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92% of buyers visiting your eCommerce website for the first time aren’t there to make a purchase. They are there for other reasons: to discover a product, compare prices, and see store details. They usually purchase during subsequent visits.  That’s the harsh reality of the eCommerce arena and it shows why it’s vital to entice…
The post How to Sell Your Product Using Benchmark Email appeared first on Benchmark Email.

My boss tasked me with some research into a email tool, and I’m drawing a blank on how to get the results I want/what to search for. We send marketing emails out to a huge database and I am in charge of monitoring the replies we get to those emails. We get about 200 replies a day and many of them include an out of office reply or letting us know that they are no longer with the company and there is a new contact. My boss wants these contacts added to our system, but that is too much for me to manually do everyday. Is there a platform or way to scrape these emails and put them in an excel doc so they could be automatically added to our system? I’m having trouble trying to find a solution so any help is appreciated!
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​ https://preview.redd.it/yj8c4u0gbug81.jpg?width=600&format=pjpg&auto=webp&s=8acbf9f5082a39e334ae27be682bccab187af8ab Sunwell Solutions LTD ERP renders solutions from startups to small and medium-sized enterprises with its robust suite of features and functionalities. A preferred choice of leading business leaders, Sunwell Solutions helps you to streamline accounting and finance tasks, collaborate with finance, marketing and manage various business functions like sales, inventory, purchase etc. This ERP can also scale as your business needs evolve making it a nicer option to have.
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My organization uses Eloqua. Last year we were testing their Send Time Optimization tool and fell in love. However, this year it is part of their new AI package and is like $10,000 per month to get access to the same tool. Looking for any recommendations for tools/integrations compatible with Eloqua that have Send Time Optimization functionality. I’m familiar with Motiva AI but am curious if there are any additional tools out there I could be overlooking.
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SALESmanago, a leading end-to-end martech platform used by over 3000 mid size eCommerce businesses including New Balance, Converse or Vodafone relaunched it’s Customer Data Platform with a dedicated set of features enabling businesses to gather, manage Zero Party Data. These are data voluntarily left by the customers. They are widely known as the most serious response to the challenges of the new Data Privacy regulations, Data Ethics, removal of cookies as well as the challenges around sustainability of eCommerce. 

According to research made by Accenture, 83 % of respondents are willing to voluntarily share the relevant information about themselves in return for contextualized interactions made by brands. 

“It turns out that gathering data directly from your customers is not only the way to revive the idea of one to one Commerce. Actually, it is the only way to approach the current challenges of data privacy constructively and align with the steps taken by the largest players on the market to reduce the usage of Cookies”. – says Greg Blazewicz, SALESmanago CEO and founder.

It is important to point out that Zero Party Data is not only about personalization. The introduction of Zero Party Data strategies by eCommerce, according to recent research Dentsu & Microsoft might lead to a significant reduction of carbon footprint which results from the global growth of eCommerce especially in the area of logistics (shortening the supply chain leading to reducing emissions) and production (ability to reduce waste by super lean production). More on that topic in blog post: 7 ways zero-party data enable your company to reduce its carbon footprint and turn eCommerce into ECOmmerce

“While everybody in eCommerce is struggling with conversion, personalization and basically increase of sales, relatively little is said about how influential the global growth of eCommerce is on Climate. We want to help each eCommerce business contribute to combat Climate Change and we believe the small steps around gathering relevant data from Customers might have a great impact on the environment.” says Greg Blazewicz

The latest research from Dentsu & Microsoft finds out that 87% of customers would be willing to change services and the products they purchase to combat climate change.

Until now, Customer Data Platforms operated almost exclusively on third-party, and, to some extent, first-party data. While the superiority of zero-party data is universally recognized, until now, no one has been able to create an integrated solution, enabling them to effectively collect, manage and utilize such datasets. The key element of the relaunch of SALESmanago Customer Data Platform is the Customer Preference Center. It facilitates the effortless collection and management of zero-party data, as well as its effective utilization by enhancing customer segmentation and recommendations in natively built omnichannel execution environments. 

About SALESmanago

SALESmanago is a leading Customer Data Platform and marketing automation company. Its solution harnesses the full power of first- and zero-party data, combining advanced analytics and AI automation to deliver highly configurable personalized experiences, across a comprehensive range of natively built and integrated marketing execution channels.

Headquartered in Krakow and founded in 2012, SALESmanago employs nearly 400 people and delivers software to a mix of large blue-chip and mid-size organizations located across Europe, the Americas, and Asia and spanning all industry verticals. Customers include Starbucks, Burger King, Pizza Hut, BMW, Toyota, Harley Davidson, Vodafone, T-Mobile, and Aegon.

Recently, the company completed a nine-digit Euro investment round from Silver Tree and Perwyn, global leaders in Private Equity.

More information www.salesmanago.com 

More Information on SALESmanago CDP and Customer Preference Center for Zero Party Data Management here >> 

Most jobs require specific skills to succeed, like knowing how to use social media scheduling tools if you’re going to work as a content creator.
However, most jobs require skills that aren’t always listed on a job application because you’re expected to have them no matter what, like communicating with your coworkers.
These skills, often called employability skills, are critical even if they’re not listed on a job application. Let’s go over what they are, how they apply to day-to-day activities, and how to improve upon them so you can succeed in every position you have.

As foundational skills, employability skills can be transferable to any position you hold, regardless of job type. For example, you need to communicate well regardless of your position level, whether you’re the C-Suite executive or newly-hired marketing intern.
Employability skills aren’t always listed as required skills on job applications because they are expected as a baseline, but employers and interviewers will still look for them during interviews and expect you to use them on the job.
Developing Employability Skills
You can develop employability skills without specific training through experiences at school, work, hobbies, and extracurricular activities. For example, you can develop public speaking skills from presentations given in class and collaboration skills from playing on a sports team in your free time.
Employability Skills Examples
Let’s go over some examples of employability skills.

Communication: In all positions, you’ll need to communicate with your teammates and customers and be able to explain yourself clearly, both verbally and in writing.

Collaboration: Employers want you to collaborate because teamwork is often a means by which a company can meet its goals. Collaboration also means being able to work well with others.

Critical Thinking: This is your ability to analyze and understand the information in your workplace and act on it. This is a critical employability skill because you’ll always need to think logically about problems and situations that arise at work and come to a solution.

Self-management: Employers want you to self-manage and meet deadlines and goals without significant guidance unless necessary. While there’s nothing wrong with asking for help, employers want to train you and have you be able to take on your everyday tasks.

Adaptability: Adaptability is a critical employability skill because things can change quickly at work, and adjusting as necessary can be the difference between continuing business success or falling behind.

Reliability: Employers want to know that they can trust you in all aspects of work, that you’re punctual and complete assignments, show up on time and that you can be consistent in your overall performance without strict guidance.

Organization/Planning: Being organized and able to plan means you can adequately understand how to complete your assignments in a structured and timely manner. You can create schedules and stick to them to meet targets and deadlines.

Leadership: Employers appreciate leadership skills because they want you to take charge when necessary, whether over your job performance or during team activities, or because you’re at a leadership level and manage other people.

Willingness to learn: Being willing to learn is required for all jobs as you’re always expected to learn on the job, be open to learning on the job, and take on new tasks.

Tech Savvy: A baseline ability to use technology in day-to-day job duties, anything from knowing how to send an email, conduct a query online, or use tools like Google Suite. Technological skills move out of essential employability skills when they are things like using different coding languages.

Improve Employability Skills
As mentioned above, employability skills aren’t taught. They come along with different experiences like working on a job and participating in hobbies. Working on improving your skills can typically be done in activities you may already be involved in. For example:

If you want to improve your organization skills, you can organize events in your community.
If you want to become a stronger leader, you can ask to shadow current leaders at your workplace to learn from their style or step up to the plate to lead new workplace activities.
If you want to improve your technical skills, you can start leveraging different tools in your day-to-day life.
If you want to be better at self-management, you can ask for more responsibility at work to help you learn about time management and organization.

When working to improve your employability skills, it may be helpful to plan out your progress in a checklist.
Employability Skills Checklist
An employability skills checklist will help you create an improvement plan to follow. You can select a specific skill you want to work on and outline the steps you’ll take to improve, a desired timeframe for the process, and resources that will help you get to your end goal.

Download This Template Here
Over To You
Developing employability skills isn’t a significant challenge, as we often develop them over time through life experiences. Use our checklist to take stock of the ones you have, and create plans to further develop those you think are lacking.

Email marketing is just like other digital marketing tactics: even though you start each campaign with a clear goal and strategy, you have to constantly make adjustments to remain on course. However, you can’t improve what you can’t measure. That’s why email marketers monitor the key metrics to know what to adjust and how and…
The post What Is a Good Email Marketing Open Rate? appeared first on Benchmark Email.