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Having found success on TikTok, Thomas Petrou co-founded The Hype House, a collaborative content house where TikTokers lived together, created videos, and grew their following with Petrou’s guidance and support.
He is one of the many content creators making a name for themselves in the creator economy — a relatively new concept but, as anyone can become a content creator, the potential for significant growth is clear.
In this post, we’ll explain exactly what the creator economy is, and go over key stats that marketers should know.

What is the creator economy?
The creator economy is where creators, from YouTubers to bloggers, share content with audiences and generate revenue from monetization opportunities. It also includes the businesses that creators launch to further grow their content.
Businesses have a place in the creator economy as well; specifically those that create tools for creators to build their impact, reach, and audience. For example, Patreon helps creators launch premium membership programs and Virtual Dining Concept helps creators launch restaurants in ghost kitchens. Creators will also continue to look to businesses to offer the tools they need to meet their goals, requiring businesses to be on top of the trends.
Marketers are also impacted by the creator economy, as social media users put more trust in their favorite influencers and creators than the brands they follow. As a result, creating an impactful ad for social media can require partnering with influencers that have an engaged audience that trusts their recommendations.
The creator economy is only set to grow. Given this, it’s important to stay on top of the current state of the creator economy — below we’ve compiled a list of stats that demonstrate this.
Creator Economy Stats For Marketers To Know
General Creator Economy Stats

30% of 18-24 year olds and 40% of 25-35 year olds call themselves content creators. (HubSpot Blog)
Creators are most likely to be young (63% Gen Z) and female (48%). (Global Web Index)
46.7% of creators are full-time creators. (ConvertKit)
The top types of creators are educational creators, bloggers, coaches, writers, and artists. (ConvertKit)
37% of niche creators have engaged in a brand collab at least once. (Linktree)
Full time creators use an average of 3.4 channels for audience engagement. (ConvertKit)
The average amount of time spent creating content each week is 1 – 5 hours. (Linktree)
Content creators say their top challenge is getting their content found. (The Tilt)
61% of content creators say they post content for fun, 34% post because they’re passionate about the content they share, and 31% post content to explore a new potential hobby. (Global Web Index)
The most common creator launchpad in 2021 was Instagram. (ConvertKit)
58% of creators produce 2-4 types of content. (Linktree)
Most often, full-time creators create social media posts, emails/newsletters, and articles/blog posts. (ConvertKit)
52% of marketers lean on creators to strengthen their social community, and 41% say they want to work with content creators to promote their brand values. (Sprout Social)
The most common types of content marketers hire creators to make are educational content, unboxing or reveals, and testimonials. (Sprout Social)
The top earning types of creators are educational creators, coaches, podcasters, influencers, and marketers. (ConvertKit)
A majority of content creators share between 0 and 10 sponsored posts per year. (Influencer Marketing Hub)

Creator Economy Revenue Stats

The creator economy currently consists of over 300 startups. (Influencers Club)
The creator economy market size is currently estimated at $104.2 billion. (Influencers Club)
The total valuation of creator economy startups was $5 billion in 2021. (Influencers Club)
A majority of content creators say their highest earning revenue source is brand deals. (Influencer Marketing Hub)
It takes content creators an average of six and a half months to earn their first dollar. (The Tilt)
Content creators prefer to monetize their content on Instagram and TikTok. (Influencer Marketing Hub)
Full time creators leverage 2.7 income streams on average. (ConvertKit)
59% of beginning creators haven’t monetized their content yet. (Linktree)

If you leverage influencer collabs, partnerships, or branded content on Facebook, there are two new features you need to know: Creator Collabs and Branded Content Tags.
These tools have a simple goal: to create smoother collaborations between content creators and brands that lead to more exposure and reach. On the consumer side, they add an extra layer of transparency around branded content.

Here, we’ll cover everything you need to know about these tools and discuss how they can bring your Facebook strategy to the next level.
What is Facebook’s Creator Collab feature?
Released just this year, Facebook’s Creator Collab feature enables you to tag multiple creators in a single post. Here it is in action:

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In the example above, notice that two creators — Daniel Santos and Taiba Rizvi – are tagged in the same post. What’s the benefit of this? When you tag multiple creators, you can generate more exposure by tapping into the audience of each collaborator.
Here’s how it works: the primary collaborator (the creator who uploads the post) sends an invite to the secondary collaborator to “join” the post. Once they accept, the primary user can add or remove the secondary collaborator at any time.
You may be wondering, what if the post is eligible for monetization? In that case, earnings are only available to the primary collaborator.
In terms of analytics, each collaborator can access insights about the post, such as reach, view count, and engagement, right within Facebook’s Creator Studio. Here’s what Facebook has to say:
Facebook’s Collab tool mirrors a similar one on Instagram. The feature, known as Collab, enables two Instagram users to post the same post from two different accounts. They share likes, comments, and view counts on these posts.
It’s clear that Meta-owned platforms are trying to reimagine the way creators and brands collaborate. Facebook’s Collab feature is an excellent addition to this effort, but it’s also limited. The feature is only available for video posts, although this may change in the future.
Now let’s take a closer look at another handy tool from Facebook: Content Tags.
What is Facebook’s Branded Content Tag?
You’re probably familiar with tagging on Facebook. Nowadays, creators must disclose who they work with by “tagging” the sponsor in each post. But there’s more to the story.
When a creator goes to publish content about your brand, they can now give you permission to boost the post.

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If they enable this feature, you can pay to promote the post and reach even more people. The audience will see the post from the original creator, even though you, the sponsor, boosted it.
Facebook will also allow you to add a call-to-action to the post. When the boosting period is over, the CTA will stick around. 
Over to You
More and more brands rely on creators to expand their reach and boost engagement. While collaborations and branded content are nothing new, Facebook is making it easier than ever to experiment with different features and drive results.

Hey guys, so I have been doing marketing automation for about a year now. I am aware of the basics such as simple Zapier automations, web scrapping, chat bot creation, Integromat Automation etc. I would like to take my skills to the next level, what can I do or which courses do you recommend to do that. submitted by /u/he1ping_hand [link] [comments]