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What is Call Center Shrinkage?
On a good day a call center can run a well-oiled machine, but call center shrinkage can derail the best-laid plans.
Picture this: You’ve got 100 agents scheduled to work on a Monday morning—enough staff to cover this notoriously busy shift. But at any given time, some individual staffers will be unavailable. They might be on a break or in a meeting, and some have likely called in sick or arrived late. Pretty normal, right? The difference between the time for which agents are paid to answer calls, and the time they actually spend doing so, is known as shrinkage. Every business deals with shrinkage, but too much can negatively affect agent performance, and ultimately, disrupt your customer experience. That’s a bumpy road you don’t want to travel.
What Causes Shrinkage?
There are many reasons an agent might be away from the phone. Call center managers have little control over some of the external factors affecting the time agents spend actually taking calls, though you can work to improve absenteeism and schedule adherence.
External Factors Include:Sick time
Scheduled holidays and vacations
Late arrivals
AbsenteeismInternal shrinkage factors are time constraints that come from inside contact center operations.
Internal Factors Include:Lunch breaks
Team meetings
Employee training
Post-call administrative workManagers can have some control over these factors, though most are predictable and healthy parts of the normal workday. Not all shrinkage needs to be eliminated.
TIP:
Tools like Fonolo Voice Call-Backs push back on the productivity losses that can come with call excess center shrinkage.How to Calculate Shrinkage
To calculate your shrinkage in hours you need to know two things:the number of hours employees are scheduled to work in a week and;
the number of hours they spend doing other tasks besides working in that same time period.Divide the time spent doing other tasks by the total hours scheduled, and you’ll get your shrinkage rate. For example, if an employee is scheduled to work 35 hours, and spends 10 hours doing other tasks, the shrinkage rate for that person is 10/35 or 29%.
How Much is Too Much?
Remember, shrinkage doesn’t always mean something is wrong. A certain amount of employee downtime is unavoidable and some of it even has a positive impact. For example, staff training and team meetings help you inform and educate staff. They help your agents feel engaged and improve your customer service. All good, right? So, how much shrinkage is too much?
A shrinkage level of 30-35% is average for call centers.
But every call center is different and what works for you will be unique to your business. Acceptable shrinkage levels can change from one team to another, too. To decide how much is too much, keep your eyes on other key metrics to see how shrinkage is affecting your call center and set your benchmarks accordingly.
Popular Call Center Benchmarks
Too few agents assisting customers will likely result in callers spending more time on hold, affecting your CSat Scores. Excess shrinkage rates can also impact other agents’ performance, lowering their productivity and increasing agent dissatisfaction. Don’t let high shrinkage rates start a domino effect that results in poor CX.
How to Control Shrinkage
Create a plan to address excess shrinkage in your call center; these steps can help get you there! Share your plans and your progress transparently with your agents and work together to achieve your call center’s goals. If you can identify recurring pain points, you’ll be able to correct small issues and help your contact center thrive.Track employee schedule adherence and improve it where you can.
Monitor your shrinkage carefully, using annual overviews to improve future staffing projections.
Be thorough and accurate when scheduling: include meetings, training and time off in your calendar.
Monitor absenteeism and identify root causes and repeat absences.
Offer incentives and training to keep agents competitive and reward great performance.Remember: Shrinkage Doesn’t Tell the Whole Story
Like all metrics, shrinkage is a useful data point, but it doesn’t tell the whole story. Be sure to carefully consider how shrinkage impacts your business and your customer experience when you decide how to interpret the numbers. Instead of trying to erase the figure entirely, think about reducing the excessive shrinkage that negatively impacts your call center’s performance. And be sure to consider how changes you make to reduce shrinkage rates might affect other call center KPIs like average handle time, customer satisfaction, and agent retention. The post What is Call Center Shrinkage? first appeared on Fonolo. -
Salesforce Associate Certification Guide & Tips
The Salesforce Certified Associate is a brand new entry-level certification, aimed at Trailblazers with 0-6 months of Salesforce experience. This new type of certification removes the emphasis on hands-on practical expertise, and instead validates and empowers those with foundational Salesforce knowledge. This knowledge includes understanding… Read More
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Link building process doesn’t have to be painful
Link building is a process of acquiring hyperlinks from other websites to your own, and hyperlinks, or just links, are a strong signal of how much quality does a single page provide. Backlinks are not just increasing your organic traffic and rankings, but they can also bring you referral traffic, especially if they are from highly visited websites. And if that website is relevant, chances are that the traffic is relevant also. So, don’t look for backlinks just for SEO. They are for customers. If you place links to your websites in front of people that are genuinely interested, they may click through. It doesn’t have to mean that they will buy, but at least they are now aware who you are and what you do. Now, let’s not forget the brand building part. You need to become trustworthy in the eyes of your customers and be an autorotative source in your niche. Me and my team launched a backlinking tool that’s helping startups in their link building processes. With our tool, you can get 53 backlinks from high domain authority websites. You can get lots of referral traffic from them, because those websites are startup aggregators – websites made solely for the purpose of advertising startups. You can check it our here https://marketroadie.com/ submitted by /u/CallOfDuty2Fan [link] [comments]
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Talking about money
Who benefits when we hesitate to look at money clearly?
When we avoid doing a P&L, thinking about pricing, or creating a budget, we’re avoiding the fear that comes with these choices. And we’re also decreasing our odds of success.
Good cooks talk about salt. Successful athletes talk about training.
Money isn’t the point. But talking about money enables you to find your footing and clarify your direction.
[Semi-unrelated, all tangentially about talking about money, a handful of new books from friends and colleagues I’m happy to recommend.]
Unreasonable Hospitality, taking service to a whole new level, by Will Guidara
The Making of Her, a breathtaking story by bestselling author Bernadette Jiwa
Chokepoint Capitalism, about creativity and monopoly, by Rebecca Giblin and Cory Doctorow
Put Your Ass Where Your Heart Wants to Be, essential insight for creators from Steve Pressfield
Survival of the Richest, a scary, true and unsettling look at what happens when money causes people to lose their humanity, by Doug Rushkoff
… and I’m blown away by the foresight and generosity of pioneer Yvon Chouinard. Bravo.
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Survey reveals consumer expectations heightened as a result of inflationary price hikes
A survey of over 2,000 working age adults has revealed that the perceived standard of UK customer service is slipping in the wake of record inflation. Close to half (41%) of the respondents questioned by People 1st International said that the standard of customer service they had received in the last 12-18 months had worsened….
The post Survey reveals consumer expectations heightened as a result of inflationary price hikes appeared first on Customer Experience Magazine. -
Why It’s Important for eCommerce Stores to Utilize YouTube
YouTube, a giant video-sharing platform and the second largest search engine after Google has announced its partnership with Shopify to bring eCommerce support and experience to the video-sharing platform. With daily active users of about 122 million, the platform allows eCommerce businesses and influencers to interact with potential buyers directly and connect with audiences on…
The post Why It’s Important for eCommerce Stores to Utilize YouTube appeared first on Benchmark Email. -
CAC and LTV monitoring – measurement tools and granularity level
We are a Fintech company offering financial products to SMBs. We find it increasingly challenging to employ a systematic/quantitative approach to calculating CAC and LTV across various channels of customer acquisition. We currently use BI tools built in house but they are limited in the granularity of analysis, ability to dissect and link campaigns and revenue – making them ok for directional reporting but not to good enough to optimize spend. What’s your situation ? Approach ? submitted by /u/No_Way_1569 [link] [comments]
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What type of customer onboarding materials do you use?
Hi, guys! Customer onboarding has become a popular topic lately. So, I was wondering what type of onboarding materials you use. Plus, what are the challenges you encountered while setting up the onboarding process? submitted by /u/Bianca_Dicu [link] [comments]
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Lead scoring, qualification and prioritization of leads Hello
Hello everyone, Our team is currently working on an AI-powered SaaS for marketers. Our mission is to help SMBs to better understand their leads thanks to smart segmentation. We’re reaching out to the marketing community to get a better handle on the problem, I’d really appreciate it if you could answer these few questions: According to what criteria do you currently dispatch your leads? Do you see the benefit of having an inbox of already enriched inbound leads to send to your CRM? Thank you in advance. I would also be happy to make a quick call to go into more detail on the subject if some of you have a few minutes to spare. submitted by /u/Elegant_Start_7461 [link] [comments]
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Lead scoring, qualification and prioritization of leads
Hello everyone, Our team is currently working on an AI-powered SaaS for marketers. Our mission is to help SMBs to better understand their leads thanks to smart segmentation. We’re reaching out to the marketing community to get a better handle on the problem, I’d really appreciate it if you could answer these few questions: According to what criteria do you currently dispatch your leads? Do you see the benefit of having an inbox of already enriched inbound leads to send to your CRM? Thank you in advance. I would also be happy to make a quick call to go into more detail on the subject if some of you have a few minutes to spare. submitted by /u/Elegant_Start_7461 [link] [comments]