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Your nonprofit likely takes up a lot of your time, and you might not have a huge staff to delegate responsibilities to. So, taking the time to use online platforms might not seem like the best use of your time.
However, platforms like LinkedIn can be great for nonprofits, especially for connecting with people interested in your cause, inspiring them to take action, and even hiring new employees.
You’ll have to dedicate a bit of time to use it, but it’ll pay off in the end. Read on to use this piece as a guide for creating a LinkedIn page for your nonprofit.
Table of Contents:

How to Create a LinkedIn Page for a Nonprofit Organization
How to Use LinkedIn for Nonprofits
Best Nonprofit LinkedIn Profiles

How to Create a LinkedIn Page for a Nonprofit Organization
Creating a LinkedIn Page for your nonprofit helps people interested in your cause discover you, learn about your mission, and interact with you on the platform. It can also help you attract new employees if you post job openings.
Let’s go over how you can create one.
1. Navigate to LinkedIn Pages or LinkedIn.com
LinkedIn Pages is the platform’s native tool for creating a page. If you start from this site, click “Create your Page” on the Pages page.
You can also start from LinkedIn.com, which is a great option if you already have a LinkedIn Profile. To do this within your profile, tap the “Work” button in the navigation header and click “Create a Company Page+” at the bottom.

2. Select your page type.
As a nonprofit, a best practice is to select “Company.”
3. Describe your page.
The next step is to input identifying information. This includes your nonprofit’s name and an optional link to your website (sharing one can help people find you on other platforms).
You also have to create a unique URL; if it’s available, aim to make it your org name. For example, if you’re Save The Environment, your URL could be savetheenvironment.

4. Add identifying company details.
In the company details section, input your industry, company size, and company type, which is where you’ll note that the page is for a nonprofit.
You can also add unique identifying elements to your pages, like your logo and a brief tagline to describe your mission.

5. Preview and launch your page.
Once you’ve added all your info, preview your page to ensure you’re happy with how it looks, and make any changes if you aren’t.
When you’re satisfied, click “Create Page,” and note that you’ll be asked to verify that you’re an authorized representative of the nonprofit before the page goes live.
6. Share your nonprofit story.
After you’ve created your page, you can add more information about your story to inspire engagement and help people learn more about you.
You can add an “About Us” section, go more in-depth into your story and how you came to be, and even include a CTA to activate readers and inspire them to take action with your cause.
It’s also important to add your location, so people know where you are if they’re interested in volunteering. A unique cover photo can capture attention.
Now that you’ve created your page let’s go over how you can use it.

How to Use LinkedIn for Nonprofits
1. Share interesting content.
A great way for nonprofits to generate engagement and interaction is to share content. It will help people learn more about your operations, upcoming events, and volunteer opportunities.
LinkedIn says that pages that post daily get  2x the engagement. If you’re a smaller nonprofit, 2x daily might not be in your bandwidth, so aim to be as active as possible.
Some content ideas to share on LinkedIn are:

Images and videos of events, like fundraisers, to show how events have gone and inspire others to participate in the future.
Links to fundraisers or other donation opportunities.
Information about upcoming events and programming, like volunteer opportunities.
Educational content about your nonprofit niche to help people learn more about your cause, why it’s important, and why they need to get involved.
Content that shows your impact, like the results of a beach cleanup.
Employee spotlights so people can learn more about who runs your operations.
Job opportunities so those interested in investing more time in your cause can do so.

A bonus to sharing content is that it is available for anyone to see on your page when they land there.
2. Create a LinkedIn Group
A LinkedIn Group is a valuable way to engage with people interested in your mission.
You can share content and members can make their own posts, share their niche expertise, or even talk about their positive experiences with your nonprofit. When people interact in your group, you can build relationships and deepen connections with those interested in supporting and elevating your mission.
3. Share job opportunities.
LinkedIn is, first and foremost, a professional networking and employment platform. As a result, it’s a great way for you to share job opportunities at your nonprofits with professionals looking for new roles that are already interested in you and your mission.
4. Invite your staff to talk about you.
You can invite your staff to talk about your nonprofit on their page to generate interest with their connections that don’t know about you yet. This can apply to volunteers to paid staff alike.
For example, if an employee shares a post on their profile about an upcoming event, their connections might come across it and become inspired to attend the event to learn more about your organization.
Encouraging others to post about you in a genuine way also helps you build credibility.
5. Bonus: Use LinkedIn Ads
Some nonprofits might not have the budget to pay for LinkedIn ads, but those that do can benefit from them and use them to build awareness and attract new interested people.

All LinkedIn ads have a specific objective, awareness, consideration, or conversions, so you can pick one that best meets your needs. You can also select specific targeting criteria, a specific ad format, and a budget that best suits your needs.
This piece is a helpful guide to creating advertisements on LinkedIn.

Best Nonprofit LinkedIn Profiles
A great way to optimize your LinkedIn presence is to learn from other nonprofits on the platform. Below we’ll go over some great examples to use as inspiration.
1. The Surfrider Foundation
The Surfrider Foundation is dedicated to preserving the world’s oceans.

What we like:

A clear tagline quickly summarizes The Surfrider Foundations’ mission so anyone browsing can immediately learn what it does.

Its About Us page features critical information, including a longer description of its mission and a link to an external company website for people to learn more.
Sharing engaging images shows the impact of its events and programming.

2. Race Forward
Race Forward is dedicated to racial justice and solving complex racial issues. 

What we like:

It shares videos advertising events to generate excitement for upcoming programming.

Posting job opportunities helps Race Forward attract talent on the platform to let people know that they can support the cause and further their impact with employment.

3. Best Friends Animal Society
Best Friends Animal Society is dedicated to reducing the number of homeless pets.

What we like:

Sharing content to demonstrate the impact of its work helps Best Friends Animal Society inspire others to participate and make a difference as well.

It shares educational content related to its niche that helps others learn more about its mission and ways to elevate the cause.

4. The Farmlink Project
The Farmlink Project connects farmers to food banks to deliver farm fresh produce to those in need while eliminating food waste.

What we like:

Educational content helps The Farmlink Project inform its audience about the background of its mission and why it’s important.

Sneak peeks into day-to-day operations give its supporters a preview into operations and lets them know it’s still up and running.

The Farmlink Project engages with the community in comment sections to develop and deepen relationships with people supporting its cause.

Over to You
LinkedIn is a valuable platform for nonprofits to use, especially when it comes to finding active individuals who are interested in making a difference for the causes they believe in.

We’re super into helping people grow on social media, including individuals who want to boost their online presence. So we’ve created Social Proof, our series on personal branding. The series chronicles how amazing individuals with different goals grew on social media to further their career and business prospects.Each interviewee so far has shared amazing insights into their process and mindset around personal branding, so you should definitely check out the full interviews. However, in this article, we highlight the Golden Rules of personal branding – the main thing each interviewee suggested that you should be doing on social media to grow your online presence.Katelyn: Dive deep into one channel before exploring multipleIn the early days of building your personal brand, you may want to start sharing across multiple platforms – but this can be more harmful than not. While convention dictates that you be discoverable through different channels, you may not be able to keep up with the demands and specific culture of each one.That’s why Katelyn Bourgoin, CEO and Lead Trainer of Customer Camp says, “I think you should go really deep into one channel and build an audience there, get good at creating content for that platform, and understand what works with your audience on that platform.”Start small and build up momentum as you grow your personal brand.The real struggle with spreading yourself too thin is that you’re just one person. And if you’re not a professional at creating content calendars and keeping up with publishing frequently, then you may not be able to keep up with the cycle. You also won’t be able to build deep relationships with people on any platform as you hop from comment to message.Start small and build up momentum as you go along. As Katelyn suggests, “Once you have an audience – and it doesn’t need to be a big audience – it might be time to get started getting people to sign up for a newsletter. Focus on publishing that newsletter every two weeks and getting your Twitter following to allow you in their inbox.”Fadeke: Have a distinct online presence outside your employerIn our interview, Fadeke Adegbuyi, Lead Writer at Shopify, shared, “I think it is important to have an online presence and have a brand distinct from your employer. That’s something that’s always been important to me – having a presence online where I can share what I’m working on and what I’m interested in and, in turn, connect with people who are interested in the same things. And it also helps me have an inflow of hiring and collaboration opportunities.”Take stock of what and how you communicate online, and make sure it’s true to you and not your employer.The main part of a personal brand is the “person.” If all your content is primarily subject to the place(s) you work, it only furthers your employer’s interests. But what happens if you leave that organization? Will you have to change your personal brand to fit a whole new tone and voice?If your personal brand only highlights someone else’s brand or company or work but doesn’t show who you are, that won’t help people know why they should be interested in what you have to say. Take stock of what and how you communicate online, and make sure it’s true to you and not your employer.Steph: Treat every project you undertake as a vehicle for your personal brandSteph Smith, Podcast Host at a16z, said something that resonated with me, “Everything I do, whether I like it or not, relates to my personal brand and is a vehicle for it. But ultimately, what drives that vehicle, good or bad, is how I perform in every one of those circumstances.”You won’t always find yourself doing work that aligns with your passions and dreams. But if you’re going to do something, you might as well do your best at it.“Everything I do, whether I like it or not, relates to my personal brand and is a vehicle for it. But ultimately, what drives that vehicle, good or bad, is how I perform in every one of those circumstances.”Also, in the same vein, you might put your all into a project, but you can’t control the outcome and reception. But the one thing that will always stand out is the effort and eventual quality. “If the quality of your work doesn’t match your audience’s expectations and seems like a money grab, you’ve harmed your personal brand and that trust is hard to win back,” says Steph.Shaan: Outline your future self and then work towards being that personShaan Puri, entrepreneur, investor, and creator, shared a great framework for outlining what you want to reflect to others through the Pillar Branding Exercise. The idea is that you draw out three or four pillars and put at the top the words that represent your personality the best. Then, you outline which stories from your life and career uphold these pillars. If you don’t have any stories to share, you’ve identified what to work towards. So if you say “creative” but can’t share the evidence of creativity, you want to take more action towards making that evidence.Shaan’s pillar branding exerciseAs Shaan said, “…for some of the pillars, I had more stories than others, which helped me realize that even though I wanted to be perceived a certain way, I hadn’t taken enough action in that direction. So this exercise was also a note to try more things I wanted to be part of my brand. It became more than just a branding exercise – more of a roadmap for how I wanted to approach life.”Jack: Love what you do or risk failureIt’s hard to keep at something you’re not passionate about – Jack’s advice echoes this sentiment. In our interview, Jack Appleby, Creator at Morning Brew, shared, “A big part of personal branding: if you don’t love what you’re building your brand around, it will fail. I’ve found great career success in building a personal brand around social media strategy because I love it! I’m genuinely curious about social media and communities, so it doesn’t feel like work to me.”…if you don’t love what you’re building your brand around, it will fail.What are the topics that interest you the most? What could you talk about for hours on end? Find the intersection between what you know best and what you’re passionate about, and use that to kick off the content you share.Tori: Remember that it takes time and patience to be successfulSuccess doesn’t happen overnight, and no one understands that more than Tori Dunlap, founder of HerFirst100k. Tori didn’t become the owner of a multi-million dollar business in one sitting – it was compounded effort that helped her build her business and community.“Even if you know you’re capable of something, it won’t work out as you expect if it’s not the right time. You have to make all the mistakes and learn all the ropes to reach the same level of success [as the people that inspire you],” she shared in our interview.You can build what you want through time and patience, but if you’re trying to be at the same level as people who have been working at something for five months before you, it likely won’t work out as you expect.“You have to patiently build that over time till you get to the point where you can build the business that you want. It has to come through time and patience, and dedication,” says Tori.Take what resonates with youThe final golden rule, coming from me, is to take what works for you. Not everyone will struggle to write a newsletter and be present on Twitter and TikTok. And not every topic you cover will be something you’re absolutely passionate about. What matters is understanding how you work and what it will take to keep you consistent enough that you can build a lasting personal brand. And whenever you get around to creating your personal brand, save time and maximize your resources by using Buffer to track your ideas, schedule your content, create a simple microsite and engage with your new audience. Get started today!

Big Idea or Enduring Question: How do you categorize report records in CRM Analytics to make analysis easier?  Objectives: After reading this blog, you’ll be able to: Add a bucket field while working with Data Prep (Recipe)  Different ways to create bucketing in CRM Analytics  and much more In the past
The post CRM Analytics: Categorize Data with Bucket Field appeared first on Automation Champion.

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