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There’s no way around it — every business needs to drive leads to grow. 
However, B2B lead generation is far from a simple task.
You are competing with other businesses, navigating misinformation, and playing trial and error with various tools. Not to mention, you also might be selling a product that’s more expensive or requires a hire subscription fee than many B2C offerings. 
Though a complex task, having the right B2B lead generation tools can simplify and speed up the process of lead generation.
In this post we’ll cover:

What is B2B lead generation?
Why you need lead generation tools
Best B2B lead generation tools

While a B2B lead is made when anyone shares name and contact information that enables you to identify and follow up with them, a quality lead is one that signals their seriousness about product interest by providing other useful information and engaging further with your business. Qualified lead information varies and is harder to get. But, it generally includes name, occupation, and email address.
Ultimately, the goal of B2B lead generation is to create a consistent pipeline of qualified leads who are likely to convert into customers.

Why You Need B2B Lead Generation Tools
Trying to generate B2B leads without tools is like showing up to a sword fight without a sword — you will not be equipped with the tools you need to achieve your goal.
Because it is distinct from B2C lead generation, B2B lead generation requires a different set of strategies. B2B lead generation tools are critical for any business wanting to get high quality leads from the right places. These tools can automate processes which saves time, provide critical data to help you make better decisions, and integrate with other tools like CRMs.

Best B2B Lead Generation Tools
1. HubSpot Marketing Hub

Source: HubSpot
Overview: HubSpot Marketing Hub is a suite of tools that aim to help marketers funnel leads through the attract, engage, and delight stages of the marketing flywheel.
For example, you can use Marketing Hub to create compelling content to attract your target audience, capture leads via site, email, or social media; and nurture tools like automated workflows that can continue to engage contacts via email and other types of messaging. 
Features: HubSpot Marketing Hub has multiple features designed for lead generation, including a lead capture tool. It is also equipped with forms, popup forms, live chat, and chatbot.
What we like: Lead generation tools like an email builder are available for you to use. HubSpot Marketing Hub also integrates with HubSpot CRM.
Pricing: Paid tiers run from $45 to $3,600 per month depending on company size.
2. LeadPages

Source: LeadPages
Overview: LeadPages enables you to create custom landing pages for different, specific audiences. It also integrates with other software, funneling leads into your CRM.
Features: Build websites, landing pages, pop-ups, alert bars, and more.
What we like: You have the ability to choose from hundreds of templates — there is a high level of customization.
Pricing: 14-day free trial, then$27/month for Standard (one website), $59/month for Pro Plan (three websites), and $239/month for Advanced Plan (50 websites)
3. Leadfeeder

Source: Leadfeeder
Overview: Leadfeeder is a sales and marketing tool that identifies website visitors, even if the site visitors don’t fill out a form or contact you. The company boasts a database of static and dynamic IPs. Furthermore, Leadfeeder shows contact information for employees at the company.
Features: Features include automatic lead scoring, instant lead generation with their tracker, personal email alerts, and CRM automation.
What we like: Leadfeeder captures data from website visitors, turning anonymous traffic into potential leads. It also has custom segmentation features to help you identify high quality leads.
Pricing: $139+/month after a 14-day free trial.
4. OptinMonster

Source: OptinMonster
Overview: OptinMonster enables users to build lead forms, with over 100 templates to choose from. There is a segmentation and targeting engine to display the popup.
Features: Build opt-in forms like lightbox popups, fullscreen takeovers, floating bars, and slide-ins.
What we like: There’s a drag-and-drop builder for easy form building.
Pricing: Prices start at $14/month for Basic (one website). $30/month for the Plus Plan (two sites), $47/month for three sites, or $80/month for Plus Plans covering five or more sites.
5. LinkedIn Sales Navigator

Source: LinkedIn
Overview: LinkedIn is known as a platform to connect with B2B audiences. Its Sales Navigator Professional and Team tool can help businesses target specific prospects, track leads, and engage with potential buyers with InMail Messages and TeamLink.
Features: Lead and company search tools, automated lead recommendations, and CRM integration.
What we like: You can build and automate custom lead and account lists.
Pricing: $65+ /month with a one-month free trial and annual commitment. There are two options — Sales Navigator Professional and Sales Navigator Team.
6. Qualaroo

Source: Qualaroo
Overview: Qualaroo is an website polling tool that collects user feedback and leads using the tool.
Features: Qualaroo boasts customizable survey options and advanced targeting features. 
What we like: Surveys are an interesting way to generate leads. Qualaroo makes categorizing leads and sending them to designated funnels based on their answers seamless.
Pricing: Prices start at $80 for the Essential tier. The Enterprise tier is quote-based.
7. Discover.ly

Source: Discover.ly
Overview: Discover.ly is a Google Chrome add-on that allows you to find and score leads from social media.
Features: Discover.ly profile scans recommend and score prospects you’re connected to on social media.
What we like: This convenient Chrome extension that delivers digestible information.
Pricing: Free.
8. LeadQuizzes

Source: LeadQuizzes
Overview: Does a question ever pique your interest? How about a quiz? LeadQuizzes is an online quiz maker that helps businesses capture site leads.
Features: LeadQuizzes boasts features like website embedding, embeddable CTAs, website popups, announcement bars, and ad campaign tools that integrate with Facebook Pixel and Google Ads.
What we like: Quizzes are a unique way to capture your audience’s attention and generate leads. LeadQuizzes simplifies quiz-making and can be integrated into your website.
Pricing: $49+/month after a 14-day free trial.
9. Hello Bar

Source: ConvertFlow
Overview: When you visit a website, you may be greeted by a popup that splashes across the screen. Hello Bar is a widget that enables you to create those popup bars that appear across people’s screens when they visit a website.  
Features: You can choose from a wide variety of popups: bars, modals, alerts, sliders, and full-screen page takeovers.
What we like: Hello Bar is highly customizable; personalize your message, CTA, and position.
Pricing: Freefor up to 5,000 page views per month. Upgrades available include: Growth for $29/month (50,000 monthly page views), Premium for $49/month (up to 150,000 monthly page views), and Elite for $99:month (up to 500,000 monthly page views).
10. Everwebinar

Source: Everwebinar
Overview: Webinars are a good content marketing method for B2B businesses to generate leads. Everwebinar helps you schedule and automate your brand’s webinars.
Features: Everwebinar has features like a room that mimics a live webinar with chat, and boasts high definition quality. It also enables you to tailor your messaging for post-webinar follow ups.
What we like: Everwebinar enables you to run webinars with automation and customizable follow-up pages.
Pricing: $499 annual (billed annually) or $874 biennial (billed every two years).
11. MailChimp

Source: MailChimp
Overview: MailChimp is an email marketing tool that you can integrate with your landing page tools or CRM.
Features: Email automation tools, lead capture forms with exit-intent technology, and shareable newsletter URLs.
What we like: MailChimp has manyemail tools that help you create on-brand emails and track campaign performance.
Pricing: Mailchimp has a free version with a 1,000 send limit. The Essentials version starts at $13 per month, the Standard at $20 per month, then the Premium at $350 per month.
12. HotJar

Source: HotJar
Overview: At its core, HotJar is a customer experience platform that enables you to visualize user behavior with heatmaps and design surveys. 
Features: Heatmaps, surveys, and a dashboard for viewing analytics.
What we like: Heatmaps provide useful intelligence about how users behave on your site. HotJar also enables you to target visitors by URL, device, and user attributes.
Pricing: The Basic tier is free and the Business tier is  $80+/month.
13. Zapier

Source: Zapier
Overview: Zapier is an automation platform that lets you connect over 3,000 apps, so within automated workflows..
Features: Pre-made templates for connecting and automating  tasks, plus countless integrations
What we like: Zapier is compatible with over 3,000 apps, making integrating software and tools easy.
Pricing: Zapier has a free version. The Starter plan is $19.99/month while the Company plan is $599/month.
14. Turnstile by Wistia

Source: Turnstile
Overview: Is it Turnstile the band, or Turnstile the lead generating email capture tool? It’s the latter. Turnstile helps you collect emails from your videos to generate leads. It is compatible across all devices.
Features: You can customize how you want your email collecting form to appear, like on hover. You can also personalize the submit button copy.
What we like: Turnstile’s form is simple, but effective. You can connect Turnstile data to HubSpot, Marketo, and Pardot.
Pricing: T Requires Wistia Plus for $19/month.
15. Datanyze

Source: Datanyze
Overview: Receiving quality data is important for generating quality leads — it also helps you cut down on time spent prospecting. Datanyze collects contact information about technologies used by different companies that could become prospects.
Features: Stores, collects, and exports prospect data from LinkedIn pages and company websites, including email addresses and phone numbers.
What we like: Consolidates and organizes data.
Pricing: 90-day free trial with two paid monthly ($29 or $55 per month) and yearly ($21 or $39 per month) tiers.
16. MobileMonkey

Source: MobileMonkey
Overview: Smartphones are omnipresent. Why not reach customers via text message? MobileMonkey enables you to target leads via mobile devices and messaging.
Features: SMS promotion tools, surveys, and integration options that let you connect to top-of-funnel channels like blogs and social media to the platform.
What we like: MobileMonkey automates the process of engaging and re-engaging contacts and leads.
Pricing: Demo required for pricing information.
17. Hootsuite

Source: Hootsuite
Overview: Hootsuite enables you to monitor social profiles from one place, schedule posts in advance, and analyze social campaigns’ performance.
Features: Post scheduling , advertising tools, messenger integrations, and analytics.
What we like: Hootsuite consolidates social media activity across multiple channels.
Pricing:  Plans start at $49/month for Professional and $129/month for Team with a 30-day free trial
18. SEMrush

Source: SEMrush
Overview: It would be hard to drive qualified site leads with bad SEO. SEMrush is an SEO tool you can leverage to perform website audits and use that information to assess where you can improve in driving search traffic to lead-gen content.
Features: You can run technical SEO audits; track SERP positions; integrate with Google Analytics and other data tools, build,execute, and monitor PPC (pay-per-click) ad campaigns.. SEMrush also offers social media post scheduling for major channels.
What we like: SEMrush integrates with Google Analytics, making insights more powerful. 
Pricing: After a 7-day free trial, plans cost $99 or $199 per month dependent on features and user size.
19. ActiveCampaign

Source: ActiveCampaign
Overview: ActiveCampaign is a CRM that aims to m help users collect and organize leads. 
Features: Pipeline management, follow up and email segmentation.
What we like: You can affordably get a lot out of ActiveCampaign’s features.
Pricing: $15+/month.
20. Jotform

Source: Jotform
Overview: Every B2B website needs some sort of form for collecting data. Jotforms do exactly that  by allowing you to collect data like website visitor emails, payment information, and names.
Features: You can build professional-looking forms that integrate with email marketing services, project management boards, CRMs, cloud storage apps, and more. You can also be paid directly through your form.
What we like: Jotform has over 10,000 templates for you to choose from.
Pricing: There’s a free tier, but paid plans range from $34 to $99 per month.
How to Choose Winning B2B Lead Generation Tools
While the list of lead generation tools feels endless these days, here are a few quick things you want to keep in mind when choosing the right tools: 

What channels are most effective for your lead generation efforts? – Which channels can be improved?
What’s your budget for lead generation? 
What level of ROI do you need? 
How many users will need to use these tools?

By answering these questions, you can identify the best tools for your exact needs. For more help with lead generation, check out the offer below.

You may not necessarily think of technology when you think of the nonprofit sector. Typically restricted due to the model in which they receive funding, nonprofits have to remain nimble and focus on cost-effective solutions. Traditionally, technology hasn’t always made the cut.   However, nonprofits operate in a dynamic environment that requires them to be efficient,…
The post The Role Technology Plays in Nonprofit Work appeared first on Benchmark Email.

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.
Coachella didn’t start off as the Met Gala for influencers.
The festival was first held in October 1999 and was intended to be an accessible event for alternative music fans. Held just three months after the infamous Woodstock ‘99, the first Coachella had an audience of just 25,000 people and failed to make a profit, costing organizers nearly $1 million.
After taking a year off, Coachella made its comeback in April 2001. While Coachella began picking up popularity in its first decade, the 2010s ushered in a distinctly new era for the festival and it became a profitable and style-defining event.
So, what changed?
In its first few years, Coachella featured predominantly alternative artists, with headliners like Beck and Rage Against the Machine. By the 2010s, mainstream artists including Jay-Z, Lady Gaga, and Beyonce started drawing bigger crowds.
What started as a single-day event evolved into a six-day festival spanning over consecutive weekends.  By 2016, there were over 99,000 attendees at Coachella each weekend — combined to be nearly 10x the attendance of the first event.
How Influencer Marketing Changed Coachella
The rise of social media also had a major impact on Coachella’s growth. Influencer culture and “festival fashion” became nearly synonymous with the event.
As content creators and celebrities began attending Coachella in droves, what they wore nearly overshadowed what was happening on stage. Brands, particularly brands that relied on influencer marketing, began leveraging Coachella as a pivotal part of their business strategies.
In 2015 and 2016 H&M partnered with Coachella organizers to launch #HMLovesCoachella, a clothing collection that captures the boho aesthetic the festival is known for. H&M also hosted a pop-up shop at the 2016 festival where attendees could purchase the clothes on-site.
Perhaps no company has used Coachella as an influencer marketing tool as heavily as the LA-based clothing company Revolve.
How Revolve Uses Influencer Marketing at Coachella to Drive Revenue
It’s reported that nearly 70% of the company’s sales come from influencers, and experiential marketing with content creators at events like Coachella is a core revenue driver.
Since 2015, Revolve has hosted Revolve Festival, an invite-only party for celebrities and influencers.

 

 

 

 

 

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A post shared by REVOLVE (@revolve)

Over the years Revolve Festival has made headlines for partnering with celebrity brands like Kendall Jenner’s 818 Tequila and Hailey Bieber’s Rhode Beauty, and for last year’s transportation issues that left influencers comparing the party to 2017’s disastrous Fyre Festival.  
Despite the controversy, Revolve Festival, combined with content distributed by influencers dressed in Revolve’s clothes, has helped the brand generate an astounding five billion social and media impressions.
Between sponsors throwing money at the opportunity to have their brands seen at the event, and influencers turning their experiences into content for their followers, Coachella has gone from a modest music festival to a $1+ billion marketing machine.
Elsewhere in Marketing
The latest marketing news and strategy insights.
Instagram is now letting users put up to five links in their bio.
YouTube is ending its in-video shopping feature.
Twitter gives Twitter Blue subscribers the ability to monetize their popular tweets.
Google is reportedly working on an AI-powered search engine to compete with Bing and OpenAI.
AI in content marketing: the HubSpot blog recently surveyed a group of marketers to learn how they’re using AI in their processes.

I created this amazing website that’s basically a chatGPT for kids. It works great and I even made custom quiz generator and writing assistance tools. My own kids are using it and their grades are improving but i’ve gotten no signups. Are there tools to automate the marketing for this? I’ve tried tiktok videos but didn’t get any views their either. Any tips you can provide on how to get this out there, I’m all ears. I was a non-profit manager for years so this is out of my wheelhouse. submitted by /u/aitutorgenie [link] [comments]

We are a team of graduate students working with an industry client to understand the needs and perspectives of business/technical users involved with managing a customer loyalty program. If you or anyone that you know has been involved in any part of the customer loyalty management process, please consider filling this survey out and sharing it with people in your network. In addition, if you would be willing to share your perspective with us over a 30-to-45-min call, please schedule a time to chat with our team members using this link. Thank you very much! submitted by /u/constantly-evolving [link] [comments]

Consumers’ use of augmented reality (AR) and virtual reality (VR) technology is a novel trend that seems to be scaling upward lately — such a trend, what some may view as a fleeting fad, may be the next big, innovative opportunity for marketers across the globe to engage customers, both new and current. In the last few years, AR and VR technologies have been continually, and at an increasingly rapid pace, transforming the way consumers choose to spend their hard-earned dollars. In an omnichannel marketing strategy, AR and VR technologies ultimately provide customers with a digital experience in place of a traditional, physical one, offering brands a new space to market their products and services.
The money-making power of the internet
With such ongoing innovations in e-commerce, forecasters at Forbes predict that the global e-commerce market will total $6.3 trillion in 2023, and by 2026, the e-commerce market is expected to total over $8.1 trillion. If brands wish to get a slice of this pie, it may be worthwhile to note that AR and VR trends are expected to continue growing in the 2023 – 2024 years and accelerate over the 2023 – 2027 period, giving retailers the chance to enhance online shopping experiences in an exciting way that may bring in a fresh, young audience. 
As the money-making power of the internet radically changes the world economy, the economy of virtual goods generates more than a modest portion of overall global gaming revenue. With the gaming industry expected to maintain its recent growth, possibly becoming worth more than $321 billion by 2026, the market seems to be dripping with opportunities for brands to generate more direct sales. Indeed, in a VR world with billions of users, these goods aren’t simply gaming products — they are the same products brands are marketing — trying to drive revenue with — in real life. While the rise of cryptocurrency continues to find a place in the global economy for the long term, the world of VR is already seeing innovation and development from leading brands, in both virtual-to-physical and physical-to-virtual transactions.
How brands are driving revenue in virtual reality
By creating virtual experiences for shoppers such as product trials and tutorials as well as virtual store experiences like in-store navigation apps and games for shoppers, brands are both enhancing their image and yielding an impressive ROI. Notable examples of brands driving revenue in VR come from companies like Estée Lauder, MAC, Gucci, and Dior, to name only a few. These brands, and others, allegedly created AR “try-on” advertisements that successfully generated direct sales. These “try-on” ads allow app users to use their smartphone cameras to superimpose 3D digital replicas of products onto their bodies. According to The Coin Republic, “Dior’s digital sneakers had 2.3 million views and a sixfold return on advertising investment.” 
As a savvy marketer looking for new ways to drive revenue, you may be thinking this sounds like an excellent brand-enhancing opportunity, but how do transactions in VR work? Depending on which platform consumers are engaging on, where brands have set up shop, and whether users are making real-to-virtual or virtual-to-real transactions — will all determine how money moves across wires. The short explanation is that in some VRs, consumers can link their payment info into the app. In other instances, users are making purchases with cryptocurrencies; however, rest assured that whichever way brands are making cash in VR now — they are actually seeing those dollars in real life. 
Think first — Don’t jump into Decentraland just yet
While the opportunity may seem golden, don’t jump into Decentraland and set up shop just yet. It’s important to remember that consumers have typically used AR and VR for gaming only, so there is a lot to consider when thinking about VR as an interactive consumer experience, in which users actively engage with brands online in real time. 
Only recently, mostly with Mark Zuckerberg’s company’s rebrand to Meta, has VR become more of a social engagement platform, allowing users to participate in VR for reasons other than gaming. Users are shopping, dining, socializing, etc. There is no doubt that money is being spent, and investors are reaping the profits. Domino’s is taking pizza orders in the Metaverse, to deliver actual pizza to customers’ doorsteps in real life, and Gucci, using an NFT method, is engaging shoppers with lower-cost virtual replicas of its products to adorn users’ avatars. 
In a recent article, Reuters reports the Investment bank Morgan Stanley forecasts that by 2030, the digital fashion industry may rise by $50 billion with consideration to new VR purchasing trends. Yet, this is only a prediction — like many social platforms we have seen over the last two decades, they rise and fall. Those individuals deeply invested in VR, in the Metaverse, in incorporating it into their lifestyle, are fortelling that VR will be the next iteration of the internet — a platform that will change society for generations. 
However, if you casually browse chat boards engaged in by VR users and creators, the overall attitude is that the VR platform is stalling — it’s not growing, and companies’ demands of it will likely outbid its abilities. The start-build-stall pattern driving the engineering behind VR may entirely be its downfall, and as consumers desire more and more from a platform that can simply not deliver, the novelty may quickly dissipate. 
The questions all marketers must ask
Undoubtedly, offering an omnichannel experience is a great way to include and engage a multitude of customers; however, deciding whether to make AR and VR a part of your omnichannel strategy takes major consideration. Some key factors to keep in mind might include questions such as who are my customers and what type of experience would drive their engagement? How can my brand create a differentiated experience? And, does AR and VR offer a unique opportunity to showcase my value proposition?
There are countless opportunities for most industries to try AR and VR and win a high ROI — especially now since consumers are being drawn to it for lifestyle experiences. Will it catch on, will it truly deliver the ROI you desire, or will it be a failed endeavor? — these are the first, essential questions every marketer must remember to ask when taking on a very new channel that still sits only as a possibility. 
The post Should You Add Virtual Reality to Your Omnichannel Marketing Strategy? appeared first on Campaign Monitor.