Neurodiversity & unbiased CX approaches: the opportunities you may be missing out on
Often one of the biggest challenges in CX can be breaking down silos within businesses. Ensuring inclusivity for those included in the working groups presents another layer of complexity. I want to discuss the value of inclusive teams, and the need to consider bias in CX and customer journey mapping. Securing the perspectives of many different…
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Cold Email Wizard – Client Ascension
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Customer champion programmes: building the customer-oriented working culture
Customer champion programmes have been around for over a decade, yet they’re still not all that common. They’re imperative to maintaining customer centricity. With customer success champions, you can ensure that your customers and their best interests remain at the heart of everything you do. This CXM guide aims to inform you about the customer…
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Put personalisation at the heart of digital transformation
We’re in an experience economy. Consumers have more choices than ever before, and they’re extremely pressed for time. That means organisations need to continually earn their customers’ loyalty. Every aspect of every interaction needs to be seamless and personalised. But the personalisation consumers expect is rarely the “Dear Name” marketing messages that flood their inboxes. The Genesys report “The State of Customer Experience” finds…
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Insightful growth hacks and startup tips – Founder of MapMyFitness, Robin Thurston. Launched 2 of the first 100 apps on App Store ever (!)
Thought I’d share this interview with one of the most interesting entrepreneurs in the health-tech space – Robin Thurston. Robin launched MapMyFitness back in 2007, and built two of the first one hundred apps ever on the App Store (!). You can check out the conversation on YouTube and Spotify. Some really insightful tips on …
5 ways to strike gold in the golden age of market research
The market research industry is in a bona fide golden age. Between 2020 and 2023, global turnover is forecasted to increase by 33% to over $100 billion, and innovation is at an all-time high. More businesses are relying on data than ever before for their day-to-day decision-making. This data is also more sophisticated than ever, with new technologies making research and insights data easier to gather and integrate as…
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Some Remote Workers Struggle With Leaving Home: Here’s How We Handle it at Buffer
Many companies have recently enacted remote work policies, but at Buffer, we’ve been fully remote since our 2010 inception. While we experimented with a San Francisco office briefly, we’re committed to being a 100 percent remote and distributed team because of the many benefits we’ve found, including a happier team, more flexibility, and increased productivity. …
4 Types of Arificial Intelligence & What Marketers Are Using Most (Research)
You’ve likely heard how artificial intelligence can revolutionize the way marketers work. In fact, you may be using AI-powered tools right now. But if you’re like me, you haven’t “pulled back the curtain” to see how this technology works — until now. Here, we’ll cover the four main types of artificial intelligence — reaction machines, …
The Content Aggregator Guide for 2023
Those who know me, know that I have a healthy obsession with travel, and so, I often pour through travel blogs looking for the best way to plan a trip and the best activities to do in a given place. One tool that will always help me find what I need is content aggregation. Since …