Leveraging Buyer Behavior in Salesforce Marketing Automation
Understanding buyer behavior is essential, both when times are good and especially when they are uncertain. While buyer psychology and motivations have not altered significantly, in the past two years channels and buyer behaviors have gone through radical change. Big data can help you understand… Read More
London will host The CX Summit focused on the BFSI industry
The 2023 edition of CX NXT BFSI – the customer experience summit brings together CX leaders from leading banking, insurance and financial service enterprises in Europe. It is set to take place on 24 May 2023 at the Leonardo Royal Hotel, London Tower Bridge, UK. The business leaders will discuss modern marketing approaches for brands…
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Consumer Duty is coming: how can you ensure that your strategies will be a success?
Consumer Duty is set to come into force on 31st July 2023. According to the Elephants Don’t Forget guide, it will be the biggest change in conduct regulation for more than a decade. First and foremost, what is Consumer Duty? It is a standard introduced by the Financial Conduct Authority (FCA) for companies to have…
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How exactly does marketing automation save time?
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Creative Scaling
Do you think a tool which can give feedback on a creative performance will be helpful for marketers? submitted by /u/ArtworkFlow_ [link] [comments]
The freedom loop
We spend almost no time teaching toddlers about freedom. Instead, the lessons we teach (and learn) for our entire lives are about responsibility. It’s easy to teach freedom, but important to teach responsibility. Because if you get the responsibility taken care of, often the freedom will follow. When someone points out a lack of responsibility, […]
How to Hand Off Marketing-Generated Leads to Your Sales Team
You spend a lot of time, effort, and marketing budget generating valuable leads for your business. But what do you do with your leads once you’ve got them? Having a plan in place ensures all that effort and money doesn’t go to waste. And making sure your marketing and sales team are aligned is the… …
The Fastest Growing Social Media Platforms of 2023 [New Data]
Are people still using Facebook? Is BeReal the next big thing? And is TikTok still just for Gen Z? If you’re looking for answers to those questions, we’ve got ‘em. We asked 600+ U.S. adults about the social media platforms they use in May 2022 and again in January 2023 to find out which apps …
3 Consumer Behavior Predictions for 2023 [State of Consumer Trends Data]
Every year, consumers spend differently than the year before. This is because their preferences are evolving, their priorities are shifting, and their behaviors aren’t quite how they were before. So how are marketers supposed to meet their expectations in the new year? By making data-informed predictions. To help marketers and business professionals prepare for the …
How Marketers Can Still Thrive in a Recession [Data Analysis]
When life gives you lemons, make lemonade. Right? In a recent Glimpse survey I ran for the HubSpot Blog, 78% of marketers said they were already facing one of the biggest lemons of 2023 — recession. What’s more, almost half were already seeing negative impacts. On top of that, one in three think a recession …