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Avoiding food waste confusion

Everybody eats That’s the biggest problem. While plenty of people drive or play pickleball, eating is particularly widespread. Seven billion people multiplies into a big number… Creating the food we eat has significant climate impact. Some of the factors, in unranked order: Even if we wasted no food at all, the impact of all of […]

The Role Technology Plays in Nonprofit Work

You may not necessarily think of technology when you think of the nonprofit sector. Typically restricted due to the model in which they receive funding, nonprofits have to remain nimble and focus on cost-effective solutions. Traditionally, technology hasn’t always made the cut.   However, nonprofits operate in a dynamic environment that requires them to be efficient,… …

How To Run a Customer Effort Score Survey With Pardot (Account Engagement)

Customer Effort Score (CES) is designed to measure the amount of effort a customer considers dealing with your organization to be when resolving issues with your product or service. Customers are presented with a statement, such as, “[Company] made it easy to resolve my issue”,… Read More

How Social Media Influenced Coachella

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Coachella didn’t start off as the Met Gala for influencers. The festival was first held in October 1999 and was intended to be an accessible event for alternative music fans. Held just …

AI tools for Automated Website Marketing? – Unlock Unlimited Learning: 24/7 AI Tutor Support, Citation Wizard, Quiz Mastery, & Expert Essay Guidance – Enroll Today aitutorgenie.com !

I created this amazing website that’s basically a chatGPT for kids. It works great and I even made custom quiz generator and writing assistance tools. My own kids are using it and their grades are improving but i’ve gotten no signups. Are there tools to automate the marketing for this? I’ve tried tiktok videos but …

Self-service is the future of customer experience. And video is a key player in that.

With self-service options on their website, brands can serve their customers faster while saving costs – enriching the customer experience while benefiting the brand’s bottom line. Sounds like the dream, right?

I wrote a blog that explains why video self-service, like video FAQs, is the future of CX. Read it here: 4 Ways Self-Service Portals & Video FAQs Strengthen CX.

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Short Survey on Loyalty/Customer/Marketing Management Tools :)

We are a team of graduate students working with an industry client to understand the needs and perspectives of business/technical users involved with managing a customer loyalty program. If you or anyone that you know has been involved in any part of the customer loyalty management process, please consider filling this survey out and sharing …

Should You Add Virtual Reality to Your Omnichannel Marketing Strategy?

Consumers’ use of augmented reality (AR) and virtual reality (VR) technology is a novel trend that seems to be scaling upward lately — such a trend, what some may view as a fleeting fad, may be the next big, innovative opportunity for marketers across the globe to engage customers, both new and current. In the …