u/ajt_88 [link] [comments]

  • Allocating scarcity

    If we’re lucky, we invent something that’s going to be in high demand. Reservations at a hot restaurant. Limited edition trading cards. Concert tickets…

    How to decide who gets them?

    One attractive option is “first-come-first-served.” It feels fair, after all. The theory is that people who really want what you have will spend time (waste time) in line to show their commitment. But of course, this is a tax, and an uneven one at that, since some people value their time more than others.

    Another is to simply auction off the scarce items. The good news is that the value of the scarce item won’t be squandered on time wasting, but will go to the company. But this might feel unfair, as it rewards people with more assets, as so many things do. On the other hand, it’s pretty clear that people allocate resources differently than we might expect.

    The third method, the fairest of all, is to have a lottery. Invite your best customers, or charge a commitment fee, and then randomly allocate the loot. The good news is that you won’t alienate customers who feel as though it’s their fault that they didn’t wait in line long enough, or spend enough.

    Each decision has effects. And it’s up to the producer to decide which emotions they want to be responsible for creating.

  • Would you be interested in creating TikTok videos for small businesses in exchange for payment?

    submitted by /u/aniketn16 [link] [comments]

  • Capsule CRM Email Automation

    Does anyone know how, or if its possible to somehow set up an automation to email new Capsule contacts when they are given a specific tag? Have tried with Mailchimp but don’t think it will work, is there another app it would work with? Any help would be much appreciated thanks. submitted by /u/WatchmeCarry1311 [link] [comments]

  • Revisiting stamps for email

    I started agitating for this in 1997 and wrote about it in 2006. The problem with the magical medium of email is that it’s an open API. Anyone with a computer can plug into it, without anyone’s consent.

    This creates an asymmetric attention problem. The selfish, short-term-thinking sender benefits by emailing as many people as possible, and the recipients suffer.

    This doesn’t happen with traditional mail, because there’s a cost to sending it.

    With GPT arriving, expect that spam is going to increase 100x, and that it will be eerily personalized, invasive and persistent. That it will be really difficult to believe that an email isn’t junk, because there’s going to be so much junk, and it’s going to be harder to filter.

    And yet, email is powerful, and convenient and we’ve been using it for our entire careers. Is it doomed?

    Some apps are showing up that are trying to create a paywall for email. An unknown sender has to make a donation to charity (the recipient specifies the amount) to reach your inbox. People have tried this off and on for decades, but it’s hard. There are two problems with this being widely adopted.

    The first is that it creates an attention obligation on the part of the recipient. It’s socially awkward to sell access to your inbox and then ignore the email.

    The second is that there isn’t much of a network effect, and while a few people might adopt it, the problems with email don’t improve unless it’s widespread and persistent.

    Here’s an alternative:

    A simple plugin for gmail (and then, eventually other providers) that tags the email you send and receive.

    Senders who send more than 50 emails a day need to buy “stamps”, perhaps for a penny each. The money goes into escrow.

    Recipients can easily mark an email as unwanted. They can also upvote an email, which will send a signal that allows their peers to be sure they don’t ignore what they just got.

    If enough people mark your emails as unwanted, you lose your escrow, it goes to a worthy cause. If it’s legit, the escrow remains and you don’t have to buy more stamps.

    If a sender doesn’t use the system, they’re not going to be able to reach any of the people who do. So not many people have to be early adopters before it becomes widespread–if you want to reach most people (and you don’t know which people have it and which don’t) you’re going to need to turn on the tagging. It’s a tiny cost to pay for attention in a world where attention is scarce.

    Normal people won’t have to pay anything, and email will get better for them as senders and receivers. And businesses that mean well and do well ought to be happy to pay.

    If too many senders view the penny stamp as a chance to spam people (and lose the penny) then just increase the cost of the stamp to a nickel, etc. Pretty soon, algorithmic spamming is simply not going to pay off.

    Giving anonymous people and organizations the chance to steal your attention all day, at scale, seems like a worse idea every day.