Blog

Hamed Safari is an author and well-known digital marketer recently a book about the Digital marketing field on Amazon you can buy the book on Amazon: https://www.amazon.com/Digital-Marketing-Simple-Words-Definition/dp/B09TV1VY32 Or Also you can read some chapters or buy the book on Hamed Safari’s personal Website: https://hamedsafari.com/product/digital-marketing-in-simple-words/ submitted by /u/Growces [link] [comments]

Hello…..I wanted to create a phone number for people to call and listen to a recorded motivational message from my 5th grade students. I teach in an inner city school district and was hoping to find a service that was free to accomplish this. I figured this would be a great place to ask. Thank you for any advice! submitted by /u/kcmonarch55 [link] [comments]

It’s been about six months since Apple released MPP to the public — going live in September of last year. And while we’ve learned a lot about this feature and how it works, email marketers have been left with a lot of questions as well.
What’s been happening during that time? How many people have opted into MPP? How is it affecting my metrics? How have email service providers (ESPs) responded?
Marketers are still concerned with privacy changes, and understandably so. With more inbox providers releasing their own privacy-related features, it feels like we’re at the beginning of a trend that will continue to impact marketers for the foreseeable future.
Let’s take a quick look at where things are at with MPP, and how we’ve been responding to those changes here at Campaign Monitor.
So, what’s the state of MPP?
A lot has happened since Apple released iOS 15 and Mail Privacy Protection back in September of 2021.
For those who don’t remember, Mail Privacy Protection is a new feature in iOS15 that essentially does two things:

Effectively disables open tracking, removing an email marketer’s ability to reliably track whether or not 
Obscures the user’s IP address, removing an email marketer’s ability to know their location

MPP disables open tracking by pre-fetching (or downloading), emails and email images to each device, regardless of whether or not the user opens and reads the message. Email image pixels, which are used to track opens, are included in this download, meaning that the email will count as “opened”, even though the user didn’t open it.
The big questions for marketers once this feature was announced were: How many people are going to opt into this new feature? and How drastically will this affect open rates?
Six months in, we’re finally starting to get clarity to those questions.
How many people have opted into MPP?
It’s difficult to get a raw number, but we do know that over 75% of all Apple iPhone users are currently using iOS 15, and among them, about 97% have adopted MPP.
As you can imagine, that already makes up a large percentage of people. While we don’t know the exact number, SparkPost estimates that 40-50% of all email opens now come from MPP.
Has MPP started affecting open rates?
Definitely. If nearly half of all email opens are coming from MPP, we can be sure that not all of those people are actually opening those emails. In our 2022 Email Marketing Benchmarks report, you can see that open rates have risen steadily since MPP’s release.

Looking at the data, there was a small uptick when Apple released the iOS 15 developer beta. Then again with the public beta. And then, open rates rise drastically and continually when MPP is released to the public.
These metrics confirm what a lot of email marketers (including us) speculated — that open rates have become far less reliable. 
How we’ve responded at Campaign Monitor
As an email service provider, we know that people like you rely on Campaign Monitor not only to send great email, but to analyze your campaigns and understand what’s working. With that in mind, we’ve made some changes to our platform to help you navigate this new, privacy-centered world.
Updated Clicked metrics
Given MPP impact on open rates, the click-to-open rate (CTOR) will become less reliable. Therefore, we’ve updated the “Clicked” metric on our summary pages to show the click rate rather than the CTOR. 

You can still view the CTOR by selecting the info icon. The CTOR can also be found in our detailed reports including Insights and compare campaigns. 
Minimizing the impact of unreliable location data
We no longer record the location of a subscriber when we suspect it has been impacted by Apple MPP. This means that you’ll likely see more subscribers where the last known location is “unknown”, however, this will ensure that inaccurate location data does not impact features such as Worldview, time zone sending, or campaign reports.
Apple Privacy category in the Email Client Usage report
The email client usage report (campaigns and journey emails) gives you a breakdown of the different clients and devices that recipients are using to view your emails. We’ve added a new category, Apple Mail (Privacy Protected), to the report to give you visibility of the portion of Apple Mail Privacy recipients opening your emails. This new category is available for emails sent after February 2022. 

Look out — there’s more to come
As we said, user privacy is a trend that’s here to stay. With Gmail and DuckDuckGo launching their own privacy features, we can expect more inbox providers to release privacy-focused features in the near future.
But don’t worry. Campaign Monitor is keeping a close eye on all of it. We’ll keep you in the loop on what we learn, and the changes we make to our platform to help you navigate this ever-evolving privacy environment.
The post The Current State of MPP: Where Are We Now? appeared first on Campaign Monitor.

Selling Tiktok ads account Credit with a discount Selling Tiktok ads account Credit with a discount SKYPE : live:.cid.a376711a07615295 (MM2) ​ Message me only if you are serious submitted by /u/wael5005 [link] [comments]

Last Updated on March 17, 2022 by Rakesh GuptaBig Idea or Enduring Question: How can you automatically assign a managed package license to new users? Objectives: After reading this blog post, the reader will be able to: Use Flow to automatically add a package license to new users Use get
The post Auto Assign Package License to New Users appeared first on Automation Champion.

https://preview.redd.it/73xgxn9wl0o81.png?width=1050&format=png&auto=webp&s=6d51f8afd66504f9c67752237e00f17978692a56 submitted by /u/AutomationMarketer [link] [comments]

I see some many companies (including large ones) use a separate domain when sending marketing or newsletter emails. Not just a subdomain but a different domain name. For example if the website is company.com the emails may come from company-news.com. Just curious on what the advantages are for using a completely different domain as the sender? Is it just to protect the reputation of the main domain? Are there any disadvantages of doing this? submitted by /u/fezziwig219 [link] [comments]

Turning an idea for an advertising campaign into reality isn’t exactly simple, but it always begins with creating a concrete and detailed advertising plan.
Your plan will help you present a clear path for return on investment (ROI), get buy-in from leadership, and share your proposal with relevant stakeholders. 
Follow Along With HubSpot’s Free Ad Plan Template
 
In this post, we’ll explain what an advertising plan is and highlight the major sections you should include in your advertising plan so you can guarantee your next campaign is a success. 

Advertising Plan Template
Pro Tip: HubSpot created the following advertising plan template for you to download so you can organize your advertising campaign — it’s broken down into relevant sections and can be shared with your stakeholders when it’s completed.
In it you’ll find:

Advertising campaign outline, 
Advertising campaign timeline, and 
Advertising budget template.

Download this Advertising Planning Kit
Now let’s dive into how you can prep your ad plan. 
How to Prepare an Advertising Plan
Before you jump into your tactical advertising ideas, the first step in the process is to provide those reading your ad plan with a high-level overview of your initiative.
1. Provide an overview of your advertising plan.
Specify the following elements so anyone reading your plan will have a basic understanding of what your campaign is and what you’re trying to accomplish:

Campaign Name: Make the campaign name catchy, unique, and easily identifiable so your team can get behind it.
Campaign Description: What is the purpose of your campaign? Explain in 2-3 paragraphs what the inspiration behind your campaign is, how it aligns with your company initiatives, what customer problems you’re solving, and what the final deliverables of the campaign will be.
Target Audience: Ideally, who’s on the receiving end of these ads? You can be specific to age, sex, region, or any number of demographics, or name which of your buyer personas you’re targeting.
Advertising Platforms: How will you be getting your message across? Here, identify the platform you’ll be using, since you’ll get more into the details of what the actual ads will look like in a later section.
Goals and ROI: Explain what the end goal of your campaign is. Most ad campaigns are intended to produce a direct profit or return on investment, so if that’s your goal, identify that number. If your campaign goal is something else — event sign-ups, product awareness, etc. — be sure to identify and quantify it.

2. Choose your platforms.
Here’s where you’ll provide more detail on the advertisements themselves and on which platform they will be promoted. For each ad you intend to run in this campaign, you should provide the following:

Platform name
Ad type
Description of the ad
Timeline
Budget

For example, your content in this section might look like this:
Platform #1: YouTube

Advertisement Type: Video
Description of Ad: A 15-second pre-video ad. The video will be an animated look at our new app with a link to the app store at when someone clicks.
Timeline: July 1 – July 31
Budget: $10,000

3. Develop your timeline.
Working on an ad campaign takes a ton of time and resources, so everyone involved will want to know what tasks they’re responsible for, when they’re due, and how long they have to do them. In this part of your advertising plan, list the tasks that are due, when they are due, and who’s responsible for accomplishing them.
4. Outline your budget.
Because ROI isn’t guaranteed, the budget can be the toughest part of your advertising project to get approved — which is why it’s important to break up your requests by line item and present them in your plan.
Rather than simply stating, “We need $65,000 for this project”, organize your budget into a detailed visual, like the example below.

Download this Template for Free
Naturally, you can (and should) expect questions and pushback on certain line items.
For example, you may be asked to find another designer or video freelancing team who can complete the job for less money. So, arrive at meetings prepared to defend which costs are necessary for the campaign’s success and which expenses can be reconsidered.
5. Explain your DACI framework.
The DACI framework outlines who the key contributors in the project are and what each of their responsibilities entail.
Here’s how a DACI framework is broken down:

(D)river: As you might have guessed, this person is the project’s main driver or directly responsible individual. (Chances are, this will be either you or your direct manager.) The driver will coordinate all of the moving pieces of the project, seeing it through from inception to wrap-up.
(A)pprover: This will be the person who must approve a project and is typically a director, VP, or manager. They’ll give feedback, recommendations, or approval on the overall project and have a final say in all project deliverables.
(C)ontributors: Contributors will be the individuals who are responsible for creating one or more deliverables for the project. In an advertising campaign, this can include copywriters, video producers, animators, designers, and digital advertising specialists.
(I)nformed: These are employees who are kept in the loop as the project goes on. Examples include the department heads and the managers of project contributors. These people have no direct responsibilities but benefit from knowing about the project and its status.

Your DACI framework should include the name of each stakeholder, his or her contact information (email, phone, and/or Slack handle), and that person’s responsibility or deliverable.
This framework makes project delegation crystal clear for everyone involved.
6. Provide additional resources.
This will act as the appendix of your advertising plan. Share the ad campaign that inspired this one with your readers, link to the product page you’ll be promoting with this initiative, or link to your company’s brand style guide — this way, designers and writers get a refresh on how to create externally-facing content.
7. Host a campaign kickoff meeting.
After you complete the outline, hop on a call with your team to explain the campaign concept, timeline, and deliverables. Compile all of them in HubSpot’s advertising project pitch deck and present your advertising plan. Then, open up the floor for any questions and suggestions with project contributors.
Advertising Plan Example
It can always be helpful to reference examples, and below we’ll go over one.
In this plan, a business outlines the different channels it will use to reach its advertising goals: YouTube, Facebook, and Google Ads. It outlines the type of ad for each channel, a summary of what each ad will be, a target timeline, and an allocated budget. While it is simply an overview, it has the key elements it will execute in its advertising strategy. 
While this is a high-quality example, be mindful that it is merely an example. You can personalize this template to meet your business goals by inputting what works best for your needs.
Over to You
Now that you know how to write your own advertising plan, download HubSpot’s free template to get your own advertising campaign project plan off the group. 
Editor’s note: This post was originally published in August 2019 and has been updated for comprehensiveness.