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  • The Content Aggregator Guide for 2023

    Those who know me, know that I have a healthy obsession with travel, and so, I often pour through travel blogs looking for the best way to plan a trip and the best activities to do in a given place. One tool that will always help me find what I need is content aggregation.

    Since they’re not solely for travel sites, content aggregator sites can be a useful strategy. Marketers can reach new audiences, and consumers can find relevant resources.
    In this post, you’ll learn what content aggregation is and discover high-quality sites.
    Table of Contents

    How Content Aggregators Can Help Marketers
    How to Pick the Right Aggregator Service
    Aggregation vs. Creation vs. Curation
    Content Aggregation Tools

    Essentially, content aggregator sites collect and repost content so viewers can see articles from various sources all in one place. Usually, these sites are set up to aggregate content through RSS feeds automatically.
    So, now that we know more about content aggregation, see how you can get started.

    How Content Aggregators can Help Marketers
    Content aggregation can help marketers distribute content on multiple platforms, making it easier for people to find you.
    The more platforms you’re on, the more exposure you have to a variety of audiences. Given this, content aggregation is a tactic you could include in a brand awareness strategy.
    Additionally, using content aggregators to distribute your business content can help you become involved in your community, especially if you encourage interaction. For example, people can leave comments, have discussions, and also have conversations with you.
    Before you get started, it’s essential to understand how to pick a content aggregation site.

    How to Pick the Right Aggregator Service
    When it comes to picking the right aggregator service for your business, the most critical question is the type of content you’re hoping to share on it.
    For example, there are specific sites for news stories, others for blogs, and others focused entirely on social media content — you want to pick the one that aligns most with your needs (our list below will help).
    In addition, some aggregators cost money. If you have a strict budget, you’ll want to visit the pricing pages of services to see if there are any fees.
    However, many services are free of cost and are curated by editors or algorithms, so your choice depends on your business needs.

    Aggregation vs. Creation vs. Curation
    There are a variety of ways you can provide valuable content to your audience. It’s important to understand which approach (or combination of approaches) best suits your business’ goals and your audience’s interests.
    Content creation is the process of developing topic ideas and content for your target audience through written and visual products. This information is made available through blogs, videos, infographics, and other digital formats.
    Content curation is a bit closer to content aggregation in that it is not original content. Instead, it is content that is curated and presented to the target audience.
    The content is manually collected, organized, and annotated, so it often includes commentary and/or context.
    Finally, as previously explained, content aggregation is different from both content creation and curation in that it’s automatic and collects information based on keywords.
    The content is gathered from different sources online and put together in one easy-to-find place.
    This tool allows your audience to derive a lot of value from your distribution and aggregation with minimal and efficient effort on your end.
    Each of these methods can offer a way to expand your marketing strategy and are worth your consideration. However, here we are just focusing on digital content aggregators.

    Content Aggregation Tools
    Now, let’s go over some different high-quality content aggregation tools that can be valuable to you.
    Blog Aggregators
    As implied in the name, blog aggregator sites focus on blog websites. They can contain general blog posts or more niche-focused aggregators, such as a travel blog aggregator that’s focused on travel blogging content.
    1. Travel Blogger Community
    Travel Blogger Community is a content aggregation site that I use when searching for travel blog content. You can request to have your content featured, and it is curated by editors.

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    Pro tip: Travel Blogger Community is a great example of a niche site that may also exist within your industry, so be sure to do some research if you’re going to implement a content aggregation strategy.
    2. Flipboard
    Flipboard is a popular blog aggregator that allows users to create a custom feed based on their interests.
    What we like: Personalization allows you to create a profile, submit an RSS feed, and share your content. You can also create a personal storyboard with content related to your business and link to it on your website via social buttons.

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    3. The Web List
    The Web List is a single-page content aggregator with original content from a variety of sources. It highlights the most popular items of the day at the top, then organizes other articles by source.

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    News Aggregators
    News aggregator sites compile content from various high-quality news sources. These sites can be for general news, location-specific news, or industry happenings.
    4. Google News
    Google News displays the top news stories for the day, saving users a trip to their search engine.
    You can’t submit your content to the site as it is curated based on search history and location, but if your site gains traction, you increase your chances of being featured.
    Best for: Customization. Users can customize their feed by “following” specific topics, sources, or searches.

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    5. AllTop
    AllTop aggregates content from various topics and sources, such as top news sites and social media forums.
    Users can search for topics of interest and get the top stories or just browse through the homepage.
    Pro tip: AllTop sometimes accepts site submissions, so be sure to check back periodically if you want to feature your content.

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    6. Pocket
    Pocket is an aggregation site that features a wide variety of content that users can customize to meet their interests by clicking a “Follow” button. You can also bookmark content to read on the go on your mobile devices — hence Pocket.
    Best for: Anyone! There is a wide range of categories from tech through finance to travel.

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    7. WP News Desk
    WP News Desk is a unique aggregator site that focuses on content related to the WordPress community.
    You can’t submit your own content to be featured, but if you run a high-quality WordPress blog that is informative for users, you may find your site featured on the aggregator.

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    8. Feedly
    Feedly is a content aggregation site that’s focused on helping users create their own feed, so they aren’t overwhelmed with information overload.
    Pro tip: The site has both free and paid plans, so users can aggregate content from as many sources as they want and across any niche.

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    9. Techmeme
    Techeme is a niche news aggregator site that provides readers with the top news stories about technology-related topics, curated by editors.
    In addition to the homepage, which features the day’s top stories, you can also choose the River view to see live updates or the Leaderboard view to find articles by topic.
    Pro Tip: You can pay to have your content, event, or job listing posted on Techmeme, so if you’re in the tech business, this may be a great resource to tap into.

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    Information Aggregator Websites
    Information aggregator websites contain exactly that — information. This can include blog posts, news stories, links to social media content, and any information that users can benefit from.
    10. Upstract
    Upstract is a popular information aggregator. It allows users to choose the platforms they want information from to create a custom feed.
    What we like: The crazy variety — it pulls from Reddit, Huffington Post, The Verge, Google News, Wired, and even TikTok, setting them all side-by-side.
    While you can’t submit your site to be included in this aggregator, it’s nevertheless a powerful platform to be aware of if you’re going to start using content aggregation.

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    11. Panda
    Panda offers both a website and Chrome extension specifically curated for developers, designers, or just anyone who identifies as an entrepreneur.
    It allows you to stay up to date with industry news from sources such as Hacker News, TechCrunch, and Github.
    What we like: It is presented in an easy-to-use and aesthetically pleasing manner, making it the perfect content aggregator for anyone in the industry.
    However, keep in mind that Panda doesn’t allow user submissions. Therefore, your feature may just come about if your content rises to the top of any of these notable news sites.

    12. Reddit
    Reddit is a household name, and if it isn’t in your home, then you must be living under a rock. However, it is also one of the most popular information aggregator sites.
    It features trending topics from all different areas of interest while also providing a forum where people can comment and discuss the latest news.
    Pro tip: As I’m sure you know, members of the site can submit content such as text posts, images, and links. Therefore, it’s a great tool for marketers to spread their word further.

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    Social Media Aggregators
    Social media aggregators compile high-quality content from sources such as Instagram, Facebook, YouTube, and TikTok. Most social media aggregators help markets find user-generated content to share with their audience to build brand trust.
    13. TaggBox
    TaggBox is a social media aggregator focused on helping marketers develop brand trust and engagement through user-generated content.
    You create an account, select the tags that are relevant to your business, and you’re shown posts across different social media platforms that your audience has made about you.
    Pro tip: You also have the option to create a social feed of user-generated content to display on your own website, helping site visitors see your content in action and generate trust from other consumers.

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    14. Tagembed
    Tagembed collects and curates engaging social media content related to your business that you can then display on your website.
    What we like: You can generate a social feed from multiple sites and share the custom content within your site for all users to see.

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    15. Curator
    You can draw posts from the most popular social media sites to create and share your own feed on your business’ website.
    You can choose whether the posts automatically appear on your site or whether you manually approve each first. Curator offers free and paid plans.
    Best for: Building brand trust by sharing customer posts with prospects and site visitors.

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    While it may not make up the core of your marketing plan, content aggregators are a unique and exciting tool for marketers to use to share their content and gain exposure, while simultaneously becoming involved with your community.

  • The lessons, cost, exploitation, and sustainability of fast fashion

    In 2023, it’s tricky to avoid fast fashion brands. And that’s either because you’re a customer of theirs, or you have seen their influx of advertising on TV and social media. Common household names of fast fashion retailers currently include Pretty Little Thing, Primark, and boohoo being amongst the most popular.  However, there’s a few things…
    The post The lessons, cost, exploitation, and sustainability of fast fashion appeared first on Customer Experience Magazine.

  • Greenwashing: rip the seams on eco-friendly fashion labels

    The fashion sector is now constantly under pressure for its sustainability policies and claims. For brands, it can be challenging to demonstrate credentials when selling products as ‘eco-friendly’ or ‘sustainable’. Yet, consumers are becoming increasingly sceptical of these claims and they are right to exercise caution. A new trend has now come to the fore…
    The post Greenwashing: rip the seams on eco-friendly fashion labels appeared first on Customer Experience Magazine.

  • No time to waste

    Of course there isn’t.

    Time is all we’ve got.

    Time is all there is.

    We can’t waste time because it’s not ours to waste. It’s simply the way we keep track of everything else.

  • 5 Sales Cloud Automations to Build With Flow

    One of the coolest things about Salesforce is that you can easily use automation to make both new and existing business processes in your org more efficient – saving your end users a lot of time and clicks. When it comes to declarative automation for… Read More

  • Best LinkedIn Automation Tools

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  • Canva Is Great…But…

    Still using saturated method to promote your services where thousands of other designers are already spamming their services? >> Using Canva to create Ads….? Like Seriously?? Use the power of AI to generate sales-optimized creatives lightning fast. No fuss. No design skills required. What will YOU do with all of your new-found time? Start your FREE 7-day trial today + Free $500 Google Ads Credit After Signing Up . This is my AFF link so if you sign up with this link, I make a small commission submitted by /u/Decent-Leek8988 [link] [comments]

  • This week in CX: automation and ITSM trends for 2023

    Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news. This week, we’re looking at the latest research reports in IT Service Management trends, influencer marketing, and first-party data. There’s also new comment about Google’s plans to introduce generative AI into its advertising business. Key news Commentary share: Google’s new AI ads…
    The post This week in CX: automation and ITSM trends for 2023 appeared first on Customer Experience Magazine.

  • Growing to Over 70k TikTok Followers: How One Creator Did It

    🔓Creators UnlockedThis interview is part of a series called Creators Unlocked that delves into the world of content creators to uncover the stories behind their social media posts.From Twitter to TikTok, the articles aim to offer insights and learnings for aspiring and established creators while also offering a glimpse into the lives of those behind the screens.Welcome to the latest installment of our series, Creators Unlocked, where we speak with creators to understand what it’s like behind the screens of the tweets and TikToks to learn from their experiences.Today, we’re unlocking Katie Xu’s creator journey, from being the brain behind the social media accounts of companies like Kapwing to being a TikTok creator with 80,000+ followers.📱To follow Katie’s creator journey, follow her on TikTok and check out her website.Katie’s TikTok has grown in leaps and bounds thanks to several viral videos featuring her analysis and advice about what makes a successful creator. In this interview, we discuss Katie’s unconventional approach to advising creators and look at her plans for growth as a creator.✍🏽This interview has been edited and condensed for clarity.Q: What inspired you to start creating content on social media?I’ve always been interested in social media and have been creating content for a long time – at least since middle school. Before, it was for myself, clubs at school, or the cafe I worked at. But I only started recently creating content to build my personal brand.It took a while to get to that point because I had to take time to gather the courage to finally start putting myself out there. Until this point, I had been hiding behind other brands, running their social media as a business. Now, I feel like inspiring and empowering people through content and have even started getting messages that my videos help people get the courage to start for themselves. @katiexsocials Replying to @chrispetrone welcome to personal branding 101 #katiexsocials #celebrities #personalbranding #contentcreator #contentcreatortips #socialmillionaire #greenscreen ♬ original sound – Katie Xu | Future Millionaire Q: And what was the push to get started doing social media for yourself, not just other people?I stumbled upon freelancing accidentally, but it opened me to a world of people who were doing business with no social media presence, and I became the person that helped them do that. That was eye-opening to the importance of social media in entrepreneurship. As I built expertise in social media, I saw an opportunity to build my personal brand and that was what got me started.Q: What type of content do you create, and who do you create it for?The lack of a niche doesn’t help much here, but the content I create documents my journey as an entrepreneur and content creator and helps me share my thoughts, ideas, opinions, and experiences with all my various endeavors. The ideal audience is aspiring content creators and entrepreneurs, but I hope my content can reach and help a broader audience.Q: What’s in your tool stack for content creation?For video creation, TikTok is where it’s at. I don’t like creating videos outside it because it adds too many steps to my workflow, which I like to keep simple. Even when editing for clients, I log into their TikToks because it feels more natural and native.In terms of monetizing my platform, I use Stan for my link-in-bio because the user experience is so clean. And it makes the flow of purchasing [my products and services] easier for my audience.Q: What are your goals for 2023, and how will you measure their success?In terms of content creation, I’d say diversifying my brand and creating a long-term, sustainable business out of it. That’s my ultimate goal because while I love creating on TikTok, a platform that you don’t own can be taken away at any time. The algorithm can decide one day to stop pushing my content.Also, some background: I took a gap year to pursue content creation and I’ll be going back in the Fall [of 2023]. When I do, ideally, I’ll have a brand that I can take with me and continue to document my life.Q: That’s so interesting – in terms of diversifying, what platforms are you considering? Are you looking outside of social media?Definitely – I want to build a newsletter or at least an email list. I’ve heard from many creators how important it is, and I definitely see the importance as I slowly start to build my own. It’s comforting to know that I can always reach my audience.I’m also tentatively considering starting a podcast – and I say that because I’m hesitant to jump on just any medium or platform because I prioritize focus and doing things well. But you can hold people’s attention much better with a newsletter or 30-minute podcast than a short video. The dedicated readers and listeners really become your core audience. @katiexsocials Replying to @neigehq Quick follower growth is an ILLUSION. Every time a video does super well, you will guaranteed grow quickly for the next couple of weeks. While you might think it’s various strategies you’ve developed that are attributing to your growth, it’s probably just the success of a couple videos. You should pay attention to your analytics to figure out what is truly working.#greenscreen #katiexsocials #futuremillionairekatie #tiktokgrowth #tiktokgrowthtips #socialmedia #contentcreation #becometheniche #socialmillionaire #nichedown #tiktoktips ♬ original sound – Katie Xu | Future Millionaire Q: The ideas you share on social media lean towards the unconventional. What would you say your creative process is like? How do you come up with ideas for content?I’d say my method of coming up with videos is also part of the unconventional goodness of my content. Before getting to creating content, I worked backward in terms of strategy. So I decided for myself what kind of content I like, what I want my brand to look like, and what would be the best method to get my ideas out there.There’s a lot of great advice about which ideas you should be sharing, how to share them, and on which platforms, but it can be algorithm-oriented, which ends up being restrictive to creators. Personally, on TikTok, I want my videos to be raw, low-effort sharing of ideas. I want them to be things I come up with on the spot that are good regardless of flashy editing or trendy music.Q: The lo-fi approach definitely works – you’ve gone viral several times already. And I know that with virality comes pressure, among other challenges. How do you navigate challenges as a creator?With going viral came a lot of traffic, and while it wasn’t a big challenge, I wasn’t fully prepared to receive the influx. I had no official domain and could not handle all the incoming inquiries.Another thing is that content creation has been time-consuming. So I can definitely see it being a challenge if I had to balance school and working for a company alongside creating. To be honest, I haven’t quite found that balance yet.Scrolling is one of the hardest things to handle because you’re so used to engaging on social media as a consumer, but when you do it professionally, you have to pay ten times more attention. Your mind is always looking at content analytically, breaking down the creator’s approach and thinking up improvements. It can take up more time than mindless scrolling. @katiexsocials Replying to @loresfdz Jvke’s TikToks are a masterpiece for marketing. #katiexsocials #socialmediascience #futuremillionairekatie #entrepreneur #contentcreator #greenscreen ♬ original sound – Katie Xu | Future Millionaire Q: How do you navigate the need to earn a living from content creation with creativity as it becomes more of a business?My situation is a bit different from other creators because my income isn’t reliant on brand deals – it comes from the business I built before starting to take social media more seriously. So luckily for me, income is pretty steady.The part where the balance gets tricky is that it can suck the joy out of content creation if that is all you do. I do it for brands, and I have to do it for myself as well. I’ve spoken to so many creators who want to work on their own content but are so focused on working for others that it becomes difficult.Q: What advice would you give to someone who’s just starting to take their social media seriously and build their brand?One, realize that content creation is a skill that needs to be worked on and not just a lucky break that happens to anyone. Of course, people get lucky and go viral but if you want to pursue content creation sustainably, it has to become part of your routine. Treat every video you put out as practice so that even when engagement isn’t forthcoming, you can stay consistent. The big creators make it look easy but they have skills, whether in editing or storytelling, or simply connecting with people.Two, in my opinion, you have to become the niche. I think niches are a very nuanced discussion, but you have to realize that you can’t hide behind the category. @katiexsocials Replying to @cybergirl.online becoming the niche is a mindset that prioritizes YOU. that’s all #katiexsocials #becometheniche #nichedown #futuremillionairekatie #creatorindustry #socialmillionaire #tiktokmillionaires ♬ original sound – Katie Xu | Future Millionaire Even with cooking videos, if you’re just doing tutorials on YouTube and that’s all you want to do, great. But if you ever want to grow as a brand and expand into other parts of your industry like releasing a cookbook, you have to be willing to speak in your videos and inject your personality. That’s what builds real connection with an audience.Q: You mentioned that you make most of your income from consulting – but have you started making income from publishing on social media? And can you rank your streams of income from most to least profitable?I’d say my favorite method right now is coaching and working with people to build their brands. It’s fulfilling to help them figure out what they should be doing and provide them with clarity. Then after that would be working with brands, which isn’t bringing in too much money yet, but is rewarding all the same. Although to be honest, I prefer working more in the background for brands to make money than straight up selling something on my social media.Q: What are some challenges you’ve faced when it comes to pricing your services as a creator?My biggest challenge is definitely knowing what to price. I’m learning every day how to price confidently and even what value determines how I choose to price my work. I look forward to having a better perspective in a couple of years, but right now I’m still thinking about the difference between time vs. value-based pricing.So many things go into why a brand deal costs a certain amount – it’s not just the time you spend or your follower count but also your skill as a creator to deliver great content and sell a brand convincingly.Q: Is there anything, in particular, you’re keeping an eye on in the content creation space for the future?I will definitely be keeping an eye on YouTube Shorts. I just think YouTube is definitely a threat when it comes to the video space.TakeawaysKatie found success on TikTok by focusing on raw, low-effort content that prioritized sharing ideas over flashy editing or trendy music. This approach allowed her to stand out from the crowd and showcase authenticity, which helped her gain a loyal following of more than 70,000 followers.To build a sustainable personal brand, Katie plans to diversify her online presence across multiple platforms. She recognizes the risks of relying solely on one platform like TikTok, whose algorithm may change or stop promoting her content. By building a newsletter, considering a podcast, and keeping an eye on emerging platforms like YouTube Shorts, Katie aims to ensure her brand’s long-term success and stability.As a creator, Katie stresses the importance of injecting personality into content and becoming the niche, rather than just fitting into one. She believes that this approach helps build a real connection with the audience and opens up opportunities for expansion within the industry. For instance, if a creator shares their personality while making cooking videos, they are more likely to succeed in releasing a cookbook or building a personal brand around their expertise.When it comes to pricing her creative services, Katie’s biggest challenge is determining the right price. She is constantly learning how to price confidently and considers both time and value-based pricing. Factors such as skill as a creator, the ability to deliver high-quality content, and convincing brand promotion all play a role in determining the right price for her services. This focus on value ensures that she can provide the best results for her clients while still earning a fair income.Kick off your creator journey with Buffer

  • 10 Top Open Source AI Platforms and Tools to Try Today

    Open source AI platforms are helping humanity move toward a futuristic world faster than most anticipated.

    OpenAI, Microsoft, and Google have had an outrageous month in the artificial intelligence (AI) space, and this field keeps accelerating.

    What is open source AI?
    Defining this term requires understanding a few others.
    Open source is a software development term that means any programmer can jump in and work with it, the goal being to develop robust software in a shorter amount of time.
    This is a great way to leverage the novel ideas of the best minds to fuel progress in technology. Think of open source as a group project where humanity benefits from A+ work.
    Artificial Intelligence is a branch of computer science that develops programs and algorithms (step-by-step processes designed to solve a problem or answer a question) that help make various machines operate in more human-like ways.
    There are several subfields of this science, including:

    Natural language processing (NLP), which focuses on developing natural interactions between humans and computers. Specialized software helps machines process human language, create understandable words, and interact with humans through language.
    Machine learning (ML), which prioritizes a machine’s ability to analyze information and use it to make recommendations or decisions based on the data sets it has provided.
    Computer vision, which is all about creating machines that can understand and then interpret visual information.
    Robotics that can physically perform tasks without human micromanagement, including interaction with humans.

    Right now, companies verify we are human by having us choose photos from a set with one thing in common, such as cars or volcanoes. And if we were to see a car at the base of an active volcano, we can extrapolate that the car will be damaged. Machines are still developing these abilities.
    Open source AI, then, can be defined as software engineers collaborating on various artificial intelligence projects that are open to the public to develop. The goal is to better integrate computing with humanity.
    We need one last bonus keyword that helps us tie open source AI to marketing: Industry 4.0.
    Industry 4.0 is the idea that advanced computing and AI have unlocked a new era in human productivity.

    The first industrial revolution was about creating machines to do work via steam or water power.
    The second industrial revolution was when we converted machines to electric power and embraced mass production. Products were built by human assembly lines, assisted by electric conveyor belts that brought the work to their hands.
    The third industrial revolution was when we plugged computers into the machinery to boost efficiency and automation. Car factories now have machines programmed to quickly and precisely build cars without human assembly lines.
    And now the fourth industrial revolution — dubbed Industry 4.0 — is about how the industry is changing now that humanity and computing are so closely interconnected. Business doesn’t just happen in boardrooms and on factory floors anymore. We carry it in our pockets.

    We can sell and reinvest stocks from our kitchens at the touch of a button. Without touching anything, a voice-activated computer can order groceries, add appointments to our digital calendars, and tell us jokes as we work from home instead of commuting to an office.
    It’s this new landscape, this new era in production via interconnected technologies, where open source AI for marketing comes into play.

    How can marketers use AI?
    AI offers a huge range of functionality to marketers who want to take the plunge, from small assists all the way up to running campaigns for you.
    We’ll share some use cases to give you an idea of what’s out there.
    Automated Social Posts
    One of the smallest ways to leverage smart technology in marketing is to use a program that schedules and posts your pre-loaded social content.
    You set the frequency (several times a day to once a month or more) and then load up all of your prepared content. It does the work for you on your own custom schedule.
    Content Creation
    This is an area where AI is booming. Marketers charged with creating written content have similar struggles across the industry. How do they keep coming up with ideas that will resonate with their audience? How can they produce content in less time to boost conversion?
    Companies count on AI content to save the time it takes to create the body of such work, spend less on writers, and call on their experienced wordsmiths to then dial in on quality.
    Personalized Emails and Data Capture
    Most of us have experienced follow-up emails to the effect of, “Hey, you left an item in your cart!” or, “There’s an item on your wish list that just dropped in price!”People cannot possibly write these billions of daily emails customized to each consumer’s shopping habits — but AI can.
    Algorithms have been devised to pull user data, analyze how each customer interacts with a brand, and create personalized email content. Then, AI schedules and sends that content, all without any human interaction after it’s been set up.
    Saying “Send a thank you note to Savannah” initiates an algorithm that pulls Savannah’s email address from your contact list, creates a thank you email, and splices Savannah’s name into it. The program can send it then or read the note to you, allowing you to make changes before sending.
    Ad Targeting and Pay-Per-Click Campaigns
    If you advertise on Google or Facebook, programs like AdWords give you deep insight and scalpel-minute details to help you gauge how your advertising campaigns are playing out. They also facilitate pay-per-click (PPC) bidding so you can efficiently allocate your ad budget.
    AI can analyze who has been engaging with your ads, then redirect ad spend to groups that market research may not have anticipated. You may be delightfully surprised by how many leads you discover or conversions you gain.

    Ethical Considerations Before Using Open Source AI
    Nothing new comes easy. Even the highest level of technology development has important human elements that must be addressed sooner rather than later.
    Biases
    People write algorithms and datasets, and people have biases — whether they know the unique lenses through which they see the world or not. Those influences can and do change what a program does, especially if the AI’s output is designed to change based on human behavior in virtual spaces.
    These problems become apparent when searching for bias-charged words. You’ll want to build programs that avoid stereotypes and false information.
    So how can programming be less biased? This is one of the hottest topics in AI right now, and the solutions (and laws) are still being forged.
    Incorrect or Incomplete Information 
    Just because it’s on the internet and AI finds it doesn’t mean it’s true. And just because something’s popular doesn’t mean it’s right.
    Likewise, just because you have true information doesn’t mean you have the whole picture, no matter how hard you push your search engine to find the truth.

    10 Top Open Source AI Platforms and Tools
    Now to the main event: We’ve compiled a list of open source AI tools to introduce you to some of the best options as you wade through this topic, decide if micro AI could help boost your ROIs, or if larger open source AI projects are what you need to meet your company’s goals.
    1. TensorFlow

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    TensorFlow is an entire support structure for programmers who want to help each other create something novel while reaping the benefits of other experts’ existing models.
    TensorFlow is one of the most robust AI platforms and offers training videos to help jumpstart your success.
    What we like: This platform supports several programming languages, including Swift, Python, and JavaScript — the most common programming language used on Earth.
    Price: Free.
    2. PyTorch

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    PyTorch, like TensorFlow, is a one-stop shop for transforming ideas into functional applications. It’s an entire framework created to support various aspects of open source AI project development, including vast libraries and datasets to pull from.
    This platform is easy to use for developers who already code with Python. Its object-oriented approach helps bundle up usable chunks of code that do just one job.
    This known and reliable “object” can then be plugged into a more extensive sequence to do a more complicated job, helping programmers help each other.
    Pro tip: Programmers fluent in Python flourish here, but it also has a C++ interface for those who don’t code with Python.
    Price: Free.
    3. Keras

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    Billed as being designed for humans, Keras is an application programming interface (API) that allows you to quickly and easily share the front end of your deep learning models.
    You can export your models from Keras and run them in browsers, iOS, and Android. Their Python libraries tend to focus on artificial neural networks.
    Best for: Programmers who prefer a more streamlined user interface while working with the newest versions of TensorFlow, simplifying interaction with the software as it’s being built.
    Price: Free.
    4. OpenAI

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    OpenAI is all over the news, and for good reason — it’s changing the game of natural language processing (NLP) AI programs. They offer a model called Codex that changes natural language into code in the programming language you specify.
    What’s more, like other open source AI projects, you can access their models and customize the code yourself.
    OpenAI is mastering what Alexa/Siri does and taking the next step in Industry 4.0. This AI can synthesize its own natural language answers from the information it finds instead of just pointing to a website and reading it. Incredible stuff, and you can work with it!
    Price: Free $18 credit to experiment for three months, then prices are token-based and depend on what you use as you go.
    5. OpenCV

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    OpenCV is well-known for its open source AI platform for computer vision. If TensorFlow has an undergrad degree in general AI, OpenCV holds a master’s in AI vision. And it works pretty much everywhere because its library was written in C, which it claims can be ported to everything from “PowerPC Macs to robotic dogs.” It includes a new C++ interface, and wrappers have been developed for Java, Python, and other languages to encourage cross-language development.
    Best for: Developing AI specifically for computer vision applications.
    Price: Free, including for commercial use.
    6. H20.ai

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    H2O.ai’s AI Cloud Platform copy claims that it is “the fastest, most accurate AI platform on the planet” and appears to be aware of ethical issues in AI.
    They strive to democratize AI by making it available to anyone, empowering humanity to use it to impact the world positively.
    A solid choice for: Companies that prioritize development speed and also plan to use AI to enhance their offerings, working toward streamlined AI management across the board.
    Price: Free to develop open source software and to use their H20 Wave API.
    7. Rasa

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    Rasa is great for building conversational AI (chatbots) and deploying it via the cloud for free. It’s flexible and touted as “future proof” because it’s been designed so you can plug any NLP or ML model into Rasa to give you increasingly accurate results as technology improves with time.
    Best for: Branded conversational AI for enterprises that comes with built-in integrations for social messaging like Slack and Facebook.
    Price: Free. There are also paid pro options for enterprises.
    8. Amazon Web Services (AWS)

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    If you have code to run or want a familiar place to start building, you can do it for free on AWS/ The platform also stores the results/output of your programs.
    In addition, AWS offers numerous value-added features for business marketing, such as customizing your code for their content delivery network and managing task coordination for your various cloud applications, all for free.
    Best for: If you have a handle on coding but could use some support services adjacent to development — including business features to help you level up toward Industry 4.0.
    Price: Costs vary. There are short-term offers, 12 months free, and always free options.
    9. GitHub

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    Regardless of your chosen platform, the GitHub platform keeps collaborative work orderly.
    GitHub is the biggest name in programming cooperation. The platform helps organize projects when many hands touch the same code, keeping track of version histories, notes, and Wikis.
    Best for: Individuals or teams that don’t know each other but want to work productively on a project.
    Price: Basic $0, Team $44, Enterprise $231.
    GitHub AI Projects: Instagram Spam Protection & Fake Product Review Identification

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    We’re including these open source AI projects in development on GitHub because so much of marketing involves moderating your social networks once content is live.
    These projects allow you to pull pre-existing datasets for training your programming models to do the work more thoroughly — better protecting your brand to keep those leads rolling in.
    Pro tip: Google open-sourced their ALBERT model for you to emulate. The program excels at natural language processing and is agile with language-specific issues like interpreting meanings in context.
    Price: Free
    The Future Unfolding Around Us
    Be sure to keep your eye on the developing topic of AI. It’s happening quickly all around us.
    It’s sure to be a wild ride! The cutting edge of technology always is, and AI gets sharper, smarter, faster, more enmeshed by the day.