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30 Best Bots for Marketers in 2023
A marketer’s job can feel never-ending, especially when you have multiple daily tasks and campaigns to manage independently. Whether you have to guide a team, communicate with customers, or run a campaign — your to-do list can be exhausting.
Fortunately, there’s a way to automate some of your tasks — bots!
Here’s a list of bot software you can use to automate parts of the marketing process, so you can spend less time on repetitive tasks and more time running your business.Best Facebook Messenger Chatbots
Here are the best chatbots available for Facebook messenger.
1. Boletia
Boletia is a customer support tool that allows event planners to streamline their businesses. With Boletia, you can automate your ticket sales and make the purchasing process effortless for your customers.
The Facebook integration lets you buy and sell event tickets through Facebook Messenger.
Platforms: Messenger
Functions: Customer Support
Price: Free
Language: Spanish
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2. BrighterMonday Uganda
BrighterMonday is an online job search tool that helps jobseekers in Uganda find relevant local employment opportunities.
The BrighterMonday Messenger integration allows you to speed up your job search by asking the BrighterMonday chatbot on Messenger.
Platforms: Messenger
Functions: HR
Price: Free
Language: English
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3. Dashbot.io
Dashbot.io is a bot analytics platform that helps bot developers increase user engagement. Dashbot.io gathers information about your bot to help you create better, more discoverable bots.
The Dashbot.io chatbot is a conversational bot directory that allows you to discover unique bots you’ve never heard of via Facebook Messenger.
Platforms: Messenger, Slack, Kik, Web
Functions: Analytics
Price: Paid
Language: EnglishImage source
4. Faqbot
Faqbot is an automated 24-hour customer and sales support bot for answering frequently asked questions. The few seconds it takes to set it up will allow Faqbot to help your customers while you get some rest.
The Facebook integration lets you turn your static FAQ page into a streamlined conversation via Facebook Messenger.
Platforms: Messenger
Functions: Customer Support
Price: Paid
Language: English
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5. GoHire
GoHire is an online recruitment and branding tool that streamlines hiring and outsourcing talent. GoHire makes managing candidates and scheduling interviews fast and simple – no paperwork or confusing spreadsheets.
The integrations allow you to communicate directly with recruiters and job candidates via Messenger, SMS, and web chat.
Platforms: Messenger, SMS, Web
Functions: HR
Price: Free
Language: English
Image sourceBest Discord Bot
This bot below is excellent for elevating your Discord activity.
6. MEE6
MEE6 is a Discord bot that offers a suite of features to enhance your Discord server. With MEE6, you can stay on top of internet trends, create custom commands, automate processes, and more.
Platforms: Discord
Functions: Communication
Price: Free
Language: English
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Best Marketing Chat Bots
Need advice ahead of your next marketing campaign? Need a way to schedule your ads automatically? These bots can provide the solutions you need.
7. About Chatbots
About Chatbots is a community for chatbot developers on Facebook to share information. FB Messenger Chatbots is a great marketing tool for bot developers who want to promote their Messenger chatbot.
You can also connect with About Chatbots on Facebook to get regular updates via Messenger from the Facebook chatbot community.
Platforms: Messenger
Functions: Marketing
Price: Free
Language: English
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8. Opesta
Opesta is a Facebook Messenger program for building your marketing bots. Opesta is easy to use and has everything you need to generate leads, follow up and deliver your products, and you don’t need coding skills to make it work.
The Opesta Messenger integration allows you to build your marketing chatbot for Facebook Messenger.
Platforms: Messenger
Functions: Marketing
Price: Free
Language: English
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9. Revealbot
Reveal is a marketing automation tool for Facebook ads. Save time planning and scheduling your ads; provide the rules and let Reveal do all the work.
The Slack integration lets you get notifications and access your Instagram and Facebook campaigns in Slack.
Platforms: Slack
Functions: Marketing
Price: Free
Language: English
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10. Surveybot
Surveybot is a marketing tool for creating and distributing fun, informal surveys to your customers and audience. You don’t need any coding skills – anyone can use Surveybot.
All you have to do is let Surveychat guide you through the survey-building process via Facebook Messenger.
Platforms: Messenger
Functions: Marketing
Price: Paid
Language: English
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11. Brand24
Brand24 is a marketing app that lets you see what people say about your brand to take advantage of new sales opportunities. Charts and feeds are available for analysis of brand mentions.
The Slack integration saves you time and enhances collaboration by allowing you to quickly assign tasks to the right people so you can take care of issues before they become big problems.
Platforms: Slack
Functions: Marketing
Price: Paid
Language: English
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12. Brandfolder
Brandfolder is a digital brand asset management platform that lets you monitor how various brand assets are used. Having all your brand assets in one location makes it easier to manage them.
The Slack integration puts all brand asset activity in one channel for easy collaboration and monitoring.
Platforms: Slack
Functions: Marketing
Price: Free
Language: English
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13. Autopilot
Autopilot is an app that allows you to personalize and automate your customer experience, giving you more time to focus on other aspects of business without sacrificing customer satisfaction.
The Slack integration lets you automate messages to your team regarding your customer experience.
Platforms: Slack
Functions: Marketing
Price: Free
Language: English
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14. ChatKwik
ChatKwik is a conversational marketing software that works with Slack to keep customer conversations organized to serve your customers better. The Slack integration lets you directly chat with customers in your Slack channel.
It also lets you learn where new prospects come from and generate more leads.
Platforms: Slack
Functions: Marketing
Price: Free
Language: English
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15. Customer.io
Customer.io is a messaging automation tool that allows you to craft and easily send out awesome messages to your customers. From personalization to segmentation, Customer.io has any device you need to connect with your customers truly.
The Slack integration lets your team receive notifications about your customers’ activity.
Platforms: Slack
Functions: Marketing
Price: Free
Language: English
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16. GetResponse
GetResponse is a comprehensive online marketing platform that can streamline your online marketing efforts and help you grow your business.
The Slack integration lets you customize notifications for different marketing metrics and channels so that you stay ahead of the game.
Platforms: Slack
Functions: Marketing
Price: Free
Language: English
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Best HR Chat Bots
Managing a team can be difficult, so here are some bots that can help keep your team motivated and on track.
17. HeyTaco
Show your coworkers how much you appreciate them with HeyTaco. HeyTaco is a fun way to celebrate your team members and inspire productivity with friendly competition.
The Slack and Discord integrations allow you to give your team praise and recognition without leaving Slack or Discord.
Platforms: Slack, Microsoft Teams
Functions: Communication
Price: Paid
Language: English
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18. Breezy
Breezy HR streamlines hiring and onboarding new people to your team. Use Breezy HR to discover, vet, and hire candidates that suit your company’s culture without wasting time or getting lost in paperwork.
The Slack integration allows you to rate candidates, view available positions, and get HR updates in Slack.
Platforms: Slack
Functions: HR
Price: Paid
Language: English
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19. Sage HR
Sage HR is an HR tool that automates attendance tracking and employee leave scheduling. Sage HR is convenient, straightforward, and fast. The Slack integration lets you track your team’s time off and absence requests via Slack.
Platforms: Slack
Functions: HR
Price: Paid
Language: English
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20. Calamari
No more HR scheduling complications; Calamari is an HR tool that manages team attendance, sick days, vacations, and work-related travel.
It takes zero effort. The Calamari-Slack integration allows you to request time off, clock in, clock out and check presence without leaving Slack.
Platforms: Slack
Functions: HR
Price: Free
Language: English, French, German, Polish, Spanish
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21. ChiefOnboarding
Give new hires a warm and comprehensive welcome to their new team with the ChiefOnboarding Slack app. ChiefOnboarding simplifies the onboarding experience and is a great help for new hires.
The Slack integration enables you to get reminders, tasks, and tips from ChiefOnboarding via Slack.
Platforms: Slack
Functions: HR
Price: Paid
Language: English
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22. Fortay
Fortay is a new analytics Slack bot that helps you keep your team on track. Fortay uses AI to assess employee engagement and analyze team culture in real time. This integration lets you learn about your coworkers and make your team happy without leaving Slack.
Platforms: Slack
Functions: HR
Price: Free
Language: English
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23. Icebreakers
Get to know your coworkers with Icebreakers, an HR chatbot for building team culture. Icebreakers is a fun and modern way to make your team comfortable and invigorated.
Installing Icebreakers only takes a few seconds, and then you can exchange enjoyable getting-to-know-you questions and answers with your Slack team.
Platforms: Slack
Functions: HR
Price: Free
Language: English
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24. Karma
Make your workplace more fun and more productive with Karma. Karma is a team management and analytics bot that tracks your team’s accomplishments and performance while promoting friendly competition. The Slack integration lets you view your team performance stats and reward high-achieving coworkers.
Platforms: Slack, Microsoft Teams, Telegram
Functions: HR
Price: Paid
Language: English
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25. Zenefits
Zenefits is a comprehensive digital HR platform for small to medium-sized businesses. Zenefits streamlines weeks of accumulated repetitive administrative tasks and handles team requests for you. Zenefits is so friendly you might start thinking it’s a human.
The Slack integration allows you to enjoy the perks of Zenefits right in your Slack channel.
Platforms: Slack
Functions: HR
Price: Paid
Language: English
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26. Charlie
Charlie is HR software that streamlines your HR processes by organizing employee data into one convenient location. Whether you need to track employee time off, quickly onboard new employees, or grow and develop your team, Charlie has all the necessary resources.
Platforms: Slack
Functions: HR
Price: Free
Language: English
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27. Donut
Donut is an HR application that fosters trust among your team and onboarding new employees faster so everyone works better together. The Slack integration lets you sort pairings based on different customizable factors for optimal rapport-building.
Platforms: Slack
Functions: HR
Price: Free
Language: English
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28. Duuoo
Duuoo is a performance management software that allows you to continuously manage employee performance so you can proactively address any issues that may arise. The Slack integration uses notifications to help you keep track of meetings and agreements in your Slack channel.
Platforms: Slack
Functions: HR
Price: Free
Language: English
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29. Geekbot
Geekbot is a bot that allows you to have effective meetings without everyone being physically present. The Slack integration lets you stay updated quickly on the status of various tasks that different teams handle.
Platforms: Slack
Functions: HR
Price: Paid
Language: English
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30. Koan
Koan is an application meant to help strengthen the bonds within your team. This app will help build your team with features like goal-setting and reflection.
The Slack integration lets you manage all your Koan data without leaving Slack and keep your team updated.
Platforms: Slack
Functions: HR
Price: Paid
Language: English
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You can focus on strategizing and executing your next marketing campaign by delegating certain tasks to automated bots. Maybe it isn’t such a scary idea to let the robots take over sometimes. -
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The Do’s and Don’t of Push Notification
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How This TikToker Landed Over 100 Brand Deals
In just two and a half years, TikToker Toni Bravo has made a full-time career out of her social media. In fact, the 23-year-old is financially independent and has been able to sustain her Los Angeles lifestyle through brand deals and other gigs she’s landed through TikTok.While the content creator is grateful for her job, she never set out to have this career – it happened organically. But this isn’t surprising considering her background.“I was definitely a theater kid. I was always recording myself and filming things. I was on YouTube when I was nine. None of this feels new,” Toni said. “I think the biggest transition was turning it into a full time job.”Here’s how the 23-year-old went from an amateur creator to making social media – particularly TikTok – a career.Starting out by posting roller skating contentIn spring 2020, when the pandemic had first started, Toni moved home from college as everyone was preparing for a lockdown. But instead of just staying cooped up inside, she began roller skating with her friends at skateparks from 8 am to 3 pm and posting it all on TikTok. These initial TikToks weren’t staged or highly edited but showed herself and her peers having fun while skating. Her videos began getting traction online, and Toni found herself in a very unusual position: brands were contacting her. @bonitravo did a whole lot of nothing today😌♥️ #rollerskating #skating #beach ♬ Just the Two of Us – Grover Washington, Jr. “Roller skating is definitely what introduced me to social media being a job and being able to make money and work with ridiculous brands,” Toni said. “I had no management, I had no representation, I was doing everything myself. It’s insane, because I did some pretty cool things with some friends.” For reference, Toni has modeled for brands including Coca-Cola, Calvin Klein, and Nike. And was even featured in Buzzfeed, Teen Vogue, and Vogue, to name a few publications, all because of her roller skating. After Toni’s initial success with roller skating content, she graduated from college in June 2022 and got a job at Rare Beauty – a makeup brand created by Selena Gomez – as a social media associate. Through this job, Tony naturally became more interested in the beauty community and was learning a lot through handling Rare Beauty’s TikTok. “I was creating TikToks, coming up with TikToks, editing TikToks. Posting and monitoring the comment section and just learning a lot about the beauty community,” she said. “So this was my first experience posting about makeup and making videos regarding beauty.” @rarebeauty A love letter to our founder @Selena Gomez 💌 #greenscreenvideo #selenagomez #rarebeauty #ipledgeallegiance #selenator ♬ original sound – c. Toni then started posting makeup content consistently on her own TikTok in late 2022 and saw her account grow substantially. In fact, she’s now reached over 370,000 followers. While her corporate job at Rare Beauty helped Toni broaden her horizons as a TikToker, she also got a crash course on creating great content when she applied and got accepted to one of Buzzfeed’s creator programs. There she was able to sit in on brand meetings and learn from social media strategists and creative experts. “It basically centered around us being the best creators we could be,” Toni said.How Toni kept growing her brand partnershipsWhen Toni was originally approached by brands back in 2020, she was without an agent. But, instead of handling contracts by herself, she worked with her friends to negotiate deals. The creator and her friends were transparent about the offers they were getting and the rates that they were charging for creating content. In this way, pay transparency was huge for the content creator at the beginning of her career. By being so transparent about money, Toni and her friends knew from early on what they deserved and weren’t afraid to ask brands to reconsider their offers.@Nike has you covered for another month of 🔥 ladies. The #NeeditNow collection has must-haves & more. ⛸️ https://t.co/yVBsJfGFvv📷 @bonitravo pic.twitter.com/3jyTw85EFr— jdsportsus (@jdsportsus) November 1, 2022
“If we were all working on a project we would negotiate offers together. We would pop on calls and be like, ‘here’s what they’re offering you. This is what they’re offering me.’ Let’s all come back to them with this number,” Toni said. “We would all just be like, ‘yo, like, let’s demand this.’ And we’d get it every time.”Toni went on handling brand deals on her own for some time. Since she posted her email on all of her social media bios, she found that brands were able to easily contact her. And because she gained so much traction online with her rollerskating, she was in demand. In late 2022, it got to a point where the content creator felt overwhelmed and knew it was time to get a manager.“I was missing out on emails and threads, because they were just too many. And I could not track the details and numbers and contracts,” Toni said. “And that’s when I was like, okay it makes sense [to get a manager].”While Toni’s manager, Kiki, handles all of the logistics of her brand deals, Toni is looped into every aspect. She is typically given a creative brief, information on the brand’s specific campaign, along with a contract that details all of the financial aspects and the timeline of the deal.A brand she’s worked with multiple times is Saie, the beauty brand first contacted her back in 2020 after finding Toni through Instagram, and they’ve recently worked with TikToker again for a recent launch.When making these videos, Toni never goes out of her way to over-produce them. Instead, she keeps them as lowkey and simple as possible. Oftentimes, she’s just filming in her car, making her content feel authentic and genuine. @bonitravo my quick & easy @saiebeauty concealer routine🎀 #brighteningconcealer #saiehydrabeam #saiebeauty #concealerroutine #saiepartner ♬ original sound – Toni Bravo While some brands are a bit more strict than others, Toni enjoys creating branded content and says she’s able to make each TikTok and Reel her own creation – her favorite part of her job. “I have a huge amount of autonomy, which is why I love doing it,” she said. “I like having fun with how I make things and how I edit things.”Toni’s plans for career growthAs Toni is in her third year creating TikToks, she’s been able to make this her full-time job and is getting paid well for her work. While part of her salary increase has to do with the rates she’s charging going up as she continues to grow her accounts, she also credits it to the early conversations she had with her friends about salaries. “Obviously, the more you start doing gigs, the rates go up as the followers go up, and the engagements go up,” she said.” And I think a huge part was also having those conversations with my friends.” @bonitravo yes, i’m a sagittarius ♬ original sound – lucia 3 She advises aspiring TikTokers to be consistent in posting and also to listen and engage with their audiences. But most importantly, she thinks the main reason for her success is that she only posts content that she’s genuinely happy to create. As Toni continues her social media career, she is adamant on not boxing herself into one category. She’s made videos on roller skating, beauty, knitting, and her dog, and believes the reason all of this content performs so well – and has landed her dozens of brand deals – is because she genuinely cares about her work. “I think just showing up authentically [on social media] is always the best way.”