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  • Apply Now to the 2023 Salesforce Trailblazer Scholarship

    When it comes to hands-on skills and career development, Salesforce take every chance to support and empower everyone in the ecosystem, regardless of their background and experience. That’s why the Trailblazer Scholarship – back for 2023 – is so important. Not only does this program… Read More

  • The Ultimate Guide to Google Ads With Examples

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  • What Is Revenue Leakage – And How to Start Solving It?

    Revenue leakage is lost revenue from your organization. While it is commonly associated with the sales process, leakage can happen at any stage in the customer lifecycle. Left unchecked, revenue leakage will put a significant dent in organization-wide efforts. Ultimately, solving revenue leakage requires a… Read More

  • The high street come back: how to transform the customer experience 

    The most notable effect of the pandemic on consumer habits has been the great shift away from physical spaces into the digital realm. The impact was so severe that household names like Debenhams couldn’t survive the seismic change. Ecommerce accelerated at an unprecedented rate in the face of lockdown, but two years later, this is…
    The post The high street come back: how to transform the customer experience  appeared first on Customer Experience Magazine.

  • Feature creep

    Adding another feature is cheap compared to the benefits it offers to new users or existing ones.Once a feature is added, it is almost never removed.When enough features are added, the system breaks down and fails.

    This isn’t just software. It’s the menu at the diner. It’s the buttons on the dashboard of a car. It’s the variety of choices parents are offered of which dates summer camp starts or ends. Anything where a lot of hard work can be slightly improved simply by adding an innocuous option.

    Add one point, Yahoo had 183 links on their home page. Google, which had two, ultimately grabbed all of their search traffic. The app on my phone can now open the trunk of my car if I press enough buttons.

    Features are useful (that’s why we call them features). And yes, serving the underserved and the unseen is important. But creep cannot continue forever. At some point, there’s system bankruptcy and the cycle begins again.

    While we might not easily say no to a new feature, we can be smart and proactive when it comes time to clear the slate and start over.

  • Gartner outlines six trends driving near-term adoption of metaverse technologies

    Six trends are driving the use of metaverse technologies today and will continue to drive its use over the next three to five years, according to Gartner, Inc. Marty Resnick, VP analyst at Gartner said that while widescale adoption of metaverse technologies is more than 10 years away, there are practical ways organizations are harnessing them now, for example,…
    The post Gartner outlines six trends driving near-term adoption of metaverse technologies appeared first on Customer Experience Magazine.

  • Top 8 Salesforce DevOps Platforms

    Third-party applications empower organizations to go beyond the inefficiency of change sets and custom scripting based solutions. As a result, they can help to solve some of the more complex DevOps scenarios such as easily comparing orgs, conducting an impact analysis, and creating automation regression… Read More

  • How to Write a Sales Email that Won’t Get Ignored

    Email is one of the oldest digital communication strategies, and it is one of the most efficient ways for business owners to promote their offers. Email marketing remains a robust sales and prospecting tool. In fact, sales reps spend around one-third of their work hours emailing. While using email as part of your overall marketing…
    The post How to Write a Sales Email that Won’t Get Ignored appeared first on Benchmark Email.

  • Key Marketing Automation Sequences

    Below are nine key marketing automation sequences that every business should consider. 1.Web Lead Generation Form: A white paper download form. Tag users with a set of attributes, send them a PDF, and later ask if they have any questions. This is an example white paper that explains how digital can be used for events. 2.Get leads from traditional advertising, trade shows, or affiliate stores. A series of emails with more information triggered by user registration. Usually followed by a call to action. 3.Drive engagement campaigns on social media. These are campaigns that drive some segment of the database to engage with the social media community. 4.Webinar/event follow-up campaign. These sequences encourage registration, provide post-registration/pre-event value, and continue the conversation after the event. 5.Long-term nurturing marketing sequence. A series of emails that continue the conversation after the initial touchpoint. If your subscribers are ready to commit, they are educated and willing to work with you. This is a whole tip sheet on nurturing marketing. 6.long retention sequence. This is a series of emails to improve retention within your membership site or learning management system. 7.A mini tutorial sequence. This is a short sequence that gives specific information about a topic. Here are six example steps for creating a strategic blog. 8.Sales trigger/onboarding campaign: This is an email (or series of emails) that starts when a new organization joins. It could be a short series that helps teach her how to get the most value out of your relationship, starting with an automated “thank you” email. 9.Exit Recapture Sequence: This type of sequence is used when someone decides to “leave” a membership site or LMS. It usually starts with understanding why they are leaving, with the goal of bridging the gap (and preventing others from leaving), and then with how to keep them in your ecosystem. Make a suitable offer. Offer something like coaching. 10.Referral and testimonial collection campaign: This campaign is designed to collect testimonials and generate referrals. 11.Service Delivery Campaign: This is a series of campaigns to improve the efficiency of service delivery or reduce the cost of customer support. With the right marketing automation, you can do everything from improving relationships, educating prospects, increasing efficiency, and growing your business. But for the clumsy, marketing automation can ruin your brand. submitted by /u/amos_blake [link] [comments]

  • The Benefits of “Quiet Quitting” | What It Is, Why It’s Trending, And What You Can Do About It – MAZAIA TECH-UNIQUE INFORMATION

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