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  • Shadows and light

    Rhetorical questions, some easy, some particularly difficult, all worth thinking about:

    If your house near the ocean has a beautiful view, should the person who buys the lot closer to the shore be able to build a house on it?

    If your restaurant needs to empty the dirty oil from the deep fryer, is it okay to dump it on the curb, possibly causing a bicyclist to slip and crash?

    If your car painting facility exhausts tiny droplets of red paint while doing a job, and the paint floats away and lands on a white car nearby, are you responsible?

    Is it okay to make money selling building toys made from little tiny powerful magnets? What happens if kids eat the pellets and suffer internal injuries?

    Should a factory dump poison in the river, even if it’s legal?

    If you deep fry your holiday turkey, is it okay to pour the used oil down the drain? Or dump it into the river?

    Can the architect of a skyscraper specify mirrored glass, even if the glare bothers people in nearby buildings?

    What about building a huge skyscraper that casts a shadow all day on the park next door?

    And… is it okay to take a private jet to Scotland, even if the exhaust from that jet will cause distress to countless people who didn’t choose it? What if it takes a long time for the effects to be felt?

    No easy answers. But we need to keep asking the questions.

  • Check out this guide to learn how to get a Public Profile on Snapchat.

    https://digitalthoughtz.com/how-to-get-a-public-profile-on-snapchat/ submitted by /u/digitalthoughtz [link] [comments]

  • Debunking the 4 Most Popular Email Marketing Myths

    Email marketing is an important part of any wide-reaching, holistic digital marketing campaign. With email marketing, you can reach customers who rarely visit your online shop, bring people who have abandoned their carts back to your store, and announce special deals to drive engagement and traffic on the most important days of the year. But…
    The post Debunking the 4 Most Popular Email Marketing Myths appeared first on Benchmark Email.

  • Best simple email marketing platform?

    Hello marketers! I’m new to this sub so forgive me if this has been posted before – My client does all marketing comms out of HubSpot, but we are in the process of segmenting their app users out of HubSpot into a more basic email marketing platform. There is no benefit in having the app users in HubSpot, as the app isn’t their primary product and we want to trim down their db. However, they still want the ability to send promo-type/less-targeted emails if need be. Mailchimp was my first thought but I’d love to get everyone’s opinions! 🙏🏼 submitted by /u/rhondaashleyp [link] [comments]

  • How To Scrape Emails From Instagram Users

    submitted by /u/vjb_reddit_scrap [link] [comments]

  • The looming problem of resident debt

    Housing associations cater for a higher proportion of vulnerable households. As energy prices and the cost-of-living soar, residents are experiencing unprecedented difficulties. Having already had their incomes negatively impacted by the pandemic, many vulnerable residents are now particularly susceptible to falling into debt. They may even be less able to recover from it.   Two heat…
    The post The looming problem of resident debt appeared first on Customer Experience Magazine.

  • The future of dating: merging digital and human experiences

    The market for online dating is incredibly crowded, with more than 1,400 digital options in the UK alone. Demand for digital dating initially spiked at the onset of COVID-19, when people sought relationships while isolating and social distancing. The increase in demand led to this product-filled market promoting the same thing: connection.   Brands looking to…
    The post The future of dating: merging digital and human experiences appeared first on Customer Experience Magazine.

  • Why implementing a Customer Engagement Platform is crucial

    Omdia’s 2022 report reviews how the Customer Engagement Platform (CEP) market is growing. Additionally, it assesses the tremendous value in implementing CEP solutions, and what this can provide for organisations.  Twilio has been ranked as a “Customer Engagement Platform” leader. They have been given the highest CX ranking for Omdia’s CEP offering.  For companies to…
    The post Why implementing a Customer Engagement Platform is crucial appeared first on Customer Experience Magazine.

  • 23 Stats We Gained from Surveying Marketing Leaders [New Data]

    A recent HubSpot Blog survey asked 1,067 global marketing professionals working in B2B and B2C companies about the top marketing trends they leverage, the strategies they use, and the challenges they face.
    In this post, we’ll discuss the insight we gathered from director+ level marketers about their companies marketing strategies and what they will look like in 2022. Read on to learn:

    Trends Marketing Leaders are Following
    Marketing Strategies Marketing Leaders Use
    Challenges Marketing Leaders Face

    Trends Marketing Leaders are Following
    1. The top trends marketing leaders follow are short-form video, experiential marketing, and influencer marketing.
    2. The trends marketing leaders follow that have the highest ROI are influencer marketing, short-form video content, and permanent social media content.
    3. The trends marketing leaders companies invest the most in are short-form video content, inbound marketing, and social responsibility.
    4. Marketing leaders say they’ll increase their investments in content marketing, social media marketing, and influencer marketing.
    5. Influencer marketing is the most effective trend that director+ marketers companies leverage.

    Marketing Strategies Marketing Leaders Use
    1. The primary marketing strategies director+ level marketers say their companies use are social media marketing, content marketing, and co-marketing.

    2. The most popular media formats in director+ level marketers’ content strategies are videos, infographics, and blogs.
    3. The top platforms director+ level marketers companies post video content on are Facebook, YouTube, Instagram, and TikTok.
    4. 48% of director level+ marketers say their primary goal when running marketing campaigns in 2022 is increasing brand awareness, followed by increasing engagement and increasing revenue.

    5. 41% of director+ level marketers companies leverage social media, making it the top leveraged channel with the highest ROI.
    6. 51% of director+ level marketers say their marketing budgets will increase in 2022.

    7. The top leveraged social media marketing strategies are short-form video, influencer marketing, and engaging with audiences in comment threads. Short-form video is the most effective and has the highest ROI.
    8. 82% of director + level marketers use automation in their marketing role, and the strategies they leverage are chatbots, content automation, and task management.
    9. YouTube is the most popular social media platform leveraged by director+ level marketers companies, followed by Instagram and Facebook.

    10. 83% of director+ level marketers personally use content marketing in their roles, making it the top leveraged channel. Social media and email marketing are the second and third most used.

    11. Director level + marketers day the top email marketing strategy their companies leverage is mobile-friendly emails.
    12. Director+ level marketers say the marketing roles that will take top priority in 2022 are Content Marketing Manager, Content Strategist, and Creative Assistant.

    Challenges Marketing Leaders Face
    1. Director+ level marketers say the biggest challenges they face on social media are creating engaging content (26%), reaching target audiences (25%), and tying social activities to business outcomes (25%).

    2. Director + level marketers say the biggest challenges they face with content marketing are improving SEO performance, creating content that receives high levels of online engagement, and creating content that generates leads.
    3. Staying up-to-date on search engine algorithm updates and building domain authority are the top challenges director level + marketers face with SEO.
    4. The five biggest challenges director + level marketers face in their roles are training their teams, measuring the ROI of marketing activities, getting sales-marketing alignment, and growing a global audience.

    5. Director+ level marketers say the biggest email marketing challenges are measuring ROI, increasing engagement, and emails getting sent to spam.
    6. Ensuring a good candidate experience, finding candidates with the right skillset, and attracting diverse candidates are the top challenges director+ level marketers face with hiring candidates.

  • How to Bypass the Toughest Email Spam Filters [Infographic Checklist]

    Email is undoubtedly one of the most powerful opportunities for engaging with your leads and customers, and increasing sales. 
    In fact, email generates $42 for every $1 spent, which is an astounding 4,200% ROI — making it an incredibly effective tool for generating revenue. 
    But nowadays, our consumers are overloaded with emails and often suffer from email fatigue, leading them to delete or ignore most emails they receive. Worse still, that’s if they even receive your email in the first place.
    Fortunately, the folks at TinyMCE, a rich-text editor often used to craft emails, put together this handy checklist with HubSpot to help you get past the toughest spam filters … and then engage your audiences once you’re through.
    Take a look, or click here to see TinyMCE’s full, immersive page focused on bypassing email spam filters.