Why we’re doubling down on AI at Buffer
Two months back, we launched Buffer’s AI Assistant. It’s one of the most popular features we’ve ever launched at Buffer. Since launching AI has assisted in creating over 31,500 posts for 8,100 users. That’s 2.5 million AI-generated words created in Buffer. So, you won’t be surprised to hear we’ve been hard at work making it …
Top Customer Experience (CX) Trends You Don’t Want to Miss in 2023
The customer experience (CX) is emerging as a hot topic as enterprises are grappling with disruptions stemming from new business priorities and changing customer expectations.
Customer-facing brands are now placing a renewed interest in customer experience and making it a top priority. Customers today have higher expectations from brands. They are also demanding that brands enable them to control their own narrative throughout the customer journey.
While brands have long recognized the significance of CX, they are still wrestling with outdated systems that offer a skewed picture of their CX performance. Staying aware of current customer experience trends will assist brands in keeping up with evolving customer expectations and gaining a competitive edge. 82% of business leaders are now trying to improve their customer experience budgets in 2023, underlining the significance of prioritizing customer value for profitability.
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How technology can drive personalisation and enhance the customer experience
Due to factors from the past few years, including the pandemic and increased digital transformation, customer expectations have heightened – and being able to offer omnichannel customer service has never been more important. Customers expect faster, more personalised communication, whether that’s in first call resolution, relevant cross-sell or upsell offers, and more. However, organisations are…
The post How technology can drive personalisation and enhance the customer experience appeared first on Customer Experience Magazine.
Queue Management Best Practices for Contact Centers
Looking for ways to optimize your call center queue management and improve
The post Queue Management Best Practices for Contact Centers first appeared on Fonolo.
Best of Breed vs. Best of Suite: Which is Best for Your Marketing Tech Stack?
Marketing Cloud (including Pardot/Account Engagement) offer modules and features that cater to different marketing uses, all from one vendor (Salesforce). However, you don’t necessarily have to use solely tools from the one vendor – instead, you may find that others in your organization would prefer… Read More
The Meme-ification of Barbie
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Come on Barbie, let’s go party. Last week the trailer and cast posters for this summer’s anticipated film Barbie the Movie got social media buzzing. The trailer itself is fairly vague. Outside of …
Why Quiet Quitting Happens in Marketing & How Managers Can Prevent It [Leadership Data]
While many think quiet quitting is nothing more than setting healthy boundaries, others see it as a sign of poor work ethic. We could debate whether quiet quitting is good or bad forever. But, are workplaces actually taking the time to understand why it happens and how they can effectively and supportively address it? In …
AI Detection: How to Pinpoint AI Generated Text and Imagery [+ Detection Tools]
AI-generated content is a fascinating development, and we’re seeing more and more articles, stories, and images created by AI tools. (Thanks, AI, for the intro sentence.) But, the rise of advanced AI generation tools has exposed potential issues, from people being unable to detect the difference between AI and human generations to AI predictions and …
How Jasper.ai Writing Assistant Works [+ Its Pros and Cons]
If you’re keeping up with conversations about generative AI, you’ve likely heard of Jasper.ai. In this post, I’ll cover its top features, show how it works, and explain the pros and cons of using this software. What is Jasper.ai? Jasper.ai Features How Jasper.ai Works What are the pros and cons of Jasper.ai? How much does …
Using Human-Centered Design to Create Better Products (with Examples)
To understand human-centered design, let’s start with what it isn’t. Imagine you work at a gaming design company, and one day your boss comes to you and says, “Teenagers these days — they need to get off their phones. Let’s design a crossword-puzzle board game for teenagers — they’d welcome the opportunity to get offline.” …