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“After we got verified [on Instagram], it was a great asset to our social media team,” says Samantha Lim, Community Manager for monday.com. “Along with the trust it establishes when people interact with our brand, the features we got from Instagram helped with our campaigns.”
monday.com is just one of many businesses using Instagram to build a presence on the app, attract an audience, and inspire loyalty. monday.com is also one of many businesses on Instagram that can be threatened by impersonation and fake accounts, which is what makes verification so valuable. 
In this post, learn more about why an Instagram verification badge is important, when you should seek verification, and how you can go about getting your account verified.

What is an Instagram verification badge?
An Instagram verification badge is a blue checkmark on an Instagram profile page that appears in someone’s profile, as well as in search results. The image below displays three Instagram profiles from businesses and public figures — HubSpot, Beyonce, and Telfar — that are verified, with the blue badge displayed next to their profile username.
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Overall, the verification badge shows that Instagram confirmed the account to be authentic and owned by the celebrity, influencer, public figure, or business claiming to own it and that its content is legitimate (one of the most significant reasons to get verified on Instagram).
Why and when should you get verified on Instagram?
Getting verified on Instagram typically begins with a desire to show audiences that your account is your only real account, so they don’t follow an impersonator. It helps you create a credible and trustworthy presence on the app.
Verified accounts also appear higher up in search results, making it a valuable tool for businesses to generate awareness and exposure when users search for your name or keywords related to the content you share on the platform.
Instagram Verification Criteria
Anyone can request verification, but Instagram is careful about who it verifies, considering the blue badge carries significant weight.
Instagram says that there are a few key factors when reviewing requests. Most significantly, your account must align with Instagram’s Terms of Use and Community Guidelines.
Your account also needs to be:

Authentic: Your account represents a real person (public figure, influencer, etc.) or a real registered business or entity.

Unique: The content you share needs to represent the unique qualities of the person or business requesting verification.

Complete: When you apply, your profile must be a public profile that contains a bio and profile photo and an active presence on the app.

Notable: Your account needs to represent someone that is well known or often searched for. Instagram reviews news sources for notability, but it does not consider paid or sponsored media.

How many followers to get verified on Instagram?
Instagram is tight-lipped about any numbers required for verification. While some sources say 10,000 followers, Instagram has never verified this claim.
It’s best to seek out verification that isn’t based on follower count but more about the presence you’re hoping to build on the app and if you think there is a possibility for impersonation.
Why Your Instagram Verification Application Could Be Denied
If your Instagram verification request is denied, it can be due to various reasons:

Your profile was not complete when you requested verification (i.e., you don’t have a profile photo).
The only content available to display your notability is paid or sponsored media.
You provided misleading information during the verification process.
You attempted to verify your account through a third party.
You applied for a verification badge multiple times before receiving a final decision from Instagram.

You can also lose your Instagram verification at any point if you violate community guidelines or terms of use. Instagram can disable your account for future use if you violate guidelines.
How to Request To Get Verified on Instagram
Now that you know everything about the verification process, let’s go over how you can apply.
1. Click on the hamburger button on the top right-hand side of your profile page, as shown in the image below, and select Settings, then Account.
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2. In the Settings tab, select Account and scroll down to select Request Verification, as shown in the image below.
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3. Once selected, you should see the Apply for Instagram Verification tool pop up, shown below.
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In the form fields, you’ll be asked to confirm the authenticity of your or your business, verify your notability and relevance to the public interest, and add additional links that show your presence in the public sphere. It’s a best practice to include as much information as possible.
5. Once you’ve entered the relevant information, select Submit at the bottom of the application.
How long does it take to get verified on Instagram?
Instagram says you’ll receive a notification about your verification request in the Activity tab up to 30 days after submitting your request. While you wait, it’s best to continue using the platform as you normally would. If your application gets denied, you can submit another request after 30 days.
Whether you’re verified or not, the best way to interact with your audience on the platform and generate a presence is to be active and share valuable and informative content. Your audience will recognize that you’re there to help them succeed, and they’ll view you as a credible source.

 
Contrary to what your friends’ photos suggest, Instagram isn’t just a social network for selfies and brunch pics. In fact, Instagram has over 200 million businesses that use its platform and 90% of users follow at least one of them, according to recent data.

In a time when visual content remains a crucial part of any brand’s marketing strategy, Instagram marketing presents a unique opportunity to showcase your brand identity.
Ready to get inspired? Check out this list of brands that are thriving on Instagram right now, and why their posts set them apart.
Best Brands on Instagram
What makes a brand great on Instagram?
We polled 301 users across the United States, and asked “Which of the following describes the brands you follow and enjoy on Instagram?”
These were their top answers:
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While this data is from a small sample, it does highlight what we already know about Instagram audiences. They look for:

Content that relates to their lives: both personal and professional.

Eye-catching, fun content.
Product promotions

What you’ll see in the next section is that every brand featured meets these needs, earning them high follower counts and high engagement rates.
Psst – Want to get a stunning Instagram Story auto-magically created for your brand? Check out StoriesAds.com, a free Story generator from HubSpot and Shakr. Click here to get started.

1. The Every Mom

Followers: 294k
Modern-day moms face a unique set of challenges from raising children in a digital-first world to navigating relationships with in-laws and extended family during a pandemic. The Every Mom is a lifestyle brand that caters to this audience in every way.
On this Instagram page, you’ll find content about handling your kids’ big emotions, teaching them about diversity, and tips on how to make mealtime more appealing.

While much of the content on this page lends itself to things a mom can do, there’s plenty of content advocating rest, relaxation, and mental health as well. You’ll also find the occasional discount code for popular products and cross-promotion of The Every Mom blog in the Instagram stories and highlights.
2. Bolden USA

Followers: 32.1k
Instagram is all about visuals. This means that within minutes of being on Instagram, a user can be bombarded with images.
So, the question is: How do you make sure your brand stands out and is memorable?
One way is by developing a unique aesthetic and remaining consistent. Bolden USA has done just that.

To mirror its green logo, the theme of Bolden USA’s Instagram is green. While the brand features other colors in its images, green is always the primary, standout color – an effective tactic to aid brand recall. That brand recall being spread across more than 33,000 followers makes Bolden USA one of the best brands on Instagram right now.
3. The Broke Black Girl

Followers: 174k
Personal finance is like exercise. You need motivation, the right tools, discipline, and a goal to achieve to see real success. It doesn’t hurt to have a good coach to guide you along the way, either, and that’s exactly what The Broke Black Girl is doing as one of the best brands on Instagram.
Dasha is a financial activist who specializes in competency-based financial education. Over 170,000 people follow her for non-judgemental financial advice, empathetic budgeting tips, and free financial resources. Her work levels the predominantly white-male-led financial literacy landscape to make it more accessible to women of color.

The history of women of color in finance, the $1000 Emergency Fund Challenge, and motivational messages comprise the majority of this brand’s Instagram feed making it the best place for young people to start their financial fitness journey.
4. Teleport Watches

Followers: 9.1k
Have you ever wondered where former President Barack Obama buys his watches? One of the brands he sports is Teleport Watches.
This premium luxury timepiece brand is known for its stylish and durable watches that are perfect for day-to-day wear and special occasions. However, people come back to the brand for its modern approach to a classic accessory which is why this Instagram brand makes our list.

Teleport Watches proves that you can have a loyal following on Instagram without millions of followers. Although it’s one of the smallest Instagram brands in our lineup, it makes up for it in engagement and influence.
5. Netflix’s Strong Black Lead

Followers: 764k
Here is an example of a brand that has mastered the art of having its own identity while remaining connected to its parent brand.
Strong Black Lead is a sub-brand under Netflix dedicated to amplifying Black stories in media.

The brand’s Instagram page mainly features screen grabs and short clips from TV shows, movies, and documentaries available on Netflix that feature Black actors and/or directors. They stay on-trend, posting relevant content based on current events, holidays, and buzzy topics.
In addition to its appreciation posts for widely loved TV characters, Strong Black Lead also promotes content the brand hosts on other platforms, such as podcasts and YouTube content.
6. Califia Farms

Followers: 318k
Warning: If you’re hungry, don’t head to Califia Farms’ Instagram page.
The brand’s food photography makes it stand out among the rest, showing users how Califia Farms’ products can be used to create dishes ranging from pancakes and nice cream to artichoke dip and fettuccine alfredo.

The brand doesn’t shy away from featuring its product in the images either. You can usually find it somewhere in its visual content, whether it’s the main subject of the photo or more in the background.
7. Anima Iris

Followers: 78.9k
You probably thought this list would only feature enterprise-level brands, huh?
Well, there are a ton of brands that have found the magic recipe on Instagram and Anima Iris is one of them.

What sets this brand apart is the transparency of its CEO.
If you watch one of Anima Iris’ Instagram Stories, you’ll probably see its CEO, Wilglory Tanjong, showing the behind-the-scenes of running a luxury purse brand, which helps its audience feel more connected.
You’ll probably also see Q&As, surveys, and user-generated content – all strategies that have helped the company build a strong online community and gain brand loyalists.
8. Cooking With Constance

Followers: 15.2k
There’s more than enough food inspiration on Instagram, but Cooking With Constance takes that inspo a step further by pairing it with a side of judgment-free health and wellness. That’s why more than 10,000 people flocked to follow this brand page in just a few weeks.
This isn’t your typical vegan brand that compares and contrasts plant-based and non-plant-based lifestyles. Instead, Cooking With Constance serves up hearty and healthy recipes that even the biggest meat lovers will enjoy.

Holiday recipes, quick and easy lunches, and plant-based living tips are just a few of the types of content you’ll find as you scroll through her appetizing feed.
9. Lorna Jane

Followers: 1M
If your brand were a person, how would you describe its personality? Australian activewear company Lorna Jane has done an awesome job answering this important branding question with its Instagram content.
Spend just a few seconds scrolling through these photos, and you’ll quickly be able to name the target Lorna Jane buyer: a young, sporty, twenty- or thirty-something woman who values looking good while maintaining an active lifestyle.
The images posted by Lorna Jane, which often show the brand’s clothing and accessories, as well as images of women who embody its target buyer persona, are colorful, playful, and inspirational, which is a perfect representation of the brand’s essence.
10. Letterfolk

Followers: 360k
Letterfolk is a small business run by a couple who create and sell beautiful, handcrafted felt letterboards. Each letterboard comes with a full set of characters so people can personalize the walls of their homes, which means endless room for creativity.

Instagram is the perfect platform for them to inspire customers and aspiring customers with real customers’ boards, as well as ideas they’ve come up with and staged themselves. Their Instagram content is funny and relatable – a great recipe for shareability.
11. Apartment Therapy

Followers: 3.2M
Apartment Therapy’s Instagram account really is a source of therapy, if you love the sight of cozy homes.

From home decor inspiration to fun challenges like their #SmallCoolChallenge contest and trendy user-generated content (UGC), this brand gives its followers plenty of inspiration to personalize their own space and “live happy, healthy lives at home,” as written in their profile bio.
12. Sunday II Sunday

Followers: 20.9k
Sunday II Sunday is another small business with a robust social media presence.
The brand describes itself as “haircare for active women.” As such, its content revolves around having and managing an active lifestyle.

Sunday II Sunday also does a great job of engaging its followers, asking them questions about their routines, workouts, and hair care habits.
13. Tentsile

Followers: 201k

“Stunning” is the first word that comes to mind when I scroll through Tentsile’s Instagram photos.
Tentsile sells tree tents, what they call “portable treehouses” to elevate your camping experience. Its Instagram page is full of beautiful lifestyle images of their products in just about anywhere in the world: rainforests, mountains, beaches… you name it.
What the brand does well is leveraging its UGC. This saves time and resources and gives the brand some social proof.
14. Desenio

Followers: 1.9M
The first thing you’ll notice when you land on Swedish online art print company Desenio’s Instagram page is color blocking.
Every image blends beautifully with the one next to it, creating a cohesive, visually appealing page you never want to leave.

Even when using user-generated content, the brand ensures it fits within its aesthetic. Establishing consistency in your creative assets is key in ensuring brand recognition (i.e., when people see your image anywhere, they know it’s you.)
15. Vans

Followers: 17M
Vans is known for its stylish shoes and its Instagram business account is no exception.
The maker of the classic checkered slip-on sneakers has a flashy Instagram feed, featuring both standalone product shots and action photos of people expressing themselves in their favorite Vans gear.
One thing that’s clear by looking at Vans’ Instagram account is that its identity is no longer tied solely to skateboarding. While you’ll still see lifestyle images with skateboarders, you’ll also see surfers, cyclists, and other fashionable shoe-lovers.
So, as your brand identity and messaging evolve, your content should also follow suit. Not sure how to get started with a strategy like this? Check out this podcast for tips from marketing experts:

16. Grass-Fields

Followers: 949k
Now, here’s a brand that knows how to show its personality.
This Cameroon-based clothing brand isn’t playing it safe on Instagram with static model shots and sale promotions. Instead, Grass-Fields showcases its products through fun, vibrant dance videos, and behind-the-scenes content.
The brand also highlights Black business owners, creators, and artists on its page, which caters to Black women.

The key takeaway here is: Don’t be afraid to do things differently than it has been done if that’s what your audience responds to.
17. Finfolk Productions

Followers: 399k
Ever wanted to be a mermaid? You can come pretty close, thanks to companies like FinFolk Productions. Believe it or not, silicone mermaid tails you can put on and swim around in are quite trendy.
Finfolk Productions’ Instagram feed is full of beautifully shot photos that play into the mermaid fantasy by looking more like mythical art than real people.
The nostalgia of being a mermaid gives Finfolk Productions’ followers a sense of wonder that they can actually wear. This unique brand makes dreams come true, and that’s worthy of a spot on this list of the best brands on Instagram.
18. Shiseido

Followers: 1.3m
Shiseido started as Japan’s first Western-style pharmacy more than 140 years ago and has since developed into selling high-quality brightening and anti-aging skincare, makeup, and fragrance products.
Its mission is to inspire a life of beauty and culture – a mission it portrays beautifully through Instagram content.

Hot tip: Posts featuring faces, especially for a skincare brand, are ideal for boosting social media engagement.
Don’t be intimidated by highly professional Instagram videos like theirs. You can post highly engaging videos on Instagram without a huge video team or a bottomless budget. Here’s some inspiration for making amazing Instagram Reels without breaking the bank.
19. The Muted Home

Followers: 49k
During the COVID-19 pandemic, the home improvement industry saw an 18% increase in YOY market size — the largest increase in more than ten years. With people spending more money in the local hardware stores, they were spending more time on social media, too — consuming home decor content.

Instagram brands like The Muted Home provide inspiration to help their followers redefine and elevate their homes with luxury home decor. Candles, vases, spice racks, cooking utensils, and more can be found on The Muted Home’s Instagram page making it the go-to brand for nearly 50,000 online home decor enthusiasts.
20. Sephora Collections

Followers: 818k
Sephora Collections’ brand personality is playful, colorful, and feminine. It does a wonderful job of characterizing this personality in its Instagram content, using bright colors, patterns, and fun captions.
In addition to partnering with beauty influencers, the brand also promotes content from everyday makeup users, featuring their tutorials and looks on its feed.
Hot Tip: What makes this big brand one of the best on Instagram is the community it’s built on the platform. But what we see from Sephora on Instagram is a combination of marketing efforts elsewhere. So take it from Sephora — invest in your brand outside of Instagram, too, so that you can see even more success on this social network.
21. Clare

Followers: 100k
If you’re renovating or simply moving into a new home, you’re likely looking for inspiration on social media sites like Instagram and Pinterest.

Clare’s Instagram features a collection of carefully curated images that meet that exact need. You’ll find everything from new product promotions to home decor tips – everything in between.
There’s also a beautiful balance of colors on Clare’s Instagram page, creating a cohesive profile that’s inviting, warm, and inspiring.
22. HoneyBook

Followers: 93.6k
What we love about HoneyBook is how accessible its content is.
Instagram, like many social media platforms, has been slow to develop and promote its accessibility features.

Thankfully, brands like HoneyBook have taken an active approach to make its content accessible by adding captions to their videos and adding image IDs that describe every image the company posts.
For deaf, hard of hearing, and visually impaired users, these extra steps go a long way.
23. Design Essentials

Followers: 147k
Design Essentials knows that hair is more than just something that grows on your body. It can speak to a community, a culture.
If you’re looking for inspiration for your Instagram brand, take inspo from Design Essentials and try diversifying your content. Even when your business is niche, there are plenty of ways to stretch your content ideas.

The brand does more than just promote products on its Instagram page. In addition to product shots, you’ll find inspirational quotes about hair, playful memes about everyday life, and fun reposts from Design Essentials’ audience.
24. Flodesk

Followers: 45.5k
Flodesk’s Instagram is everything you want to see on Instagram from an email marketing platform: beautiful designs and inviting content.
When you land on Flodesk’s page, you’ll gain tips on how to use its platform as well as general tips to optimize your email marketing strategy. With the use of vibrant colors and playful designs, every post is an attention grabber.
What’s more, almost every post includes a call-to-action that invites the audience to engage. Whether it’s to drop an emoji in the comments or answer a question – engagement done right.
25. Omsom

Followers: 51.8k
Omsom is another small business that has leveraged its CEOs, two first-generation Vietnamese sisters, to build a community on Instagram.
As you scroll through Omsom’s Instagram, yes, you’ll find beautifully crafted images showcasing the dishes you can make using the brand’s food products. However, that’s only one piece of the puzzle.

You’ll also see many posts celebrating Vietnamese culture, and debunking Asian-American stereotypes and biases.
This strategy helps consumers connect with the Omsom beyond the delicious food and understand its broader mission and purpose.
26. Chipotle

Followers: 1.1M
Instead of reeling in consumers with food pictures, Chipotle has chosen another route: hilarious memes.
While you may find the occasional food post, the brand has focused its Instagram strategy on showing its personality.

Here’s why it works: Memes are shareable and tag-friendly, which helps Chipotle reach new consumers as people tag their friends in funny, relatable posts.
The common thread in all the brands featured is that they had a consistent brand identity that was reflected in their visuals and a deep understanding of what resonated with their audience.
Ready to populate your Instagram timeline with pics and videos that are as captivating as the content above? We believe in you!
Editor’s note: This post was originally published in June 2021 and has been updated for comprehensiveness.

Are you in search for some inspiration to get your inactive clients re-engage with your brand? Browse these 8 win-back customer email templates with successful email examples

Hello, I’m a digital marketing generalist and I want to specialise in the marketing automation space. I have experience working with funnels and setting up automations using Hubspot and Zoho tools (CRM, Marketing Hub), Zapier etc… I tried to apply for remote jobs but my experience is irrelevant as they use advanced tools (Salesforce, Pardot, Marketo…) I want to learn these new tools to be able to apply to international marketing ops jobs, what do you advise me to learn first? As I got confused with all salesforce paths. And is there a way I can use these tools for free? To practice my learning ? Also, what makes a difference from a marketing ops to another ? As the use of tools can be taught to anyone. Thank you!
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