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Blog - CX Demo - Page 43
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Exploring Sales Cloud Features – Upgrade or Add-On?

Salesforce offer different editions of their product which grant access to the specific Salesforce products and features your organization purchases. These go up in levels; upgrade, and your organization gains more functionality. You will commonly hear Professional, Enterprise, Unlimited Editions being referred to in a… Read More

10 Rules for Pardot Engagement Studio Wait Times

The main aim of Account Engagement (Pardot) Engagement Studio is to set up campaign automation that treats each prospect as an individual – in other words, they progress through the program at a pace according to their level of engagement or field data. Marketers design… Read More

What is a UGC Creator and How to Become One in 2023 (ft. Advice from Experts)

When Lauren Gates started creating user-generated content (or UGC) in January 2023, she had no experience filming or editing videos. Until that point, her experience had been primarily in writing – for her blog, CamilleLove, and her copywriting clients. Since then, she’s worked with several brands and charges up to $125 for one video.That’s the …

7 of the Best Cities for Minority Entrepreneurs

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Innovation and …

What Is AI Analytics?

Our 2023 Marketing Trends Report found that data-driven marketers will win in 2023. It makes sense, but data analysis can be challenging and time-consuming for many businesses. Enter AI analytics, a time-saving process that brings marketers the answers they need to create data-driven campaigns. In this post, we’ll discuss: What is AI analytics? How to …

Opening the pod bay door

A brand new episode of Akimbo this week, all about artificial intelligence. Part one of of two on mediocrity and the choices we’re going to need to make. And, a while in the making, an experimental AI chat bot that has been trained on all 5,000,000 words of this blog. You can find it here. […]

Evolution of Marketing Technology From Traditional to Modern

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Create personalized talking avatars with big names

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The Ultimate Guide to Choosing a Customer Experience Platform

We gathered 6 Customer Experience platforms to consider in 2023 that will help you improve your customer engagement, streamline your operations, and ultimately drive business growth.

But wait,☝️ there are also potential drawbacks, such as integration challenges, high costs, data privacy concerns, and dependence on third-party providers. 🙅👀

So, how can you choose the perfect CX platform when there are so many? 🤔

Well, there are a lot of things to consider here but for starters, look for one that tackles your business needs, evaluates features, offers customization options, and provides exceptional vendor support and expertise.

What is a customer experience platform and how can it benefit businesses?

A customer experience platform is a set of tools designed to help businesses manage and improve the customer experience they provide. These tools typically include features such as customer data management, analytics and reporting, automation, and personalization. The purpose of a CX platform is to create a big-picture, comprehensive view of the customer journey across all touchpoints and from every channel.

Implementing a CX platform offers several benefits for businesses, including improved customer engagement, personalization and targeting capabilities, increased sales and revenue, streamlined customer journey mapping, and centralized data management. Improving the customer experience through a CX platform can result in better customer retention, increased lifetime value, and higher brand loyalty. However, there are potential drawbacks to consider such as integration challenges, high costs, dependence on third-party providers, and data privacy concerns. When choosing a CX platform, businesses should identify their specific needs, evaluate features, and consider customization options.

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Lightning Web Components Enhancements

As part of the Spring 23’ release, a lot of Lightning Web Component (LWC) features have been released. These features in enhance your productivity and help us to debug wired properties and synchronize data without having to do a page refresh. In this post, we… Read More