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  • Free ecommerce marketing tool to send emails

    Omnisend is an ecommerce marketing tool, the free plan offers email campaigns, signup forms, segmentation & customer analytics and sales & performance reports. You can send up to 15,000 emails per month and has a daily limitation of 2000 emails per day.
    submitted by /u/digitalthoughtz [link] [comments]

  • How to Find Duplicates in Salesforce by Using Machine Learning

    As a Salesforce admin, you wonder about which way is the best to find duplicates in Salesforce. When we think of machine learning, we tend to think about robotic process automation, virtual assistants, and self-driving cars. Machine learning, however, can simplify what we come across… Read More

  • 2021 YouTube Demographics [New Data] [+What Each Generation is Watching]

    Chances are, you’ve probably spent an afternoon falling down a rabbit hole of YouTube videos.
    I certainly have, and I think I’d be pretty embarrassed to see the total amount of time I’ve spent on the platform.
    While it’s a great source of entertainment, YouTube has also proved itself to be a valuable tool for marketers. In fact, 70% of viewers bought from a brand after seeing content on YouTube. And, with a global user base of more than 2 billion people, it’s also safe to assume that your target audience is on the platform.
    However, just as it is for all social networks, building a presence on YouTube requires understanding which segments of your audience are already there and what they’re watching. Having that information makes it easier to create content that speaks to their interests, maximize ROI, and achieve general marketing success. In this post, we’ll go over key YouTube statistics you need to know for 2021 to help you succeed in your marketing efforts.

    2021 YouTube Demographics
    Below, we’ll go over the most critical YouTube statistics that show marketers how global audiences are using the platform.
    General YouTube User Demographics

    YouTube is the second most visited website in the world. (Hootsuite)
    YouTube accounts for more than 25% of total worldwide mobile traffic. (Sandvine)
    YouTube has 2+ billion users, making up almost one-third of the entire internet. (YouTube for Press)
    These 2+ billion users are present in over 100 countries and consume content in 80 different languages. (YouTube for Press)
    YouTube users watch one billion hours of content daily. (Hootsuite)
    YouTube is the second most popular channel for businesses sharing video content. (Buffer)
    70% of viewers bought from a brand after seeing content on YouTube. (Google Ads)
    YouTube will make 5.6 billion in advertising revenue in 2021 in the U.S. (eMarketer)
    YouTube is the top video streaming app, and the average user spends 23.2 hours per month watching content. (App Annie)
    The most popular YouTube search query is “song.” (Hootsuite)
    The most popular YouTube video is Pinkfong’s Kids Songs & Stories Baby Shark Dance, with 7.85 billion views. (Statista)
    The three most popular videos on YouTube are commentary videos (like vlogs), product reviews (like unboxings), and how-to/tutorial style videos. (MediaKix)
    Global users watched over 100 billion hours of gaming content in 2020. (YouTube)
    YouTube TV ended Q3 2020 with 3 million subscribers. (Alphabet)
    70% of people used YouTube to exercise in 2020. (YouTube)
    Livestreams on YouTube grew 45% in the first half of 2020. (YouTube)

    YouTube Age Demographics

    In Q3 2020, 77% of 15-to-25-year-olds and 70% of 45-to-64-year-olds in the U.S. used YouTube. (Statista)
    21.2% of YouTube’s global audience is between 25 and 34, and 17% is between 35 and 44. (Hootsuite)
    80% of U.S. parents with a child age 11 or younger say their child watches videos on YouTube, and 53% of those children use the platform daily. (Pew Research Center)
    Outside of China, 77% of Gen Z, 75% of millennials, 61% of Gen X, and 44% of Baby Boomers visit YouTube daily. (GlobalWebIndex)
    18-to-34-year-olds use YouTube to view video content on their TVs 7.9% more often than basic cable and 14.5% than premium cable. (Variety)
    46% of Gen Z and Millennials in the U.S. and UK say they’ve watched a virtual event on YouTube. (GlobalWebIndex)

    YouTube Gender Demographics
    Please note that audience data for individuals who do not identify as cisgender men and women are not reported.

    45.8% of YouTube’s total advertising audience is female. (Hootsuite)
    54.2% of YouTube’s total advertising audience is male. (Hootsuite)
    Male and female internet users in the United States use YouTube at equal levels. (Statista)

    YouTube Geography Demographics

    As of February 2021, 16.6% of YouTube site visits come from the United States, 9.4% comes from India, and 4.9% comes from Japan. (Alexa)
    YouTube has launched local versions of the platform in more than 100 countries. (YouTube for Press)
    eMarketer predicts that the number of YouTube users in India will reach 342 million in 2021. (eMarketer)
    86% of U.S. viewers say they often use YouTube to learn new things. (Think With Google)

    What Different Generations Watch on YouTube
    What Gen Z Watches on YouTube

    85% of teens use YouTube, making it the most popular among teens. (Pew Research)
    7 in 10 said watching videos with others helps them feel more connected. (Think With Google)
    80% of Gen Z teens say YouTube has helped them become more knowledgeable about something. (Think With Google)
    68% of Gen Z teens say YouTube has helped them improve or gain skills that will help them prepare for the future. (Think With Google)
    When asked which platforms they turn to when they want to relax or cheer up, Gen Zers said YouTube was number one. (Think With Google)
    Eight in 10 of Gen Z teens said they proactively share YouTube videos with their parents or other adult family members. (Think With Google)

    Takeaways for Video Marketers
    Based on the research, Gen Z turns to YouTube when they want to learn something or improve a skill. They also use the platform to deepen real-life connections and take a break from the stress of being a teenager. If you’re targeting Gen Z, educational and entertaining content will reign supreme.
    What Millennials Watch on YouTube

    70% of millennial users watched YouTube in the past year to learn how to do something new or learn more about something they’re interested in. (Think with Google)
    Nearly 60% of millennial women on YouTube say they are more likely to remember a brand that’s LGBT-friendly. (Think with Google)

    45% of millennial YouTube users agree that a YouTuber inspired them to make a personal change in their life. (Think with Google)
    YouTube reaches more millennials than all the TV networks combined. (The Shelf)
    When learning something new, millennials are 2.7X as likely to prefer to do so by watching a YouTube video compared to reading a book. (Think with Google)
    Millennials prefer watching:

    News and human interest stories to keep up to date
    Unboxing and product review videos to influence spending
    Quick and fun entertainment content (The Shelf)

    Takeaways for Video Marketers
    Similar to Gen Z, millennials go to YouTube when they want to learn something or be entertained. Additionally, they go to the platform to be inspired, watch TV, and catch up on the news. If you’re targeting millennials, news stories, product reviews, entertaining content, and inspiring content will win out.
    What Gen X Watches on YouTube

    75% of Gen Xers watch YouTube videos that relate to past events or people. (Think With Google)
    Gen Xers search for things such as “Prince Purple Rain” or “Commercials from the 90s” on YouTube. (Think With Google)
    Gen Xers spend more time watching video content on their computers and smartphones than they are on traditional TV. (Nielson)
    73% of Gen Xers watch YouTube to learn how to do something. Similarly, they enjoy DIY content for things like cooking and home repair. (Think With Google)
    68% of Gen Xers watch YouTube to stay up to date on news and pop culture. (Think With Google)

    Takeaways for Video Marketers
    Gen Xers are goal-oriented. They usually go to YouTube with a purpose — either to learn something, watch nostalgic videos, or stay up to date on news and pop culture. To properly target Gen Xers, consider posting DIY videos and throwback content.
    What Boomers Watch on YouTube

    Some of baby boomers’ most-watched categories on YouTube are entertainment, music, and news. (Think With Google)
    67% of Baby Boomers, ages 57 – 75, watch YouTube. (The Shelf)
    Boomers are 1.3X more likely to prefer watching a YouTube tutorial video than reading instructions. (Think With Google)
    1 in 3 boomers say they use YouTube to learn about a product or service. (Think With Google)
    68% of boomers say they watch YouTube videos to be entertained. (Think With Google)

    Takeaways for Video Marketers
    Baby boomers have the most spending power of any generation and they go to YouTube to learn how to use products and watch tutorials. Additionally, they want to save time. If they can catch up on their favorite news and entertainment on the site, that’s where they go. If you’re targeting Boomers on YouTube, you can post how-to and tutorial content.
    How to Target the Right Demographic on YouTube
    While each generation might watch fairly similar content, it’s important to remember that the goal is different. For Gen X it might be to reminisce, while for Boomers it’s to save time, and for Millenials and Gen Z it’s to learn something new.
    To properly target the right demographic on YouTube, pay attention to the most popular categories and types of videos they watch on the platform.
    Let Data Drive Your YouTube Strategy
    Use these statistics to create a YouTube marketing strategy that speaks to your audience’s interests, drives revenue, and increases conversions.
    Editor’s note: This post was originally published in April 2019 and has been updated for comprehensiveness.

  • Bringing humanity and technology together

    Since its humble beginnings in 1887, the family-run business Stannah has become a world leader in manufacturing and selling stairlifts. The traditional sales process has always been central to its success. Face-to-face communication with clients and their families was at the core of every employee action, offering support and guidance when most needed. However, when…
    The post Bringing humanity and technology together appeared first on Customer Experience Magazine.

  • Fuzzy type

    Digital typography always looks crisp. The words on our screen seem official, because they’re not the victim of sloppy or rushed handwriting.

    But sometimes, we might be better off with a little less crispness.

    Malka Older points out that polling data and predictions would probably be better understood if the graphs and charts were intentionally fuzzy. The less sure we are of the prediction, the fuzzier it ought to be.

    For example:

    The weather next Saturday is going to be crisp and clear, with no chance of rain.

    becomes

    And if it’s something we’re quite unsure about, better to set it like this:

    The fact that we have to squint a little bit is far more effective than adding a disclaimer about our margin of error. If you’re not willing to make it fuzzy, it might be better to not say it.

  • Never make decisions from the short timeframe

    When people know about currency trading, the first thing they know is the shorter timeframe. This is considered as the window through which people can make decisions about the market. Although there are longer timeframes available, investors prefer to spend less time on the market. They begin to make their decisions by using this timeframe…
    The post Never make decisions from the short timeframe appeared first on Customer Experience Magazine.

  • Buy Online all time your favourites Celebrity Leather Jackets replicas in affordable prices from CLJ by Leatheriza with free Delivery worldwide. Find your favourite movies jackets from our great collection.

    submitted by /u/marilynsmith521 [link] [comments]

  • Quickly Investigate Your Website for Broken Links

    It is necessary for us to take link building into consideration when it comes to SEO. A healthy and optimized website requires some maintenance after a long period of time. Finding broken links is one way to accomplish this. You can either remove them or replace them with a new one. As a result, your website will not be affected by a reduced performance, and it will achieve a high ranking on Google. The downside is that when managing multiple websites, carrying out this kind of maintenance will be time consuming and tiresome. Our topic today is broken links, how to find them on websites, and how to use different SEO tools, plugins, and extensions to find them. What are Broken Links? Are you familiar with the problem of visiting an interesting website and turning down a purchase after clicking on a link? You will see annoying messages such as “This page no longer exists” and “404 error not found” when you click on a dead link. It is a non-existent page and a Broken Link occurs when an attempt to load the requested page cannot be accomplished. This is because the page or website has been removed or transferred to a new host for the domain name. Alternatively, it can result from a wrong spelling in the link or a change in post url composition. Broken links, regardless of their cause, can harm your website. You need to know two types of broken links. Internal links are the first thing to look at. Your website contains a link to another page. Your website contains it. Secondly, there are external links. Linking from one website to another is called external linking. It would be problematic if we lost our search engine ranking or money. Business owners whose main platforms are websites may lose money and clients if broken links are not fixed or solved. Your website may be considered unhelpful by Google if your clients can’t find what they’re searching for as they keep clicking on broken links, which may result in losing potential customers. Bounce rate is another factor Google considers when ranking search results. If your website visitors are always redirected to a 404 not found page, it will become frustrating and they will no longer be interested in browsing your site again. Your website may also appear sloppy and untrustworthy due to the error. Your website will suffer if you ignore broken links for too long. Your Google ranking may be affected. Abandoned sites are one factor, as they will push your website down in the search engine rankings, resulting in your website not being indexed by Google. P.S. My goal is to help provide the best information I can. I do not participate in spam an always look to improve. If this was any help please feel free to join our newsletter for all up to date content. Join here
    submitted by /u/Snoo_43044 [link] [comments]

  • Interview with a Customer Experience Design Studio for a role in marketing and management, any advice?

    Hi guys, I’m a marketing and comms professional and am interviewing with a tech company for their newly set up CX design thinking studio (they are replicating IBM’s Garage). As someone who doesn’t come from a CX/tech background, any tips on how I could nail the interview? P.s- A little about the role: They want someone to singlehandedly strategize and execute internal and external marketing initiatives, and further down the line manage the design studio overall as the lead facilitator.
    submitted by /u/toastyourbutter [link] [comments]

  • How to Create a Customer Service Strategy That Drives Business Growth

    As a call center leader, you have one main goal — to grow your long-term customer base. To do that, you need to keep your customers happy.
    Call center performance is heavily weighed on customer satisfaction; so, the importance of a customer service strategy is undeniable.

    READ THE FULL GUIDE:
    Creating a Customer Service Strategy That Drives Business Growth
    (It’s 100% free, we promise.)

    Customer service: then vs. now.
    Customer expectations change, especially over a long period of time. Call centers must monitor customer interactions, analyze customer data, and actually read the results of customer satisfaction surveys to improve customer loyalty and retention.
    Gone are the days where a cheap product or service was enough to keep a customer happy. Today, you can’t risk the aftermath of poor customer service. To come back from one negative customer interaction, you need to have 12 more positive ones. And, a dissatisfied customer is twice as likely to tell people about their one bad experience than about their good experiences.
    You’ll increase customer loyalty with strong customer service; in fact, customer support is now considered a growth driver by leading enterprises.

    DID YOU KNOW?
    A dissatisfied customer is twice as likely to tell people about their one bad experience than about their good experiences?

    Set your customer service goals.
    Clear, actionable goals are essential for any call center customer service strategy. As mentioned earlier, your main, overarching goal is to keep customers happy and loyal. To get there, you need more specific goals. When thinking about goals, ask yourself questions about your operations, like:

    Are my call center agents responsive? Happy? Engaged?
    Are my operations meeting the company budget? Are costs consistently over budget?
    Are agents equipped with the right knowledge and tools to support our customers?

    Answer these questions to get a better idea about what you want your call center to achieve. Use your goals to inform which KPIs you use and how you analyze them.
    How to analyze your call center data.
    Call center metrics offer unique insight into the progress of your customer service strategy. Take an exploratory lens to data analysis and setting metrics to see what’s worked well and what hasn’t.
    To start, study your customers to understand their preferences. Listen to what they need, ask them for feedback, and give them the option to chat over the phone or through email or live chat. Knowing your customers is a good first step to satisfy them.
    Another prominent component of call center data is KPIs (key performance indicators). First-call resolution, average handle time, abandonment rate, and customer satisfaction scores are all popular metrics that measure performance, and in turn, customer satisfaction. If you notice some KPIs are lower than the benchmark, implement that into your customer service strategy.
    Build a dream team.
    The right team members make all the difference when it comes to customer service. Before you even think of customer service strategies, you need to hire staff – agents and management – that share your company values.
    More people are quitting now more than ever, which makes hiring the right people critical. On top of that, call centers are notorious for high agent turnover, which will make 2022 a tough year for HR.
    When looking for talent, make sure you:

    Define company values clearly in the interview process.
    Include company culture questions in the interview to assess fit.
    Provide benefits and opportunities for growth.
    Deliver impeccable training and onboarding once you hire someone.

    Agent engagement is becoming a key metric for customer service – take care of your agents so that you can take care of your customers.
    Choose the right call center technology.
    Once you have clear, actionable goals and an understanding of your call center’s performance, leverage technology to improve your customer service.
    Visual IVR, conversation scheduling, voice call-backs, and other call center technologies can improve metrics and increase customer satisfaction ratings.

    READ THE FULL GUIDE:
    Creating a Customer Service Strategy That Drives Business Growth
    (It’s 100% free, we promise.)
    The post Blog first appeared on Fonolo.