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Pardot vs. Marketing Cloud: Key Differences
When researching marketing automation on the Salesforce platform, you will be faced with two options: Pardot or Marketing Cloud. But what are the key differences when it comes to Pardot vs Marketing Cloud? Both tools appear to have some similarities, on the surface. To add… Read More
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Here’s How to Build a Wall of Love from Tweets in seconds
submitted by /u/GuillaumeBrdet [link] [comments]
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Product Marketers who use Buffer to post to Medium, do you have any thoughts on Link Shorteners?
I’m certain you don’t spend all your waking life consumed by URL shortening services, but I wanted to know if they play any part in your workflow in 2022? submitted by /u/Simple-Sun-1159 [link] [comments]
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Built a follow up platform for Realtors w/ automated ringless vm, text, email campaigns.
I’m a realtor and so many agents hate making new lead phone calls or any outbound prospecting calls but they have CRM’s loaded with leads that need engagement. So and me and two realtor friends built an automated lead follow up platform for real estate agents and mortgage lenders. It has pre-made real estate content in pre-built campaign templates with scripts for ringless voicemails recorded by the actual user, text and emails for instant lead engagement and long-term nurture. You can use the prebuilt templates or create a campaign of your own. Then simply upload a CSV file and broadcast a campaign or seamlessly automate campaigns for new leads Zappier or a web form. Also instantly respond to newly joined members of your FB groups. Respond to FB ad leads as soon as the lead registers. It works particularly well with PPC leads. We’re thinking this could also help other industries besides real estate agents. Thoughts on other industries we can market to? submitted by /u/asktrevor [link] [comments]
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In-Store graphic Ticketing system
Hi, this is a long shot/mightn’t even be in the right forum, but I’m looking for a system that can produce mostly a4 and a5 graphics with price points for my small business. Something that can keep track of prices from the last time we would have printed a ticket , perhaps by a code linked to the specific item. Any info on any systems that are in any way similar would be greatly appreciated/ a tip to go in the right direction! submitted by /u/magnolagreen [link] [comments]
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Why You Should Keep Your LinkedIn Outreach Going Over The Holidays
submitted by /u/linked_camp [link] [comments]
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Generate hooks that are more effective than what you could come up with on your own! Hookgenie’s AI is designed to create hooks that grab attention and persuade people to take action.
I made this site that generates attention-grabbing hooks for every type of content. My cousin’s facebook ads weren’t converting so well because he’s a woodworker, not a marketer or copywriter, so i built this to help his brick and mortar shop increase a percentage of their sales online. Try it out and let me know what you think! https://hookgenie.io/ submitted by /u/theblankcanvass [link] [comments]
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How to write Facebook ad copy that converts (Top 5 tips)
I’d like to preface this post by saying that ethics should always be considered when writing copy. Never mislead your audience or sell them products/services that don’t do what they claim. I talk about speaking to your audience’s emotions in this post, this doesn’t mean play with their insecurities for your own benefit and leave them the same or worse than they were before. Emotions are very important when it comes to copywriting but they must be handled with care and respect. Always lead with your audience’s problem (We call this problem-focused copy). I often see advertisers lead with copy describing why the audience should buy the product, this should never come first. You must first convince the audience that they have a problem, or at least, remind them of it. Don’t start with “Our cream rids acne within days”, but rather, “It’s hard to be confident when struggling with acne, we get it”. This is a lackluster example but you get the point! 2. Position your product/service as the solution. Following on from the previous point, once you have identified your audience’s problem and evoked an emotional state, position your product/service as a solution. Now you can talk about why your product is the greatest and why your audience should buy it. However, don’t bore your audience with specifications. Who cares what ingredients are in your muscle growth supplements, the audience wants to know what your product can do for them and how well. If you have written your copy well enough, your audience will be in an emotional state. Keep them there. By the way guys, I’m an experienced WordPress developer who has been working with people from various industries. I’m looking for 5 more volunteers who are willing to let me design a free website for them. The website would be completely free; the only requirement is that you have a real, running business and cover the basic costs like domain and hosting which is inexpensive. Please PM me if you’re interested. 3. Delve below the surface and talk to your audience’s core problems/desires. Back to my example in point 1, we have established that your audience has acne. Ok, why is this a problem? Because it makes them less attractive? Ok, why do they want to look attractive? So they can feel more confident? Maybe. Maybe they want more attention from the opposite sex. Why do they want more attention from the opposite sex? You get the point. Keep digging and get the core of your audience’s problem. By doing this, you can position your product better. Claiming that your product removes acne isn’t enough, because this isn’t talking to the core issue. Instead, focus on the benefits of not having acne. E.g, more female/male attention, greater confidence, overall improvement in wellbeing. 4. Be concise and economical with your wording. I know this sounds obvious and something that everyone talks about. Read your copy and ask yourself what words can be removed, then read it again and ask the same question. Attention spans are deteriorating and a single word can lose your audience’s attention, especially on social media. This is something I still struggle with. I love writing and can often get carried away. Although big words and lovely expression sounds great, it’s not going to impress your audience and they probably won’t read it. This doesn’t mean write copy that’s one or two sentences, super short copy doesn’t tend to work besides for a couple of industries. It means make sure all your sentences are as short as they can possibly be without losing impact. 5. Adapt your copy for each stage of the funnel. Facebook allows for retargeting and we structure most of our campaigns like this: Top of Funnel (TOF): Prospecting and scaling cold audiences Middle of Funnel (MOF): Reengaging users that have interacted with our brand. Bottom of funnel (BOF): Retargeting users that have shown heavy interest/purchase intent. Copy for each of the stage of the funnel looks a little different. TOF copy is all about problem/solution, sell your product to your audience and convince them of its value. MOF is all about building trust. Remember, these users have already engaged with your brand and understand your product but for whatever reason, haven’t bought. We like to use reviews in our MOF copy to build trust with our audience. BOF copy is very direct and we usually include a strong CTA. They know your product, they likely trust the brand, now throw them an incentive to get them across the line. If you found this piece let me know and I will post more. If you need a free website built for your business let me know and I’d be happy to share more details. submitted by /u/Neu2k [link] [comments]
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How to make customer experience better?
So, let’s take a look at a few steps that will help you to improve customer experience: Adopt mobile-first approach Use of emerging technologies Embrace cloud solutions Adopt mobile-first approach In fact, 57% of customers won’t recommend a product with a poorly designed website on mobile. In addition, if a website isn’t mobile-friendly, 50% of customers will abandon it, even if they like the business. Mobile-first is often discussed in the context of a future requirement. But the future is already here. Think about how much you use your smartphone for your business or personal tasks. So do your users. As a customer, would you rather have them try to zoom the content on your smartphone screen or have a seamless mobile-first experience? Therefore, you need: Make navigation friendly with easily clickable buttons Compress and resize images Address your page load speed Ensure everything is easily readable Don’t forget about the voice search (Siri, OK Google) Ensure videos are responsive Use of emerging technologies The CX landscape is getting more competitive. To stay relevant and ahead of the competition, many companies embrace technologies like AI, chatbots/voice assistants, VR/AR to enhance the personal experience of their customers. According to Oracle, these technologies will have the biggest impact on the business in the next five years. Let’s take artificial intelligence as an example. AI can help analyze customer’s purchase decisions and create personalized recommendations. Imagine how difficult it would be for an online store to provide personalization? AI allows us to analyze customer preferences and recent shopping behavior to suggest related products for the customers. For instance, Adidas and its “Complete the Look” recommendation feature. The sportswear giant partnered with AI platform provider Findmine to automatically generate complete outfits. Embrace cloud solutions Having the latest technologies to drive your business and digital product strategy is great. But sometimes, in pursuit of trends, we forget about basic things. Cloud-first is the main philosophy behind many digital transformation initiatives. The cloud is the main helper for most companies to become more fast, flexible, and more scalable. Cloud is more than just a technology infrastructure. It provides a simplified environment to support business initiatives and realize the value of developments, such as: Generate better insights Understand customer’s needs, wants, and preferences Power better decisions faster Accomplish in minutes what used to take days Facilitate rapid development, testing, and deployment to live production environments Help marketers anticipate and respond to constantly changing consumer behaviors and preferences Let’s see how exactly the cloud can help improve your customer experience on the example of hyper-personalization You may wonder how it relates to the cloud? The thing is that nowadays, your entire data is on the cloud, which makes it possible for brands to make the most of it. To provide a better customer experience, the cloud allows companies to analyze this data, segment customers based on their behavior, interactions, and preferences. Knowing how your customers behave and interact with your product creates the opportunity to reach them easier, faster, and more individualized. submitted by /u/joe_dojo [link] [comments]
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Could anyone share your Automation portfolio or give some advice on how to construct them
Hey there, I want to create my automation portfolio where I want to showcase the work I have done for a few clients using ZapIer and Integromat, I am not sure how to go about it so if anyone could give me some advice or show me your portfolio as an inspiration then it would be really helpful submitted by /u/he1ping_hand [link] [comments]