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  • Uplify: Next Gen Advertising For Gaming Marketers – Esports Business Network

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  • How to Create a Location on Instagram (+ Reasons Why You Should)

    Adding your location on Instagram is often an underrated feature for brands.
    For brands, there are two main reasons to use it: Share your business location with your followers for increased discoverability or show some personality with fun location names.

    Whatever your goal is, learn how to create your own custom location on Instagram in a few simple steps.

    1. Check in on your Facebook app and create a post.

    2. Select “Check In.”

    3. Allow Facebook to use your location or select one on the map.

    4. On the search bar, type in the name of your new custom location and click on the + symbol at the bottom. Even if someone has already created a location with the same, you can still create your own.

    5. Add in your custom location name and location details, then click “Save Custom Place.”

    6. Your new location is now available on Facebook and Instagram.

    When you create a custom location, it automatically creates a business profile page. If you’re having trouble seeing your newly created location, here’s what may have happened:

    Your location is taking a few hours to show up on Instagram.
    Facebook does not recognize your new location as valid due to the limited details provided.
    You have not claimed your business profile page.

    Can you create a location on Instagram without Facebook?
    Currently, there is no way to create a new location on Instagram without relying on its parent app, Facebook. The only locations you can access are the ones already available on the app.
    However, that’s not necessarily a bad thing. So many brands and individual users have done the hard part for you, creating fun and relevant custom names that you can use on your posts.
    For instance, this brand used the “Coffee Time” location name to add to an image featuring various coffee beverages.

    In this case, the location name serves as another signal of what the post is about and can create some more interest in your brand.
    Some brands and users also use location tagging as another branding opportunity.
    Take The Bearded Marketer.

    He created a custom location name to add to his Instagram posts, which can help with brand recall.
    How to Add Your Location to Your Instagram Story

    Swipe left to post a Story and click on the emoji icon.

    Search for the “Location” feature.

    Search your location name or address.

    Click on your location and place it where you want on your Story.

    So whether you’re looking for a new way to connect with your audience or want to enhance your store’s discoverability, these tips will help you easily create a location on Instagram.

  • In temporary residence

    They will outlast you.

    Why are some industries so irrational (when seen from the point of view of the customer)?

    So many things about college, funerals, real estate, hotels, weddings and the contractor trade are frustrating and opaque to customers. It almost seems as though they’re organized with a long-term, industry-wide focus way from customer satisfaction.

    No one chooses to regularly have a party as expensive, isolating or stressful as a wedding is. We don’t view the pricing or activities of a funeral as natural or affirming. If someone tried to build an institution like college today, there’s no way it would be structured the way it is now. If you think about the rituals of most of these industries, they don’t make sense.

    That’s because customers come and customers go. Sometimes quite literally, but always.

    As a result, the customer is often a first-timer, in need of indoctrination. And the customer has far less power, because they won’t be back again any time soon.

    In some ways, the connecting power of the internet reinforces this imbalance, allowing industry forces to coordinate and coalesce. But in other ways, each of these industries is open to radical shift because customers can get smarter and coordinate on their part as well.

  • Chatbot Trends And Statistics To Look In 2021 And Beyond | BotMyWork

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  • What’s the real impact of blockchain on CX?

    What is the impact of blockchain on CX? How can blockchains and CX work together to make a better experience for the customers? This article will explain what cryptocurrency, blockchains, NFTs are, and how they can impact the CX industry. So, take our digital hand as we walk through it together.   What is blockchain?…
    The post What’s the real impact of blockchain on CX? appeared first on Customer Experience Magazine.

  • The role of advertising and keeping kids safe on YouTube

    The draft of the Government’s Online Safety Bill already receiving criticism for not being robust enough to keep children safe from illegal or harmful content. Coupled with the huge increase in internet and social media use among children, it is imperative that invasive action is taken to keep inappropriate content away from young viewers. Even…
    The post The role of advertising and keeping kids safe on YouTube appeared first on Customer Experience Magazine.

  • Looking for recommendation

    Hey Guys! So I’m a beginner at email marketing and I want to learn marketing automation. But I’m not sure which course to take. There are so many that I’m not sure which to go with. Please feel free to share your recommendations.
    submitted by /u/nazhimel [link] [comments]

  • Scheduling tool that allows you to post PDF carousels?

    I work at an early stage B2B startup, so we are just setting up our marketing. I’ve signed up for Buffer’s free plan. But I am not able to attach PDF carousels to the posts I’m scheduling for our LinkedIn page. Is there another tool that could do that?
    submitted by /u/DonTostada [link] [comments]

  • Why Does Email Design Define the Success of Your Campaign?

    Human beings are visual creatures. We are hard-wired to respond better to information when it is represented using visual media than plain text. Good content is certainly worth its weight in gold, but when it is accompanied by mediocre design, it doesn’t leave even half of the impact it was destined to. The same holds…
    The post Why Does Email Design Define the Success of Your Campaign? appeared first on Benchmark Email.

  • Anyone tried the Socioboard open source version?

    Hi, I’m new here, I was looking for some automation tools and I stumble upon Socioboard, it describe itself as an open source platform for marketing/posting automation, but most of the information available is about their paid or premium features, even I found an installation guide on a linux server and at the end showed some screenshots of the platform with a button to their premium features. Does anyone have installed or is working with the open source project? Any reviews?
    submitted by /u/Mishaniel [link] [comments]